HO CHI MINH CITY BANKING UNIVERSITY DEPARTMENT OF FOREIGN LANGUAGES Internship Report Batch K34 (2018 2022) on THE PROCESS OF IMPLEMENTING CONTENT MARKETING STRATEGIES FOR SOCIAL MEDIA PLATFORMS at DA[.]
HO CHI MINH CITY BANKING UNIVERSITY DEPARTMENT OF FOREIGN LANGUAGES Internship Report Batch: K34 (2018-2022) on THE PROCESS OF IMPLEMENTING CONTENT MARKETING STRATEGIES FOR SOCIAL MEDIA PLATFORMS at DATA V TECH SOLUTIONS COMPANY LIMITED Prepared by Student’s full name: Châu Ngọc Nhung Student's ID number: 030434180140 Program: Business English Internship Supervisor Name: Nguyễn Thị Thanh Trúc Title: Master of Arts Department: Foreign Languages Date of Submission: December 24th, 2021 HO CHI MINH CITY BANKING UNIVERSITY DEPARTMENT OF FOREIGN LANGUAGES Internship Report Batch: K34 (2018-2022) on THE PROCESS OF IMPLEMENTING CONTENT MARKETING STRATEGIES FOR SOCIAL MEDIA PLATFORMS at DATA V TECH SOLUTIONS COMPANY LIMITED Prepared by Student’s full name: Châu Ngọc Nhung Student's ID number: 030434180140 Program: Business English Internship Supervisor Name: Nguyễn Thị Thanh Trúc Title: Master of Arts Department: Foreign Languages Date of Submission: December 24th, 2021 DECLARATION I hereby declare that the entire internship report is an independent product of my experience during the internship at Data V Tech company All information in the article is derived directly from the marketing and human resources department of the organization If there is any fraud or copying, I will take full responsibility before the board Ho Chi Minh, December 24th, 2021 Student name Chau Ngoc Nhung ACKNOWLEDGEMENTS First and foremost, I would like to express my heartfelt gratitude to the Banking University lecturers who have provided me with invaluable knowledge and guidance during my education journey These have been beneficial in terms of self-development and soft skills, both of which were extremely important throughout my working hours at Data V Tech In particular, I would like to extend my appreciation to Ms Nguyen Thi Thanh Truc, who guided me and gave many helpful suggestions to support me finish this report Secondly, I would like to thank Data V Tech for welcoming me as part of the company The experience at the organization provided me with a great chance to put my background knowledge and the ideas I learned at Banking University to use in real-world settings I am privileged to work with excellent people in Data V Tech's dynamic marketing team who gave me clear advice and motivation throughout my internship All of this gives me much confidence in the field I am currently pursuing Lastly, I would like to give special thanks to Ms Trang, Marketing Manager, and Ms Mai Nhung, Marketing Executive, for mentoring and equipping me with the essential skills and knowledge throughout the training process Their practical guidance has helped me gain a better understanding of the field in which I am working Without their support, I was not able to complete my job excellently Sincerely, Chau Ngoc Nhung Data V Tech Solutions Company Limited CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM Độc lập - Tự - Hạnh phúc PHIẾU NHẬN XÉT ĐÁNH GIÁ THỰC TẬP TỐT NGHIỆP Họ tên sinh viên thực tập: CHÂU NGỌC NHUNG Lớp: DH34AV03 Ngành: Ngôn ngữ Anh 07/01/2021 Niên khóa: 2018-2022 Thời gian thực tập: 10/10/2021- Đơn vị thực tập: Data V Tech Solutions Company Limited 1- Chấp hành nội quy, ý thức tổ chức quan 2- Công tác chuyên môn, tinh thần trách nhiệm thái độ học tập 3- Kỹ năng, hiệu thực công việc giao 4- Nhận xét Xác nhận quan, đơn vị thực tập TP Hồ Chí Minh, ngày tháng 12 năm 2021 (Ký, ghi rõ họ tên đóng dấu) Người đánh giá (Ký ghi rõ họ tên) PHẦN ĐÁNH GIÁ CỦA GIẢNG VIÊN HƯỚNG DẪN STT Nội dung đánh giá Điểm Tinh thần, thái độ làm việc Cơ quan thực tập (dựa sở đánh giá đơn vị thực tập) /2.0 Mức độ chấp hành nội quy thực tập thực yêu cầu chuyên môn theo hướng dẫn Giảng viên hướng dẫn /2.0 Chất lượng báo cáo thực tập - Trình bày /1.0 - Ngôn ngữ /1.0 - Nội dung báo cáo a Tống quan quan nhận thực tập phận thực tập /1.0 b Nội dung công việc phân công phương pháp thực /1.0 c Kết đợt thực /2.0 Nhận xét tập, bao gồm: Những kiến thức, kỹ củng cố học hỏi Những kinh nghiệm tích lũy Các đóng góp thân cho quan sáng kiến, đề xuất giải pháp (nếu có) Tổng điểm /10.0 Giảng viên chấm PHẦN ĐÁNH GIÁ CỦA GIẢNG VIÊN CHẤM STT Nội dung đánh giá Điểm Tinh thần, thái độ làm việc Cơ quan thực tập (dựa sở đánh giá đơn vị thực tập) /2.0 Mức độ chấp hành nội quy thực tập thực yêu cầu chuyên môn theo hướng dẫn Giảng viên hướng dẫn /2.0 Chất lượng báo cáo thực tập - Trình bày /1.0 - Ngơn ngữ /1.0 - Nội dung báo cáo a Tống quan quan nhận thực tập phận thực tập /1.0 b Nội dung công việc phân công phương pháp thực /1.0 c Kết đợt thực /2.0 Nhận xét tập, bao gồm: Những kiến thức, kỹ củng cố học hỏi Những kinh nghiệm tích lũy Các đóng góp thân cho quan sáng kiến, đề xuất giải pháp (nếu có) Tổng điểm /10.0 Giảng viên chấm TABLE OF CONTENTS CHAPTER 1: OVERVIEW OF DATA V TECH 1.1 Information .1 1.1.1 History of Development 1.1.2 Position 1.1.3 Mission and Principles .3 1.2 Introduction 1.2.1 Slogan 1.2.2 Products and Services .4 1.3 Organization Structure .5 CHAPTER II: INTERNSHIP PROCESS .5 2.1 Assigned Tasks .6 2.1.1 Creating SEO content for company website .6 2.1.2 Creating content for blog posts 2.1.3 Designing graphics for website and social media 2.1.4 Researching the market .8 2.2 Method during the Internship 2.2.1 Ideas generation method 2.2.2 Outlining key points method 2.2.3 Design usage method 2.2.4 Information processing method .9 CHAPTER III: INTERNSHIP RESULTS 10 3.1 Internship Achievements 10 INTRODUCTION Purpose of the internship As a senior from Banking University, I am happy to have accomplished a three-month marketing internship at Data V Tech, the leading consulting firm for Epicor ERP implementation in Vietnam Through the training, I wish to strengthen my English abilities, particularly in communicating successfully with foreign partners and coworkers in the company's international offices Additionally, I want to get more practical knowledge about marketing, which is also the field that I wish to pursue in further development By working with professionals at Data V Tech, I believe I could grow a more specific development strategy in this field after my graduation Significance of the internship To me, internships are critical for fresh graduates and those just beginning their career paths Firstly, an internship is the training process that prepares individuals with the required information and abilities for their job Second, an internship will allow students to apply their classroom knowledge to real situations while also acquiring new knowledge and professional experience that cannot be learned in the classroom With the advantages listed above, I believe internships are vital, so I always make the most use of my time at Data V Tech My aim after the probation is to become a master in digital marketing and work for a multinational corporation To this, I intend to continue studying extensive digital marketing courses and strengthen my English skills after the internship Specifically, I plan to enroll in classes to earn certificates in advertising on Google and Facebook while gaining more experience in this field Additionally, I aim to participate in advanced English courses to prepare myself for the IELTS test coming at the end of the year I believe this is an appropriate and viable plan for me 10 CHAPTER I: OVERVIEW OF DATA V TECH 1.1 Information 1.1.1 History of Development Picture 1: Company Logo (Source: Data V Tech internal documents) Data V Tech Solutions Company Limited was established in 2017 It is the leading firm in consulting, implementing, customizing, and integrating multiple powerful business software, including Epicor ERP and Epicor Advanced MES in Vietnam Besides, Data V Tech also set up factories with machines, additional hardware, and various complementary solutions to ensure seamless manufacturing and business operations Table 1: Company Administration Company name Data V Tech CO., LTD Consulting Director Trinh Lan Phuong Founded time January 25th, 2017 11 Headquarter 4A/167 Nguyen Van Thuong Street, Ward 25, Binh Thanh District, Ho Chi Minh City, Vietnam Representative Office No 24, Lane 168, Nguyen Gia Tri (D2) Street, Ward 25, Binh Thanh District, Ho Chi Minh City Australia Office 89 Arthur Street, Saint Albans Victoria, Australia Hong Kong Office 10/F Tak King Industrial Building, 27 Lee Chung Street, Chai Wan, Hong Kong Phone number Website (+84) 28 66 58 5000 https://www.datavtech.com/ Tax code Email 0314218102 mailto:info.vn@datavtech.com (Source: https://masothue.com/0314218102-cong-ty-tnhh-giai-phap-data-v-tech) 1.1.2 Position From Vietnam to Australia, New Zealand, Hong Kong, and China, Data V Tech has developed a network of customers and professionals in various industries, primarily ERP implementation consulting To reach this level, it is essential to highlight each Data V Tech employee's passion for accompanying and supporting customers' success, as well as the trust of long-term customers and partners That is why the organization is continually developing solutions and refining the ERP software deployment process to make it more standardized and efficient The following picture displays Data V Tech's business partners Picture 2: Data V Tech's business partners 12 (Source: https://www.datavtech.com/vi/cong-ty/ ) 1.1.3 Mission and Principles Data V Tech is honored to be the leading company in Vietnam for Epicor software installation With the mission of providing packaged solutions to organizations of all sizes and industries, Data V Tech is thrilled to function as a bridge for Vietnamese enterprises to approach, integrate with, and benefit from the Fourth Industrial Revolution Simultaneously, Data V Tech is a gathering place for top professionals in business management software consultation and implementation The organization is always willing to listen to comprehend the client's needs, share knowledge, and collaborate to fulfill their vision 1.2 Introduction 1.2.1 Slogan "Reboot Your Business Ready For Growth" Data V Tech aspires to take production and business advantage of the latest technology Its goal is to help businesses prepare for the fourth technological revolution, which will help them gain competitive advantages, increase revenue, and be ready for better market growth and expansion in the future 1.2.2 Products and Services Epicor ERP: a set of modular business applications comprising several businesses management software that collects, saves, manages, and evaluates data in real-time 13 Epicor Advanced MES (previously Mattec): a dependable factory execution system used to monitor manufacturing regions, control, and track historical data, and manage real-time product quality to increase productivity and efficiency Complementary Solutions: o Epicor ECM (previously DocStar): a scalable, strategic system that enables safe content management – from capture to destruction o E-Invoice: Data V Tech has significantly improved the process of integrating E- invoices into ERP systems o Ultimate Field Service Mobile Application: a solution that enables businesses to use their phones to execute maintenance activities when they are offline quickly o Magento eCommerce: a toolkit that allows businesses to communicate directly with their dealers and customers, enabling clients to place orders online 24 hours a day and instantly generating sales orders in real-time for Epicor ERP 10 o NESTLink: a bi-directional, completely automated technology that connects the engineering team to the shop floor via real-time integration of nesting software and ERP systems o Mobile Sales Force Automation (MSFA): a must-have solution designed to integrate seamlessly with the Epicor ERP backend It enables salespeople to sales-related duties remotely o CADLink: a solution used to produce records of Epicor Item Master and BOM 1.3 Organization Structure Engineering; Sales & Marketing; and Administration, Human Resources & Accounting are the three divisions that make up Data V Tech, which is led by Consulting Director Ms Trinh Lan Phuong The 14 teams collaborate and support one another to achieve the common goal from consulting to marketing products and services (Source: Data V Tech internal documents) Engineering Department Consulting Director Administration, Human Sales & Marketing Resources & Accounting Department Department CHAPTER II: INTERNSHIP PROCESS At Data V Tech, I work as a marketing intern The company allows me to work from home or wherever I find inspiration for my work Furthermore, the firm also builds a non-hierarchical working environment that encourages each employee to be self-sufficient and innovative at work Thanks to that, I can freely develop and focus on my strengths Here is a picture of one of my favorite workplaces: 15 Picture 3: Workplace (Source: Screenshotted by student) 2.1 Assigned Tasks 2.1.1 Creating SEO content for company website As an SEO writer, my job is to create articles with content such as answers, reviews, comments, questions related to products that help optimize company pages on search engines, mainly on Google search To be more precise, I will create content in a suitable structure and diverse topics so that Google Bot can crawl it (specifically keywords) and rank it on the top of the SERP That means when a user searches for that data (keyword), Google will bring my content to the user This process will help raise brand awareness, attract new customers, and reduce customer access costs The picture below is one of my articles on the company's website 16 Picture 4: An article on Data V Tech's website (Source: https://bitly.com.vn/5vlnzi ) 2.1.2 Creating content for blog posts One of my responsibilities is to collect data on the market, products, competitors, and customers Later I brainstorm content ideas for the products and write them on the company blog Unlike SEO articles, blog posts are more personal, which is why I frequently write articles about sharing, analysis, instruction, and criticism As with SEO content, blogging fulfills the same general purpose of increasing conversion rates (readers stay on the page longer) and assisting businesses in more effectively building their brands 2.1.3 Designing graphics for website and social media My job is to design banner images and publications Create design materials that are eye-catching, lively, and effectively convey information to support SEO articles and blog posts The materials and pictures must not only be creative but also reflect the company's brand image Therefore, most design patterns will depend on the given brand toolkit And for each post, I will create a different concept to suit the manager's requirements and avoid boredom The image below is one of my creations: 17 Picture 5: Featured image (Source: https://bitly.com.vn/5vlnzi ) 2.1.4 Researching the market The company's upcoming plan is to focus on Mobile Field Service App (an add-on to the Epicor ERP) Therefore, the mentor assigned me the job of finding information about competitors' products in the market Then, I will make an excel sheet comparing their product characteristics with the Mobile Field Service App (MFSA) for supporting my mentor in coming up with a specific strategy for the promotion plan of MFSA in 2022 2.2 Methods during the Internship 2.2.1 Idea generation method Everything from design to content creation requires a diverse range of ideas, which is why idea generation is a necessary component of my workflow After receiving the keywords from the mentor, I begin searching for and reading pertinent information about competitors, customers, and reviews in both Vietnamese and English via Google and internal company documents Then generate specific article topics and ideas for company posts and designs 18