ADVERTISING ACTIVITIES THROUGH SOCIAL MEDIA PLATFORMS AT ROSETRIP SERVICE AND TRAVEL CO.,LTD

Tourism is a general economic sector, and tourism development leads to the development of other industries. Information technology is also a factor in the development of tourism. Through the application of information technology in tourism,two fields that sound strange at first, are two trends that are being loved and are growing more and more widely around the world. When tourism and information technology go together, it can create very good effects to support tourism promotion and promotion. Social networking sites such as Facebook, Instagram, Youtube,... help bring information about tourism, tourist destinations, travel combos,... to customers through images and information in a timely manner that is detailed, complete. Applying information technology to promote and promote tourism has been an increasingly widely used trend in the tourism industry.

UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY Student’s name: LAI PHUONG THAO Name of the company: ROSETRIP SERVICE AND TRAVEL CO.,LTD Working period from March 10th to now TOPIC: ADVERTISING ACTIVITIES THROUGH SOCIAL MEDIA PLATFORMS AT ROSETRIP SERVICE AND TRAVEL CO.,LTD Tutor in university Tutor in enterprise (Name and Signature) (Name and Position) KIEU Thu Huong NGUYEN Thi Huong Giang Hanoi, May 2022 FINAL REPORT UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY FINAL REPORT First name Name Tel/Mobile /E-mail LAI Phuong Thao 0364543813 Thaolai4568@gmail.com Calendar year (and University year): 2021, 3rd year The company: RoseTrip Travel and Service Company The name of the company representative: Mrs NGUYEN Thi Huong Giang The name of University tutor: Mrs Kieu Thu Huong The title of the work placement: Employee in the Marketing Division The title of the project: Advertising activities through social media platforms at Rose Trip Service and Travel Co., Ltd UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY ABSTRACT Tourism is a general economic sector, and tourism development leads to the development of other industries Information technology is also a factor in the development of tourism Through the application of information technology in tourism,two fields that sound strange at first, are two trends that are being loved and are growing more and more widely around the world When tourism and information technology go together, it can create very good effects to support tourism promotion and promotion Social networking sites such as Facebook, Instagram, Youtube, help bring information about tourism, tourist destinations, travel combos, to customers through images and information in a timely manner that is detailed, complete Applying information technology to promote and promote tourism has been an increasingly widely used trend in the tourism industry In Vietnam, more and more businesses choose to use social networking sites to conduct business promotion activities Most businesses build their own fan pages and invest in information and images to increase their utility and attractiveness to customers Rosetrip is one of the new travel agencies in the Hanoi market, but with clear plans in the direction of e-commerce, and the target customers are domestic customers using social networks to look up information Private destinations with travel combos The company's advertising activities combined with social networking sites have been conducted seriously, with a clear strategy, and have achieved positive results Learning about and forms of business and promotion through social networking sites is an interesting and highly applicable subject I chose the topic "advertising activities through social media platforms at Rose Trip Service and Travel" to be able to learn more about this issue as well as to draw experience for myself to help with the orientation of my tourism career in the future UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY ACKNOWLEDGEMENT In order to complete the graduation thesis, in addition to my own efforts, I also received a lot of help from the school, teachers, and brothers and sisters in Rosetrip company First of all, I would like to express my sincerest thanks to the school for providing the group with professional knowledge in the fields of business administration, tourism, and hotels, so that we can apply our knowledge when doing internships In particular, I would like to express my sincerest thanks to Ms Kieu Thu Huong During the completion of my graduation thesis, I received her enthusiastic guidance She helped me a lot in correcting as well as supplementing the shortcomings to complete this graduation thesis in the best way I would also like to thank Rosetrip, especially Ms Nguyen Thi Huong Giang, the assistant director of the company, who supported me during my internship However, due to limited time, limited conditions, limited knowledge and practical experience, this graduation thesis cannot avoid errors I look forward to receiving comments from teachers to improve the group's graduation thesis Thank you sincerely! UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY TABLE OF CONTENT PART 1: OVERVIEW ABOUT THE HOTEL AND THE GROUP PROJECT 1.1 Overview about the company 1.1.1 Overview about Rosetrip 1.1.2 The process of formation and development of Rosetrip .1 1.1.3 The organizational structure of the company 1.1.4 Business activities 1.1.4.1 Business characteristics of Rosetrip company 1.1.4.2 Business products of Rosetrip company 1.1.4.3 Rosetrip company's source of customers 1.1.4.4 Business performance in the period of 2019–2021 1.1.4.5 General assessment of the company (SWOT) 1.1.5 Target customers 1.1.6 Competitors 1.1.7 Position and assigned work .7 1.2 Project overview 1.2.1 Introduction 1.2.2 The aims of the project 1.2.3 The mẹthodology 1.2.3.1 Research methods 1.2 3.2 The organization methods .9 PART 2: PROJECT IMPLEMENTATION AND RESULT EVALUATION 2.1 Task 1: Analysis of the current situation of Facebook advertising activities of RoseTrip Travel and Service Company 10 2.2 Task 2: Sign up for a new official Instagram page and take over the company's Facebook page 11 2.3 Task 3: Survey of advertising quality of the company Rosetrip 11 2.4 Task 4: Make posts, videos, post on the company's Facebook and Instagram 12 2.5 Task 5: Analyze the effectiveness of posts and videos on the social networking site Facebook and Instagram 13 PART 3: DIFFICULTIES AND SOLUTIONS 25 3.1 Time limitation for project implementation 25 3.2 Difficulties in applying new methods in the marketing process 26 3.3 Difficulty in financial matters 26 UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY PART 1: OVERVIEW ABOUT THE HOTEL AND THE GROUP PROJECT 1.1 Overview about the company 1.1.1 Overview about Rosetrip:  Company name: ROSETRIP SERVICES AND TOURISM CO., LTD  Abbreviated: Rosetrip Company  Head office address: No 10, Quarter 4, Chau Van Liem Street, Phu Do Ward, Nam Tu Liem District, Hanoi City  Tax code: 0109198083  Phone number: 097 764 43 99  Email: booking@rosetrip.net 1.1.2 The process of formation and development of Rosetrip  Rosetrip company began operations in 2017  During the past years, the company has gradually risen to become a strong unit, operating professionally in the field of tourism, affirming its prestige and brand with domestic and foreign partners and customers The company's products and services are highly appreciated for their quality and effectiveness  The company's staff of deployment and consultants are people with deep knowledge of tourism and many years of experience working in many related fields  Operation motto:  With customers: Always create a friendly relationship and create prestige for the products and services themselves Always consider customers as the existence and target market of the company Serving customers with good quality and the most reasonable price with the motto "always satisfy customers," safe service with quality  With service providers: they create prestige, long-term business, sign long-term contracts, and always provide a regular and stable source of customers 1.1.3 The organizational structure of the company To ensure the high flexibility that requires effective business operations, the operating apparatus must be organized on the most reasonable and optimal scale All difficulties and mistakes in business must be promptly overcome The departments must have a link to support each other to achieve the set goals Rosetrip Company operates under a functional online operating model The company's organizational structure includes the following: General UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY Director; Deputy General Manager; Chief Accountant, Head of Finance-Accounting Department; and functional departments: Diagram 1.1 Organizational apparatus of the Rosetrip Company General manager Vice Director Vice Director Vice Director Administration Sales Marketing Customer Care Domestic International Department Department Department Department Reservation Reservation Management Department Management Department (Source: Administration Department) 1.1.4 Business activities 1.1.4.1 Business characteristics of Rosetrip company Rosetrip Company operates in the form of capital ownership, also known as private ownership The company's line of business is tourism services:  Passenger road transport  Short-stay service  Restaurants and mobile food services  Operator of tours  Reservation service and support services related to tour promotion and organization The main field of activity of Rose Trip Service Company is domestic and foreign tour business Products brought to foreign markets are mainly for domestic customers wishing to visit and travel abroad Besides, supporting foreign guests to join and visit Vietnam easily through the form of buying and selling tours Customers are the ones who pay our salaries, so providing excellent entertainment and sightseeing services is critical.Therefore, when products from Rosetrip Company are released to the market, they are always appreciated for their quality of service Please come—satisfied UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY customers go Besides, the services belonging to foreign countries are also meticulously cared for, even though the orders are not many The service packages offered by the company are suitable for all classes of visitors: Low- or middle-income guests often choose to stay on their travels as homestays or in 2-3-star hotels High-income customers will be directed to more advanced products such as villas, luxury resorts, and more advanced means of transportation Thus, the service packages proposed by the company fully meet the needs of service users 1.1.4.2 Business products of Rosetrip company The company's main products are travel combos including airline tickets and hotels with three-star standards NO COMBO TOURISM TIME Hanoi / Ho Chi Minh - Phu Quoc Hanoi / Ho Chi Minh - Nha Trang Hanoi / Ho Chi Minh - Da Nang days / nights , days / nights Hanoi / Ho Chi Minh - Con Dao Hanoi / Ho Chi Minh - Da Lat (Source: Administration Department) Table 1.1 Travel combos of travel and service company Rosetrip Rosetrip, a travel and service company, pays close attention to the progress of the product In addition to complying with regulations on booking, flight time, and arranging passengers to move, the company also took advantage of learning from previous businesses The combos that the company gives to customers have just achieved the purpose of being good price and good quality service On websites or forums, Rosetrip is being rated as the top-selling travel combo at an attractive price, along with the speed of problem-solving in the trip, with a rating of 4.8/5 stars 1.1.4.3 Rosetrip company's source of customers  The source of customers is directly contacted by the marketing company over the phone through the process of researching and researching the market to advise and convince customers to use the company's travel products UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY  Source of customers through the company's Facebook fan page  Customers are sourced from small domestic collaborators  Customers are those who use the company's air ticketing service  Old customers who have used the company's travel products want to return due to the company's reputation and the good relationships between its employees and customers 1.1.4.4 Business performance in the period of 2019–2021 Despite being one of the new companies, Rosetrip has achieved certain business results since its inception until now.To evaluate whether the company is operating well or not, we need to consider the business performance of the company during its operation Rosetrip has achieved certain results and the company's production and business activities have gradually developed and grown: Chart 1.1 Revenue of Rosetrip company in the period of 2019-2021 (unit: billion VND) (Source: Administration Department)  It can be said that 2019 is a very successful year for Rosetrip After years of operation, Rosetrip's revenue is nearly 1.5 billion dong, of which the cost is 1.2 billion dong (accounting for 85%) and pre-tax profit is nearly 270 million dong (accounting for 15%)  Due to the impact of the COVID-19 epidemic, the revenue decreased by 33% in 2020 compared to 2019  The year 2021 is still affected by the COVID-19 epidemic, but the revenue has improved better than that of 2020, increasing by 15% UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY 1.1.4.5 General assessment of the company (SWOT) OPPORTUNITY (O) THREAT (O) SWOT - Currently, the company is - Many newly established expanding a good cooperation businesses have positive relationship for mutual development policies by benefits with a number of offering very competitive well-known and reputable prices suppliers, so that the service - An old enterprise with a quality and the company's good reputation in the market brand are also gradually being has a stable number of improved set up and known customers and a brand name by many customers over time, so it is difficult to - High salary for social compete to attract customers networking site users, to their business especially young people - The business is newly established and is located far from the city center, so it is difficult to directly approach customers STRENGTHS (S) STRATEGY (SO) STRATEGY (ST) - A young, dynamic, creative, - Continuously improve - There are appropriate and enthusiastic workforce product quality and variety of remuneration policies to - A team of dynamic, flexible, travel combos encourage positivity and and professionally qualified - Promote creativity and loyalty collaborators quickly absorb new - The quality of tourism is knowledge improving The product - Technology is an diversity of construction, sale, indispensable factor in and implementation of building a friendly page, tourism programs is making information easily UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY 2.3.2.2 Data of the questionnaire survey’s response Through an online survey, I received 157 responses from customers From the information collected from the questionnaire, I analyzed the customer's choice in each question Specifically, I have obtained the data results and given the percentage chart: showing the proportion through the customer's evaluation in the questionnaire: PART I: CUSTOMER INFORMATION Based on survey results and feedback on the percentage of sexes interested in Rosetrip, 51% of customers are female and the remaining 49% are male The chart reflects a negligible gender disparity between men and women Due to related factors such as time and extent of survey, the trend shows that women are more interested in business services 14 UNIVERSITÉ DE TOULON THUONG MAI UNIVERSITY Responding to survey questions about age and income level, the specific results received are as follows: The highest proportion belongs to the 18–40 segment, accounting for nearly 68.2% The reason for this result is that: this is the working age group and has the ability to be financially independent, besides tourism demand, as well as using high accommodation services; second is the age group from 40 to 60, accounting for 21.4% This group of tourists often goes with tour groups; in the lower position, over 60, respectively, accounts for 10.4% Regarding the income level of customers, there are 19.4% of customers with incomes of over 20 million VND, 39.4% of customers with incomes of under 10 million VND, and 41.2% of customers with incomes of 10 to 20 million VND This is quite a high level of income compared to the majority of respondents Stable income makes customers more able to pay for the company's products and services According to the survey, the majority of customers know Rosetrip through the social network Facebook, accounting for 52.6%, because this is the main activity page of the company 19.1% of customers know about the social networking site Instagram because the page has just opened, so the number of visitors is still not high And 28.3% of customers who know Rosetrip know the company through the recommendation of friends and relatives because they have experienced and left the most unbiased reviews 15