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s TRUONG DA■ I HO■ C KINH TE QUOC DAN sosoOoaoa VU BACH DIEP DAU TU NANG CAO NANG LlfC CANH TRANH TAI CONG TY CO PHAN DAU TU VA WONG MAI TNG THANH PHO THAI NGUYEN ■ ■ JW JI? J? jC _ m _ _ ■ ■ CHUVCN NGANH: KINH T€DflU TIT LUAN VAN THAC SY KINH TE ■ ■ Ngufti hudng din khoa hoc: PGS TS TRUONG DOAN THE DAI HOC K.T.Q.D tt tHonG tin thwiAn PHONGLUANAN- TULlfcU HA NOI ■ - 2016 LOI CAM DOAN Toi da doc va hieu ve cac hanh vi vi pham su trung thirc hoc thuat Toi cam ket bang danh dir ca nhan rang nghien cum nay toi tir thirc hien va khong vi pham yeu cau ve sir trung thirc hoc thuat Cac so lieu neu luan van la trung thirc va co nguon goc rd rang Nhtrng ket luan khoa hoc cua luan van chira tirng diroc cong bo bat ky cong trinh nao khac TAC GIA LUAN VAN Vu Bach Diep LOI CAM ON Trude het cho phep toi bay to ldng biet on toi PGS.TS Truong Doan The, xin chan cam on cac Thay co giao Khoa Dau tu - Truong Dai hoc Kinh te quoc dan da co nhung gop y xac dang va giup toi tan tinh qua trinh nghien cuu va hoan luan van Toi cung xin tran cam on Ianh dao, cac can bo cua Cong ty Co phan Dau tu va Thuong mai TNG - Thai Nguyen da tao dieu kien, cung cap cac thong tin, so lieu can thiet de toi co the nghien cuu cong luan van cua minh Xin tran cam on YEU CAU CUA HQI DONG CHAM LUAN VAN THAC SI Nhtrng diem hoc vien cin stra chua, bo sung tnroc nop luan van chfnh thuc cho Vien Dao tao Sau dai hoc .rr O'* (rtrt'l /AiJ Ct't'Mv1 C-^Vwv'^' ^V Cr^riCe t)j£^ (\A,Ch,l$ fiX VkXV?&< , .V5?/y Z^xkw /ka Uyidf J^£/C ■ M^Tvxyi^ ’ 5^ J/MW ^'Y.Q.'r&y L>£xv - .oLq,t^! Chu tich Hoi dong (ky v& ghi r8 ho ten Hoc vien (ky vA chi ro hp ten) Hqc vi&n phSi c6 trSch nhi$m chlnh sira LV theo yfeu clu cua Hpi dong Nlu khong chlnh sira se khflng dupe x6t efing nh$n t6t nghi$p Hqc vi£n phSi ddng ban nh£n x6t vS ban chlnh sua n£y v£o tru’Q’c trang Myc lye cua lu$n vSn truta n$p cho Vien DTSDH / Ban nhan xet phan bieri Cao hoc vien: Vfi Bach Diep De tai: Dau tu- nang cao nang lire canh tranh tai Cong ty Co phan Dau tir va thiromg mai TNG Thanh Thai Nguyen Ngudi nhan xet: TS Tran Thi Mai Huong Truong Dai hoc Kinh te qu6c dan Sau doc ban luan van thac sy cua cao hoc vien co dung lugng 119 trang vdi 31 bang bieu, so voi ket cau chuong, toi co mot so nhan xet gop y sau: Tinh cap thiet cua de tai: X X » Dau tu nang cao nang luc canh tranh luon la chu de dugc cac doanh nghiep rat quan tarn, dac biet dieu kien hpi nhap kinh te quoc te La mot vien cua Hiep hoi Det may Viet Nam, Cong ty co phan dau tu va thuorng mai TNG cung rat chu den hoat dong dau tu nang cao nang luc canh tranh Xay dung chien luge dau tu phu hgp, xac dinh cac cong cu canh tranh va trien khai cac noi dung dau tu da dugc Cong ty thuc hien Tuy nhien, qua trinh trien khai van co nhung han che, anh huang den cai thien nang luc canh tranh cua Cong ty Do vay, nghien cuu tim hieu nhung van de ly luan ve dau tu nang cao nang luc canh tranh cua doanh nghiep det may va phan tfch danh gia tren thuc tiln doi voi Cong ty co phin dau tu va thuorng mai TNG lam co so cho viec de xuat cac giai phap va kidn nghi ddi voi hoat dong dau tu la viec lam can thidt Dl tai cua hoc vien co y nghia vl ly luan va thuc tien Muc tieu, doi twgng va phuong phap nghien cun: Luan van c6 muc tieu nghien cuu ro rang Ddi tugng nghien cuu cu thd va su dung phuong phap nghien cuu phu hop Nhung cong cua luan van: Thu nhdt, ban luan van dugc ket cdu chuong voi Chuong Tong quan Gac nghien cuu cd lien quan den de tai; Chuang Ca sd ly luan; Chuang va chuong Phan tich thuc trang va de xuat giai phap Day la mot kdt cau luan van hop ly va mang tinh truySn thong So vdi mot so luan van khac, Chuang Tong quan nghien cuu cua tac gia c\i the cac cong trinh nghien cuu dugc tac gia co su tham khao kha phong phu the hien su co ging cua tac gia Thu hai, noi dung cua luan van da bam sat dugc muc tieu nghien cuu Tac gia da he thong hoa cac van de1 ly• thuyet vennang luc canh tranh, dau tu nang cao nang luc canh ■ ' ' ' tranh cua doanh nghiep, xem xet doi vai cac doanh nghiep det may (mac du tinh dac thu nghiep, co mQt so van de nhung toi cho ring day dugc xem la mot nhung co gdng cua tac gia tien hanh thuc hien luan van Thu ba, tu viec he thong hoa ca sa ly luan, tac gia da van dung phan tich, danh gia x 'x- • thuc tien hoat dong dau tu nang cao nang luc canh tranh cua Cong ty TNG giai doan 2011 -2015 tren cac phuang dien tir quy mo von dau tu, ngudn von, noi dung dau tu, Tac gia cung da su dung dugc cac chi tieu neu a ly thuyet de danh gia thuc trang Tren ca sa do, luan van da chi dugc nhung ton tai hoat dong dau tu nang cao nang luc canh tranh cua Cong ty va tim hieu nguyen nhan cua nhung han che va la ca sa de de xuat cac giai phap va kien nghi Mot so han che cua luan van: Ben canh nhung mat dat dugc, luan van cua cao hoc vien co mot so van de can xem xet va trao ddi nhu sau: Mot la:Trong chuang ly thuyet, tieu de cua cac muc 2.1, 2.2 Nang luc canh tranh va V dau tu nang cao nang luc canh tranh cua doanh nghiep det may nhung tinh dac thu cua laoi hinh doanh nghiep tac gia trinh bay ma nhat Mot sd cac phan nhu: Noi dung dau tu va cac chi tieu danh gia dugc tiep can a goc dau tu phat trien han la dau tu nang cao nang luc canh tranh (Chi tieu ket qua nhu: Gia tri TSCD huy dong hay cac chi tieu hieu qua) Muc 2.4 Cac nhan to anh huang den dau tu nang cao nang luc canh tranh cua doanh nghiep: Muc nen xem xet va bo sung ddi vai doanh nghiep det may thi phu hgp han T.f Hai la Muc 3.2.1 cua luan van xem xet doi voi cac doi thu canh tranh cua Cong ty phan trinh bay mang tinh mo ta, nen thiet ke bang va chi ro nhung diem manh, diem yeu cua cac doi thu canh hanh Muc 3.3.1 nen chinh lai Quy mo von va nguon von dau tu Cac noi dung dau tu nen tiep can phan tich Uen co so dau tu nang cao nang luc canh tranh hon la dau tu phat hien Phan han che viet dan hai, nen tap trung doi voi han che dau tu nang cao nang luc canh tranh Ket luan chung: Tuy co mot so han che song Ban luan van cua cao hoc vien Vu Bach Diep ve noi dung va hinh thuc da dap ung dugc yeu cau dao tao cua bac cao hoc Cao hoc vien Vu Bach Diep du dieu kien de bao ve truoc Hoi dong cham luan van Thac sy kinh' te Ha noi, 24 thang nam 2016 Nguoi nhan xet TS Tran Thi Mai Huong Doc lap - Ty* - Hanh phuc NHAN XET LUAN VAN THAC SY • • tai: DSu tu nang cao nang luc canh tranh tai Cong ty co phan Diu tu va Thuong mai TNG phd Thai Nguyen Chuyen nganh: Kinh te dau tu Hoc vien: Vu Bach Diep Nguffi nhan xet: PGS TS Bui Ngoc Toan Truong bo mon Dy an va Quan ly du an Truong Dai hoc Giao thong Van tai Ve sir can thiet, tirih thdi sir cua de tai nghien cun Thi trudng xay dung hien canh tranh rdt khdc liet Detdn tai va phat tridn bdi canh cac doanh nghiep luon luon phai nang cao nang luc canh tranh Vi ly neu tren, viec luan van chon dd tai neu tren de nghien curu la can thidt va co tinh thdi su- Ve ket cau, noi dung va iru, nhupc diem Luan van dupe trinh bay, ndu khong ke phin phu lye va TLTK, 120 trang, kdt cau truyen thdng chuong Ngoai chuong 1, luan van gom chuong: Chuong 2: 30 trang, chuong 3: 57 trang va chuong 4: 23 trang Day la mpt ket cau khong can ddi Chuang Tdng quan nghien cuu lien quan ctencfe tai Trong chuong tong quan, khoang trang luan van da tdng kdt dupe mot sd nghien cuu cua cac tac gia nude lien quan ddn de tai Chuang Nhimg vdn d§ ty ludn chung v£ ddu tundng luc canh tranh tai doanh nghiep det may Txono tAn chirrvng nAn sfra tir tni Mng Ur ria Luan van da he thdng hoa dupe mot sd ly luan ve nang luc canh tranh cua doanh nghiep; diu tu nang cao nang luc canh tranh cua doanh nghiep, co de cap ddn dac thu cua nganh det may Ngudi doc danh gia cao viec chuong luan van trinh bay dupe he thdng cac chi tieu danh gia ket qua va hieu qua diu tu nang cao nang luc canh tranh cua doanh nghiep det may va cac nhan to anh hudng den viec Tuy nhien, ngupi doc vln thay d mpt sd didm, luan van chua phan biet ro nang luc va kha nang canh tranh De nghi tac gia phan biet khai niem tren va cho biet: lieu c6 the khong dau tir ma van nang cao duvc nang lyc canh tranh khong? Chuang Thuc trang vd finh hinh ddu tundng cao ruing lire canh tranh cua Cong ty cd phdn Ddu tuvd Thuang mat TNG thdnh phd Thai Nguyen Sau gidi thieu khai quat ve Cong ty co phan Ddu tn va Thiromg mai TNG Thai Nguyen, luan van da tiin hanh phan tich nang lye canh tranh cua cong ty thong qua viec phan tich cac doi thu canh tranh, cac yiu td nang lire canh tranh cua cong ty, chiin hide va cong cy canh tranh cua edng ty Lo gic cua myc 3.2 duac danh gia la hyp ly luyn van tiin hanh phan tich cac yiu td cdu nang lyc cua cong ty Cong ty co phdn Dau tu va Thuang mai TNG phd Thai Nguyen so sanh vdi cac doi thu canh tranh (kem theo cac phan tich vi chiin lucre va cong cy canh tranh cua cong ty de chi cac diim mynh, diim yiu lam co sd cho viec phan tich hoat dong dau tu nang cao nang lyc So lieu cua luan van (bang 3.7 trang 66) chi rang, nam qua, cong ty da dau tu* vao MMTB tiromg doi nhieu, toe tang dau tu* cao De nghi tac gia giai thick xu the cua cong ty Cong ty cd phan Dau tu* va Thiromg mai TNG phd Thai Nguyen (lira y la phan phan tich nang lwc khong cd noi dung lien quan den nang lyc MMTB) Luan van da danh gia duqc kit qua va hiyu qua ddu tu nang cao nang lyc cynh tranh cua cong ty Cong ty cd phdn Dau tu va Thuang myi TNG phd Thai Nguyen Tuy nhien, viec danh gia chua dam bao tinh he thing nen theo la: dau tu din din nang lyc (nang lyc ngudi, nang lyc MMTB, nang lyc tai chinh ) tang, tir kha nang canh tranh tang (thi phan, sd ban hang ) tang, kit qua la doanh thu, lyi nhudn tang I Luyn van da chi duac mot so han chi dau tu nang cao nang lyc cynh tranh cua Cong ty cd phdn Dau tu va Thuang mai TNG Thai Nguyen Day la ca sd de luan van de xuat giai phap Chuang Mdt sd giai phap ddu tu nang cao nftng luc canh tranh cua C6ng ty cd phdn Ddu tu va Thuang mai TNG thdnh phd Thai Nguyen ddn nam 2020 Sau trinh bay dinh hudng phat triin chung cua Cong ty, luan van tiin hanh phan tich SWOT Ngudi doc cho ring vi tri dyt phan tich SWOT cua luyn van khong tdi uu Luyn van da de xudt duac 06 giai phap ddu tu nang cao nang lyc cynh tranh cua Cong ty cd phdn Dau tu va Thuang myi TNG phd Thai Nguyen din nam 2020 Cac giai phap luan van de xuit duac danh gia la co tinh thyrc tien va kha thi, co gSn vai thuc trang vd diu tu nang cao nang luc canh tranh cua Cong ty I Y nghTa khoa hoc, y nghTa thirc tien Nghien cuu ve dim tu nang cao nang lye canh tranh la mot viec lam co tinh khoa hoc Phan tich thuc trang, de xuat cac giai dau tu nang cao nang lye canh tranh cua mot dan vi cu the nhu cua Cdng ty cd phfin Ddu tu vd Thuang mai TNG thdnh phd Thai Nguyen la viec lam cd y nghTa thuc tien De tai khong trung lap vdi cac cdng trinh, luan van, luan an da duac cong bo a va ngoai nude ma ngudi doc duac biSt Luan van da xac dinh dung, hop ly muc dich nghien cuu, ddi tuang va va pham vi nghien cuu Cacphuongphap nghien cuu ma luan van dp dung la phu hap Cac sd lieu duac phan tich luan van la co the tin coy dugc, phuang phap xu ly so lieu phu hop Cac kSt qua nghien cuu da dot duac cua luan van la co the tin coy duac Cd thS kSt luan rSng luan van la mot cdng trinh nghien curu nghiem tuc cua tac gia Ten de tai va noi dung luan van phu hop vdi va phu hop vdi chuyen nganh dao too Thoc sy Ket luan: Luan van dap ung cac yeu cau ddi,vdi mot luan van Thac sy De nghi duuc cdng nhan hoc vi Thac sy kinh te Ha Noi, 24/6/2016 Ngudi nhan xet PGS TS Bui Ngoc Toan 105 Marketing doc lap la hoan toan can thiet va hop ly Viec lap phdng Marketing doc lap se giup cong ty: + “Dinh hudng chien luoc cac hoat dong Marketing tai cong ty Xay dung chien luoc va cac hoat dong Marketing cu the cho tirng thuong hieu.” + “Phoi hop vdi bo phan ban hang viec sang tao va phat trien cac vat pham quang cao tai cua hieu, cac chuong trinh khuyen mai.” + “Len ke hoach cac hoat dong PR va lap ngan sach theo chien luoc ngan han va dai han cua Cdng ty To chuc cac sir kien (hoi thao, soan thdng cao bao chi, cung cap thdng tin ben ngoai) Xay dung, tri va phat trien cac mdi quan he vdi cac co quan truyen thdng.” + “Thu thap cac y kien ddng gop noi bo, ben ngoai va chuyen cac bo phan lien quan giai quyet Xay dung, trien khai, kiem soat cac chuong trinh ho tro cho tat ca cac kenh phan phoi nhu khuyen mai cho cac kenh phan phoi, trung bay san pham tai cac diem ban.” + “Tao mdi quan he vdi cac khach hang trung gian de thuc day doanh sd thdng qua viec td chuc cac hoi nghi khach hang, chuong trinh khach hang than thiet, chuong trinh tri an khach hang.” + “Cap nhap va dua nhung phan hoi ve thi trudng va thdng tin ddi thu canh tranh, de xuat nhung hoat dong phan ung lai doi thu canh tranh nham chiem uu the tren thi trudng.” + “To chuc cac hoi cho thuong mai nudc va quoc te.” - Mot so giai phap ve xuc tien thuong mai va hoat dong marketing cua Cdng ty nhu: quang cao, xuc tien ban hang, PR Quang cao: “Cdng ty cd the tien hanh quang ba hinh anh cua minh thdng qua cac phuong tien truyen thdng nhu bao, tap chi Tuy nhien, hoat dong quang cao hien 106 cua Cong ty van cdn rat han che, Cong ty mdi chi thuc hien quang cao thong qua cac kenh truyen thong nhu hoi cho thuong mai Tuy nhien neu van dung cac ky thuat quang cao khac co the lam tdi da hoa cac hieu qua cua chung.” "Nhung noi dung cdng ty can quang cao:Ten goi va hinh anh (neu co) cua san pham; Chat luong cao da duoc xuat khau sang cac thi trudng nhu EU, Dong Au; San pham lam bang chat lieu: Cotton, polisete ; Dieu kien mua ban va gia ca d nudc: Khach hang co the mua hang true tiep tai cac cua hang hoac cac dai ly cua cdng ty; Dia diem trung bay va gidi thieu san pham trung bay trien lam; Dia chi giao dich.” “Phuong tien quang cao: dua tren cac noi dung can quang cao tren cdng ty cd the su dung cac hinh thuc sau: Bao chi, tap san; Catalog; Su dung thu dien tu; Tham gia hoi cho trien lam.” Xuc tien ban hang: Cdng ty can linh dong hon cac hop ddng vdi cac chiet khau, chiet gia de cac khach hang thoai mai hon Cd the dung tang pham tang cho khach hang nhu tap san thdi trang cua cdng ty, but cd in logo va ten cdng ty, dien thoai thong diep cua cdng ty, PR: Tham gia nhieu hon vao cac hoat dong dia phuong, xa hoi de co the tan dung duoc su anh hudng cua co quan ngon luan Thong qua do, ngudi tieu dung co co hoi nhin nhan doanh nghiep mot each khach quan hon, uu hon Do la an tuong tot de khach hang co the mua san pham cua cdng ty 4.2.4.2 Nghien cuu phat trien san pham Ddu tu xay dung chi nhanh may mau thai trang: San pham cua det may mang tinh thdi trang nen viec san xuat san pham mang tinh thdi trang la het sue can thiet Vdi thi trudng nudc ngoai, thi trudng tieu thu chu yeu cua Cdng ty la thi trudng My va EU, day deu la nhung thi trudng cd nhieu ddi thu cd nganh may mau thdi trang phat trien, nhu cau cua thi trudng lai da dang Vdi thi trudng nudc, 107 xu the cua cac doanh nghiep may dang tich cue dau tir vao thiet ke mau mot de giu vung va khang dinh vi the cua minh, nang cao gia tri gia tang cua san pham thi viec duoc chi nhanh may mau thdi trang co hieu qua, Cong ty can: - Ve nguon von: cong ty can co ke hoach viec phan bo von dau tu co ke hoach xay dung chi nhanh may mau thdi trang Cong ty nen can doi su dung von chu so huu vi chi phi su dung von thap hon Ben canh do, cong ty co the ket hop sir dung von chu so huu voi von vay ngan hang - Ve nguon nhan lire: tuyen chon nhung ngudi co kinh nghiem, duoc dao tao bai ban linh vuc thdi trang - Ve may moc thiet bi: chi nhanh may mau thdi trang may moc khong can nhieu nhung can duoc lap dat may moc thiet bi hien dai, da dang de co the phat huy toi da hieu qua cua cdng viec thiet ke mau - Ve thdng tin: duoc cung cap day du thdng tin ve thi trudng thdi trang the gidi va nudc bang viec trang bi day du he thdng may tinh noi mang va cac tap chi chuyen nganh ve thdi trang 4.2.4.3 Nghien cuu va ma rong thi truang tiem nang - Nghien cuu, khai thac va phat trien cac thi truang xuat khau tiem nang Cdng ty can cd dinh hudng rd rang cho viec phan doan cac thi trudng vdi cac chien luge rieng Nhat thiet phai thiet lap nhung thi trudng va san pham diem Hien nay, ty xuat khau sang My, EU va Nhat dang cao, la ddu hieu cho thay cdng ty cd the xay dung cac thi trudng thi trudng muc tieu, dac biet la thi trudng My Co the tan dung thi trudng My la don bay de tao uy tin vdi cac thi trudng khac Vi thi trudng My la thi trudng kho tinh nen cd the xuat khau nhieu vao thi trudng chung to doanh nghiep cd san pham tot dap ung duoc nhung quy dinh can tro va thi hieu tieu dung cua the gidi 108 Cong ty can co nhung ke hoach Marketing chi tiet, cu the de co the dap ung duoc nhung thach thuc tham nhap sau vao thi truong Trudc mat, cong ty can tap trung vao vung xuat khau truyen thdng cua minh tai thi trudng My, sau tiep can vdi cac vung lan can khac DT nhien viec nghien cuu thi trudng sau hon, tim kiem nhu cau va khach hang, chuyen ddi hinh thuc xuat khau (tir gia cdng xuat khau sang xuat khau true tiep) Day manh xuat khau mat hang xuat khau cua minh la ao Jacket, day cung chinh la mat hang duoc yeu thich tai thi trudng - Nghien cuu, khai thac va phat trien thi trirdng noi dia Cac thi trudng cua cdng ty van dan trai va khong cd dinh hudng rd rang ma cdng ty lai cd yeu diem ngudn lire tai chinh, quan ly Dieu tat yeu dan tdi tinh trang lam an thieu hieu qua va se khong the phat trien nen kinh te toan cau hoa nhu “Trong nhung nam tdi, ben canh viec cung cd vi tri cua Cdng ty tai cac thi trudng Nhat Ban, Chau Au thi viec thi trudng My, Ddng Au va thi trudng noi dia nhu thi trudng phd Hd Chi Minh, Vinh, Da Nang cung duoc xem la viec lam rat quan trong.” Viec tiep tuc day manh cdng tac marketing vdi thi trudng noi dia se gop phan nang cao gia tri san xuat Thi trudng noi dia vdi nhu cau cang cao, da dang la mot thi trudng day tiem nang cua Cdng ty thdi gian sap tdi Cdng ty cd the hoc tap kinh nghiem cua mot sd cac doanh nghiep khac cung nganh viec phat trien thi trudng noi dia nhu: Chu vao thiet ke mau ma san pham da dang, phu hop vdi nhieu loai ddi tuong ca tre em, ngudi ldn va ngudi gia Tich cue tim kiem ngudn nguyen lieu cd chat lupng va gia ca hop ly d nudc, giup ngudi tieu dung yen tarn ve chat lupng san pham va giam gia san pham De dua san pham gan gui hon vdi ngudi tieu dung, cd the xuc tien quang cao tren truyen hinh, qua cac buoi gidi thieu san pham mdi tai dia phuong, qua cac hoi cho tinh - Ddi vdi thi trudng nudc ngoai 109 Xay dung cac chien luge tim kiem cac khach hang mdi, tiem nang Hien tai, thi truang tieu thu san pham cua Cdng ty d nudc ngoai chiem tdi 97% thi do, thi trudng My da chiem tdi 75% Khach hang chu yeu cua Cdng ty la cac khach hang truyen thong, lau nam Trong chien luge phat trien cua Cdng ty cung da de cap tdi, thdi gian tdi de tranh phu thuoc qua nhieu vao thi trudng My, Cdng ty nghien cuu chuyen sang tiep can vdi mot sd thi trudng mdi nhu Nhat Ban, Mehico, Nam My va cung chu hon den thi trudng nudc De thuc hien dugc muc tieu chien luge da dua ra, Cdng ty can: + Tim hieu luat phap, mdi trudng dau tu, thi hieu tieu dung, thi phan cd the chiem linh dugc neu cdng ty dau tu vao cac thi trudng tieu thu mdi + Thanh lap mdi cac chi nhanh d cac nudc cd thi trudng mdi, lam co sd cho quang ba thuang hieu, gidi thieu hinh anh, san pham cua Cdng ty Ben canh do, cdng ty can tim kiem dugc cac khach hang tiem nang, viec lam Cdng ty da rat cdng d thi trudng My va EU + Nghien cuu va phat minh cac san pham mdi phu hgp vdi phong each thdi trang, phong tuc tap quan, ton giao tai cac thi trudng mdi + Xay dung chien luge phat trien thuang hieu cua Cdng ty Cd phan Dau tu va Thuang mai TNG Thai Nguyen, tang cudng quang ba thuang hieu, quang ba san pham thong qua cac phuang tien truyen thong, thong qua cac ke hoach ban hang, de khang dinh dugc vi the va uy tin cua Cdng ty bang chat lugng san pham, dich vu va gia ca hgp ly 4.2.5 Dau twphat trien cdng nghiep phu trff Co the khang dinh rang, cdng nghiep phu trg mdi dugc hinh tai Viet Nam noi chung va cdng nghiep phu trg nganh Det may noi rieng “Day la mot bat lgi khong nho cho nganh Det may Viet Nam va cho Cdng ty Cd phan dau tu va thuang mai TNG Do thieu cdng nghiep phu trg nen ngudn nguyen vat lieu cua cdng ty gan nhu phu thuoc vao thi trudng the gidi ca xuat khau lan nhap khau Cho 110 den thdi diem nay, ngoai loi the lao dong ra, lai deu phai nhap khau vdi ty le Ion nhu: 100% may moc thiet bi, phu tung; 100% xo soi hoa hoc; 90% bong xo thien nhien chu yeu nhap tu Hoa Ky; 70% vai cac loai; 67% soi det” “De chu dong hon ve ngudn nguyen vat lieu, phu lieu cdng ty nen lien ket voi cac doi tac khac nudc, hop tac, xay dung cac khu vuc bong, san xuat vai, tran bong Nhat thiet phai thoa thuan bang hop ddng bao tieu san pham vdi nong dan, dam bao lpi ich cho ngudi bong, day Cd nhu vay mdi dam bao ngudn cung dn dinh phuc vu cho san xuat Cdng ty can co ke hoach de tiep can vdi cac ngudn cung cap nguyen phu lieu nuoc Khi kha nang cung ung nguyen phu lieu dau vao cho Cdng ty d thi trudng nudc tang len se giup cho Cdng ty tiet kiem duoc ngoai te, dac biet la chu dong hon nhung don hang.” 4.2.6 Dau tu khac - Tang cudng dao tao kien thuc ve quan ly dau tu cho cdn bo: Nham khac phuc nhung ton tai quan ly hoat dong dau tu, viec nang cao chat lupng dpi ngu can bo lam cdng tac quan ly dau tu can dupe tien hanh song song vdi viec dieu chinh cdng tac to chuc Can bo lam cdng tac quan ly dau tu can dupe dao tao chuyen sau ve kien thuc va ky nang lien quan den dau tu nhu kien thuc ve dau thau, lap du an dau tu, quan ly du an dau tu, kien thuc ve tai chinh phuc vu cho viec quan ly dau tu Vdi dac thu nhieu can bo lam cdng tac quan ly dau tu tai cdng ty khong co chuyen mon phu hop, cdng ty can cu can bo tham du cac khoa hoc tap trung Ben canh do, to chuc hoc hoi kinh nghiem cua cac doanh nghiep det may nudc ngoai cung giup bo sung them ky nang, thien thuc thuc te cho can bo Ill - Xay dung mot quy trinh dau tic nang cao NLCT, bao gom budc: So1 4.1: Quy trinh dau tir nang cao NLCT 4.3 Kien nghi 4.3.1 Ddi vdi Nhd nude - '‘Nha Nuoc can co nhung chinh sach uu dai, ho tro dac biet ve lai suat vay, thue, thi truong De khuyen khich cac doanh nghiep thuoc moi phan kinh te nhanh chong md rong dau tu nham tang cuong nang luc san xuat cua nganh det may bang cac bien phap tai chinh de giai quyet von dau tu cho nganh det may tinh hinh hien Ben canh viec huy dong tdi da ngudn luc cua cac doanh nghiep thi can phai cd chinh sach hd tro von va tao dieu kien cho doanh nghiep vay von ngoai xa hoi.” - “Xay dung ket cau tang, dam bao co sd vat chat, ky thuat cho viec phat trien cdng nghiep phu tro nganh may” Nha Nudc can cd chinh sach, bien phap ho tro cho cac doanh nghiep thao go dupc phan nao nhung kho khan ve nguyen phu lieu dau vao Dac biet, Nha Nudc can hd tro tao dieu kien phat trien mot sd vung bong diem vi day la ngudn nguyen lieu chu yeu cua nganh det may, giup cho nganh may chu dong dupc nguyen phu lieu cho san xuat, nang cao hieu qua hoat dong san xuat kinh doanh, gia san pham va nang cao ty le noi dia hoa, dam bao dung tien giao hang 112 - “Nha Nude can day manh xuc tien thi trudng thong qua viec khuyen khich va ho tro cac to chuc, doanh nghiep md van phong dai dien, chi nhanh, cua hang gidi thieu san pham, trung tarn xuc tien thuang mai, to chuc hoi tro trien lam gidi thieu hang hoa thdi trang Khuyen khich va cd them nhieu chinh sach ho tro de cac doanh nghiep chu dong nudc ngoai tim kiem thi trudng, xac lap kenh phan phdi, tieu thu san pham tai cac thi trudng ldn, cd tiem nang.” - Nha Nudc can cd nhung “chinh sach ho tro va giup cac doanh nghiep det may nhanh chong xac lap va dang ky bao ho quyen sd huu cdng nghiep, ban quyen, ghi nhan hieu, ma sd, ma vach theo quy che va sdm dang ky nhan hieu tai thi trudng quoc td” 4.3.2 Ddi vd'i Hiep hoi det may Viet Nam (Vitas) - “Nang cao hon nua vai tro va chuc nang cua Hiep hoi det may Viet Nam (VITAS) day manh viec td chuc hoat dong xuc tien thuang mai de xay dung hinh anh nganh Det May Viet Nam tren trudng quoc te va noi dia Ap dung he thong tieu chuan quan ly chat luong va ky thuat nhu ISO 9001, ISO 14000, SA 8000 va cac tieu chuan khac ma cac thi trudng nhap khau chinh yeu cau Qua do, tao dung hinh anh nganh Det may Viet Nam theo phuang cham: chat luong, nhan hieu, uy tin dich vu, trach nhiem xa hoi VITAS cung nen xuc tien xay dung va quang ba mot sd thuang hieu manh tren mot sd thi trudng xuat khau ldn cung nhu thi trudng nho nhung giau tiem nang phat trien.” - “Td chuc tot cac hoat dong thong tin ve thi trudng, ve dau tu, ve san xuat, ve nhap khau cua nganh tren cac trang website va cac ban tin hang thang Thanh lap cac trung tarn giao dich nguyen phu lieu, trung tarn thuang mai, nham gidi thieu san pham true tiep tdi ngudi tieu dung va qua tim cac bien phap mdi de tham nhap thj trudng.” - "VITAS phai la dau mdi de ket noi giua cac doanh nghiep hiep hoi, thuc day su hop tac chat che giua cac doanh nghiep vdi nhau, day manh canh tranh 113 lanh manh, xoa bo sir phan biet doi xir voi cac doanh nghiep ngoai quoc doanh, tao dieu kien thuan loi nhat cho cac doanh nghiep cung phat trien va doi moi quy che de hap dan dau tu nuoc ngoai, tao nen moi trudng canh tranh phong phu, da dang.” - “Hiep hoi Det may cung can co cac bien phap de day manh phat trien tren thi trudng noi dia thdng qua cac dai ly, sieu thi va cua hang tren toan quoc Sau do, md rong dai ly chi nhanh ban hang d thi trudng nudc ngoai.” - "‘Cling co va md rong hon ntra he thdng dao tao chuyen nganh Det may Duy tri thuong xuyen cac ldp dao tao he cao dang, trung cap, cdng nhan thdng qua he thdng cac trudng chuyen nghiep cua nganh Det may nham cung cap dii ngudn nhan lire cho nganh Hiep Hoi det may Viet Nam va Tap doan Det may Viet Nam la dau mdi de phoi hop va lien ket vdi cac co sd dao tao va ngoai nudc trien khai chuong trinh dao tao ngudn nhan lire cho nganh Tang cuong hon nua viec lien ket vdi nudc ngoai dao tao cac can bo nganh dac biet la doi ngu thiet ke mau Tap trung manh cho dao tao can bo quan ly va can bo cac bo phan xuc tien ban hang va dao tao cdng nhan cd tay nghe cao tai cac co sd dao tao nudc ngoai.” - VITAS can gitr vai trd dinh hudng va ket noi cac nganh cdng nghiep phu tro nham hd tro cho nganh det may chu dong van de nguyen, vat lieu, phu lieu, giam mot each tdi da phu thuoc vao thi trudng nhap khau 114 KET LUAN Trong xu hudng hoi nhap kinh te the gidi, nganh det may la mot nhung nganh duoc Chinh Phu Viet Nam dac biet quan tam, ho tro qua trinh phat trien kinh te dat nudc Thuc te cho thay nhieu nam qua, nganh det may Viet Nam da cd nhung ddng gop tich cue vao toe tang trudng GDP cua dat nudc va dem lai nhieu loi ich kinh te - xa hoi khac, giai quyet cdng an viec lam cho mot so luong ddng dao lao dong, dac biet la lao dong thdng tai cho La mot vien cua nganh det may Viet Nam, Cdng ty Cd phan dau tu va thuong mai TNG da dat dupe nhung tuu dang khich le hoat dong san xuat kinh doanh Tuy nhien xu the hoi nhap kinh te khu vuc va the gidi, dac biet Viet Nam trd thanh vien cua TPP, qua trinh canh tranh nganh det may se tiep tuc dien gay gat va khong cd diem dung Nganh det may Viet Nam noi chung va Cdng ty Cd phan Dau tu va thuong mai TNG noi rieng dang dung trudc nhieu co hoi cung nhung thach thuc cho su phat trien cua minh Viec dau tu nang cao nang luc canh tranh tren thi trudng noi dia va ca thi trudng nudc ngoai de giu vung dupe thi phan va md rong them nhieu thi trudng mdi dang la van de cap bach, yeu cau doanh nghiep phai giai dupe bai toan de tien toi phat trien ben vung De giup Cdng ty Cd phan Dau tu va thuong mai TNG gitr vung su phat trien, luan van tac gia da xay dung nhung giai phap dau tu nang cao nang luc canh tranh cua cdng ty tu den nam 2020 Trudc het, luan van da dua nhung ly luan co ban ve canh tranh va dau tu nang cao nang luc canh tranh, phan tich thuc trang dau tu nang cao nang luc canh tranh cua cdng ty tren mot sd mat chu yeu, xac dinh nhung diem manh, diem yeu, co hoi cung thach thuc tac dong den su phat trien cua Cdng ty Tu do, luan van dua nhung giai phap mang tinh thuc tien cao, bao gom cac nhom giai phap nhu: md rong va phat trien thi trudng, dac biet chu thi trudng noi dia, nhom giai phap ve cdng nghe, marketing, nhan luc Cac giai phap deu co mdi quan he vdi va dupe thuc hien ddng bo se dem lai hieu qua cho Cdng ty Toi mong rang vdi nhung giai phap va su quan tam, chi dao sat 115 cua Nha Nudc, cua Hiep hoi det may Viet Nam viec tao moi trudng sach, tao dung hanh lang phap ly thong thoang se giup cdng ty TNG noi rieng va cac cac cdng ty khac nganh det may noi chung nang cao NLCT va phat trien ben vung thdi gian sap tdi 116 TAI LIEU THAM KHAO Bo Cong Thuang, Quyet dinh phe duyet Quy hoach phat trien nganh Cdng r r nghiep Det may Viet Nam den nam 2015, dinh hitting den nam 2020, 19 thang 11 nam 2008, S6: 42/2008/QD-BCT Bo Cong Thuang, Quyet dinh phe duyet quy hoach phat trien nganh cdng nghiep det may Viet Nam den nam 2020, tarn nhin den nam 2030, 11 thang 04 nam 2014, S6: 3218/2014/QD-BCT Bui Van Tot, Bao cao nganh Det may thang nam 2014 Cong ty co phan dau tu va thuang mai TNG, Bao cao tai chinh tir nam 2011 den nam 2015 Cong ty co phan dau tu va thuang mai TNG, Bao cao thuong nien tir nam 2011 den nam 2015 Cong ty co phan dau tu va thuang mai TNG, Bao cao phat trien ben vung nam 2015 Chu Van Cap, Pham Quang Phan, Tran Binh Trong, Giao trinh Kinh td chinh tri Mac-Le-nin, Bo Giao due va dao tao, NXB Thong ke Chuang trinh phat trien nganh cdng nghiep phu tra nganh det may Doan Thi Thu Ha & Nguyen Thi Ngoc Huyen (2006), Giao trinh Quan tri hoc, Khoa Khoa hoc quan ly, Dai hoc kinh te quoc dan, Nha xuat ban Khoa hoc va ky thuat, Ha Noi 10 Dang Dinh Dao & Hoang Due Than (2012), Giao trinh Kinh te thuang mai, NXB Dai hoc Kinh te Quoc dan 11 Luat Doanh Nghiep nam 2014, Quoc hoi ban hanh 26 thang 11 nam 2014 s6 68/2014/QH13 12 Luat Thuang Mai nam 2005, Quoc hoi ban hanh 14 thang nam 2005 so 36/2005/QH11 13 Nhung van ban phap luat kinh te (2006), Khoa luat (Trung tarn boi dudng va tu van phap luat), Trudng Dai hoc kinh te quoc dan, NXB Lao dong xa hoi, Ha Noi 117 14 Ngo Xuan Binh, Hoang Van Hai (2007), Giao trinh Kinh te va quan tri doanh nghiep, NXB Giao due 15 Nguyen Tuyet Tam (2013), '"Dau tu nang cao nang luc canh tranh tai cdng ty trach nhiem huu han thuouig mai va san xuat Loi Ddng", luan van thac si, DH Kinh te qudc dan 16 Nguyen Anh Tuan (2005),"Giaiphap nang cao kha nang canh tranh hang may mac cua Viet Nam tren thi trudng EU”, luan an tien si, DH Kinh te quoc dan 17 Nguyet An Vu, Bao cao nganh ViettinBankSC, Nganh det may Viet Nam, Thang nam 2014 18 Nguyen Van Thuy Anh (2014), “Dao tao va phat trien cdng nhan ky thuat cac doanh nghiep det may Ha Noi”, luan an tien si, DH Kinh te quoc dan 19 Pham Thi Phuong Thao (2013), "Dau tu nang cao nang luc canh tranh tai cdng ty cd phan Viglacera Tu Liem giai doan 2006-2020", luan van thac si, DH Kinh te quoc dan 20 Tac dong cua Hiep dinh doi tac kinh te chien luge xuyen Thai Binh Duong (TPP) Loi ich chinh tri va khuyen nghi chinh sach- Trung tam thong tin - tu lieu - Vien nghien cuu quan ly kinh te Trung Uong 21 Thu tuong Chinh Phu, Quyet dinh Chien luoc phat trien nganh cong nghiep Det may Viet Nam den nam 2015, dinh hudng den nam 2020, 14 thang nam 2008 S6: 36/2008/QD-TTg 22 Thu tuong Chinh phu, Quyet dinh phe duyet quy hoach tong the phat trien nganh cdng nghiep Viet nam den nam 2020, tam nh'in den nam 2030, 09 thang nam 2014, S6: 880/2014/QD-TTg 23 Tir Quang Phuong & Pham Van Hung (2012), Giao trinh kinh te dau tu, NXB Dai hoc Kinh te quoc dan 24 Vu Cao Dam (2006), Phuong phap luan nghien cuu khoa hoc, NXB Khoa hoc va Ky thuat, Ha Noi 25 Cac trang Web tham khao: http://www.chinhphu.vn 118 http://www.vinateximex.com.vn http://www.vinatex.com http://phuthinhnb.com http://www.tng.vn http://voer.edu.vn http://www saga vn/Mark eting/ C anhtranh/16278 saga Crl/Hp- PG$ IS Turnitin Originality Report 28/10/2016 Turnitin Originality Report jt luan van 2016 by Vu Bach Diep From LuanVan (CH23L) Processed on 22-Oct-2016 18:06 ICT ID:710430941 Word Count: 42830 sources: 1% match (student papers from 08-0ct-2016) Submitted to National Economics University on 2016-10-08 1% match (Internet from 02-Dec-2012) http://www.tnq.vn/upload imaqes/conqbott/tnq bao cao thuong nien 2011new.doc 1% match (Internet from 26-May-2014) http://www.tailieudoc.net/d5165-mot-so-qiai-Dhap-nham-thuc-day-hoat-donq-xuat-khauhanq-may-mac-tai-cong-ty-co-phan-may-le-truc.html 1% match (Internet from 24-Mar-2015) http://www.zbook.vn/ebook/thuc-tranq-va-qiai-phap-hoat-donq-dau-tu-nham-nanq-cao-nanqluc-canh-tranh-cua-conq-ty-tnhh-thiet-bi-khoa-hoc-ky-thuat-1 0052/ < 1% match (Internet from 23-Nov-2013) nhp7/luanvan co/lijan-van/dau-tu-nanQ-cao-nanq-luc-canh-tranh-tai-conq-ty-co- h • £l!
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