Giáo trình quản trị chiến lược

TS DAM TRI CUONG (Chu bien) TS NGUYEN THANH LONG ThS VO DIEN CHUONG ThS TRA.N THJ HUE CHI NHA XUAT BAN E>~I HQC CONG NGHleP THANH PHO HO CHi MINH TS DAM TRI ctrONG (Chu bien) TS NGUYEN THANH LONG ThS VO DIEN CHUONG ThS TRAN THl HUE CHI nA KIEM soAT J\A/4 - Giao trinh QUAN TRl CHIEN LUQC NHAXUAT BAN D~I HQC CONG NGHitP THANH PHO HO CHI MINH LOINOIDAU Khi moi truong thay d6i lien tvc thi vi~c su dvng chi~n luge la each thuc chu y~u ma cac nha quan ly nen quan tam d~n Mc tinh chu ySu cua quan tri chi Sn luge 23 1.7 Lgi ich cua quan tri chiSn luge 25 1.8 Cac ly thuySt quan tri chiSn luge ph6 biSn 27 1.8.1 Ly thuySt dlJa tren t6i da h6a lgi nhu~n va qmh tranh 27 1.8.2 Ly thuySt dlJa tren nguf>n llJc 27 1.8.3 Ly thuySt dµa tren s6ng 28 1.8.4 Ly thuySt d~i di?n 28 1.8.5 Ly thuySt quySn biSn 29 TOM TAT CHUONG 31 CA.U HOI ON TAP VA THAO LUAN ··········································· ··· 33 TIN"H HUONG THAO LUA.N 1.1 34 TINH HUONG THAO LUAN 1.2 36 Ill TiNH HUONG THAO LUAN 1.3 37 CHVONG 39 TAM NHIN, SU Ml;NH VA Ml)C TIEU 39 2.1 H~ th6ng phan dp cac ill\lC tieu 39 2.2 Tftm nhin cua t6 chuc 40 2.2.1 Khai ni~m tftm nhin 40 2.2.2 Hai phftn chinh cua tfrm n~in 42 2.2.3 Cac phuang phap phat triSn tu yen b6 tfrm nhin cua t6 chuc 43 2.3 Su m~nh cua t6 chuc 45 2.3.1 Khai ni~m su m~nh 45 2.3.2 Cac phfrn cua tuyen b6 su m~nh 47 2.3.3 Tuyen b6 su m~nh - Xac djnh ho~t d(mg kinh doanh cua t6 chuc 49 2.3.4 Cac d~c diSm cua tuyen b6 SU m~nh ································ 51 2.3.5 M(>t s6 luu y phat triSn tuyen b6 SU m~nh ····················· 52 2.4 Tfrm quan tn;mg cua tuyen b6 tfrm nhin va su m~nh 53 2.5 Ml;lC tieu cua t6 chuc 55 2.5.1 Khai ni~m 55 2.5.2 Tfrm quan tn;mg cua ffi\lC tieu 57 2.5.3 Cac tieu chi danh gia ffi\lC tieu ··········································· 2.5.4 Cac lo~i mµc tieu - 2.5.5 Cac muc d(> cua ffi\lC tieu TOM TAT CHVONG cAu H61 6N TAP v A THAO LUAN 58 58 60 62 64 TINH HUONG THAO LUAN 2.1 65 TINH HUONG THAO LUAN 2.2 ····················································· 67 CHVONG 69 PHAN TiCH MOI TRVONG BEN NGOAI r·········· Quan di Sm cua t6 chuc cong nghi~p 3.2 Phan tich moi truong ben ngoai 3.3 Phan tich moi truong t6ng quat 69 69 71 72 3.3.1 Cac y~u t6 chinh trj 72 IV 3.3.2 Cac ySu t6 kinh tS · 74 3.3.3 Cac ySu t6 van h6a - xa h◊i 76 3.3.4 Cac ySu t6 cong ngh~ 77 3.3.5 Cac ySu t6 sinh thai hay moi tnrong 78 3.3.6 Cac ySu t6 phap ly 79 3.3.7 Toan c~u h6a 80 3.4 Phan tich moi tnrong nganh 82 3.4.1 Khai ni~m m◊t nganh 82 3.4.2 Mo hinh nam lµc lm;mg qmh tranh nganh cua Porter 83 , , , 3.5 Ma tr~n danh gia cac yeu to ben ngoai 93 Ma tr~n hinh anh c~nh tranh 96 TOM TAT CHUONG 98 cAu H6I 6N L~P v A THAO LUAN 100 TINH HUONG THAO LUA.N 3.1 101 TINH HUONG THAO LUA.N 3.2 103 CHUONG 105 PHAN TICH MOI TRUONG BEN TRONG 105 4.1 Quan di~m dµa tren ngu6n lµc -RBV 105 4.1.1 Ngu6n lµc 105 4.1.2 Nang lµc 4.1.3 Cac gia dinh quan tr9ng cua quan di~m dµa tren ngu6n lµc 4.2 Ngu6n lµc va lqi thS c~nh tranh b~n vfrng 4.2.1 Nang lµc c6t loi 4.2.2 Mo hinh VRIO: Chftt luqng cua ngu6n lµc 106 107 107 108 108 4.3 Xay dµng lqi thS c~h tranh 110 4.3.1 Hi~u suftt 110 4.3.2 Chftt luqng 4.3.3 £>6i m6i 4.3.4 Kha nang dap (mg khach hang 4.4 Phan tich chu6i gia tri cua doanh nghi~p 4.4.1 Cac ho~t d()ng chinh 110 111 112 112 113 V 4.4.2 Cac hon h;rc va nang Ive 116 4.6 Danh gia hi�u qua thvc hi�n cua doanh nghi�p 117 4.6.1 Phan tich ty s6 tai chinh 117 4.6.2 The di�m can bAng 122 4.7 Phuong phap va cong cv nghien cuu moi trucmg ben 123 4.7.1 Tove hi�n nhung so sanh d� xac djnh di�mm