VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL PROGRAM GRADUATE INTERNSHIP REPORTINTERNSHIP COMPANY/INSTITUTION: TALENT CONNECTION JOINT STOCK COMPANY – ILS Vietnam Foreign Lang
The objective of the internship
The main goal of the internship is to introduce students to employee life Turn what you have learned into practice as an intern
The objectives of the internship program and the report are as follows:
• Collect and organize accurate information related to job duties
• Learn about employee life and work at the company
• Compare practical knowledge with lessons taught at Vietnam National University's International School (VNU-IS)
• Complete the requirements of the International Business - Marketing program.
Organization introduction
ILS Vietnam is a Center under the Talent Connection Joint Stock Company operating in the field of foreign language training, with its head office at No.5, Alley
42, Alley 106 Hoang Quoc Viet, Bac Tu Liem, Hanoi and branch offices in Dong Anh: No 68, Lot B2, Area 3Ha, Dong Anh Town Commercial Center, Hanoi
Assignments
At the internship, I was assigned to do the following tasks
• Writing content and managing social networking sites
• Planning and implementing marketing events with the team
• Supporting the marketing activities of the business
• Supporting in the design of media publications
• Receive requests from marketing staff/marketing manager to check/collect data of marketing strategies and offline marketing events
ILS Vietnam is a Center under the Talent Connection Joint Stock Company operating in the field of foreign language training, established in 2011 (Formerly Talent Space English Center) by the board of directors with more than 10 years of experience in the field of education, training, study abroad consulting The Advisory Board are experts working at Hanoi Department of Education and Training, English teachers at some public schools in Hanoi such as Nguyen Du, Ngo Gia Tu, etc.ces With 2 branches Hoang Quoc Viet and Dong Anh
ILS Vietnam is proud to bring a high-quality English program to more than 1000 students at secondary schools in other districts such as Dan Phuong and Hoai Duc to help students have access to native teachers quantity and exciting classes Events with a large scale, unprecedented content, and the number of students and parents participating in up to 300 people demonstrate the attractiveness of extracurricular activities organized by ILS Vietnam
Table 2-1.1 General information about ILS Vietnam Foreign Language Center
TALENT CONNECTION JOINT STOCK COMPANY - ILS Vietnam Foreign Language Center
ILS Vietnam - Trung tâm Anh ngữ và tư vấn du học các nước
WEBSITE https://ilsvietnam.edu.vn/
EMAIL info@ilsvietnam.edu.vn
Major businesses
ILS Vietnam diversified its product and service activities, strongly developed and expanded its operations in new market segments
ILS Vietnam products and services include:
• ENGLISH GENIUS - English for preschool children
• SUMMER CAMP - Summer English course for kids
• TOEFL PRIMARY - Toefl exam preparation course for elementary children
• EASY 10 - Online 10th grade exam preparation program
• SCHOOL LINK - Study program with foreign teachers in elementary and junior high schools
• In addition, ILS Vietnam also cooperates with schools in Dong Anh and Hanoi to create English playgrounds for children These include major events such as CampDay, English Contest, Raise your voice, English Ring the Golden Bell, Halloween Costume Festival, Four-way Spring Festival Nguyen Huy Tuong Spring Fair,…
Visions
ILS Vietnam has been working hard to become one of the leading units providing foreign language education products, skills and necessary knowledge for Vietnamese students to confidently go out into the world Become a global citizen with quality commitment and reasonable cost.
Missions
For students: With the most sincere care, ILS Vietnam provides an exciting learning environment, encouraging students to nurture and promote their passion for foreign language learning, inspiring each student to discover your full potential, be ready to become a global citizen, and seek opportunities to study and work in many countries
For parents of students: ILS Vietnam not only provides foreign language training products at a reasonable cost, but we also bring knowledge to help parents lead happy, confident and successful children
For society: ILS Vietnam is committed to doing its best to help Vietnamese students awaken their passion for English, towards developing English skills and the necessary knowledge base to enter the threshold future.
Core values
The value of ILS Vietnam is not only reflected in assets, but also in intangible values that all employees and partners appreciate, including:
Organizational structure
Figure 2-1 ILS Vietnam’s organizational structure
➢ Board of directors (BOD): Like every business, the main function of the board of directors in ILS Vietnam is to oversee the overall operations The board would create governing documents, set policy and working rules, and be responsible for the corporation’s assets as well as its shareholders The BOD meeting is held every week to summarize and discuss things happening within a week The grand BOD meeting, is held annually to finalize a financial year, and to prepare a master plan for the next operating year
➢ Dong Anh & Hoang Quoc Viet Branch Manager: Support the operation, administration, and goal setting of the company's activities with the director Manage and organize the implementation of the proposed plans, assign the work to the departments Representing the director to perform external affairs with state agencies, schools, establishing relationships, Coordinate with accountants to make financial plans, determine budget needs of projects related to current and future events, courses, Together with the director, establish, amend and supplement regulations, documents, etc related to the company's activities Perform duties as directed by senior management
➢ Academic Directors: In charge of overseeing some aspect of the teaching quality of teachers in the center and teaching delivery They also develop curriculum, design center-specific lesson plans, mentor students/parents, and address all concerns related to the learning process Their ultimate goal is to improve the quality of education offered in ILS Vietnam
➢ The academic department: plays an important role in maintaining the interesting and collaborative cultures that contribute to the center's status Support the academic director in training teachers, designing lesson plans, lectures, teaching slides, correcting lessons for students,
➢ Accounting department: Their responsibilities include handling bookkeeping and preparing financial papers such as profit and loss statements, balance sheets, and others They check the books, prepare tax returns and manage all the financial information related to the companies they are operating Besides, they also take care of issuing money to organize events, in the development of ILS Vietnam
➢ IT Department: provides technical support for the entire organization, such as installing new tools or solving software and hardware problems
➢ Sales Department: Customer data is the key to all service industries, convincing customers to enroll is the business department's task Customers who are interested in the course or not yet interested in the course, under the guidance and skillful coordination of the consultants, customers will choose the courses that are most suitable for them as well as the level of each person Consult the right person, the right level and the right class
➢ HR Department: The selection of people for ILS Vietnam - HR department will have to find personnel from sales, teachers to Marketers Recruiting good, experienced staff suitable to the environment as well as the orientation of ILS Vietnam, the center will grow stronger and stronger Besides, HR also has to arrange teachers and personnel according to teaching schedules, event schedules as well as support in all aspects for employees
➢ Teacher Department: Prepare lesson plans and assignments for students before going to class Grade students' tests, essays, reports, and other assignments Monitor student performance and progress in class Organize group activities and guide students to do homework Meet with human resources as well as academic departments to coordinate class plans and discuss specific subject areas and lesson plans In addition, teachers also need to meet with parents to discuss student learning when necessary
➢ Marketing Department: In charge of bringing the center's image to customers and society, as well as creating large and effective Marketing programs (online and offline) Support management to jointly plan Marketing campaigns for their centers, build quality content/images, attract customers and students Besides managing pages, organizing and firing events, designing media publications,
3 DIGITAL MARKETING ACTIVITIES AT ILS VIETNAM
Overview of digital marketing activities in Vietnam
Digital Marketing is digital marketing activities through the internet In other words, it is a form of promoting products/services through online communication channels
The goal of Digital Marketing is to quickly increase brand awareness, build trust and increase order conversion rates But from the perspective of marketers, customer data is the most valuable asset If in the past, Digital Marketing activities were based on popular online channels: Social media, Email, etc to plan and execute, but today with the great advancement in technology, Digital Marketing is not only bringing in new customers also makes a difference from analyzing and tracking customer behavior and preferences to personalized marketing for your products/services
As one of Southeast Asia's rapidly growing economies, Vietnam has plenty of business opportunities for brands, marketers and investors According to the Internet report, the total population of Vietnam is about 96.9 million people and the Internet usage rate is 70% - about 68.17 million Vietnamese people using the Internet Among them, 65 million people are active on social networks, equivalent to 67% of the total population of Vietnam
Figure 3-1 Digital marketing landscape in Vietnam
Vietnamese people spend an average of 6 hours 30 minutes online every day, including 2 hours 22 minutes on social media channels and 2 hours 09 minutes on video
Figure 3-2 Daily time spent on media in Vietnam
Watching videos is the most popular online content activity with 95% of users watching videos online every month
Figure 3-3 Using the Internet on Mobile in Vietnam
The 5 most used social media platforms in Vietnam are Facebook (90%), YouTube (89%), Zalo (74%), FB Messenger (74%), and Instagram (46%)
Figure 3-4 The most used social networking platforms in Vietnam
Digital marketing opportunities in Vietnam
➢ Video marketing in Vietnam: Watching videos is the most popular online content activity with 95% of users watching online videos every month and they often use YouTube to watch online videos in Vietnam In addition to video viewing rates, video engagement rates are much higher than other forms of advertising in Vietnam Marketers need to create interesting and easy-to-understand video content to attract potential customers to watch videos and increase view-through rates
➢ Social Media Marketing in Vietnam: According to information gathered, there are about 65 million people actively using social networks in Vietnam, equivalent to 67% of the market And social network users in Vietnam tend to be increasing Vietnamese users show their love for Facebook, YouTube and Zalo, Tiktok Marketers should create interesting and valuable content to get potential customers to engage with your social media accounts and increase engagement rates
➢ KOL (Key Opinion Leader) and Influencer marketing in Vietnam: More and more Vietnamese people use social networks in their daily lives They share their opinions and experiences on social media Some people even gain a following and become influencers The rise of social media influencers opens up new business opportunities It provides a new platform for companies to promote their products and services to their target customers, while subtly enhancing their brand awareness and image
To sum up, if a brand wants to be at the forefront of digital marketing in Vietnam, video marketing, social media marketing and influencer marketing are the latest trends and opportunities for you to attract more customers in Vietnam.
Overview of production and business activities at ILS Vietnam
Production and business activities
In 2013, ILS Vietnam implemented an English supplementary program with foreign teachers at schools in Hanoi Following the success, in 2014, the Center expanded to implement the project in suburban districts, in which Dong Anh was the concentrated market
2016 marked an important turning point when Talent Space English Center was renamed ILS Vietnam In 2017, the English supplementary program with foreign teachers was implemented by ILS Vietnam at schools in Dong Anh, Me Linh and Soc Son districts
ILS Vietnam is proud to bring a high-quality English program to more than 1000 students at secondary schools in other districts such as Dan Phuong and Hoai Duc to help students have access to native teachers quantity and exciting classes Events with a large scale, unprecedented content, and the number of students and parents participating in up to 300 people demonstrate the attractiveness of extracurricular activities organized by ILS Vietnam
ILS Vietnam Foreign Language Center is proud to bring not only interesting classroom hours, but also extracurricular activities, companion events, to develop soft skills for students, creating many playgrounds for students play so that English is used in the most natural way.
Strategy/business plan
ILS Vietnam has been making efforts to become one of the leading units providing foreign language education products, skills and necessary knowledge for Vietnamese students to confidently step out into the world, become global citizens with committed quality and affordable cost
With the motto of inspiring learning with passion, not coercion, ILS Vietnam always brings knowledge but also sows seeds of love for foreign language subjects Turn every lesson into an exciting knowledge journey.
Compare with competitors
Table 3-1 Comparison between ILS Vietnam and 2 big competitors: MsHoa
Company ILS Vietnam English Ms Hoa Apollo English
English for preschool children, elementary children, junior high schools and linking the English program with junior high schools, TOEFL
Ms Hoa Communication and English for children Ms Hoa Junior
English for kindergarten, English for teenagers, IELTS
There are 2 campuses in Dong Anh and Hoang Quoc Viet
The system stretches across 3 regions of
Vietnam, Hanoi: 6 campuses, Ho Chi Minh City 11 campuses, Da Nang has 3 campuses, Quang Ninh has 2 campuses, Hai Phong/ Bac Ninh/
Nghe An/ Thanh Hoa/ Ha Tinh/
Binh Duong/ Dong Nai/ Khanh Hoa/
The system stretches across 3 regions of Vietnam
Ha Noi has 26 campuses, Ho Chi Minh City has 24, Hai Phong has campuses, Bac Ninh/ Da Nang has
2 campuses, Bien Hoa/ Binh Duong/
Ha Long/ Hung Yen/ Khanh Hoa/ Vung Tau / Nghe
The price also ranges from 5 – 27 million
VND/course depending on the number of hours registered for each different course, the tuition fee is also different
The price also ranges from 2 – 20 million
VND/course depending on the number of hours registered for each different course, the tuition fee is also different
The price also ranges from 8 – 22 million
VND/course depending on the number of hours registered for each different course, the tuition fee is also different
120 - 850 students 500,000 students Training more than half a million students in Vietnam since
Facebook, Tiktok, Youtube, Website, Linkedin
Digital marketing activities of ILS Vietnam
Paid media
ILS Vietnam uses advertising media to target customers who may be interested in their program/course This gives customers more access to ILS Vietnam, which can still affect the information provided to customers
Among social networking sites, ILS Vietnam chooses Facebook as the main platform because it is considered the most popular online site for Vietnamese users
At the beginning of the event, posts will be promoted to attract as many people as possible Based on Facebook's default preferences, those ads are displayed via Facebook news feed, Facebook watch etc To diversify content, not only text and graphics are applied where videos or gifs also need to be uploaded
Figure 3-5 Facebook page of ILS Vietnam
Figure 3-6 Video on Facebook page of ILS Vietnam
Owned media
Owned Media is any channel or record that ILS Vietnam owns, controls and maintains Company-owned media includes the website and social networking profiles such as Facebook,Youtube,… In addition, under the company's brand name, ILS Vietnam uses many different ways to send messages to the audience
Using owned media to manage its channels is a great tactic for ILS Vietnam Whenever a brand takes control of a communication channel, the brand determines what kind of material it will air, how often it will be updated, and how people can interact with it Owned media channels also give ILS Vietnam control over inbound and outbound network connections as well as the aesthetic style and structure of the page that customers see
Facebook page: The channel updates the latest information about the center through posts about events, courses, knowledge of English, with the main purpose of maintaining interaction with customers (additional charge-parents and students) as well as potential future customers
Figure 3-7 ILS Vietnam's Facebook post
Website: The official website is designed in Vietnamese version The website is carefully prepared in terms of content and graphic design Moreover, news is updated daily from student activities, course information, events associated with schools,…… The main purpose is to bring potential customers to know more about ILS Vietnam, they can find all the information they need most through the website
Youtube: the company uses youtube to post videos related to courses, events, and other side stories This gives ILS Vietnam more branding, a chance to be found by your target audience in both YouTube and Google search, and allows new target customers to discover your brand's content As the world's second largest search engine, YouTube can help ILS Vietnam capture the attention of your ideal audience and create an emotional connection with them at a time when video content is exploding
Earned media
If ILS Vietnam-owned websites are the destination, searchable is the means by which people get there A website or social networking site is of no use if no one sees or interacts with it That's where the media gain comes in Earned mediums are essentially online word of mouth, often seen as a 'viral' trend, mentions, shares, reposts, reviews, recommendations or content posted by third party websites father
Figure 3-10 ILS VIETNAM's Facebook review
For ILS Vietnam, we can get reviews and recommendations on the ILS VIETNAM fanpage in the reviews section.
Recommendation to enhance company’s digital marketing activities
Based on the media classification, it can be said that ILS Vietnam has used paid and monetized channels Meanwhile, what is already owned seems to be underutilized due to lack of development and not much attention by people
ILS Vietnam still lacks some social proof, should collect articles from the press or any other form of media and post them on the website Reading product reviews will help customers enjoy more and have their own assessments when they want to learn about ILS Vietnam's products, from which there will be considerations about choosing the most suitable product for them
Another problem with proprietary channels is that the content on ILS Vietnam's Facebook page worked well when its page was full of information However, the information in a seemingly overwhelming post without a primary focus is unlikely to appeal to an audience of young parents In addition, the number of recent posts has not been much, the interaction is quite low
About solution Firstly, the information should be broken down to attract the reader's attention with a good title, and put photos in the course album for easy understanding by parents and students Also, the content should be responsive with some trendy post type
It is also necessary to create a clear and conspicuous call to action (CTA) in the content so that ILS Vietnam's audience knows exactly what it wants customers to do In addition, ILS needs to drive valuable traffic from Facebook to its website to improve search rankings The CTA content should be relevant to the business intent, and the call-to-action button itself should be relevant to the landing page For example, if the CTA is “Download documents”, then the potential customer needs to be redirected to the page containing those files
About Youtube - it has quite low views, so ILS Vietnam shares on the website or fanpage to increase the conversion of youtube customers Attract more customers with short video content of 30 seconds -1 minute Because of the recent trend, customers always want to watch videos quickly but still know all the content For example, create a short video to talk about the courses and the benefits of the courses
Internship objectives
It is almost impossible to realize that knowledge is mandatory; However, that is not enough for students In addition to what I learned from the lectures, I realized that it was necessary to improve my practical skills to apply the knowledge in practice
During my internship at the company, I not only acquired new knowledge but also actively improved soft skills in the workplace I learned how to solve problems quickly, research information on my own, run events, learn to design, At the same time, experience how it works in a diverse group as well as in a team encountering interpersonal connections that are constantly valued and essential to developing new partnerships.
Assigned tasks
For six weeks, I was guided by an internship prepared by my supervisor as follows:
➢ Week 1: Get acquainted with the company's working culture
➢ Week 2: Practice writing and designing skills to post on digital platforms
➢ Week 3: Planning events as well as posting plans on the page for some upcoming events
➢ Week 4: In charge of digital marketing activities and organizing the Halloween Festival 2022 event: “Escape the Haunted House!”
➢ Week 5: In charge of digital marketing activities and organizing the event Kim No Halloween Festival 2022
➢ Week 6: In charge of digital marketing activities and organizing Ring The Golden Bell event - Ring The Golden Bell 2022
Table 4-1 Tasks assigned through a 6-week internship
• Learn about the company: about Mission, Vision, Core Values of the company
• Understand the basic functions and operating procedures of the company
• Get acquainted with the Marketing department and the brothers and sisters in the department
• Learn about the company's marketing and communication jobs and learn about the company's key products
• Research ILS Vietnam fanpage/website/youtube and understand how these sites work
• Get the topic from the Leader and practice writing some content / designing images / editing videos to post on ILS Vietnam's fanpage/website/youtube
• Together with the seniors in the Marketing department, meeting to come up with ideas for the upcoming offline event of ILS Vietnam
• Prepare materials and tools for event preparation
• Learn the process of running media events
• Making posts on digital platforms
Week 4 • Design media publications and post the event's contents on the ILS Vietnam fanpage
• Hold an offline event at ILS Vietnam Center: Halloween Festival 2022: “Escape the Haunted House!”
• Check and collect data after the event
• Design media publications and post the event's contents on the ILS Vietnam fanpage
• Prepare materials and tools for the event running process
• Collaborate with Kim No - Dong Anh Secondary School to organize an offline event Kim No Halloween Festival 2022
• Design media publications and post the event's contents on the ILS Vietnam fanpage
• Prepare materials and tools for the event running process
• Collaborate with Soc Son Town Secondary School to organize an offline event Ring The Golden Bell - Ring The Golden Bell 2022
Task performance
During the period from 10/10/2022 to 18/11/2022, I had the opportunity to work as a marketing intern at ILS Vietnam For this internship, the tasks I performed were varied and varied from week to week and event season to season
The first day I came to ILS Vietnam, I learned about the personnel structure in the company I was introduced by my manager, Ms Luong Hoang Anh, to the basic rules and procedures of the company The first task is to read and study company documents such as company history and founding date, achievements and daily activities
After that, I was acquainted and learned about the Marketing department - where I will stay for 6 weeks as an internship In addition, I also learned about the company's marketing and communication jobs As well as learn about the company's key products
At the end of each day, I have to report what I have done and present what I did not understand so that my superiors can guide me the next day
In the second week, I had the opportunity to experience working with digital platforms that ILS Vietnam is using such as fanpage/website/youtube
First of all, I have to find out about the post routes on the platforms, what is the difference between the content of the posting platforms, what is attractive to hold customers back when viewing these content, Specifically , the seniors supported me on how to use and talked about what the purpose of these digital platforms is
I was able to apply knowledge from marketing subjects, namely Internet Marketing/Integrated Marketing/Service Marketing I can know how to attract customers, how to get traffic, what can be improved better,
In the third week, I can have the opportunity to practice based on what I was taught in the first two weeks
Create content and design publications to post on digital platforms Specifically, post about courses and knowledge of English After I do it later,
I will give it to seniors to review and edit I have learned valuable experiences from those comments
Besides, I also participated in the meeting to brainstorm upcoming events Then I learned about the event organization process Preparing documents such as making a checklist for posting posts on digital platforms, necessary tools, media publications, etc Coming up are important events because of the collaboration with secondary schools to attract as many visitors as potential and relevant as possible
The beginning of week 4 is the time when I have to prepare for the event, including related materials and media publications such as checklists, decorations for the event, backdrop, In addition, I also prepared content and some pictures to be able to post on ILS Vietnam’s fanpage to attract customers about the upcoming event to be held offline at ILS Vietnam Center: Halloween 2022: “Exit! Haunted house!"
For the rest of week 4, my primary responsibility was to test and collect post- event data How many parents and students came to the event, were they satisfied after coming to the event, and how much facebook fanpage interaction increased after this event
My assignment for week 5 was mostly the same as week 4 I will also have to prepare media publications and event related materials Only here the event will be organized and combined with Kim No - Dong Anh Secondary School to organize an offline event Kim No Halloween Festival 2022
On my weekends, work is the same as week 4 and week 5, I have to prepare for the event, including related materials and media publications such as check list, backdrop, In addition, I also prepare the content and some pictures and photos can be posted on ILS Vietnam’s fanpage to attract customers about the event organized / coordinated with Soc Son Town Secondary School to organize an offline event Ring the Golden Bell - Ring the Golden Bell 2022 Besides, this is also the week that I write this report which is actually based on the weekly reports on site.
Achievements during the internship period
Lessons learned
The lesson that I received after the instructions of the marketing staff is that I need to understand properly, enough and deeply about my products, posts on information sites, and digital platforms must meet the quality requirements content, just to meet the tastes and needs of readers Therefore, marketers need to understand how their target audience is to provide customers with necessary and valuable information After many meetings to come up with communication ideas for company events, I have drawn a valuable experience The idea is not something completely new or strange, but the main idea is a new and unique combination based on old information This is probably the most new and valuable source of knowledge for me on my future career path
Another important lesson, I always adhere to attending from the beginning to the end of each event because that way I can thoroughly grasp the content of that event and have the most novel, best, and most interesting exploitation directions for the participants his posts This is also what I have been told many times by Ms Hoang Anh during the last internship period
When editing photos, it is recommended to use specialized photo editing software such as Canva, AI, Photoshop to produce the most beautiful, unique and professional images as communication materials When designing, priority should be given to the main color tones of the company to design in order to create better brand coverage Besides, after many times participating in organizing events with the company, I have learned that when organizing a live event, there will be many situations that arise that are not part of the program's organizational plan Therefore, when planning, it is very necessary to set out many situations and how to handle those situations Moreover, when organizing an event, it is necessary to thoroughly grasp the content and operating flow of the event, and at the same time, it is necessary to practice flexible and sensitive thinking to quickly adapt to arising situations
I also draw a very important thing, before each event, the media person needs to be prepared about all the conditions to implement it such as: building ideas, forming preliminary plans, surveying Field observation, detailed planning, anticipation of bad situations arising, full preparation of operational tools, plans, etc to make the event run smoothly and effectively In addition, it is necessary to have a checklist of tasks and tools for the event to avoid forgetting errors that cause shortages of items or personnel for the event
During the internship period, I also participated in developing a communication plan for the company's new product Through this activity, it helps me understand that each product has different characteristics, properties and target audience, so it is necessary to have new and different approaches and branding in order to
Through the internship period, I also understand that even with intensive training in any field, marketers must equip themselves with at least one foreign language and good computer skills to be able to become an entrepreneur Marketing is good because with the current information technology boom, technology is an important and indispensable factor in the marketing industry.
Limits of the internship
Because the internship period is too short (6 weeks) for me to have a deeper understanding of marketing and related jobs, and because marketing is a very large industry, there are many small branches of work in it, so learning and understanding how marketing works takes time The amount of knowledge and experience gathered is also not much.
Recommendation for self-improvement
Regardless of what I've learned from my internship, I think there's much more to discover on my future career path Mastering skills on the job demonstrates initiative and commitment to the profession, which can lead to more career opportunities coming my way
➢ Find a opprtunity: One of the most important aspects of career development is looking for advancement opportunities If the opportunity comes, I must take it without underestimating my abilities An example of this is when organizations offer free professional development classes or other types of training to anyone who wants to improve their abilities Or when I am assigned something by my superiors, I will have to work really well because this is an opportunity for me to advance and express myself through work results
➢ Rate yourself: After working hard I might gain a new skill, and it would be helpful to understand the proficiency levels of different skills Assessments are a great way to measure knowledge and talent in fields Understanding my strengths and weaknesses to develop will help me decide which abilities to develop in my work
➢ Learn from colleagues: One of the best ways to improve when learning a skill on the job is to learn from someone who is already well versed in the field Having a teammate excelling in a talent, I might suggest observing them or holding a meeting to discuss their methods of success When improving my abilities in the workplace, I should try to learn from many different colleagues to find the information I need and be able to improve myself while working
➢ Request feedback: In addition to working with colleagues, I am able to develop my skills at work by soliciting regular feedback from my management and the colleagues with whom I communicate frequently Teammates can offer helpful advice on how they've developed their skills on the job and can point you in the direction of weaknesses, resources, and appropriate training
Through the internship, I have gained information and understanding about Talent Connection Joint Stock Company - ILS Vietnam as well as positions related to my major However, due to lack of time and experience, this internship report still has many problems Therefore, I am eagerly waiting for comments during class to improve my knowledge and aptitude
Knowledge and experience are important things that I was able to gain through my internship I have the guidance and support of my superiors and colleagues I learned a lot about the marketing process and the work of this industry I was assigned many tasks that helped me improve the skills needed for the job
Also through this internship, I have a clear understanding of the idea generation process, the event organization process, and at the same time experienced many jobs related to my major Also from here, the tasks and requirements for marketers are better understood than ever, thereby trying to learn and practice to become a good marketer, with full ethical qualities and skills good profession
The skill factor is appreciated for any future job and I will continue to improve it During my internship, I realized my strengths and weaknesses, which in turn helped me reach my full potential and hone the necessary knowledge In addition, the internship period is a valuable opportunity to help me have future career orientations and assess whether I am suitable for the profession or not
I would like to thank Mrs Pham Thi Lien and Mrs Luong Hoang Anh for always encouraging, supporting and accompanying me to successfully complete my internship And very grateful to my colleagues at ILS Vietnam for helping me and completing my work during the internship Everyone's sincere advice has motivated and helped me have a deeper insight into the profession
1 Jackson, G., & Vandana, A (2016) Dawn of the digital age and the evolution of the marketing mix Journal of Direct, Data and Digital Marketing Practice, 17(3), 170-186 doi:10.1057/dddmp.2016.3
2 Tổng Quan Digital Marketing Trong Thời đại SỐ (2022) FPT Digital Available at: https://digital.fpt.com.vn/linh-vuc/digital-marketing-thoi-dai-so.html (Accessed: November 17, 2022) Phung, H (2019) The digital marketing landscape in the
Vietnamese Helsinki: Haaga-Helia University of Applied Sciences
3 AsiaPac (2022) Tiếp thị kỹ Thuật SỐ tại Việt Nam 2020: Insight: Asiapac - agency Tiếp Thị SỐ Tại Châu Á, AsiaPac Available at: https://www.asiapacdigital.com/vn/digital-marketing-insight/vietnam-digital- marketing-2020 (Accessed: November 17, 2022)
4 Trung Tâm Anh Ngữ Ils vietnam (2022) ILS Việt Nam Available at: https://ilsvietnam.edu.vn/ (Accessed: November 10, 2022)
5 Ils Vietnam - Trung Tâm Anh Ngữ và tư vấn du Học Các Nước Available at: https://www.facebook.com/ILSvietnam/photos/?ref=page_internal (Accessed: November 10, 2022)
6 Tiếng Anh Cho BÉ TỪ 3-16 Tuổi Phù Hợp Với Tâm LÝ từng nhóm tuổi (no date)
Hệ thống trung tâm Anh ngữ chất lượng uy tín 30 năm kinh nghiệm Available at: https://apollo.edu.vn/chuong-trinh-hoc#tieng-anh-mau-giao (Accessed: November
7 Apollo English (no date) Facebook Available at: https://www.facebook.com/ApolloEnglishVietnam (Accessed: November 13, 2022).