Tourism is a general economic sector, and tourism development leads to the development of other industries. Information technology is also a factor in the development of tourism. Through the application of information technology in tourism,two fields that sound strange at first, are two trends that are being loved and are growing more and more widely around the world. When tourism and information technology go together, it can create very good effects to support tourism promotion and promotion. Social networking sites such as Facebook, Instagram, Youtube,... help bring information about tourism, tourist destinations, travel combos,... to customers through images and information in a timely manner that is detailed, complete. Applying information technology to promote and promote tourism has been an increasingly widely used trend in the tourism industry.
OVERVIEW ABOUT THE HOTEL AND THE GROUP PROJECT
Overview about the company
Company name:ROSETRIP SERVICES AND TOURISM CO., LTD
Head office address: No 10, Quarter 4, Chau Van Liem Street, Phu Do Ward, Nam Tu Liem District, Hanoi City
1.1.2 The process of formation and development of Rosetrip
Rosetrip company began operations in 2017
During the past 4 years, the company has gradually risen to become a strong unit, operating professionally in the field of tourism, affirming its prestige and brand with domestic and foreign partners and customers The company's products and services are highly appreciated for their quality and effectiveness.
The company's staff of deployment and consultants are people with deep knowledge of tourism and many years of experience working in many related fields.
With customers: Always create a friendly relationship and create prestige for the products and services themselves Always consider customers as the existence and target market of the company Serving customers with good quality and the most reasonable price with the motto "always satisfy customers," safe service with quality.
With service providers: they create prestige, do long-term business, sign long-term contracts, and always provide a regular and stable source of customers.
1.1.3 The organizational structure of the company
To ensure the high flexibility that requires effective business operations, the operating apparatus must be organized on the most reasonable and optimal scale All difficulties and mistakes in business must be promptly overcome The departments must have a link to support each other to achieve the set goals Rosetrip Company operates under a functional online operating model The company's organizational structure includes the following: General
Director; Deputy General Manager; Chief Accountant, Head of Finance-Accounting Department; and functional departments:
Diagram 1.1 Organizational apparatus of the Rosetrip Company
1.1.4.1 Business characteristics of Rosetrip company
Rosetrip Company operates in the form of capital ownership, also known as private ownership The company's line of business is tourism services:
Restaurants and mobile food services.
Reservation service and support services related to tour promotion and organization. The main field of activity of Rose Trip Service Company is domestic and foreign tour business Products brought to foreign markets are mainly for domestic customers wishing to visit and travel abroad Besides, supporting foreign guests to join and visit Vietnam easily through the form of buying and selling tours.
Customers are the ones who pay our salaries, so providing excellent entertainment and sightseeing services is critical.Therefore, when products from Rosetrip Company are released to the market, they are always appreciated for their quality of service Please come—satisfied
Vice Director customers go Besides, the services belonging to foreign countries are also meticulously cared for, even though the orders are not many.
The service packages offered by the company are suitable for all classes of visitors: Low- or middle-income guests often choose to stay on their travels as homestays or in 2-3-star hotels. High-income customers will be directed to more advanced products such as villas, luxury resorts, and more advanced means of transportation Thus, the service packages proposed by the company fully meet the needs of service users.
1.1.4.2 Business products of Rosetrip company
The company's main products are travel combos including airline tickets and hotels with three-star standards.
1 Hanoi / Ho Chi Minh - Phu Quoc
2 Hanoi / Ho Chi Minh - Nha Trang
3 Hanoi / Ho Chi Minh - Da Nang
4 Hanoi / Ho Chi Minh - Con Dao
5 Hanoi / Ho Chi Minh - Da Lat
Table 1.1 Travel combos of travel and service company Rosetrip
Rosetrip, a travel and service company, pays close attention to the progress of the product.
In addition to complying with regulations on booking, flight time, and arranging passengers to move, the company also took advantage of learning from previous businesses The combos that the company gives to customers have just achieved the purpose of being good price and good quality service On websites or forums, Rosetrip is being rated as the top-selling travel combo at an attractive price, along with the speed of problem-solving in the trip, with a rating of 4.8/5 stars.
1.1.4.3 Rosetrip company's source of customers
The source of customers is directly contacted by the marketing company over the phone through the process of researching and researching the market to advise and convince customers to use the company's travel products.
Source of customers through the company's Facebook fan page.
Customers are sourced from small domestic collaborators.
Customers are those who use the company's air ticketing service.
Old customers who have used the company's travel products want to return due to the company's reputation and the good relationships between its employees and customers.
1.1.4.4 Business performance in the period of 2019–2021
Despite being one of the new companies, Rosetrip has achieved certain business results since its inception until now.To evaluate whether the company is operating well or not, we need to consider the business performance of the company during its operation Rosetrip has achieved certain results and the company's production and business activities have gradually developed and grown:
Chart 1.1 Revenue of Rosetrip company in the period of 2019-2021 (unit: billion VND)
It can be said that 2019 is a very successful year for Rosetrip After 2 years of operation, Rosetrip's revenue is nearly 1.5 billion dong, of which the cost is 1.2 billion dong (accounting for 85%) and pre-tax profit is nearly 270 million dong (accounting for 15%).
Due to the impact of the COVID-19 epidemic, the revenue decreased by 33% in 2020 compared to 2019.
The year 2021 is still affected by the COVID-19 epidemic, but the revenue has improved better than that of 2020, increasing by 15%.
1.1.4.5 General assessment of the company (SWOT)
- Currently, the company is expanding a good cooperation relationship for mutual benefits with a number of well-known and reputable suppliers, so that the service quality and the company's brand are also gradually being improved set up and known by many customers.
- High salary for social networking site users, especially young people.
- Many newly established businesses have positive development policies by offering very competitive prices.
- An old enterprise with a good reputation in the market has a stable number of customers and a brand name over time, so it is difficult to compete to attract customers to their business.
- The business is newly established and is located far from the city center, so it is difficult to directly approach customers.
STRENGTHS (S) STRATEGY (SO) STRATEGY (ST)
- A young, dynamic, creative, and enthusiastic workforce.
- A team of dynamic, flexible, and professionally qualified collaborators.
- The quality of tourism is improving The product diversity of construction, sale, and implementation of tourism programs is
- Continuously improve product quality and variety of travel combos.
- Promote creativity and quickly absorb new knowledge.
- Technology is an indispensable factor in building a friendly page, making information easily
- There are appropriate remuneration policies to encourage positivity and loyalty. becoming more professional.
- Apply technology to interact directly between the company and customers. accessible and ensuring information safety and security for guests.
WEAKNESS (W) STRATEGY (WO) STRATEGY (WT)
- The company's capital and resources are still quite limited, leading to many inadequacies in investment and business expansion.
- Young human resources with little experience.
- The company's page is not known by many people.
- Calls for investment, strengthening links with other units in the field of tourism, minimizing costs in a reasonable way.
- Promote and introduce the company's page in many forms, such as running ads, creating many incentives, and improving product quality to increase customer confidence.
- Focus on building the brand in the audience of domestic customers.
- Continually improve and develop the brand according to the set stages.
With the main focus on developing domestic tourism, Rosetrip Tourism and Service Co., Ltd has successfully organized many travel programs and has increasingly expanded its list of customers This is also the area of strong growth and the main source of profit for the company in its 4 years of operating business Customers are mainly in Hanoi; customers in the state administration; students and teachers in the education sector,
Thanks to the organization of good quality and reasonable price travel programs, the number of visitors to the company is increasing, becoming potential and familiar customers of the company Currently, the company is trying to exploit the list of familiar customers and expand the market further to increase the number of visitors and revenue for the company.
Because it is a newly established company, its age is still not high, so it is inevitable that competitors are large companies with a long life and many people know about it Some of the competitors include:
Project overview
Project "Advertising activities through social media platforms at Rose Trip Service and Travel Co., Ltd" Rosetrip Company is one of the new travel companies in the Hanoi market, but with clear plans to go in the direction of e-commerce, and the target customers are domestic customers using social networking sites, the company conducted very seriously with a clear strategy and obtained positive results Therefore, the topic will focus on researching and finding solutions to improve the quality of the advertising system through social networking sites And with the implementation of the project, Rosetrip Company not only wishes to bring the best service with the highest quality, but also makes constant efforts to satisfy customers.
1.2.2 The aims of the project
The project "Advertising activities through social media platforms at RoseTrip Travel and Service Company" focuses on analyzing advertising activities at Rosetrip Company and handling solutions after the COVID-19 pandemic with a target:
Help the company recover and recover financially.
Apply a number of modern marketing methods, perspectives, and tools to analyze the business environment, combined with an analysis of the company's advertising situation to come up with advertising strategies through social networking sites This is an appropriate way for the company to attract customers to come and experience the service.
Method of data collection and processing.
Register your new Instagram for the Rosetrip company and utilize available social networks, particularly company websites (Facebook), as the primary tool for attracting viewers and increasing interaction between viewers and the website.
Using new techniques in writing content and selecting images to advertise through the hotel's social networking sites to attract more viewers.
Using new techniques in creating videos to promote company products.
No Task Days Begin End
Task 1: Analysis of the current situation of
Facebook advertising activities of RoseTrip
Task 2:Sign up for a new official Instagram page and take over the company's Facebook page.
3 Task 3: Survey of advertising quality of the company Rosetrip 10 days 23/02/2022 05/03/2022
4 Task 4: Make posts, videos, post on the company's Facebook and Instagram 35 days 06/03/2022 10/04/2022 5
Task 5: Analyze the effectiveness of posts and videos on the social networking site Facebook and Instagram.
6 Task 6: Write the final report 21 days 26/04/2022 17/05/2022
2.PART 2: PROJECT IMPLEMENTATION AND RESULT EVALUATION
On February 9, 2022, I met Ms Tran Thi Mai, Director of Service and Tourism CompanyLimited, to discuss my desire to implement my project at the company After the exchange, I was allowed to work and had the opportunity to carry out my project in the hotel, thanks to the permission of the director During our interview with the director, we realized that there were some limitations to advertising at Rosetrip I have requested and received permission from the
PROJECT IMPLEMENTATION AND RESULT EVALUATION
Task 1: Analysis of the current situation of Facebook advertising activities of RoseTrip Travel
2.1 Task 1: Analysis of the current situation of Facebook advertising activities of RoseTrip Company.
After being added to the list of site administrators by the management, we started accessing the company's Facebook page from February 13, 2022, to assess the status and effectiveness of the page.
On February 13, 2022, after being added to the admin list by a manager, I went to view and evaluate the current status of the company's page on Facebook The company's Facebook fan page currently has 281 followers The posts are selected accordingly, and the information meets the requirements of customers.
Image 2.1: Some pictures of the company's Facebook Fanpage page
The data prior to 1/11/2021 is quite modest, so I decided to visit the page from 1/11/2021 to 13/2/2022 to get a better look at the recent situation.
The first time period that I started the review was from November 1, 2021, to December 1,
2021 A total of 37 articles reached a total of 518 people through the articles At that point, there were 252 page likes and 84 page hits.
Continuing the assessment from December 2, 2021 to January 1, 2022, I found that the number of page hits decreased significantly from 84 to 33 The number of posts still meets the company's requirements, with a total of 30 articles and reaching 433 people through the articles The number of people who like the page has not changed.
The last period in which I reviewed the page was from January 2, 2022, to February 13,
2022 There are 33 articles and the number of people reaching through the articles is 845 people The number of page likes has also increased from 252 to 281 people.
Although the time period I chose to analyze the company's advertising activities was at the time of the epidemic, many tourist attractions had to close, significantly affecting the company's business, but it can be seen that the marketing department of the company was The company always aims to complete its tasks well, ensure article requirements, and promote likes on the company's Facebook page to maintain interaction with customers.
The number of people reaching articles
Table 2.1 Viewer interaction with Facebook page
(Source: Facebook page details provided by Marketing Department)
Task 2: Sign up for a new official Instagram page and take over the company's Facebook page
I talked directly with the instructor, Ms Nguyen Thi Huong Giang, at the company with the purpose of being in charge of the company's Facebook page so that I could post commercial reports and promote advertising and marketing activities in a timely manner. regular way And I mentioned a social networking site that is like Instagram for instructors and asked their permission to open an Instagram page in the hope of better advertising and being able to reach more people.
After discussing in detail with the instructor, I was allowed to take over the Facebook page as the site's administrator and carry out tasks as scheduled by the company All posts must be moderated by the manager who must ensure enough appropriate content and images In addition, I successfully opened a new Instagram account for the company, and it is up and running smoothly However, because it is a new account, the number of followers is still not high And every Instagram post is censored by the company's marketing department.
The Company Instagram link:https://www.instagram.com/rosetrip_68/
Task 3: Survey of advertising quality of the company Rosetrip
During this period, I researched questions to survey the advertising quality of Rosetrip Company Then I will summarize all the questions and choose the question that best fits the group's survey to get the results to help with the project.
The link online questionnaire form:https://forms.gle/1BGUZ5qffWZPYN1E7
The survey consists of 3 parts:
Part I: Basic information about customers, including age, gender, and occupation This helps businesses understand which customer groups account for the largest proportion, which is the group of potential customers because those factors profoundly influence consumers' behavior and attitudes towards company policies This has an important effect on the company's approach as well as revenue and sales.
Part II: Customer experience of Facebook Advertising, Questions focused on Examining Guests' Attitudes About Advertising, Frequency of Ads, and Personal Questions Related to Advertising, Frequency of Ads, Experience with Customer Service, and Giving Real Reviews These objective reflections are valuable documents for Rosetrip to have reasonable analysis, appropriate adjustments, and from there to have the right orientation in the future.
Part III: Customer experience of advertising on Instagram, the new social networking platform, where I started a project The questions focused on testing the interest of the guests in the advertising elements These objective reflections are valuable documents for me to have reasonable analysis, appropriate adjustments, and, from there, to have the right orientation to develop the company's Instagram channel.
Image 2.2: Images of Rosetrip Company's advertising quality survey
2.3.2.2 Data of the questionnaire survey’s response
Through an online survey, I received 157 responses from customers From the information collected from the questionnaire, I analyzed the customer's choice in each question. Specifically, I have obtained the data results and given the percentage chart: showing the proportion through the customer's evaluation in the questionnaire:
Based on survey results and feedback on the percentage of sexes interested in Rosetrip, 51% of customers are female and the remaining 49% are male The chart reflects a negligible gender disparity between men and women Due to related factors such as time and extent of survey, the trend shows that women are more interested in business services.
Responding to survey questions about age and income level, the specific results received are as follows: The highest proportion belongs to the 18–40 segment, accounting for nearly 68.2% The reason for this result is that: this is the working age group and has the ability to be financially independent, besides tourism demand, as well as using high accommodation services; second is the age group from 40 to 60, accounting for 21.4% This group of tourists often goes with tour groups; in the lower position, over 60, respectively, accounts for 10.4% Regarding the income level of customers, there are 19.4% of customers with incomes of over 20 million VND, 39.4% of customers with incomes of under 10 million VND, and 41.2% of customers with incomes of 10 to 20 million VND This is quite a high level of income compared to the majority of respondents Stable income makes customers more able to pay for the company's products and services.
According to the survey, the majority of customers know Rosetrip through the social network Facebook, accounting for 52.6%, because this is the main activity page of the company.
19.1% of customers know about the social networking site Instagram because the page has just opened, so the number of visitors is still not high And 28.3% of customers who know Rosetrip know the company through the recommendation of friends and relatives because they have experienced and left the most unbiased reviews.
PART II: ADVERTISING ON FACEBOOK
According to the survey, up to 79% of customers think that the company's Facebook page makes it easy to book the company's travel combo Only 21% of customers choose no utility to explain this, sometimes guests using Facebook may encounter errors such as not accessing the page, network error, not finding the page.
More than 33.8% of customers regularly see ads appear on the company's Facebook page.
More than 53.4% of visitors see this ad with less frequency, maybe once a week or less than
3 times a month The remaining 12.8% have never seen an ad or only seen it when actively searching for relevant information, such as finding a hotel on holidays and weekends.
Through feedback from customers, the quality of Facebook's performance is generally assessed at a good level, including the following criteria: quality of advertising images, quality of posts and advertising content Specifically:
The quality of advertising images is rated as very satisfied by nearly 35.3% of customers Up to 30.4% of customers think that it is normal In third place is satisfied, accounting for 24.3% and low-quality reviews make up 10%.
Post quality is better because there are more than 37.8% satisfied customers, accounting for 24.3% of very satisfied customers Neutral and unsatisfied reviews account for more than 37.9%.
Content quality was recorded as lower than the other 2 factors The difference between satisfied and very satisfied was only 3.7% 41.4% thought it was just normal and the remaining 10.9% had bad feedback.
PART III: ADVERTISING ON INSTAGRAM
According to the survey, up to 89% of customers think that the company's Instagram page is easy to use to help customers book travel combos, and only 11% of customers think that it is not useful for some reason, such as a page error or not found page.
17% of customers regularly see ads appear on the company's Instagram page 57.8% of visitors see Instagram ads with a low frequency And the remaining 25.2% have never seen the ad Through this data, we can see that the advertising frequency on Instagram is still not high The explanation for the above reason is that because the Instagram page is new, the number of people who know it is still limited.
Compared to Facebook, Instagram has a lower number and quality of responses because the website has just been established and operated in a short time There are, however, certain positive developments Specifically:
Post quality is rated the highest with 35% very satisfied, accounting for 1 in 2 compared to the rate of very satisfied with 17.5% Neutral and constructive feedback account for nearly 47.5%.
There is not much difference in the quality of advertising images: very satisfied, satisfied, normal, and not satisfied with 20%, 22.5%, 27.5%, and 17.5%, respectively. Only 12.5% are very dissatisfied.
The advertising content is rated very satisfied by tourists, accounting for 30% The second position is then normal, with 25% Constructive feedback accounts for 22.5%.
Task 4: Make posts, videos, post on the company's Facebook and Instagram
After being allowed to manage the Facebook page, I began to collect images and information related to the company's travel combo and proceeded to make posts and videos to post on the company's page.
It took me 2 days to research the company's travel combos, collect information about travel combos, and the requirements of the marketing department about posting After I had all the documents, I started making posts and videos to post on the company's Facebook page andInstagram page.
Image 2.3: Some articles have been moderated and posted on the company's Facebook page
Image 2.4: Some articles have been moderated and posts on the company's Instagram page
2.5 Task 5: Analyze the effectiveness of posts on the social networking site Facebook and Instagram
After collecting the images and information related to the company's travel combo, I proceeded to make articles and videos and got the consent of the company's marketing department to allow posting posts on the company's Facebook and Instagram pages.
The company's Facebook followers also increased significantly The data analysis will run from March 20, 2022, to April 30, 2022.
(Source: Facebook page details provided by Marketing Department)
The first time period that I started the review was from February 20, 2022 to February 17,
2022 At that time, there were 317 page likes The number of page likes is quite small, showing that the company's reach to customers is still limited.
Continuing to evaluate from March 18, 2022 to April 11, 2022, I found that the number of page followers increased significantly from 317 to 728 It can be seen that the volume of posts is posted with a high frequency It also increases the reach, awareness, and tracking significantly.
The last period that I reviewed the page was from April 12, 2022, to April 30, 2022 This period is the period with the best page followers, up to 1027 followers The explanation for this result is that around this time, on the occasion of the 30/04–01/05 holidays, people's demand for travel increases, so the frequency of customers' searches for travel agencies also increases high-especially the social networking site Facebook, a hugely popular social platform.
Receiving information from the government to open up the entire tourism industry, Rose came up with ideas for business programs and content for posts to reach customers.
The article provides an overview of locations from north to south with bright colors The advertising message's main purpose is to promote the passion for experiencing new lands at a young age, a lot of energy and positive health, all cleverly integrated at the end of the pic Besides, the image is more realistic when there is a real human experience. The article focuses on 19 places from north to south, such as Sapa, Binh Thuan,
Ha Giang, with the aim of promoting to tourists the diversity of tourist resorts that businesses are providing—diversification user experience, most of which satisfy travelers who want to find domestic tours of different types These places are often associated with nature, such as: Sapa, Ha Giang, Da Lat, Moc Chau, Tam Dao, with attractive costs and interesting tour programs that are very suitable for young people The North wants to have a short vacation with family and friends In addition, Rose Trip also offers tours with high-experience activities such as Phu Quoc, Da Nang, Phan Thiet, Vung Tau, et cetera, suitable for groups of friends with a moderate number of members and families with children interested in outdoor games.
In fact, with more than 1,000 organic reach, this is one of the posts that shows the
This article focuses mainly on the specific prices of travel combos that tourists tend to be most interested in, such as: Phu Quoc 2xx, Quy
Nhon 2xx, Nha Trang 2xx, Da Lat 2xx, So, with the general price in the market, Rose Trip has brought a relatively stable and competitive cost compared to competitors of the same operating scale Businesses have set their prices based on the cost of transportation and resort activities associated with each tour In fact, the article has been viewed more than 20 times. direct inbox from visitors and made 12 successful transactions for tours to Phu Quoc and Da Lat.
The post 05/04/2022 is paid to increase reach for the holidays at the end of April— one of the big holidays in Vietnam.
In recent years, people tend to have a great need to travel during the holidays. The 4-day holiday from April 30 to May 1 is considered very important for the system of companies and businesses doing business in the form of resorts, food, entertainment, etc Because these days, everyone will have time off for the holidays and often choose to travel and spend that time with family.
Rose Trip was aware of that opportunity and implemented a plan to promote Danang
Hoian Tour as one of the company's potential tours because of its reasonable price and to experience top tourism activities in Da Nang, including: enjoying the facilities at the leading hotel; immersing in the culinary system at the restaurant; and the locality.
The article was advertised by me within 7 days and gave very good results It attracted a lot of interactions and was shared by users with friends, relatives, and related travel groups.
The article reaches a relatively high number of people, reaching more than 12,000 people within 7 days of running the ad, leading to a significant increase in the number of followers of the page In terms of visits to the company's Facebook page, we can see that the first 3 days of traffic is still not high, but about 4 days later, we can see a significant increase in traffic This shows that the advertising effectiveness of the article is quite good That has helped Rose Trip spread a positive image to more visitors and make more tour bookings in the future.
In general, the number of followers on Rosetrip's Instagram page tends to increase significantly from mid-February to the end of April Specifically, the website has recorded more than 350 followers since its inception on February 17, 2022 After only 1 month, this number reached 789 on March 17, 2022, a difference of 442 followers The reason for this increase is that tourists already know the business, so they want to learn and analyze incentives from travel programs In addition, the sharing of individuals with friends, relatives, and travel groups also attracts attention.
In general, the number of followers on Rosetrip's Instagram page tends to increase significantly from mid-February to the end of April Specifically, the website has recorded more than 350 followers since its inception on February 17, 2022 After only 1 month, this number reached 789 on March 17, 2022, a difference of 442 followers The reason for this increase is that tourists already know the business, so they want to learn and analyze incentives from travel programs In addition, the sharing of individuals with friends, relatives, and travel groups also attracts attention.
From mid-March to the first half of April, the number of followers tends to increase slightly from 789 to 950 (+161) At this point, the relatively stable interaction of the number of followers has a positive and predictable change And from April 8 to April 30, the number of followers increased by 250, from 950 to 1200 The explanation for this phenomenon is that because this is the time when Vietnam receives one of its big holidays, the number of tourists is in demand The demand for experience is great, so there is more interest in Rosetrip.
DIFFICULTIES AND SOLUTIONS
Time limitation for project implementation
Difficulty: During the project implementation, I encountered many difficulties balancing my personal project and other subjects With a busy schedule at university, it was difficult for me to schedule time to work at the company.
Solution: By negotiating with the direct instructor, I provide them with a schedule that they can easily arrange.
Result: In the end, we have a reasonable timetable for both the school schedule and the corporate shift Therefore, we not only ensure that we absorb the theory in class but also have enough practice time at the company And after a while, we had some necessary knowledge as well as necessary skills in the field of travel.
Difficulties in applying new methods in the marketing process
Difficulty: Since the process was established from the beginning, it was difficult for me to change it So it caused some problems for us Our articles will have to be moderated by the marketing department before being posted on the company's Facebook page This restricts my team from posting commercial articles and follows the criteria set by the company for posting on Facebook And our posts to the Facebook page may be rejected by the department if they cannot be adjusted to the standards set by the marketing department.
Solution: I create a lot of posts, ensuring enough required content and appropriate images, and send them to marketing for moderation.
Result: I am directly admin of the company's Facebook page and am allowed to post moderated posts.
Difficulty in financial matters
Difficulty: After specifically working with the Rosetrip company, I struggled with financial problems to run ads for the hotel's articles and social media pages As a student, financial resources are limited This makes me limited in my advertising budget and it is difficult to get financial support from the school.
Solution:I discussed with the company the cost of advertising and asked for support from them.
Result: The manager has agreed to support the funding if the post meets the requirements set by the company.
Through the internship, with the help of the company, I have learned a lot of knowledge and experience I now better understand the role and importance of advertising for any type and size of business, especially travel agents The Rose trip has helped me significantly improve my communication with each customer segment principles and effective marketing approaches Besides, I also learned a lot about negotiation and transaction skills and provided useful information to tourists.
Although the internship period was only for 3 months, I have matured a lot The knowledge I have gained in school as well as working in enterprises will be of great help to my work in the future.