Đầu tư nâng cao năng lực cạnh tranh tại công ty cổ phần viglacera từ liêm giai đoạn 2006 2020

1 I TRUONG DAI HOC KINH TE QUOC DAN ■ ■ *380 QI 4.3 Mot so giai phap ve dau tu- nham nang cao nang lyc canh tranh cua cong ty 86 4.3.1 Giai phap ve huy dong von 86 4.3.2 Giai phap ve su dung von: 88 A 4.3.3 Giai phap tang cudng quan ly qua trinh su dung von: 92 4.3.4 Dau tu cho hang ton tru de giam gia nang cao nang luc canh tranh: 95 KET LUAN 96 TAI LIEU THAM KHAO 97 DANH MUC CHU VIET TAT CIEM To chuc hop tac va Phat trien kinh te r Uy ban quoc gia ve Hop tac kinh te quoc te HDQT Hoi dong quan tri CBCNV Can bo cong nhan vien TMCP Thirong mai cd phan QTC Quy tieu chuan TSCD Tai san co dinh BQ Binh quan VDT Von dau tu OECD a A A r r r DANH MUC BANG, HINH VE Trang Bang: Bang 3.1: Danh muc may moc thiet bi chinh cua cong ty 40 Bang 3.2: Quy mo von dau tu cua cong ty giai doan 2006 - 2011 43 r r a a r Bang 3.3: Quy mo va co cau von dau tu cua cong ty phan theo nguon von 45 Z A A Bang 3.4: Von dau tu cua cong ty phan theo noi dung dau tu giai doan 2006 - 2011 49 r a Bang 3.5: Quy mo von dau tu cho nha xudng cua cong ty gd 2006-2011 .51 z z a Bang 3.6: Co cau von dau tu cho nha xuomg giai doan 2006 - 2011 .53 Bang 3.7: Quy mo va co cau von dau tu cho may moc thiet bi cua cong ty giai doan 2006-2011 55 Bang 3.8: Quy mo von dau tu cho nguon nhan luc giai doan 2006 - 2011 57 Bang 3.9: Co cau von dau tu cho nguon nhan luc giai doan 2006 - 2011 58 Bang 3.10: Quy mo von dau tu cho hang ton tru giai doan 2006-2011 60 Bang 3.11: Co cau von dau tu cho hang ton tru giai doan 2006 - 2011 61 Bang 3.12: Gia tri TSCD huy dong cua cong ty giai doan 2006-2011 62 z Bang 3.13: Cac chi tieu phan anh nang luc san xuat phuc vu tang them cua cong ty giai doan 2006 - 2011 63 Bang 3.14: So lupng dai ly cua cong ty 64 a z Bang 3.15: Thi phan cua cong ty so voi doi thu canh tranh 64 Bang 3.16: Cac chi tieu hieu qua tai chinh phan anh hieu qua dau tu nang cao nang luc canh tranh cua cong ty giai doan 2006-2011 66 Bang 3.17: He so huy dong TSCD cua cong ty giai doan 2006 -2011 67 Bang 3.18: Muc dong gop cho ngan sach giai doan 2006 - 2011 68 Bang 3.19: Thu nhap binh quan cong ty giai doan 2006 - 2011 69 Bang 3.20: So lao dong cua cong ty giai doan 2006 - 2011 70 Bang 3.21: Nang suat lao dong cua cong ty giai doan 2006-2011 70 Hinh: X A 9 X e Hinh 3.1: So co cau to choc cua Cong ty co phan Viglacera To Liem 36 Hinh 3.2: Co cau von dau to cho nha xuong cua cong ty gd 2006 -2011 53 Hinh 3.3: Thi phan cua cong ty so voi cac doi thu canh tranh 65 _ ■x TRJONG DAI HOC KINH TE QUOC DAN ■ ■ - ^»fS0 E3 G8S> - PHAM THI PHUONG THAO • • DAU TIT NANG CAO NANG LUC CANH TRANH TAI CONG TY ■ ■ ■ CO PHAN VIGLACERA TU LIEM GIAI DOAN 2006 - 2020 ■ CHUYEN NGANH: KINH TE dAu TT TOM TAT LUAN VAN THAC SY • • HA NOI - 2013 ■ 11 rf TOM TAT LUAN VAN CHUONG 1: TONG QUAN TINH HINH NGHIEN CUU 1.1 Sir can thief cua de tai: A A A _ A Trong nen kinh te thi trubng, canh tranh la nhan to quan quyet dinh su ton tai , phat trien hay diet vong cua doanh nghiep Canh tranh co tac dong true tiep den cac quyet dinh chien lupc cua doanh nghiep viec lua chon: se san xuat mat hang gi, so luong bao nhieu, ban cho ai, vao thoi diem nao Canh tranh tao moi trubng, dong luc thuc day sir phat trien cua doanh nghiep, doi hoi moi doanh nghiep can phai nghien cuu, lua chon cac bien phap thich hop de nang cao hieu qua san xuat kinh doanh Canh tranh la ap luc manh me doi voi moi doanh nghiep phai luon tim toi cac bien phap de A giam chi phi, giam gia tien toi giam gia ban tren thi trubng, do doi hoi moi doanh nghiep phai thubng xuyen quan tarn toi viec doi moi ky thuat, doi moi cong nghe, doi moi cong tac quan ly, van dung linh hoat cac don bay kinh te linh hoat va khong ngimg nang cao trinh cho doi ngu can bo cong A A nhan vien Vi vay dau tu nang cao nang lire canh tranh la noi dung dau tu quan va bao quat nhat cua moi doanh nghiep La mot don vi hoat dong linh vuc san xuat kinh doanh vat lieu xay A dung voi mure canh tranh cao nen viec dau tu nang cao nang luc canh tranh cua Cong ty Co phan Viglacera Tu Liem la mot tat yeu Do tac gia A V A A da chon de tai: “Dau tir nang cao nang lire canh tranh tai Cong ty co phan Viglacera Tir Liem giai doan 2006 — 2020” lam luan van tot nghiep thac sy cua minh 1.2 Muc tieu nghien cuu cua de tai: Tren co so nhung ly luan chung ve canh tranh va nang lire canh tranh, A luan van lam rd noi dung va vai tro cua dau tu nang cao nang lire canh tranh doanh nghiep 83 ' r - S/O: Ket hop cac diem manh chu yeu vdi cac co hoi cua cong ty Chu y den viec su dung cac diem manh de doi vdi cac nguy co - S/T: la su ket hop mat manh vdi cac thach thuc, de tan dung cac mat manh doi cac thach thuc cd the gap phai - W/O: la su ket hop cac mat yeu cua cdng ty vdi cu hoi, de md kha nang vupt qua mat yeu cua cdng ty - W/T: la ket hop giua cac mat yeu va nguy ccx ma cdng ty cd the gap, tu tim cac giai phap de giam bdt mat yeu doi vdi thach thuc bang each de cac chien lupc phong thu Diem manh (S) r A < - Chat luong san pham: Vdi nhieu trang thiet bi hien dai dupc nhap ngoai, day chuyen san xuat san pham cua cdng ty dupc danh gia la tuong doi r r hien dai, quy trinh san xuat da ap dung md hinh quan ly chat lupng ISO 9001r x r •> 2000, dieu khien cho san pham cua cdng ty cd chat lupng cao, dap ung nhu cau khat khe cua thi trudng Day chinh la lpi the canh tranh cho san pham cua cdng ty - Nguon nhan luc doi dao: vdi dpi ngu nhan luc ldn, cdng ty da giai quyet dupc nhieu lao dong that nghiep tren dia ban, quy md lao dong len den horn 900 ngudi So vdi cac doanh nghiep hoat dong tren dia ban thi cdng ty thuoc dien co quy md ldn Chinh vi the hoat dong san xuat kinh doanh cua cdng ty luon dupc dien lien tuc, khong bi anh hudng bdi yeu to khan hiem r lao dong Day cung la mot nhung nhan to lam nen nang luc canh tranh cua cdng ty r > - San xuat kinh doanh co lai: Cdng ty da cd be day lich su hoat dong san xuat kinh doanh san pham gach men xay dung, da tao lap cho minh X nhung khach hang tiem nang Lpi nhuan cua cdng ty gia tang hang nam cho 84 thay hieu qua cua hoat dong kinh doanh cua cong ty, cung nhu nang luc tai chinh cua cong ty tuong doi manh - (Ty tin cua cong ty: Nhu da noi d tren, sau nhieu nam hoat dong, cong ty da gay dung duqc quan he tot vdi khach hang, cang md rong thi trudng tieu thu san pham Hon nua, giai quyet van de that nghiep cho ngudi dan dia phuong cang khien cho uy tin cua cong ty cang duoc cung cd Dieu la can trd ldn cho doi thu canh tranh Diem yeu (W) - Tai chinh: Nguon tai chinh cua cong ty van tinh trang thieu hut - Trinh nhan luc: Lao dong cua cong ty chu yeu la lao dong r r thong, lao dong cd trinh thap, hon nua, so nam kinh nghiem chua x a r r r nhieu, dieu khien cho so lao dong khong phat huy duqc het kha nang va cong suat cua may Hon nua, cong ty nhap khau day chuyen mdi, trinh quan ly cua can bo chua cao - Thieu kinh nghiem cong tac tri trudng, marketing: Hien nay, cong tac nghien cuu thi trudng cua cong ty chua duqc dau tu thoa dang, website quang ba san pham cua cong ty chua duqc dau tu nhieu Ngoai trinh chuyen mon nghiep vu cua can bo ban hang kern Co hoi (O) - Thi trudng md rong: Thi trudng tieu thu cua cong ty khong ngung r x x duqc md rong tir Ha Tay sat nhap vao Ha Noi, nhieu du an dau tu xay dung ve dia ban cua dang va se duqc trien khai, hon nua, doi x song ngudi dan dia phuong cung tang dang ke, nhu cau xay dung nha d r dang mot gia tang 85 - Nhu cau xay dung co’ so tang tang cao, do thi truong tieu thu cac san pham gach goi cung duoc md rong: Nen kinh te xa hoi cua dia phuong tang dang ke thdi gian qua, nhu cau xay dung co so tang dia phuong tang cao thoi gian toi chien luoc, quy hoach phat trien kinh te dia phuong cang dupe chu r r - Duoc co quan quan ly tai dai phuong uu dai: Nho viec giai quyet that nghiep va dong gop vao ngan sach dia phuong, cong ty da co dupe nhieu uu dai cua co quan quan ly khau giai phong mat bang, Thach thuc (T) - Cac ddi thu canh tranh: Thi trudng mb rong kem theo viec xuat hien nhieu doi thu canh tranh san xuat cac san pham tuong tu nhu cong ty Cac doanh nghiep khac cung bat dau cong tac nghien cuu thi trubng tren dia ban z - Lai suat huy dong von cao: Trubc tinh hinh kinh te khung hoang chua r _ r dupe khac phuc, ngan hang nha nuoc tien hanh chinh sach lai suat cao, hien z r r lai suat vay von tai cac ngan hang len toi tren 18%, day la tro ngai lbn doi voi cong ty viec huy dong va su dung von vay tin dung z ' - Tac dong den moi trudng: Do san xuat san pham gach nen hoat dong du tru tho lieu cua cong ty rat quan trong, hang ngay, cong ty van chuyen r \ r nguyen lieu tu don vi cung cap ve cong ty da gay nen tinh trang bui dat doc z x dubng quoc lp, khong nhung the hoat dong nung gach cung tao nhieu khoi r bui tac dong den cay cua ngubi dan dia ph uong - Nguyen vat lieu khan hiem: Nhu cau san pham tang nguon vat r r lieu dang tro nen khan hiem hon la mot thach thuc khong nho ddi voi hoat dong san xuat kinh doanh cua edng ty 86 r x x x 4.3 Mot so giai phap ve dau tu’ nham nang cao nang luc canh tranh cua cong ty r x 4.3.1 Giai phap ve huy dong von Von la dieu kien de moi doanh nghiep co the ton tai va phat trien Thuc r y yr r r te Viet Nam hau het cac doanh nghiep deu roi vao tinh trang thieu von, do lam giam kha nang md rong san xuat kinh doanh, nang cao chat lupng san ' ' ' pham, tang sue canh tranh Do thieu von, hoac khong huy dong von kip thoi de dau tu may moc thiet bi cong nghe hien dai hon cho san xuat kinh doanh da lam giam kha nang canh tranh, phat trien san xuat Ngupc lai, doanh nghiep co the huy dong du va kip thoi von nhung chi phi von qua cao lam r y giam lpi nhuan, do giam hieu qua viec su dung von dau tu Cung r x trinh trang chung do, thoi ky 2006- 2011 vua qua lupng von dau tu cua x r r r y r cong ty Co phan Viglacera Tu Liem rat khiem ton va han che, nguon von huy dong cho dau tu phat trien chua da dang Muon mb rong san xuat va nang cao chat lupng san pham lam tang nang luc canh tranh thi cdng ty phai von, thoi gian qua, cdng ty chua thuc hien nhung du an ldn md rong san r yr y xuat dap ung nhu cau cang cao cua khach hang Do nguon von chu so r yr huu han che, cong ty phai thubng xuyen huy dong nguon von cua ngan r r hang (dac biet giai doan 2008- 2011), lai suat cao, chi phi vay von ldn lam giam lpi nhuan Vi the, tang cubng huy dong von cung nhu su dung cac yr x nguon von khac cho dau tu, gop phan phat trien san xuat, tang kha nang canh tranh la nhiem vu cap thiet ma cong ty phai nhanh chong thuc hien De nang cao kha nang huy dong vdn cho hoat dong dau tu nang cao nang luc canh tranh thi cong ty can thuc hien cac bien phap sau: 87 r yr 4.3.1.1 Doi voi nguon vdn chu so huu: r \ •> r a \ Day la nguon von on dinh, ben vung doi vdi hoat dong dau tu cua cong ty Hien nguon von cua cong ty hinh dua tren viec trich loi nhuan va khau hao tu TSCD Bang each kinh doanh co hieu qua, giam thieu r r r cac chi phi su dung vdn thong qua tiet kiem cac chi phi san xuat kinh doanh, chi phi hanh chinh, qua cd dupe lpi nhuan cao de lam nguon trich lai vdn dau tu Muon huy dong dupe nhieu hon cong ty cd the su dung cac bien phap sau: A A - Tang ty le phan tram trich lpi nhuan giu lai de hinh quy dau tu phat trien cua cong ty - Khuyen khich cac cd dong gop them vdn cho cong ty - Ban cd phan cho can bo cong nhan vien, tranh thu vdn nhan roi cua lao dong z a z z # a - Doi mdi co cau nguon vdn theo hudng tang vdn tu cd bang cac bien Z phap nhu: manh dan ly hoac chuyen nhupng cac thiet bi khong su dung Z Z Z A Z dupe, tim each rut ngan thdi gian khau hao bang each su dung het cong suat may moc thiet bi - Can doi lai co cau vdn cd dinh, vdn luu dong cho hop ly nhat Vdn luu dong phai dam bao dupe kha nang dong cao nhat cua cong ty Z AZ 4.3.1.2 Doi vdi nguon vdn vay tin dung: Trudc tinh hinh huy dong vdn tu cac ngan hang kho khan nhu hien nay, A Z cong ty can phai thuc hien mot sd bien phap sau: - Chuan bi tot ho so vay vdn: Viec lap cac du an dau tu can phai dupe Z Z A tien hanh tot, du bao phai dua tren cung cau thi trudng de xac dinh quy md, khdi lupng vdn vay hop ly, du toan tong muc dau tu phai phu hop 88 A A - Co ke hoach tra no dung hen Dieu giup cho ngan hang tin tuong ve viec thu lai von cho vay, dong thoi no cung giup cho uy tin cua cong ty AX I AX j I AX I * I A AX * AX X AX nang len, thuan loi cho viec vay von lan sau A 4.3.1.3 Huy dong von tren thi ttr^uong chimg khoan: La mot doanh nghiep co phan do cong ty co the huy dong von tren thi truong chung khoan Tuy nhien de lam duoc dieu cong ty can thuc hien: A A Lap cac bao cao ket qua hoat dong san xuat kinh doanh hang quy, hang nam mot cach minh bach va trung thuc thong qua bang cao bach cua cong ty de tao dieu kien cho viec niem yet tren thi truong chung khoan; Thuc hien day du cac thu tuc theo luat chung khoan de du dieu kien tham gia thi truong A Ngoai ra, cong ty co the huy dong von tu khach hang thong qua viec thuc hien cac chinh sach ban hang uu dai nhu chiet khau thuong mai cho cac X X A khach hang tra tien hang sdm hoac ung trudc tien mua, hay hoa hong cho cac dai ly cua cong ty de gia tang quy mo von cho cong ty X A 4.3.2 Giai phap ve su dung von: Viec cong ty co du von cho hoat dong kinh doanh cung nhu cho dau tu nang cao nang luc canh tranh la dieu kien can thiet cua cong ty Tuy nhien khong su dung dung va hieu qua nguon von se gay anh huong rat ldn den viec ton tai va phat trien cua cong ty Nang cao hieu qua su dung von se giup cho cong ty nang cao kha nang huy dong von, kha nang canh tranh, giup cho cong ty dat duoc muc tieu tang gia tri tan san chu so huu cung nhu cac muc tieu khac Khong nhung the, no cung lam cac khoan dong gop cua cong ty cho nha nudc tang len Viec su dung von co hieu qua mot mat mang lai loi ich thiet thuc cho cong ty, mot mat mang lai loi ich cho xa hoi Vi vay, cong ty can tim cac bien phap nham nang cao hieu qua su dung von hon nua 89 De nang cao hieu qua su dung von cong ty can phai thuc hien mot so giai phap nhu: r r r r r - Hoan thien co che quan ly va su dung von , kip thoi nam bat co che chinh sach cua nha nude Nang cao vai trd va trach nhiem cung nhu y thuc cua can bo cdng nhan vien, gan cdng tac quan ly va su dung von cua cdng ty vdi viec xu ly nghiem nhung tinh trang vi pham; r z - Quan ly va su dung hop ly cac chi phi phat sinh, tiet kiem tdi da cac chi r \ phi phat sinh qua trinh san xuat kinh doanh cua cdng ty Ra soat va dieu chinh mot each kip thoi cac dinh muc kinh te ky thuat ma nha nude ban hanh, , A A thuc hien dau tu cd tam, diem tranh dan trai lang phi, dau tu qua muc cho mot noi dung dau tu nao r \ \ Nang cao hieu qua su dung von dong nghia vdi viec dau tu hieu qua cac A noi dung dau tu nang cao nang luc canh tranh 4.3.2.1 Nang cao hieu qua dau tu cho may moc thiet bi: r r r r r May moc trang thiet bi la yeu to quan nhat anh hudng den kha nang san xuat san pham, chat lupng san pham cung nhu kha nang canh tranh r r a cua cdng ty Hien dai hoa may moc thiet bi cho tat ca cac nha may gop phan ldn cho viec nang cao nang suat lao dong, gia san pham, nang cao chat lupng san pham, tu nang cao nang luc canh tranh trudc cac doi thu tren thi trudng Thuc te da chung minh doanh nghiep nao co muc hien dai hoa cao cang tien tien thi cang de dang cd cho dung tren thi trudng Do ddi r a r ■> cong ty Dieu giup cho cdng ty nang cao nang suat, chat lupng san pham, giu vung thuemg hieu va tang sue canh tranh tren thi trudng A Sau day la cac giai phap ma cdng ty can thuc hien de nang cao hieu qua a r dau tu cho may moc trang thiet bi: 90 - Danh nhieu von hon nua de dau tu doi moi may moc trang thiet bi cho tat ca cac nha may vien - Co ke hoach, chien luoc dau tu dung dan doi mdi may moc thiet bi, can co ke hoach kiem tra, sura chua va dau tu bo xung doi vdi nhung may moc cu, keo dai tuoi tho cua may moc - Viec mua may moc thiet bi mdi phai dua tren trinh quan ly cung nhu y kha nang van hanh cua cong nhan de tranh tinh trang mua may moc roi nhung trinh tiep nhan van hanh may moc mdi cua cong nhan khong dap ung duoc, dan den ton nhieu chi phi dao tao y y 4.3.2.2 Tang cudng dau tu nguon nhan luc: Hien tai nguon nhan luc cua cong ty dang ton tai nhieu kho khan, han che lao dong thong thudng xuyen chuyen doi cong tac, bo viec; Trinh r can bo cong nhan vien chua tot De giai quyet nhung han che ve nguon nhan luc, cong ty can thuc hien mot so giai phap nhu: • Ve cong tac dao tao can bo cong nhan vien: Chu dao tao boi dudng chuyen mon nghiep vu cho can bo cong nhan vien Cu the, doi vdi nhan vien mdi, sau tuyen dung cong ty tien hanh dao tao cho nhan vien ve noi quy cong ty, noi quy lao dong, trac trach nhiem cong viec phai thuc hien cung nhu quyen han duoc giao, each thuc thuc hien cong viec Con doi vdi cac can bo nhan vien da lam viec lau dai tai cong ty thi dinh ky cu di dao tao nang cao tay nghe, tao dieu kien ve thdi gian va kinh phi di dao tao cho can bo nhan vien • Ve chinh sach luong thudng va phuc lqi: - Chinh sach luong: Xay dung chinh sach luong phu hop vdi dac trung nganh nghe va bao dam cho ngudi lao dong duqc hudng day du cac che 91 va nang lire cua tirng theo quy dinh cua nha nuoc, phu hop voi trinh ngudi - Chinh sach thudng: thudng true tiep, thudng dot xuat cho cac ca nhan, tap the viec thuc hien cong viec dat duoc hieu qua cao, cd sang kien cai tien phuong phap lam viec, chong lang phi - Chinh sach bao hiem va phuc loi: Thuc hien cac che dam bao xa hoi cho ngudi lao dong, theo luat lao dong Hang nam to chuc kham sue khde dinh ky cho can bo cong nhan vien Nang cao ddi song vat chat tinh than cho CBCNV thong qua viec trien khai dong bo cac hoat dong thiet thuc cua to chuc Dang, Cong doan, Doan nien, Hoi phu nu de phat dong cac phong trao thi dua san xuat an toan, chat luong, hieu qua, khich le tinh than CBCNV thong qua cac phong trao van hoa the thao, giai quyet kip thdi chinh sach cua ngudi lao dong > A 4.3.2.3 Dau tu cho hoat dong Marketing, xue tien ban hang: > < A Tren co sd muc tieu de ra, tien hanh xay dung ke hoach doanh thu va < r r giao ke hoach cho tung khu vuc, tung vung va chi tiet den tung dai ly Phan cong can bo kiem tra, theo doi don doc dong thdi day manh cac bien phap ho tro va thuc day ban hang, hinh cac chinh sach khen thudng dong vien dai ly, can bo kinh doanh hoan va hoan vupt muc ke hoach Tien toi thuc hien che khoan Xi nghiep kinh doanh trien khai ban hang 24/24h, tap trung cong tac ban hang true tiep A Trien khai md rong mang ludi dai ly cap Xay dung chinh sach ban hang on dinh, co su phan cap quan he doi xu ro ret giua cac nhom dai ly tao su phan vung mot each lanh manh 92 Xay dung va cung co he thong cac nha phan phoi theo tung khu vuc, dac biet la viec bao ho thi trubng cho cac dai ly yen tam ban hang Chu dau tu nhung vung thi trubng mbi mb yeu nhu Tay Bac, Vinh Phuc bang cach tang cubng cong tac quang cao, tiep thi, lam bien hieu ke mau, ho tro van chuyen cham soc khach hang Xay dung chien lupc phat trien mau san pham mbi phu hop vbi thi hieu cua khach hang, tung vung thi trubng Doi vbi thi trubng Ha Noi va cac vung lan can dupc danh gia la thi trubng diem cong tac tieu thu gach xay dung, do can tap trung nguon luc, uu tien day manh su tang trubng Dac biet uu tien viec xay dung ke hoach phat trien san pham mbi ngoi Marseille 18 vien/m , day la loai ngoi truyen thong dupc cac nubc Chau Au, Chau My su dung bien Tang cubng phat trien thuong hieu va hinh anh cua Cong ty qua cac hinh thuc: + Tham gia quang cao san pham mbi A + Xay dung lai bo Catalog va Xay dung mbi Website quang ba ve san pham va hinh anh mbi cua Cong ty A Quan tam hon nua tbi cac khach hang tiem nang, thuc hien cac uu dai doi vbi khach hang de tao long trung cua khach hang dong thbi tao r r \ moi quan he tim kiem khach hang tiem nang khac r 4.3.3 Giai phap tringcirirng quan ly qua trinh su' dung ton: 4.3.3.1 Xay dimg ke hoach dau tir hop 1y: r \ \ Ke hoach dau tu la mot cong cu quan ly hoat dong dau tu noi chung va la cong cu quan ly qua trinh su dung von noi rieng Lap ke hoach dau tu la qua a r r r •» trinh xac dinh muc tieu va de xuat nhung giai phap tot nhat de dat muc tieu hoat dong dau tu vbi hieu qua cao Ke hoach dau tu phan anh kha nang huy 93 r r r dong von, tinh hinh bo tri sur dung von cua cong ty theo thoi gian va chuong ' A z trinh du an Thong qua ke hoach dau tu cho phep phoi hop hoat dong giua cac z z *■ X bo phan cua cong ty Thuc te cho thay cong tac lap ke hoach dau tu Cong ty Cd phan Viglacera Tu Liem nhieu han che Hau qua la dau tu khong dong ' z • ' r bo, gay that thoat, nhieu du an phai tarn ngung giua chung thieu von , r •> r y z r r dan den hieu qua dau tu thap De khac phuc nhung han che ke hoach X X dau tu thi cong ty can thuc hien cac giai phap sau day: •* z r a - Khi xay dung ke hoach dau tu cong ty can dua vao quy hoach, chien z z luoc phat trien kinh te - xa hoi cua quoc gia, nganh, dia phuong va cua cong Z Z X ty Cac chien luoc, qui hoach la co sd khoa hoc de lap ke hoach dau tu cua cong ty Z A A A - Ke hoach dau tu duoc lap nen can can cu vao tinh hinh cung cau cua Z Z A thi trudng Tin hieu thi trudng cho biet nen dau tu vao cai gi, bao nhieu von, dau tu nao Tren co sd nghien cuu thi trudng de quyet dinh phuong X A hudng dau tu , moi nang cao dupe hieu qua hoat dong dau tu - Coi cong tac du bao lap ke hoach dau tu co che thi Z Z Z trudng Du bao la mot cong cu de lap ke hoach Trong co che thi trudng, ke Z A hoach dinh hudng giu vi tri rat quan nen can phai phat huy hieu qua Z Z A Z A cong tac du bao ca ngan han va dai han, du bao von va ngudn von dau - Day manh cong tac ke hoach hoa dau tu theo cac chuong trinh, du Z A Z an Diem moi cua cong tac ke hoach dau tu co che thi trudng la viec lap ke hoach theo chuong trinh va du an Chuong trinh phat trien la cong cu thuc Z AZ hien ke hoach, la tap hop cac muc tieu, bien phap nham phoi hop thirc hien 94 lure nhat dinh Thuc hien tot cac chuong trinh phat trien va dir an la co so thuc hien cong ke hoach dau tu cua cong ty 4.3.3.2 Doi moi chien lupc dau tu: r r r x Thuc te hien co cau dau tu cua cong ty bat hop ly, co giai doan chi chu vao dau tu cho nha xudng, co giai doan chi chu cho dau tu may moc thiet bi Do de khac phuc tinh trang thi chien lupc dau tu cua r r x r r cong ty phai xuat phat tir chien lupc kinh doanh nham dap ung tot nhat viec thuc hien cac chien lupc Ngoai xay dung chien lupc dau tu can y y phai can cu vao nhu cau thi trudng, phai nam bat dupe chieu hudng phat trien r r va du doan mire canh tranh tren thi trudng de dua dupe chien lupc cu the, dam bao hop ly budc di tung giai doan Co nhu vay mdi nang cao dupe nang luc canh tranh cua cong ty Ben canh can soat lai cac may r z z moc thiet bi san co, vach ke hoach sira chua, nang cap, nang cao tinh nang sir dung va giam cac chi phi van hanh cua may moc cu, ly cac may moc lac hau Chu tdi tinh dong bo giua nha xudng, may moc, trinh nguon nhan luc 4.3.3.3 Tang cudng cong tac kiem tra, giam sat: De hoat dong dau tu nang cao nang luc canh tranh tai cong ty dat hieu qua thi cong ty can phai thuc hien nghiem tiic va tang cudng cong tac kiem tra giam sat Cu the nhu sau: r - Tang cudng cong tac kiem tra, giam sat khdi lupng cong viec thuc hien, giam sat ky thuat, tien thuc hien, chat lupng san pham r x - Tang cudng cac bien phap kiem soat chat lupng nguyen lieu dau vao, chu dong giam sat tir md khai thac cua nha cung cap de dam bao chat lupng nguyen lieu 95 - Kiem tra chat che ty le hao hut tai cac cong doan, tir giao khoan cho tung phan xudng theo dinh mire cua tong cong ty mdi ban hanh - Quan ly chat che viec nhap xuat va sir dung vat tir, thuc hien viec linh va sur dung vat tir du ngay, trirdng cac bo phan phai giai trinh cac chi phi phat sinh chi tiet tai bo phan minh 4.3.4 Dau tw cho hang ton trie de giam gid nang cao nang tuc canh tranh: Cdng ty can cd chien luge dau tir hop ly cho hang ton tru- cung nhu nguyen vat lieu thong qua cac bien phap sau: r < Do hoat dong xay dimg thirdng dirge tien hanh vao cac thang cudi nam A ' do nhu cau gach ngoi xay dimg cung tang cao Vi vay cdng ty nen dau tir nguon nguyen lieu dir tru- ldn vao quy ba de phuc vu san xuat nhung thang tiep theo Viec dir tru- se giup cho cdng ty han che dirge tinh trang thieu nguyen lieu, chu dong hoat dong san xuat kinh doanh, dap irng kip thdi va day du nhu cau cua thi trirdng, thong qua se giu vung, dam bao dirge uy tin cua cdng ty doi vdi khach hang Do vi the cua cdng ty tang len, dong nghia vdi viec nang cao dirge nang luc canh tranh cua cdng ty so vdi cac doi thu canh tranh khac tren thi trudng Tham do, tim kiem va ky ket hgp dong dai han vdi don vi cung cap nguyen vat lieu de giup cho qua trinh san xuat kinh doanh dien on dinh, nhat la thdi ky ca thi trudng dau va dau vao deu cd nhieu bien dong nhu hien 96 KET LUAN A Tren day la toan bo noi dung luan van: “Dau tu’ nang cao nang lye canh tranh tai Cong ty co phan Viglacera Tir Liem giai doan 2006 - 2020” Vdi ket cau chuong, de tai da nghien cuu nhung ly luan ve canh tranh va nang luc canh tranh cua doanh nghiep, tu danh gia thuc trang cong tac dau tu nang cao nang luc canh tranh cua Cong ty co phan Viglacera ' y ' r Tir Liem giai doan tir nam 2006 den 2011 Dong thdi de xuat nhung giai phap nham nang cao hieu qua hoat dong dau tu nang cao nang luc canh tranh cua cong ty nhung nam tiep theo Tuy nhien thdi gian va trinh han che nen luan van khong the tranh khoi nhung thieu sot Rat mong nhan A duqc su dong gop cua cac nha khoa hoc va doc gia de de tai duqc hoan thien va huu ich hon 97 TAI LIEU THAM KHAO • r r y r -t ' Giao trinh Kinh te dau tir — Truong Dai hoc kinh te Quoc dan - NXB Thdng Ke Giao trinh quan tri doanh nghiep - Truong Dai hoc Kinh te Quoc dan NXB Thong Ke r Nang cao nang lure canh tranh cua cac doanh nghiep Viet Nam xu the hoi nhap kinh te quoc te hien - C/rn hien: TS Nguyen Huu Thdng — NXB: Chinh tri quoc gia nam 2008 r < Chien lirqc canh tranh theo ly thuyet Michael Porter - Bien soan: TS Duong Ngoc Dung — NXB Tdng hop Tp.HCM Nang cao nang lire canh tranh cua cac doanh nghiep nha nuoc hoi nhap kinh te quoc te - TS Nguyen Minh Tuan - NXB Dai hoc Quoc gia TP.HCM (2010) Nang cao nang lire canh tranh cua doanh nghiep dieu kien Viet Nam gia nhap to churc Thircmg mai quoc te (WTO) - GS TS Chu Van Cap - Tap chi Phat trien & Hoi nhap, so (12) - thang - 2/2012 Nang cao nang lire canh tranh cua doanh nghiep - PGS.TS Vu Van Phuc - Tap chi Cong san, so 21 (141)/2007 http://viglaceratuliem