AN INTERNSHIP REPORT ON SOCIAL MEDIA MARKETING AT KFIRE EDUCATION (April 2023 July 2023)

This internship report provides a comprehensive overview of my experience working as a social media marketing at KFIRE Education from April 2023 to July 2023. Throughout my internship, I had the opportunity to work closely with the social media marketing team, gaining valuable handson experience in various aspects of social media marketing.The report begins by introducing KFIRE Education, a leading online education platform focused on providing quality education to students worldwide. It then discusses the objectives and scope of my internship, which aimed to develop and implement effective social media marketing strategies to increase brand awareness and engagement on various social media platforms.Next, the report details the various tasks and responsibilities I undertook during my internship, including content creation, social media management, analytics tracking, and influencer marketing. I also discuss the challenges I faced and the skills I developed throughout the internship, including creative thinking, problemsolving, and communication.In addition, the report highlights the key achievements and outcomes of my internship, such as increased social media engagement, improved content quality, and enhanced brand awareness. Finally, I conclude the report by reflecting on my overall experience at KFIRE Education and the valuable skills and knowledge I gained during my internship.Overall, this report provides a comprehensive overview of my internship experience at KFIRE Education and showcases the importance of social media marketing in promoting and growing a business in todays digital age.

UNIVERSITY OF FINANCE - MARKETING FACULTY OF FOREIGN LANGUAGES - - INTERNSHIP REPORT AN INTERNSHIP REPORT ON SOCIAL MEDIA MARKETING AT KFIRE EDUCATION (April 2023 - July 2023) STUDENT: Tran Dinh Chinh STUDENT ID: 2163010198 CLASS: DH2K6TALTT1 LECTURER: Le Xuan Quynh Anh, M.A Ho Chi Minh city, 04 2023 ACKNOWLEDGMENTS During the reporter's internship, he received invaluable assistance that helped him overcome challenges and successfully complete his internship First and foremost, the reporter would like to express his gratitude to the University of Finance and Marketing, especially the Foreign Language Faculty, for providing him with the essential knowledge and foundation for his future career The reporter is particularly thankful to his instructor, Ms Le Xuan Quynh Anh, who guided and advised him throughout the internship She diligently reviewed each stage of his report, highlighting areas for improvement and offering valuable suggestions Following her guidance, the reporter was able to complete his report on time and with success The reporter extends sincere thanks to Mr Nguyen Phu Quy, the individual who hired him as an intern and provided him with invaluable guidance Under Mr Quy's supervision, the reporter witnessed significant personal growth and development Lastly, the reporter is grateful to all his colleagues and friends who supported him, offered valuable advice, and helped him overcome various challenges during his internship However, the reporter acknowledges that his family played an instrumental role in his successful completion of the internship Their unwavering support, encouragement, and financial assistance were crucial during this period The reporter cannot express enough gratitude to his family members In summary, the reporter wishes to express profound appreciation to all those who supported and assisted him during his internship i ABSTRACT Social media marketing is crucial for organizations, as it provides a powerful platform to connect with the target audience, promote services, and engage with students and parents It enhances brand visibility, attracts prospective students, and enables direct communication and support Social media also fosters community, collaboration, and resource sharing among students Through this internship, the reporter gained valuable insights into social media marketing at KFire Education and offered suggestions for improving marketing activities In this report, the reporter has clearly stated the reasons for choosing the topic as well as the goals to learn about the recruitment process at the company The report consists of six chapters To conduct the internship well, the reporter researched the history, development process, working environment, organizational structure, mission, and vision of the company, which are presented in Chapter Chapter is about the information and functions of the Marketing Department because this is the place where the reporter conducted the internship To implement the social media marketing campaign well, the reporter has provided definitions related to social media, social media marketing, and social media marketing platforms, as well as KFire Education's social media marketing status, which are introduced in Chapter Chapter describes what the reporter did during the 10-week internship at the company In Chapter 5, the reporter pointed out his strengths and weaknesses, as well as the experiences and skills he has accumulated from the internship Apart from the conclusion, in chapter 6, the reporter has highlighted some lessons for himself, including improving his knowledge, learning more about digital marketing and social media marketing, and practicing English communication skills, as well as proposing some recommendations for the company ii TĨM TẮT Tiếp thị truyền thơng xã hội quan trọng tổ chức, cung cấp tảng mạnh mẽ để kết nối với đối tượng mục tiêu, quảng bá dịch vụ thu hút học sinh phụ huynh Nó tăng cường khả hiển thị thương hiệu, thu hút sinh viên tương lai cho phép giao tiếp hỗ trợ trực tiếp Phương tiện truyền thông xã hội thúc đẩy cộng đồng, cộng tác chia sẻ tài nguyên sinh viên Thông qua đợt thực tập này, báo cáo viên có hiểu biết quý giá tiếp thị truyền thông xã hội KFire Education, đưa đề xuất để cải thiện hoạt động tiếp thị Trong báo cáo này, tác giả nêu rõ lý chọn đề tài mục tiêu tìm hiểu quy trình tuyển dụng nhân công ty Báo cáo bao gồm sáu chương Để thực tốt chuyên đề thực tập, tác giả tìm hiểu lịch sử hình thành, trình phát triển, môi trường làm việc, cấu tổ chức, sứ mệnh tầm nhìn cơng ty trình bày chương Chương trình bày thơng tin chức phịng Marketing nơi phóng viên tiến hành thực tập Để thực tốt chiến dịch social media marketing, phóng viên đưa định nghĩa liên quan đến truyền thông mạng xã hội, tiếp thị truyền thông mạng xã hội, tảng tiếp thị truyền thông mạng xã hội trạng tiếp thị truyền thông mạng xã hội KFire Education giới thiệu chương Chương mô tả tác giả làm 10 tuần thực tập công ty Ở chương 5, tác giả điểm mạnh, điểm yếu kinh nghiệm, kỹ tích lũy q trình thực tập Ngồi phần kết luận, chương 6, tác giả nêu số học cho thân trau dồi kiến thức, tìm hiểu thêm tiếp thị kỹ thuật số, tiếp thị truyền thị truyền thông mạng xã hội rèn luyện kỹ giao tiếp tiếng Anh đề xuất số khuyến nghị cho công ty iii COMPANY’S COMMENT Intern: Tran Dinh Chinh Time of internship: 04/2023 – 06/2023 Supervisor: Nguyen Phu Quy Comment: …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… …………………………………………………………………………………… iv SUPERVISING LECTURER’S REMARKS Progress score: The report’s score and comments: INTERNSHIP ASSESSMENT Number CRITERIA SCORE  Form  Accuracy  Images, graphics  References, sources  Academic style … /  Introduction … /  Company – … / Workplace … / Information … /  Basic concepts  Job description  Findings  Experience  Conclusion  Recommendations … / … / … / 10 Total Supervising lecturer’s signature v REVIEWER’S REMARKS The report’s score and comments: INTERNSHIP ASSESSMENT Number CRITERIA SCORE  Form  Accuracy  Images, graphics  References, sources  Academic style … /  Introduction … /  Company – … / Workplace … / Information … /  Basic concepts  Job description  Findings  Experience  Conclusion  Recommendations … / … / … / 10 Total Reviewer’s signature vi TABLE OF CONTENTS ACKNOWLEDGMENTS i ABSTRACT .ii TÓMTẮT iii COMPANY’S COMMENT .iv SUPERVISING LECTURER’S REMARKS  v REVIEWER’S REMARKS .vi TABLE OF CONTENTS vii LIST OF FIGURES ix INTRODUCTION .1 Reasons for choosing the topic Purposes of the internship report .1 CHAPTER 1: COMPANY BACKGROUND 1.1 History 1.2 Development 1.3 Mission and Vision .5 1.3.1 Mission 1.3.2 Vision .5 1.4 The organization's structure .6 CHAPTER 2: MARKETING DEPARTMENT AT KFIRE EDUCATION 2.1 Information 2.2 Department Function in the Company .9 2.2.1 Brand Management .10 2.2.2 Advertising and Promotions 10 2.2.3 Digital Marketing Management 10 2.2.4 Social Media Management 10 3.2 Status of Social Media Platforms at KFire Education 14 3.2.1 Social Networks .15 3.2.2 Media Sharing Networks .18 vii 3.3 Email marketing 20 CHAPTER 4: JOB DESCRIPTION 21 CHAPTER 5: FINDINGS AND EXPERIENCES 29 5.1 Findings .29 5.1.1 Strengths 29 5.1.2 Weaknesses 29 5.2 Experiences 29 5.2.1 Knowledge .29 5.2.2 Skills 30 5.2.3 Attitude 30 CHAPTER 6: CONCLUSION AND RECOMMENDATIONS 31 6.1 Conclusion 31 6.2 Recommendations 31 6.2.1 Recommendations for the reporter .31 6.2.2 Recommendations for KFire Education .31 6.2.3 Recommendations for the University of Finance – Marketing 33 REFFERENCES 35 viii LIST OF FIGURES Figure 1.1: Logo KFire Education Figure 1.2: The organizational structure of KFire Education Figure 3.1 Fanpage KFire Education .16 Figure 3.2 Zalo links on every Facebook post .17 Figure 3.3 Zalo post .18 Figure 3.4 Tiktok KFire Education 19 Figure 3.5 Youtube KFire Education .20 Figure 3.6 Email domain KFire Education 21 Figure 6.1 Digital Marketing Funnel 33 ix