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TRU'ONG D� HQC MO TP.HO CHI MINH KHOA QUAN TRl KINH DOANH Tran Ph� Kim Ngan rvt:as6: 1454010206 CHUYEN DE THVC TOT NGHIEP TAP TIM HIEU VA PHAN TICH HOAT SEO CUA DONG CONG TY HESMAN THVONG HIEU SHOPDUNK Nganh: Quan tri kinh doanh Chuyen nganh: Marketing Giang vien huong dfui: Nguy�n Trful Cfun Linh TP H6 Chi Minh, Thang 12 nam 2017 LffiCAMON Trai qua ba nam hQc �p �i trucmg D�i hQc Ma ph6 H6 Chi Minh la khoang thm gian em cam thfiy tuy�t vm quang dm sinh vien, va tuy�t vm hon em la m(>t sinh vien cua khoa Quan ttj kinh doanh Dugc thfty co khoa hmmg dful nhiet tinh, cac cau l�C bQ CO nhi�u ho�t d(>ng giup sinh Vien bQn em CO th€ Vlla hQC hoi qua cac bu6i h(>i thao, vira vui chai nhung bu6i outdoor sinh ho�t Nhung ki niem, nhung ki€n th\J'C dugc thfty co va nha trucmg �o VO cung quy bau d6i vm em Ba nam hQC t�p t�i trucmg c6 th€ chua du d€ c6 th€ lam viec goai xa h(>i nhung ki€n thfrc c6 dugc thi khong th€ phu nh� cong lao cua ngum thdy, ngum co Em tin rAng nhung ki€n thirc d6 se la hanh trang vung chic d€ em ti€p t\lc vm S\J' nghi�p hQc �P l�i cua doi minh va cfing it nhi�u la buoc dem cho nhung thang sau em rm kh6i gh€ giang ducmg Hom nay, em mu6n gm loi cam an d€n cac thdy, cac co su6t nhung nam hQc vira qua da truy€n d�t ki€n thfrc, kinh nghi�m hQc �P cfing nhu cu(>c s6ng, phdn nao giup em c6 dugc nhiing cam nh� thu vj D�c biet em xin girl loi cam an d€n co Nguy�n Trdn Cdm Linh da huang dful em hoan thi�n bai bao cao th\J'C t�p tht each t6t nhfit Do thm gian th\J'C t�p c6 h�n, ki€n thirc va kinh nghiem cua ban than em h� h�p, chic chin qua trinh lam bao cao se khong tranh khoi nhiing sai sot Vi th€ em mong nh� dUQ'C S\J' thong cam Va g6p y tir cac thdy CO d€ em CO th€ hoan thien hon ki€n thfrc ban than Cu6i cimg em xin giri Im chuc sue khoe tm tfit ca mQi ngum .I DANH MUC BANG (Bi€u d6) Hinh 1.1.3.a bi€u d6 hi€n thi s6 nhan vien t�i cira hang (Ngu6n: file du li�u danh sach Quan Ii Cira hang (I ngum) Thu Ngan (2 Ngum) Kythu�t (2 ngum) K�toanKho (3 ngum) Nhan vien ban hang (6ngum) nhan vien cong ty) Hinh 1.1.3.b sa d6 bi€u hi�n s6 nhan vien cira hang (Ngu6n: file du li�u danh sach nhan vien cong ty) - quan li - 1, ky thu�t phfui mem - quan Ii - 1, ky thu�t phAn mem - kB toan kiem thungan - nhan vien ban hang - ke toan kiem thungan - nhan vien ban hang IV MUCLUC PHAN 1: PHAN MODAU 1 LYDO L\fA CHQNDETAl .1 MVC TIEU, Pa,.M VI, PHUONG PIIAPTH\fC mtN BAO cAo TH\fC T!PTOT NGHI:f:P 2.1 Mvc tifu nghien CU'U 2.2 Ph,m vi nghien CU'U 2.3 Phmmg phap thyc hifn bao cao thyc tip MOT.A VJTRITH\fCT!J> KET CAU CUA BAO CAO T.u,vC T� r r , , , UTT': - PHAN 2: TIM H:rtu V.A PHAN TiCH HO�TDQNG SEO T�I CONG TY SHOPDUNK .4 GIOI THI:f:U T6NG QUAT VE CONG TY HESMAN VI¥T NAM VA THUONG HI:f:U SHOPDUNK-SIEU TIIJ APPLE 1.1 Lich sir hinh va qua trinh phat triin .4 1.2 TA chll'C be) may quin ly .8 1.3 Nang lye ciia cong ty 1.4 Thi trUO'llg mvc tieu - sin phim djch vv 10 l.S K�t qui kinh doanh 11 GIOI THJtU VJTRi VA CONG VltC TH\fC T !J> 12 2.1 Cong vifc tbyc tip t9i bQ phin SEO 12 Nhihtg kho khan qua trinh thyc tfp 16 HI:f:N �G HO�TDQNG CUA BQ P�DANG TH\fC T!J> 16 2.2 3.1 Mo ti ho9t d9ng ciia bQ phi,n SEO• 16 3.2 Tv.i cin phii lam SEO? 17 3.3 Phan ticb, danh gia tbyc tJ1lng hott dc)ng ciia bQ pbi,n SEO 19 PHAN 3: NHUNG KIEN NGIIJ CUA B.AN THAN VE VANDE HO�TD()NG SEO T�I CONG TYTH\fC T!J> 24 NHUNG KmN NGIIJ CUA B.AN THAN DE KHAc PlfVC NHUNG KH6 KHAN CON TON l>QNG CUA BQ p� SEO• 24 1.2 Cai tbifn CO' SO' dii' lifu (tai nguyen) 24 Cai thiin cO' sir vit chit -Trang thi�t bj 25 1.3 Nang cao trinh de) va ning cbuyen moo cua nhan vien• 25 1.1 1.4 Giii quylt khiing hoing SEO tAn dqng 25 PHUONG PHAP GIBTOP 10 KHI SEO TH.ANH CONG 26 IX • - PHAN 4: KET LU� 27 TOM TAT 27 NIIUNG KET QU.A D�T Du'QC TRONG QUA TRINH TIIVCT� 28 LQI iCH V.A �TTRA.I CUA SE0 28 3.1 LQ'i ich cua SEO 28 3.2 MJt trai ciia SEO 29 NHUNG THU HO�CH TIIVC TE KHI DI THVCT� 29 X PHAN 1: PHAN MO DAU LYDOLVACHQNBETAI Toan eAu h6a va hQi nh�p kinh t8 qu6e t8 g� li8n v6i t\f h6a thuemg m?i se duge dfty m?nh, dftu tu, luu ehuy8n hang h6a, dieh V\l, lao d9ng va v6n eang duge ma rQng Song hen e� d6 toan eAu h6a va h(>i nh�p kinh t8 qu6e t8 se lam gia tang sire ep e� tranh, nhdt la sue ep d6i vm mt nhom nho phong ban Marketing d8 chuyen ch?Y SEO V6i nhfrng y6u t6 tren ban than cam thdy duge d8 hi8u ro hem v8 SEO va cac ho?t d(>ng ma nh6m SEO �i cong ty da va dang lam ma em da chQn dB tai d8 tim hi8u va phan tich MVC rau, P� VI, Pm1t linh V\fC hoan toan moi nh� thuc cua ban than, k:hi ban than luon tim ki6m va mu6n theo du6i ve mang Marketing oflline Nen k:hi d6n vm SEO g§n nhu phai tim hieu l�i tir ddu SEO la gi? Hc hoi them tir cac anh chi di truoc nen k:hi vira vao k:ha ho ngo va ti6n d(> hoan cong viec k:ha ch�m so vm mi nguoi Vc nh6m web nao? Se phai t\l giai quy6t ho�c ghi nh� l�i de hoi anh chi sau gay nhiing vi�c nhu phdn viec chua the hoan 100%, chua hi�u h6t nhiing ph§n viec minh phai lam Lam vi�c tr�g thai khong duqc chu d(>ng Kha nang vi6t content cua chi thu(>c muc trung binh nen bai vi6t dugc cac anh chi chinh sfra kha nhieu ldn mm CO th� cho dUQ"C mQt San phfun hoan chinh, thoi gian viet m(>t bai ciing k:ha lau Cach ban than vu¢ qua nhiing kh6 khan luc th\l'C t�p: T\l tim hieu l�i cac vdn de cua SEO ve nha Hoi cac anh chi team SEO gio ranh cua cong ty Nhiing v§n de phat sinh hie lam viec se hoi cac anh chi ngay, neu anh chi ranh se tra loi, lien h� vm anh trucmg nh6m de xin y ki6n qua cac phucmg tien nhu Skype, Zalo, Luyen viet cac m!u chuy�n nho, t\l nghl de tai de luyen vi�t them luc ranh, d� $g k:ha nang vi6t content, 111¥N T�G HO�T DQNG CUA BQ PJUN DANG TIIVC T�P 3.1 Mo ta hmJt dqng ctia bq ph�n SEO Nhu da n6i a phdn 1.1 Mo ta vi tri th\fc �p thi d(>i SEO g6m mang lam viec chinh: la vi�t content va mang tim tai nguyen, dang bai hay dugc doi SEO gQi la m{lllg ki th�t Anh Nguy�n M� Thucmg la nh6m trucmg nh6m, anh ciing la nguoi d� di\t d(>i, l�p cac k� ho�ch ho�t d(>ng cho d(>i, Tuy nhien anh l�i thuong khong c6 m�t t�i ncri d(>i SEO lam viec ma anh ho�t d(>ng chu yeu �i tT\l sa chinh a Ha N(>i Nh6m chi lien l�c vm anh chu y�u qua Skype de hQp d(>i va nh� cac cong viec thong qua thong bao tren Skype Va ly la d(>i SEO ciing chi mm duqc cong ty hinh vao thang nam nay, tir truoc d€n nhiing vi�c thucmg giao chung cho d(>i Marketing cua cong ty lam, vm anh Thucmg chju trach nhiem chinh Tuy nhien, viec dung u cong viec xay thuong xuyen va ciing khong mang l�i hieu qua nhi6u nen cong ty da quy6t dµih l�p m(>t d(>i ch�y SEO rieng biet nhfun giam bot cong viec ciing nhu c6 th� mang l�i hieu qua lam viec nhieu hem 16 Anh Thucmg se cho thm gian deadline cho m3i cong viec cua d(>i va se bao cao tisn d{, lam viec vao sang thir bay hang tuful ciing nhu hQp d(H d� cac vien bao cao ho�c d�t nhirng vAn de phat sinh m{,t tuAn lam viec, va cac hmmg giai quyet vAn d�, ngoai vao nhiing bu6i hQp th(r bay la thm gian d� anh chia se ve kinh nghiem lam viec cua minh Training cac ki nang cho cac vien d(H V6 mang content c6 chj Hoang Minh Hi�n ph1,1 trach, d(>i content hien dang lam viec �i tn,i so chinh o Ha N(>i nen chj se lien he vm cac b(lil qua Skype, va ph1,1 trach chinh sira cac bai vi�t cua cac b� hQc vi�c �i Thanh phc3 H6 Chi Minh, va chj cilng la ngum se gian tiSp ph1,1 trach xem xet thai d(> lam viec ciing nhu d& thuc cong viec cua d(>i SEO 3.2 T,i cAn phai lam SEO? Truoc hBt mu6n biBt �i cac doanh nghiep hien phai cAn dBn SEO thi chung ta phai biBt dugc so luge v8 SEO C\l th8 n6 la gi? Tu d6, c6 the dua dugc nhiing kBt 1$ ciing nhu hiSu dugc phAn nao vi chung ta cAn den no 3.2.1 SEO la gi? Theo Wikipedia, SEO dugc djnh nghia nhu sau: SEO ( Search Engine Optimization ) hieu theo nghia tiBng viet la T6i uu h6a cong C\l tim ki8m la cac phuong phap, la cong viec giup cho cong C\l tim kiBm ( nhu Google, Yahoo, ) biBt dBn website, siul phAm, djch V\l ctia b� nhanh nhdt, nhi8u nhAt va uu tien hien thi tren cac ket qua tim kiem 3.2.2 Vi phai lam SEO? Nhu mQi nguoi phdn dong ciing c6 th8 thAy dugc: Vm tinh t�g m(>t linh vµc luon co nhi8u doanh nghiep cung cAp siui phAm, dich V\l nhu hi�n nay, thl viec c� tranh de tang thi phAn hay cling c6 thuong hieu cua minh 1a khong the tranh dugc LAy vi d\l C\l th8 la doanh nghiep ctia chung ta chuyen ban v8 cac mijt hang ruen tu thm}c Apple: nhu lpad, lphone, Ipod, Thi chung ta ciing se c6 nhung d6i thu c� tranh nhu ThB Gim Di D(>ng, FPT Shop, Vien Thong A, 17 Tai nguyen web 2.0: hi�n dQi SEO dang qua trinh t�o d\ffig cac web 2.0 va da �o dugc hon 100 web v6i cac tir kh6a khac Tit ca nhfrng vi�c buoc dftu tien la d� t�g dugc lugt tro v6 trang web chinh cua san phfun giup nguoi xem biet den trang web san phfun nhi6u hon, ngoai dang la each giup gia tang thu h�g trang web cua cong ty tren xep h�g Google Tuy nhien, de c6 dugc nhfrng ket qua tren, d9i ngfi SEO ciing da gijp rdt nhiSu kh6 khan, phai chQn lQC xem trang web nao d�t yeu cAu, trang web nao c6 the sir d1,lllg va trang web nao th\lC S\l t{lO dugc gia tq Kh6 khan vi�c tirn kiem cac trang web ciing anh hucmg khong nho den tien dQ hmm thien tai nguyen, hAu h�t cac vien dQi chua th�t S\l hiSu ro ve khac gift cac trang web, va nh� dinh nhu th8 nao la dung dS x8p lo�i mQt trang web, ngoai c6 nhfrng trang web khong ho�t d(>ng ciing anh hucmg kha nhiSu vi�c hoan bQ tai nguyen 3.3.2.2 CO' sO' vit chit, trang thi�t bi Xet v6 mijt ncri lam viec: c6 thB n6i cong ty ciing da cung cdp kha dAy du cho nhan vien trang tri theo huang than thien Phong lam viec duqc bfi tri theo d�g phong hQp, c6 may 1� phvc V\l cho nhan vien Ngoai c6 khu b�p dS nhan vien c6 the ndu an hay ham h;ti d6 an CUa ban than mang theo, ph\lC V\l cho vi�c an ufing Clla ban than Tuy nhien, hien cong ty vful chua c6 khu nghi ngoi cho nhan vien, vi phong lam viec ciing kha nho nen vi�c c6 ngum se phai ngoai ho�c khong the nghi ngcri thoai mai vao gio nghi trua Ngoai ra, cong ty khong h6 trg may cho nhan vien lam viec ma ph\l thu(>c vao 100% may cua nhan vien nen may cua nhan vien xay v!n dS thi phai xin nghi d€ sira may, bao tri may, gay ch�m tien d(> cong viec Con vi la may ca nhan viec mang vac di vs cung anh hucmg d�n tam tr�g nhan vien, hay m(>t s6 v!n ds v8 bao quan tai Heu cong ty Xet v6 mang wifi: vi d9i SEO lam viec chu y�u la tr�ng m�g, hAu h�t cac ho�t d(>ng cua d(>i dSu dugc th\fC hien online nen vi�c wifi m� ciing g6p phAn khong nho viec hoan nhiem V\l, nhien wifi a cong ty hien t�i v§n chua duqc fin dinh cho Him, va thucmg xay hien tugng rm m�g, m{lng ch�p chem Gay kh6 khan lam vi�c Va hien wifi dang qua trinh dugc nang c!p 21 3.3.2.3 Trinh dQ va kha nang chuyen mon ciia nhan vien D(>i ngii SEO cua cong ty chi moi duqc ljp vao thang 09 nam nay, va cac vien d(>i hAu nhu co rAt it kiSn thirc vs mang SEO nay, them vao do, cong ty l?i khong co obiing bu6i training ma lam viec theo ki�u giao vi�c g�p van d6 mm giai quy8t, d� cho cac b� th\l'C hanh luon ma khong qua chi ddfl truoc nen CO mQt s6 van d6 bi dung ir nhu viec phan bi�t da phan lo?i cac trang web Ngoai ra, viec d(>i trmmg khong co o cimg voi d(>i nen ciing gay tam ly th\l d(>ng cho cac vien d(>i D6i voi nhftng anh chi da vao truoc do, thi duqc chi dfu1 nhi6u hem, huong dfu1 nhi6u hem Con d6i voi cac b� thu(>c cung luqt voi ban than vao thi chi g�p vi�c r6i lam nen ciing gay tinh tr�g chan nan lam viec Viec chi duqc nhiem V\l ma khong giao ro tirng ngum gay hien tuqng, cac anh chi duqc giao se lam phfui viec nhiBu hem, n�g hem Con cac b� chung d(>i chi viec cha anh chi phan cong cong viec se nhan r6i hem, gay hien tuqng, ngum thi lam chua xong, ngum thi keo dai thm gian hoan thanb cong vi�c du cong vi�c khong qua nhiBu SEO duqc xem nhu la m(>t ho?t d(>ng nho linh vi.re Digital Marketing, SEO giup trang web san phfun cong ty den gfui voi khac hang hem, nhien vi S\l' thi�u hi6u biSt vB SEO cua cac nhan vien d(>i nen vi�c ap d\lng Marketing vao SEO vdn kha y8u Bi�u hien cho di8u la viec dang bai tran Ian khong suy nghi dung sai tren cac trang web tai nguyen ma d(>i da tim Khong mang l?i duqc hi�u qua SEO tufui ddu ho(lt d(>ng 3.3.2.4 Khiing hoang t6n di c6 the hieu ro v� khoang viec minh lam va c6 the giup cac b� khac qua trinh trao d6i, va viec training truoc cung se phAn nao giai quyet vAn d� tifu d(> lam viec bi ch� chua hieu hSt vdn d� duqc giao Ngoai ra, vao cu6i tuAn nen c6 mot bu6i g�p m�t vm anh truong nh6m d8 c6 th6 duqc trao dBi themciing nhu bao cao phful tram cong viec da hoan thanh, khAc ph\lC nhiing kh6 khan phat sinh tuAn, rut kinh nghiem de co m9t tuAn lam viec tiep theo A dinh hon 1.4 Giai quy�t khung hoang SEO t6n dQng 25 Nhu hinh tren ta c6 thB thdy dugc viec c6 thS gifr dugc TOP 10 cho tir kh6a dugc hay khong thi chung ta phai c6 m9t k� ho�ch lam SEO th�t hieu qua Va viec ddu tien chung ta cdn d6 la nghien cuu, h,ra chQn tir kh6a dS c6 tha dua duqc m(lt tir hoJc C\llll tir hqp Ii voi chu d6 da chung ta c6 the d§y SEO cho n6 Ti�p theo d6 la ch(mg ta se chQn lQc cac trang c6 dQ tin c�y cao dS c6 th6 dAy SEO tir kh6a m(>t each hieu qua nhdt va buoc k� ti�p d6 la chung ta l�p k� ho�ch SEO cho tir kh6a d6, g6m bao nhh�u tdng va phai hoan tung tAng lien k�t bao tau da khong xay viec ch� tisn d(> khong dua deadline C\l thS TiSp dSn chung ta bit ddu lam SEO, ho�t d(>ng keo dai khoang thoi gian nhAt dinh, m6i hoan m9t tAng lien k�t chung ta se kie tra I�i tai nguyen va lien k�t vm tir kh6a d6 da l, hay chua C6 viec gi cdn chinh sira hay bfJ sung hay khong Va da SEO cong thi chung ta phai tri thir h�g cho n6 bfulg viec tudn m(>t Ian kiSm tra l�i th(r h�g va d§y SEO n€u cdn thiSt Viec tri TOP 10 cua m(lt tir ho�c C\llll tir kh6a thu(>c vao hien trang cua website, mire d(> c� tranh cua tir kh6a dugc chQn, "sue k.hoe" cua cac website d6i thu, kinh phi va phmmg phap tiSn hanh c� tranh cua b� Nau tir k.h6a cua b� la nhdt, b� nen xem xet tir d6 c6 mang }�i }qi ich gi cho S\J' phat trien cua Website khong, nguoi dung c6 hay truy vAn vao cac tir kh6a ddy khong (boi vi khong phai viec chQn keyword nao ciing chinh xac) N�u khong, b� nen danh thoi gian d6 tim m(>t tir mm, c6 ich hon Khoang thoi gian dS chi8m duqc m{>t vi tri hang ddu danh sach k€t qua hi6n thi tren yahoo, bing se nhanh hon tren Google Trung binh, m6i chi�n djch chi�m linh vi tri hi8n thi i:J TOP ddu mdt khoang 10 - 40 PHAN 4: KET LU�N T6MTAT Bai bao cao n6i v� cac ho�t d(lng SEO ma cong ty th\lc �p dang lam nhu: Vi8t content cho trang chu taoto.vn bai vi8t c6 mang nhfrng vdn d� lien quan sat hoJc it lien quan d�n san phAm djch V\l ma cong ty dang ban d6 la cac mJt hang dien tu cua hang Apple Ch�y SEO cho cac tir kh6a "shopdunk", "cira hang shopdunk", dS co th€ vong m6t nam dugc trang web shopdunk.com len hang 100 bang x�p h�g Alexa cau Google nhim giup trang web ctia cong ty d�n gdn vm nguoi dung hon, nguoi dung d� tim thAy trang web hon Dua dugc nhfrng vAn d8 t6n � t�i cong ty nhu v8 trinh d(> nhan vien, khung khoang SEO "thira hui:Jng" C\lffi tir "shopdunk lira dao" tir cong ty chu quan cua shopdunk truoc 27 Dua nhfing kien nghi d� c6 th� phdn nao giai quyet nhfi'ng vful d8 t6n qii cr d(>i ngu SEO ctia cong Nhu viec thuc ddy viet bai dinh chinh, keu gQi nguoi dung hay tin tucrng m(>t shopdunk vm phien ban mm cong ty Hesman chti quan Va khAng djnh ring minh da khac vm cong ty truoc, va se khong c6 cai danh lira dao nao cr day nii'a Rut duqc nhfi'ng kinh nghiem cho ban than qua trinh th\lC �p va hi�u them phful nao v8 linh V\IC SEO NIIUNG KET QUA D�T DUQCTRONG QUA TRINHTHVCT� Sau th\lC t�p qii cong ty Shopdunk, ban than da thu dugc nhfi'ng kien thuc sau: ban than da tim hi�u dugc nguyen tac hoi;lt dQng ctia cac bQ may tim kiem, each thu th�p thong tin CCY ban ctia cac hQ may tim kiem, d6ng thm hi6u dugc cac each ap d\lDg cac thti th�t d\la tren nhfi'ng nguyen ffic hoi;lt dQng cua b(> may tim ki€m nhb giup cho bQ may tim kiem c6 th6 "tim thdy" dugc trang web va day cung Ia m(>t cong viec mang li;li gia hi c6t loi ctia SEO Voi nhfing hi6u biet dung din d6, ban than va dQi ngu SEO da c6 the bi6t dugc quy trinh ddy SEO va day dugc trang web shopdunk.com va trang thong tin ctia ctia cong ty trang taoto.vn len vi tri TOP 10 tra cac tu kh6a nhu "dien thoi;ii !phone X gia bao nhieu", "dien thoi;li IphoneX mua cr dau thi dam bao", cr ca hai trucmg hgp c6 ddu va khong c6 ddu Ngoai giup cho trang web shopdunk.com dung vi tri TOP 1O cr nhfi'ng tu kh6a khac nhu: "thuoog hieu shopdunk", "cira hang shopdunk", va d�c biet la tu kh6a "shopdunk" LQiiCHV.A�TTRMCUASEO 3.1 LQi ich cua SEO Vm viec phat tri�n khong ngung nghi cua internet nhu hien thi viec mQi thong tin va yeu cAu ctia nguoi ducmg nhu d8u th\lC wen thong qua may tinh hay dien tho�i di dQng thong minh c6 sir d\lDg m�g, hinh thuc SEO - marketing online da trcr mQt XU huong ma doanh nghiep nao Cung theo du6i, Va day da trcr m(>t thj trucmg h6t sue c� tranh Website ctia cac doanh nghiep tren internet dugc vi nhu nhfi'ng gian hang, sieu thi tf\lc tuy6n, hAng duqc m6i ca nhan nguoi dung vao tham quan va tim ki6m SEO giup websute ctia b� dugc uu tien hien len dAu so vm cac website d6i thu ma nguoi dung go tu kh6a san phdm, dich V\l lien quan d6n linh V\lC bi;lll kinh doanh Di8u d6 thu hut 70% khach hang ti8m nang biet den, giup thuc dAy kinh doanh online hieu qua Tu nhfi'ng di8u n6i tren, ta c6 th6 thdy dugc nhii'ng gia hi thiet th\fc tu SEO khong th€ phti nh�nhu sau: • Ti6t kiem va t6i uu chi phi quang cao truy8n thong 28 • • • • • Quang cao website, san phfun, dich V\l khong gi&i h� thoi gian, 24/24 Cham soc khach hang ttvc tuy8n thu� tien da dang Tiem nang khach hang C\1'C l&n dem l\li lqi nhu� cho cong ty Bi8t dugc d6i thu c� tranh cua minh la va hQ dang lam gi Thu hut duqc nhieu khach hang hon 3.2 Mjt trai cua SEO Khong th6 phu nh� nhiing lqi ich ma SEO mang den cho nguoi dung Tuy nhien, viec dung SEO cfing cful phai dUQ'C tinh toan khoa hQC vi: SEO la mt duong di dung diin Nguoi thing CUQC la nguoi trang bi du ki8n thuc, ki nang va ca S\1' may mi\n, bm vi khong phai luc nao lam SEO ciing cong Chuyen "r&t TOP" la khong th� tranh khoi, cac nha
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