bài tập nhóm học phần quản trị cung ứng dịch vụ đề tài physical environment in an spa

In 2018, Viet AnGroup proudly introduced the An Spa brand, offering Sauna & Massage services.. - Depending on the characteristics and needs of each customer group, An spa and massage is

TRƯỜNG ĐẠ I HỌC KINH TẾ - ĐẠI H ỌC ĐÀ NẴ NG

KHOA DU LỊCH

BÁO CÁO BÀI TẬP NHÓM HỌC PHẦN QUẢN TRỊ CUNG ỨNG DỊCH VỤ

Đề tài

PHYSICAL ENVIRONMENT IN AN SPA

Đoàn Thị Ý Nhi Nguyễn Mai Linh Ngọc Huỳnh Thị Hoài Thương

Đà Nẵng, tháng 4 năm 2023

TABLE OF CONTENT

TABLE OF CONTENT 2

LIST OF PICTURES 3

LIST OF TABLES 4

I General introduction to An Spa 5

1 Development history 5

2 Target market and service portfolio 6

2.1 Target market 6

2.2 Service portfolio 7

3 An Spa’s positioning 8

3.1 Service price list 8

3.2 Positioning Map 9

3.3 Brand Identity 9

3.4 Points of Differentiation 10

4 Some features of An Spa and its services 10

II Physical environment at An Spa 12

1 Aspects of service environment 12

1.1 Ambient conditions 12

1.2 Signs, symbols and artifacts 12

2 Spatial map 14

3 An Spa's layout evaluation 18

4 Capacity of each area and of facilities and equipment 20

III Suggestion for improvement of physical environment in An Spa 23

LIST OF PICTURES

Picture 1 Logo of An Spa 5

Picture 2 Service portfolio of An Spa 7

Picture 3 Service price list in An Spa 8

Picture 4 Positioning Map 9

Picture 5 An Spa's decoration 10

Picture 6 Main entrance area at An Spa 13

Picture 7 Waiting table for customers 14

Picture 8 Uniform of An Spa staff 14

Picture 9 Floor 1 16

Picture 10 Floor 3 17

Picture 11 Capacity and DLU of hair washing process 23

LIST OF TABLES

Table 1 Target market of An Spa 7Table 2 An Spa's layout evaluation table 20Table 3 Hair washing process time 22

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I General introduction to An Spa

1 Development history

- Slogan: “ AN SPA AWAKENING ALL SENSE”-

- Address: Lot 4-A9.4, 2/9 Street, Hoa Cuong Bac Ward, Da Nang, Vietnam

- Opening hours: Monday to Sunday, from 8:30 AM to 10:00 PM

- Hotline: 088 849 89 89

Picture 1 Logo of An Spa

- Viet AnGroup Corporation (VAG) was established on September 19, 2018, with a vision and goal to build a reputable and top-known service brand in the region Since its inception, Viet AnGroup has continuously strived and invested to become one of the leading service conglomerates in Vietnam

In 2018, Viet AnGroup proudly introduced the An Spa brand, offering Sauna & Massage services It is a therapeutic spa where people can enjoy moments of relaxation after stressful days of work An Spa quickly attracted the attention of customers and became a popular destination for those seeking relaxation and wellness

With its captivating Champa architecture, An Spa is likened to a paradise for health, beauty, and soul care This place is the ideal stop for you, your family, friends, loved ones to come and enjoy the happiest moments

2 Target market and service portfolio

2.1 Target market

Demographic Age Diverse, from 18 to over 50 years old

Family size 1 -2 people, 3-4 people, 5 or more

Occupation Professionals, businessmen, senior managers or p

working in the tourism and service industry, teachoffice workers, workers, sales staff, foreign tourists may have students

Generation Generation X, Generation Y, Generation Z Nationality Mainly Vietnam, Korea and some other foreign… Psychographic Social class Upper middle class, Middle class, Lower cla

Working class, Tourists and Business Travelers, Heand Fitness Enthusiasts

Lifestyle Busy Professionals, Health Enthusiasts, Lux

Seekers, Socializers, Wellness Advocates, Traveler

Occasion Weekends, holidays, seasonal

User status Non-users, former users, potential users, users first

user, regular user

Usage rate Medium user

Loyalty

status

Moderate to strong

Table 1 Target market of An Spa

- Each of these customer groups has different needs and expectations, and businesses strive

to create products and marketing messages that are appropriate for each of those groups

- Depending on the characteristics and needs of each customer group, An spa and massage

is divided into many different types of massage, for example:

+ Traditional massage: People who work with high intensity: physical labor, sports activities…; Office workers interact with computers every day…; People with joint pain

+ Foot massage: Athletes and people who are active in sports often have to exercise vigorously; Office workers have to work a lot and exercise little.; People with bone and joint pain, aching legs, etc

+ Hot stone massage: People who often suffer from insomnia and difficulty sleeping People who sit a lot and are sedentary lead to excess fat being stored in the abdomen and thighs.; People who don't have time to practice sports; People at risk of bone and joint diseases.; Postpartum women want to regain shape and have a toned body

2.2 Service portfolio

Picture 2 Service portfolio of An Spa

- Primary core service: Traditional massage, Foot massage, Bamboo massage, Hot stone massage, An massage, Thai massage, Couple massage, Hair washing service, 4 type sauna

(soaking in traditional Red Dao herbal bath, steam bath, dry sauna, Himalayan salt stone sauna, jacuzzi bubble bath).

- Secondary core service: picking up hand/foot skin, painting gel on hands/feet, exfoliate and detoxify skin, detoxify the scalp, massage therapy, acupressure, An Restaurant

3.1 Service price list

Picture 3 Service price list in An Spa

3.2 Positioning Map

Picture 4 Positioning Map Cham Spa is spa treatment - the highest level among spas in Danang This spa focuses on customers who are willing to pay a lot for care services and foreign tourist groups At the bottom are local spas that do not focus much on space and marketing strategies Their target customers are local customers And An Spa is in the middle class, bringing very good experiences to customers but not as expensive as the spas above But compared to the ranking, An Spa still leaves good impressions for customers about its special service quality

Yellow is typically linked with warmth, joy, optimism, and positive energy It can create a bright, cheerful, and lively space This color often associated with wealth, abundance, and prosperity Yellow is also helps the heart beat faster, blood circulates better, and helps during the massage process

When combined, the colors green and yellow can create a picture of nature, freshness, and happiness Together, they can produce a relaxed yet vibrant space, full of vitality and brightness

Picture 5 An Spa's decoration 3.4 Points of Differentiation

- Free 30-minute steam bath with any full-body massage service

- An massage: The special combination of Thai massage, traditional massage, and advanced techniques

=> Bringing new treatment but very effective experiences and full care to make customers feel most satisfied

4 Some features of An Spa and its services

- Some features of the firm

• An Spa boasts a plethora of remarkable features that ensure a luxurious and rejuvenating experience for every visitor Our facilities are unparalleled, with a state-of-the-art system of modern and fully equipped massage rooms that exceed industry standards, accommodating over 100 visitors per user

• Moreover, our commitment to excellence is reflected in our service offerings We pride ourselves on delivering standard, high-quality service that aims to create the most sublime moments for our guests

• The ambiance of An Spa is meticulously crafted to evoke a sense of serenity and tranquility Designed in an ancient, peaceful architecture, our space serves as a sanctuary for relaxation, rejuvenation, and inner peace

• Our dedicated staff members are the heart and soul of An Spa Hospitable, devoted, and continuously striving to enhance their skills, our team ensures that every guest receives the utmost care and attention

• In terms of amenities, An Spa leaves no stone unturned With 38 standard body massage rooms, 3 foot massage rooms, and a range of specialized facilities including 2 Himalayan salt saunas, 2 wet saunas, 2 saunas, 57 Red Dao tobacco soaking tubs, and 2 Jacuzzis, we cater to all your care and beauty needs

• Furthermore, our establishment features 22 An Hoa rooms tailored for associations and groups, along with 16 An Nhien rooms designed for individuals, guaranteeing moments of absolute relaxation and tranquility for every guest

• Adding to the opulence of our spa experience is our high-class utilities The An Spa restaurant, an impressively designed, cozy space, offers a delectable culinary journey Our food court provides fast and nutritious meals to replenish your energy after a long day, with each dish on the menu boasting a delicate fusion of culinary

styles, promising a unique gastronomic experience

• At An Spa, we are committed to providing an unparalleled sanctuary where guests can indulge in the ultimate relaxation and rejuvenation experience, leaving them feeling refreshed, revitalized, and utterly pampered

- An Spa also has some features of service:

• Traditional Vietnamese massage has been a cornerstone of wellness practices in Vietnam for generations It encompasses a blend of professional therapies that have stood the test of time, providing relaxation and rejuvenation to countless individuals over the years

• Bamboo massage, a unique offering, utilizes bamboo tubes and heated bamboo sticks to deeply penetrate and soothe tired muscles This innovative technique combines the benefits of heat therapy with the therapeutic effects of massage, offering a truly rejuvenating experience

• Originating in ancient India and refined in Thailand, Thai massage is a time-honored tradition known for its therapeutic benefits This ancient practice incorporates

stretching, compression, and pressure techniques to release tension, improve flexibility, and promote overall well-being

• Hot stone massage takes relaxation to the next level by incorporating the healing properties of heated stones As the therapist applies pressure using warm stones, the soothing heat penetrates deep into the muscles, melting away tension and promoting deep relaxation

• Foot massage, another popular offering, targets key acupuncture points in the legs using a combination of techniques and essential oils By stimulating these pressure points with hot stones and salt stones, foot massage not only relieves tension but also promotes balance and relaxation throughout the body

• An massage, a signature treatment, offers a unique fusion of Thai massage, traditional Vietnamese techniques, and advanced therapeutic practices This innovative approach combines the best elements of Eastern and Western modalities

to deliver a truly holistic and rejuvenating experience for the body and mind

II Physical environment at An Spa

1 Aspects of service environment

1.1 Ambient conditions

- Lighting:

+ White lights in parking lots, waiting rooms, stairs, and elevators

+ Yellow light in shampoo room and toilet

- Temperature: quite cool, with air conditioner

- Color: brown, yellow, orange, green, mainly warm tones

- Music: instrumental music creates a relaxing, comfortable atmosphere

- Scent: the scent of lemongrass essential oil is gentle and not too strong, creating a feeling

of relaxation and comfort

1.2 Signs, symbols and artifacts

- The An Spa’s sign is located right at the main entrance and on the wall at the reception desk The logo is arranged the largest and brightest on the rooftop to help customers recognize An Spa from afar

Picture 6 Main entrance area at An Spa

- Exit signs are located at the entrance and toilet area

- Service price list and payment QR code are placed right at the waiting table for customers

Picture 7 Waiting table for customers

- Staff uniforms are simply designed to create comfort for ease of movement but still remain professional

Picture 8 Uniform of An Spa staff

2 Spatial map

Nestled near the banks of Han river, An Spa is a tranquil oasis in the heart of the bustling city Its prime location offers a peaceful retreat amidst the urban landscape, where guests can escape the hustle and bustle of city life The gentle flow of the river adds to the ambiance, providing a soothing backdrop to the spa's serene en vironment With its central position, guests have easy access to the city's attractions and amenities, yet feel a world away in this sanctuary of relaxation and rejuvenation

- Separate the restaurant area, spa and waiting area, create space for airy space and closeness to nature, creating comfort for customers

- Open space design, optimizing space and ensuring convenience, customers can easily locate each area: reception area, restaurant area, lobby area

An spa is meticulously designed with a modern layout and state-of-the-art facilities, ensuring a seamless blend of functionality and elegance

Upon entering, guests are greeted by a spacious and airy reception area adorned with sleek, contemporary decor A soothing color palette of soft blues and greens, accented with natural wood elements, creates a calming ambiance

The spa's layout is thoughtfully organized, with different sections dedicated to specific treatments and experiences The lounge area features plush seating and tranquil lighting, inviting guests to relax before and after their treatments

Moving further in, guests discover private treatment rooms, each uniquely designed for comfort and tranquility Luxurious massage tables, draped with sumptuous linens, await guests for their rejuvenating sessions Soft, ambient lighting and soothing music enhance the relaxation experience

For those seeking a more communal experience, the spa offers spacious steam rooms and saunas These modern facilities are equipped with the latest technology for optimal comfort and relaxation Guests can indulge in the purifying benefits of steam or dry heat, enveloped

in an atmosphere of serenity

Additionally, each floor of the spa boasts a back-stage office area Here, spa tools and ingredients are conveniently stored and prepared, ensuring efficiency and precision in every treatment

The spa's modern amenities extend to its wellness facilities, including a fully-equipped fitness center with state-of-the-art exercise equipment Guests can also enjoy a refreshing dip in the indoor pool, surrounded by floor-to-ceiling windows offering panoramic views

of the city skyline

In every corner of this modern spa, attention to detail is evident, from the carefully selected materials to the thoughtful arrangement of spaces It is a sanctuary of relaxation and rejuvenation, where guests can escape the hustle and bustle of the outside world and immerse themselves in pure bliss