Đầu tư nâng cao năng lực cạnh tranh tại công ty cổ phần phát triển kỹ thuật xây dựng

TRUONG DAI HOC KINH if QUOC DAN ■ ■ K>K>OC8G8 DAI HOC K.T.Q.D TT THONG TIN THU VIEN PHONG LOAN AN -TVLIEU DINH THI* PHUONG THAO DAU TIT NANG CAO NANG LUC CANH TRANH TAI CONG TY CO PHAN PHAT TRIEN KY THUAT XAY DUNG ■ ■ ■ ■ ■ CHUYEN NGANH: KINH TE DAU TU LUAN VAN THAC SI KINH TE • • Ngtfdi hucfng dan khoa hoc: PGS.TS TU QUANG PHUONG Tris IIA AOI, AAM 2013 • LOH CAM DOAN Tac gia xin cam doan phan nghien cuu hoan luan van thac si la tor ban than tac gia thirc hien, khong chep cac luan van khac Cac so lieu va tai lieu deu co nguon goc va trich dan ro rang va chua duoc cong bo cac de tai trirdc day Tac gia chiu hoan toan trach nhiem ve tinh xac thuc va nguyen ban cua luan van LOI CAM 0N Toi xin bay to long biet on sau sac den PGS.TS Tur Quang Phuong da danh rat luan van thac si Toi xin chan cam on Truong Dai hoc Kinh te quoc dan, Vien Dao tao sau Dai hoc, Khoa Dau tu - Truong Dai hoc Kinh te quoc dan, Cong ty Co phin Phat triin Ky thuat Xay dung da tao dieu kien va giup toi hoan luan van Cudi cung toi xin cam on gia dinh, ban be da luon la dong vien, chia se va la chd dua tinh than giup toi tap trung nghien cuu va hoan luan van thac si Toi xin chan cam on! CQNG HA XA HOI CHU NGHIA VIET NAM Doc lap - Ttr - Hanh phuc BO GIAO DUC VA DAO TAO TRIONG DH KINH it QUOc DAN HOI DONG DANH GIA LUAN AN THAC Si Ha Noi, 19 thang 12 nam 2013 BAN NHAN SI KINH TE • XET PHAN BIEN • LUAN • AN THAC • Ngamphan bien: PGS.TS Pham Van Hung Cong tac tai: Truong Dai hoc Kinh te'Quoc dan, Ha Noi Phan bien luan van thac si voi de tai: Dau tu nang cao nang luc canh y tranh tai cong ty cd phan phat trien ky thuatxay dung Cua hoc vien: Dinh Thi Phuffng Thao Chuyen nganh: Kinh te Dau Tu Sau doc toan van luan an va xem xet hinh thuc cua luan van thac si dupe thuc hien boi hoc vien Dinh Thi Phuong Thao toi co mot so nhan xet nhu sau: 1, Ve noi dung cua ban luan van: + Tinh cap thiet, y nghia khoa hoc va thuc tien cua de tai luan an: Toi danh gia cao y nghia thuc tien cua luan van De tai cung hoan toan phu hop vdi chuyen nganh dao tao cua tac gia - chuyen nganh Kinh t£ dau tu De tai cung khong bi trung lap voi cac de tai luan an thac si da bao ve tai Viet Nam ma toi duoc biet + Muc tieu, doi tuong, pham vi va phuong phap nghien cun: Muc tieu cua luan van ve co ban la hop ly, thiet thuc Doi tupng va pham vi nghien cun cua luan an dupe xac dinh ro rang va phu hop vdi yeu cau cua luan van thac si kinh te Tac gia da su dung nhung phuong phap nghien cun truyen thong va phu hop voi yeu cau cua de tai cung nhu dieu kien, hoan ■» z canh nghien cuu cu the cua tac gia Cac phuong phap thong ke, so sanh, phan tich, tong hop dupe tac gia su dung nhuan nhuyen Tuy nhien, neu ket hop thuc hien cac khao sat, dieu tra xa hoi hoc thi gia tri cua luan an se cao hon Ket qua nghien cuu se duoc xem xet nhieu chieu hon va co the xep hang duoc muc cua chat luong tham dinh du an + Gia tri khoa hoc va tin cay cua so lieu va ket qua nghien cuu cua luan an: Thong tin, so lieu luan an kha phong phu, phu hop voi pham vi nghien cuu cua luan an Cac so lieu the hien 17 bang so lieu, bieu dd Cac thong tin, so lieu deu co ngudn goc ro rang va duoc su ly theo yeu cau cua de tai voi phuong phap su ly phu hop Ket qua nghien cuu the hien quan diem cua tac gia Danh muc tai lieu tham khao gdm 11 tai lieu co ngudn goc ro rang + Y nghia ly luan va thuc tien cua nhung dong gop moi cua luan van: Thd nhat, luan van da he thong hoa va lam sang to duoc nhung van de ly luan chung ve dau tu nang cao nang luc canh tranh tai doanh nghiep xay dung: khai niem, noi dung dau tu nang cao nang luc canh tranh Tac gia da dua cac tieu chi danh gia ket qua va hieu qua dau tu nang cao nang luc canh tranh, cac nhan to anh huong den dau tu nang cao nang luc canh tranh tai doanh nghiep xay dung Thd hai, luan van da phan tich thuc trang cong tac dau tu nang cao nang luc canh tranh tai cong ty co phan phat trien ky thuat xav dung voi thong tin, so lieu kha phong phu va su ly thoa dang theo yeu cau cua de tai Phan tich, danh gia cac diem tich cuc va han che cong tac dau tu nang cao nang luc canh tranh tai cong ty O muc nhat dinh, tac gia da van dung duoc nhung kien thuc cua phan ly luan de phan tich, danh gia tinh hinh thuc tidn Thu ba, tren co so phan tich va danh gia cua minh, tac gia da dua duoc cac giai phap nhdm tang cuong dau tu nang cao nang luc canh tranh tai cong ty co phan phat trien ky thuat xay dung Nhung giai phap dua hop logic phan tfch, dam bao tinh khoa hoc va thuc tien Day la dong gop rat co y nghia cua tac gia ve mat thuc tidn Mac du cong cua luan an la cor ban, nhien de chat lupng lupng luan an dupe cao horn toi xin co mot vai trao doi nhd vdi tac gia: + Cln phan tfch va lam ro moi quan he giua cac cong cu canh tranh va noi dung dau tu nang cao nang luc canh tranh 4- Can chu y mot so loi ky thuat, trinh bay 2, Ve hinh thuc cua luan van: Khong ke phan md dau, ket luan, phan chinh cua luan van dupe chia lam chuong Toi cho ring ket cau dam bao tinh hop ly va phu hop vdi yeu cau cua de tai Cac ndi dung trinh bay logic Tilth gin ket giua cac chuong, muc the hien ro net Van phong sang, trinh bay mach lac Cach trich din tai lieu tham khao theo dung tieu chuan, dam bao tinh trung thuc va khoa hoc 3, Ket luan: Tac gia da lua chon de tai co y nghia thuc ti6n cao, da xac dinh dung muc tieu, doi tupng va pham vi nghien cuu, cac phuong phap nghien cuu la phu hpp vdi muc tieu de tai Bai viet da dap ling dupe cac yeu cau noi dung va hinh thuc cua mot luan van thac si kinh te Ket qua nghien cdu the hien su co' glng cua tac gia Ngu'di nhan xet PGS.TS Pham Van Hung NHAN XET LUAN VAN THAC SI KINH TE De tai “Dau tu* nang cao nang luc canh tranh tai Cong ty co phan Phat trien Ky thuat Xay dung” Chuyen nganh: Kinh te dau tu Tac gia luan van: Dinh Thi Phuong Thao Ho ten phan bien 2: Nguyen Dinh Tai, Pho giao su Tien si Tinh thoi sir y nghia khoa hoc va thirc tien cua De tai luan van Nang cao nang lire canh tranh dang la moi quan tarn hang dau cua cac doanh nghiep Viet Nam, dac biet cac doanh nghiep nhd va vira De ton tai, dung vung va phat trien boi canh hoi nhap kinh te quoc te, cac doanh nghiep khong co lira chon nao khac ngoai viec dau tu mot each bai ban de nang cao sue canh tranh tren thircmg trubng Chinh vi vay, de tai “Dau tir nang cao nang luc canh tranh tai Cong ty co phan Phat trien Ky thuat Xay dung” cua hoc vien Dinh Thi Phuong Thao co tinh thoi su, co y nghia khoa hoc va thirc tien Noi dung va cac ket qua dat duoc - Luan van co bo cue chirong cung Phan Ket luan - Chuong de cap den nhung co so ly luan chung ve canh tranh va dau tu nang cao nang lire canh tranh (DTNCNLCT) cua doanh nghiep xay dung (DNXD) Tai Chuong nay, tac gia da lam ro khai niem, vai tro, cac loai hinh canh tranh, cac cong cu canh tranh chii yeu cua DNXD va cac tieu chi phan anh NLCT cua DNXD; noi dung DTNCNLCT, cac tieu chi danh gia k£t qua va hieu qua DTNCNLCT cua mot doanh nghiep xay dung, cung nhu cac nhan to anh huong den DTNCNLCT Co the noi, tai Chuong tac gia da khai quat duoc nhung van de ly luan co ban ve canh tranh va NLCT cua DNXD nen kinh te thi trubng; da trinh bay noi dung DTNCNLCT ro rang, sat vdi chu de nghien ctru - Chuong de cap den thuc trang dau tu nang cao nang lire canh tranh tai Cong ty Co phan Phat trien Ky thuat Xay dung Noi dung chirong da khai quat dupe tinh hinh DTNCNLCT tai Cong ty Co phan Phat trien Ky thuat Xay dung giai doan 2008-2012 Co the thay thong tin, dir lieu va so lieu ve dau tu- DTNCNLCT o day phong phu, day du va cap nhat “Bnc tranh” ve NCNLCT cua Cong ty dupe tac gia danh gia, nhin nhan tir nhieu goc khac voi nhirng so lieu minh hoa cu the Tren co so phan tich sau ve hien trang dau tu cho NCNLCT, tac gia da khai quat va rut nhirng danh gia xac dang ve nhung ket qua dat dupe, hieu qua dat dirpe, cung nhu nhirng han che, ton tai cua hoat dong DTNCNLCT cua Cong ty Co phan Phat trien Ky thuat Xay dirng va neu ro cac nguyen nhan cua chung - Cac giai phap dau tu nham nang cao NCNLCT tai Cong ty Co phan Phat trien ICy thuat Xay dung duoc tac gia trinh bay cu the, ro rang b Chuong De de xuat cac giai phap cu the nay, tac gia da xuat phat tir dinh hudng phat trien chung cua Cong ty den nam 2020 va sir dung phan tich SWOT Day la mot each tiep can tot Cac nhom giai phap da bam sat de xir ly nhirng ton tai dupe due rut tir thuc tien cong tac quan ly hoat dong dau tu cua Lanh dao va cac phong, ban co lien quan cua Cong ty Ve bo cue cua Luan van Luan van dupe bo cue hop ly, ro rang, hinh thuc phu hop voi qui dinh, giua cac chuong co sir gan ket tot, van phong sang, mach lac Mot so han che - Phan danh gia hieu qua DTNCNLCT tai Cong ty Co phan Phat trien Ky thuat Xay dung chua that sau, mang nang tinh chat mo ta - Mot so bang bieu, cau chu chua chuan (nhu cac Bang 3.3, 3.12, 3.13, ) Dang gia chung Cho du cdn co mot so khiem khuyet nho, Luan van “Dan tn gang cao gang luc canU tranU tai Cong ty co pUan Punt trien Ky tUnat Xay dung” ” cua hoc vien Dinh Thi Phuong Thao, ve co ban, co noi dung tot, co y nghia ly luan va thuc tien va da dap ung day du cac yeu cau cua mot luan van thac si kinh te Toi danh gia cao ket qua nghien cuu Vi nhung ly tren, toi de nghi Hoi dong cham luan van si thac si nghiem thu Luan van va cong nhan hoc vi Thac si kinh te cho hoc vien Dinh Thi Phuong Thao Ha Noi, 20 thang 12 nam 2013 YEU CAU CUA HOI DONG CHAM LUAN VAN THAC SI VE • cry £x.^.c • • K.MK& \ e> r k,, c Chu tich Hoi dong (Ky va ghi rd ho ten) TS Nguyen Hong Minh Hoc vien (Ky va ghi rd ho ten) Neu hoc vien co trach nhiem chinh sira theo yeu cau cua Hoi ddng cham luan van Trong trudng hop khong chinh sira se hong duoc cong nhan ket qua bao ve foe vien phai dong ban yeu cau chinh sira vao trade phan muc luc luan van chinh thuc nop cho Vien DT SDH 95 xay dung Viet Nam cung van rat phat trien De dam bao nhan thau va co du kha nang thi cong cac du an tren thi viec dau tu cho cdng nghe thi cdng hien dai la rat can thiet Chu trudng cua Chinh phu la tao dieu kien cho cac Cdng ty xay dung manh nude cd co hoi tham gia thi cdng de tang cudng sue manh doi mdi may moc, thiet bi cdng nghe thi cdng hien dai Do vay, viec dau tu va may moc thiet bi dap ung cac yeu cau mdi cua thi trudng hien dai Mat khac, nhung yeu cau cang cao cua Chu dau tu ve tieu chuan ky thuat, my thuat, chat luong va tien thi cdng cdng trinh, tinh phuc tap cua du an doi hoi phai cd mot trinh may moc thiet bi cang hien dai va ddng bo Ddng thdi, hien nay, tren thi trudng xay dung cd rat nhieu doi thu canh tranh ldn: Cdng ty CP Song Da 1, Cdng ty CP Xay dung sd nhung ddi thu khdng nhung cd tiem luc tai chinh vung manh ma nang luc may moc thiet bi thi cdng rat hau Do do, cdng tac dau tu nang cao nang luc ky thuat de tao nang luc canh tranh cho Cdng ty la rat can thiet va cap bach giai doan tiep theo De nang cao nang luc may moc thiet bi, Cdng ty khdng nhung phai dau tu mua sam trang thiet bi mdi ma di ddi vdi nd phai cd ke hoach bao dudng, quan ly va su dung may moc thiet bi mot each hop ly dem dam bao cdng suat, tuoi tho may moc thiet bi va tiet kiem chi phi dau vao \ r r 4.2.3.1 Tang cudng dau tic mua sam may moc thiet bi, cdng nghe hien dai De dam bao cdng tac thi cdng cho cac du an la rat can thiet dac biet la cac du an khu thi, khu cdng nghiep cac thiet bi hien cd chua du phuc vu cdng tac thi cdng Do vay: - Cdng ty can phai dau tu cac trang thiet bi thi cdng theo he thong day chuyen ddng bo de dam bao chat luong, tien thi cdng Day la co sd nang cao vi tri va uy tin, tang sue canh tranh, tao nen phong each xay dung rieng cho nha thau, va hon nua tao su tin cay cua cac chu dau tu va cac khach hang tiem nang Khi dau tu X r qua cua viec dau tu nhu: Khoa hoc ky thuat phat trien, may moc thiet bi duoc san 96 xuat nhieu hem, tinh nang ky thuat cao hon, chung loai da dang hon, mat khac cac quy trinh cong nghe xay lap cung duoc doi moi nhung dieu deu lam tang hao mon vo hinh cua may moc thiet bi Viec dau tu bang nguon von vay se lam tang them khoan du no cho Cong ty, dong nghia voi viec giam ty von chu so huu tong nguon von va vay cung lam giam tinh chu dong cua Cong ty - Cong ty can tinh toan can doi nhu cau ve may moc thiet bi can thiet phai dau tu de tu lap ke hoach, xay dung cac phuong an dau tu Mot van de quan hon nua la phai gan ket ke hoach dau tu voi ke hoach san xuat kinh doanh, lien ket lien doanh cua Cong ty, tranh tinh trang dau tu may moc xong thieu viec lam Doi vdi nhung cdng trinh co tinh dac chung ve ky thuat, neu dau tu may moc de dap ung yeu cau xay dung cdng trinh se dan tdi thi cdng xong cdng trinh thi may moc thieu viec lam va u dong von - Phai lua chon phuong thuc dau tu phu hop Khi dau tu tang nang luc thiet bi de nang cao sue canh tranh dau thau xay dung, Cdng ty can phai can cu vao ngudn von, may moc thiet bi hien co, ke hoach san xuat kinh doanh va nghien cuu thi trudng de lua chon mot cac hinh thuc mua sam sau: Tin dung thue mua; Thue true tiep cua cac Cdng ty khac; Mua mdi thiet bi; Lien danh dau thau De mua sam thiet bi vdi muc dich co duoc thiet bi tot, gia ca hop ly, Cdng ty can nghien cuu lua chon phuong thuc mua sam cu the; co the lua chon mot hai hinh thuc la mua true tiep hoac mua sam thong qua dau thau Nhin chung vdi nhung thiet bi co gia tri ldn, tinh nang ky thuat phuc tap can phai dau thau mua sam bao dam tinh canh tranh cdng bang va minh bach qua trinh dau thau de lua chon nha thau phu hop, dat hieu qua kinh te cua du an Dau tu may moc trang thiet bi hien dai, dong bo giup cho Cdng ty co du kha nang dap ung nhung yeu cau cang cao cua Chu dau tu ve ky thuat, my thuat, chat lupng cdng trinh, dam bao thi cdng nhung du an quy md ldn phuc tap vdi chat lupng tot, thdi gian thi cdng dupe rut ngan, giam dupe chi phi dan den gia cdng trinh Qua do, uy tin cung nhu kha nang canh tranh cua Cdng ty cang tang len Cdng ty cang se khang dinh dupe vi the vung chac cua minh tren thi trudng 97 4.2.3.2 Quan ly, bao dud'ng va sir dung may moc thiet bi cd hieu qua Hien nay, ty le tai san co dinh chiem tir 70- 75% tong tai san cua Cong ty Cong ty can phai nang cap, bao duong de nang cao hieu qua su dung may moc thiet bi hien co, keo dai tuoi tho vi viec mua sam moi la rat ton kern doi hoi nguon von dau tu ldn Do do, ke hoach dau tu may moc thiet bi, truoc het can soat xet lai may moc thiet bi san co, vach ke hoach sura chua, nang cap, nang cao tinh nang su dung va giam cac chi phi van hanh cua may moc cu, ly cac may moc lac hau, khdng cdn dap ung duoc voi yeu cau canh tranh cua Cdng ty De su dung hieu qua may moc trang thiet bi, Cdng ty can lam tot cac cdng viec sau: - Thuc hien tot quy trinh van hanh, bao duong, sua chua ldn may moc, thiet bi, nham dam bao tri dung cdng suat va hieu qua su dung, keo dai tuoi tho may moc, thiet bi hien cd de giam bdt viec dau tu moi - Xay dung he thdng quan ly ky thuat: dinh muc su dung, dinh muc chi phi, Ke hoach sua chua ldn, che bao duong dinh ky tren co so cac dac tinh dinh ky thuat, tinh nang hoat dong, ngudn goc xuat xu cua tung loai may moc, thiet bi, phuong tien cua Cdng ty hien dang quan ly Ddng thcxi, Cdng ty can soat, danh gia lai gia tri lai nham phan loai mot each hop ly cac may moc thiet bi hien cd va lac hau, khdng cdn dap ung duoc yeu cau canh tranh, Cdng ty can tien hanh ly de bo sung ngudn vdn cua minh Con doi vdi nhung may moc thiet bi kha nang phuc hoi nang cap, Cdng ty nen tien hanh sua chua, dai tu va nang cap de nang cao cdng suat su dung, tiet kiem chi phi dau tu - Cdng ty can dao tao doi ngu sua chua cd tay nghe cao, co dong giai quyet cac cdng viec tai hien trudng, day manh phong trao cai tien khoa hoc ky thuat cac cdng trudng Khdng ngung nang cao phat huy sang kien ve quan ly, thay the cai tao sua chua cac loai thiet bi may moc, phan cdng va giao quan ly su dung den tung ngudi, tung nhom Cdng ty can quy dinh rd trach nhiem vat chat doi vdi ngudi bao quan may moc thiet bi de tranh mat mat hu hong truoc thdi han - Xay dung ke hoach, luan chuyen may moc thiet bi thi cdng hop ly giua cac 98 cong trinh theo tien thi cdng nham su dung toi da cong suat may moc thidt bi cung nhu dam bao du may moc thiet bi phuc vu cho nhieu cong trinh ma Cong ty thi cong cung mot thoi gian 4.2.3.3 Tang cudng dau tw nang cao cdng tac quan ly chat luong, tien thi cong Cong ty da danh gia ba ap lire cor ban doi vdi hoat dong xay dung: Chat luong , gia ca va tien thi cdng cung nhu xu hudng van dong cang cao kho tinh cua khach hang su dung dich vu xay dung - chu dau tu, ddng thdi day cung la nhung cdng cu quan trong chien luuc canh tranh cua Cdng ty, la ydu td tao nen uy tin va vi the cua doanh nghiep xay dung tren thi trudng Tinh trang de xay sir cd thi cdng, tien keo dai dang lam giam long tin cua cac dia phuong, chu dau tu doi vdi Cdng ty De giu vung va phat huy uy tin cua Cdng ty, de dam bao chat luong, tien va hieu qua cua cac du an, Cdng ty can phai thirc hien mot sd bien phap sau: - Tang cudng kiem tra, thuc hien cac bien phap quan ly chat luong ky thuat d cac cdng trinh xay lap, cac khau san xuat va san pham cuoi cung cua san pham cdng nghiep dam bao chat luong san pham dau - Khi trien khai dir an phai cd ke hoach dam bao chat luong, ke hoach thuc hien tien Moi sai sot, hu hong, sir cd thi cdng, cham tien phai duoc qui rd nguyen nhan, trach nhiem cua Ban dieu hanh dir an, cua Cdng ty, cua Doi va kip thdi xu ly - Cdng ty can phai tuan thu nghiem ngat he thong quan tri chat luong va mdi trudng theo tieu chuan ISO 9001:2008 Phong Ky thuat Cdng ty phai xay dung Ke hoach dam bao chat luong cho cac Du an, dang ky cdng trinh chat luong cao, ap dung he thong quan ly chat luong ISO 9001- 2008 Khi tang cudng viec ap dung He thong quan ly chat luong ISO 9001:2008, Cdng ty se giam sat mot each chat che, dam bao va nang cao chat luong cdng trinh, tim dupe cac nguyen nhan sai hong, tu dd lap ke hoach ddi pho, xu ly va cai tien Thuc hien cac phuong phap sau: nghien cuu ky thiet ke, phat hien nhung sai sot hoac bat hup ly, tap trung chu y cac hang muc, cdng viec quan can bao 99 dam chat luong; lap cac giai phap dam bao va nang cao chat luong cong tac xay lap; to chuc kiem tra thi nghiem vat lieu xay dung theo quy dinh de dam bao tieu chuan chat luong vat lieu; lua chon can bo ky thuat, doi trudng, cdng nhan du trinh va kinh nghiem doi vdi cdng viec dugc giao Td chuc day du bo phan giam sat kiem tra ky thuat; td chuc kiem tra, nghiem thu cdng tac xay lap theo dung quy dinh cua tieu chuan, quy pham thi cdng; phoi hgp va tao dieu kien cho su giam sat ky thuat lugng qua trinh thi cdng; tham gia hoi dong nghiem thu ca sd nham nang cao hon ntra chat lugng cua cdng trinh Trong qua trinh thuc hien, phai thudng xuyen kiem tra, theo ddi viec thuc hien cac quy trinh de dam bao chat lugng theo tieu chuan ISO Cd nhu vay mdi nang cao dugc uy tin cung nhu sue manh canh tranh cua Cdng ty tren thi trudng - Giai phap ve tien thi cdng, cu the la thuc hien dung hgp dong de tao uy tin: Ket qua cdng tac dau thau la chon dugc nha thau trung thau va ky ket hgp dong xay lap, nhung nha thau khong chi dung d do, hg phai tien hanh thuc hien dung hgp dong, phai dam bao dung yeu cau chat lugng va tien thi cdng cua chu dau tu Dieu se tang tin cay cua chu dau tu vdi Cdng ty, tu lam tang uy tin cua Cdng ty tren thi trudng Nhu vay, tao dieu kien de thang thau nhung cdng trinh tuong lai, gop phan tang cudng nang luc canh tranh cua Cdng ty Phuong thuc tien hanh: Tien hanh bang cac bien phap: lap ke hoach ve tien thi cdng hgp ly, cd the lap bieu tien theo so gantt hoac so mang (pert); td chuc cung ung may moc thiet bi, nguyen vat lieu dung yeu cau cdng viec; td chuc thi cdng xay lap an toan, chat lugng va hieu qua Bao dam dugc tien do, chat lugng va cac dieu kien khac cua chu dau tu dat ra, tu tao dugc long tin, tin cay cao ddi vdi chu dau tu Dieu rat thuan lgi cho Cong ty tham gia dau thau nhtrng cdng trinh tuong lai 4.2.4 Dau tu* nang cao trinh doi ngu nhan su cua Cdng ty Vdi quan diem coi ngudi lao dong la muc tieu va yeu td co ban cua nang luc 100 to chuc trien khai thuc hien tao nen nang luc canh tranh cua minh, Cong ty Cd phan Phat trien Ky thuat Xay dung xac dinh ro muc dich phat trien nhan su den nam 2020 la: - Co nguon nhan luc on dinh va chu dong - Xay dung duoc mot doi ngu ngudi lao dong tot, co trinh va ky nang nghe sinh; Co kha nang thuc thi moi nhiem vu mot each chuyen nghiep, dat nang suat lao dong cao; nang dong, tu chu, tu tin, quyet doan cong viec; co dong luc lam viec, tam huyet gan bo voi doanh nghiep, gan su phat trien cua moi ca nhan voi su phat trien cua doanh nghiep Doi ngu lao dong cua Cong ty co the chia lam hai nhom chinh la doi ngu cong nhan lanh nghe va doi ngu can bo quan ly chuyen nghiep Vdi hai nhom lao dong nay, Cdng ty Cd phan Phat trien Ky thuat Xay dung cd the tap trung vao mot so cac giai phap dau tu sau: (1) Xay dung quy hoach phat trien ngudn nhan luc, can bo lanh dao cua Cdng ty Quy hoach de cd cu sd phat trien ngudn nhan luc can thuc hien sum, trong tam la quy hoach doi ngu can bo quan ly cap trung va lanh dao cao cap cua Cdng ty va cac don vi phu thuoc De lam duoc dieu nay, Cdng ty can soat sap xep lai bo may nhan su cua Cdng ty va cac cdng ty phu thuoc Xay dung va hoan chinh cac ban md ta va chuc danh cdng viec, lam rd yeu cau va tieu chi danh gia ket qua cdng viec de lam can cu tra luong tren cu sd tan dung phat huy nang luc sd trudng cua tung can bo, cdng nhan, khuyen khich tung vien ddng gop cdng sue cua minh vao su nghiep phat trien cua Cdng ty Viec quy hoach can bo quan ly can thuc hien theo phuong chain linh hoat, tuc la cd the dieu chinh hay bo sung doi tuung quy hoach theo nhung tieu chuan phu hup vdi yeu cau cu the cua tung giai doan va tung cap phat trien, dam bao la ve phat hien, bdi duong va tre hoa doi ngu can bo lanh dao va quan ly Trong quy hoach phai xay dung duoc cac tieu chuan, nhat la tieu chuan ve nang luc quan ly va chuyen mon Cac nang luc gom cd: 101 ❖ Kien thuc chuyen mon va quan ly can co ❖ Ky nang lam viec tai vi tri cong viec duoc giao ❖ Kinh nghiem lam viec nganh va vi tri cong tac duoc phan cong ❖ Phong each va phuong cham lam viec phu hop vdi mdi trudng va dieu kien lam viec mdi Cung vdi quy hoach can bo lanh dao va quan ly cac bo phan lao dong khac, cac can bo chuyen mon va cdng nhan lao dong true tiep cung can duoc kien toan d tung cap theo hudng nang cao nang luc lam viec theo cac tieu chuan ve trinh ky nang chuyen mon cdng viec cu the theo nhiem vu va cdng tac duoc giao Cdng ty se lap mot bo phan tham muu de thuc hien cong viec xay dung cac tieu chuan can bo, chien luuc xay dung doi ngu can bo quy hoach (2) Tien hanh soat, danh gia lai ngudn nhan lire mot each toan dien theo nhung tieu chuan quy hoach can bo va yeu cau nang luc lam viec cua ngudi lao dong Can cd ban bao cao chi tiet ve danh gia tdng the ngudn nhan luc, chi duoc nhung diem manh, diem yeu cua doi ngu can bo cua Cdng ty, nguyen nhan cua nd, nham tim nhung giai phap phu hup nhat de nang cao chat luong ngudn nhan luc cua Cdng ty (3) Xay dung, hoan thien va thuc hien chuong trinh dao tao danh cho can bo cdng nhan vien cua toan Cdng ty de moi ngudi cung chia se va cd each nhin chung ve cac van de cua Cdng ty - Xay dung va thuc hien cac chuong trinh dao tao can bo nham bo sung them nhung kien thuc mdi sinh dudi tac dong cua nhung boi canh toan cau hoa cung nhu nang cao nang luc cho tung doi ngu can bo Xay dung chuong trinh noi dung dao tao rieng cho tung nhom ddi tuong can bo quan ly cap cao va can bo quan ly cap trung r yr - To chuc cac khoa dao tao ngan han cho doi ngu cdng nhan de ho cd du kien thuc va trinh can thiet phuc vu cho viec thi cdng, nang cao hieu qua cdng viec, nhat la ca khoa hoc ve an toan lao dong - Phan bo kinh phi thoa dang cho hoat dong dao tao, coi dd la dau vao cua qua trinh san xuat kinh doanh Cdng ty cd the khai thac the manh la doanh nghiep ddng 102 tren dia ban Thu dd, lua chon don vi cung cap dao tao co ddi ngu giao vien gioi, am hieu thuc te thi trudng, hieu biet ve Cdng ty de gop phan nang cao chat luong phat trien ngudn nhan luc cho Cdng ty (4) Hoan thien chinh sach tien luong va lao dong Tien luong can duoc tra theo nguyen tac phu hop voi sd luong va chat lupng lao dong, lao dong phuc tap thi dupe tra cao hon Tao dong luc va su gan bo cua ngudi lao dong va can bo quan ly vdi Cdng ty Thong qua mot co che tien luong thich hop de han che tinh trang chay mau chat xam (5) Hoan thien quy che, quy trinh va chinh sach tuyen dung, bo nhiem can bo quan ly cac cap Cdng ty Cd phan Phat trien Ky thuat Xay dung Viec tuyen dung, de bat nhan su can dupe thuc hien can cu vao muc tieu phat trien de hinh td chuc, can cu vao chuc nang cua tung don vi, yeu cau chuc danh cua tung vi tri de chon ngudi phu hop vdi tung vi tri Quy trinh tuyen chon phai cdng khai, minh bach va vi cdng viec chu khong phai vi ngudi (6) Xay dung mdi trudng van hoa doanh nghiep de tir dd ngudi lao dong cd dong luc de ren luyen, hoc tap va phat huy tdi da kha nang cua minh, san sang vupt qua thu thach, tro ngai gop phan vao viec thuc hien cdng cac chien lupc cua doanh nghiep Tang cudng cdng tac giao due nham nang cao y thuc td chuc ky luat va trach nhiem cua ngudi lao dong truoc ca nhan va tap the, tir ho co the hoan tot cdng viec dupe giao mot each tu giac, khong can phai thuc giuc, lenh Khuyen khich va td chuc lam viec theo td, dpi nham ren luyen cho ngudi lao dong tinh than lam viec hop tac, qua phat huy tinh nang dong, sang tao cua ca nhan va tap the ngudi lao dong 4.2.5 Tang cudng dau tu- md rong va khai thac thi trudng Chien lupc Marketing la mot nhung cdng cu quan bac nhat quyet dinh su bai cua cac doanh nghiep co che thi trudng Nd la phuong tien htru hieu giup cac doanh nghiep ddi mat vdi thi trudng, giai quyet cac van de cua minh thich ung vdi nhu cau cua thi trudng, hudng tdi loi nhuan cao va tao uu the canh tranh 103 De phat huy han nua hoat dong san xuat kinh doanh, nang cao vi the canh tranh: (1) Ddi moi cdng tac tim kiem va danh gid thdng tin Dat nude ta hien dang qua trinh cong nghiep hoa, hien dai hoa Cac cdng trinh xay dung dang dien d khap moi nai tren dat nude Thdng tin la yeu to sdng cdn doi vdi moi doanh nghiep, nhien nhieu doanh nghiep khdng cd bo phan chuyen trach nen chua nam bat het thdng tin ve dau thau, hau het cac thdng tin ma doanh nghiep cd duoc chi d dia phuong Cdng ty can nam bat duoc quy hoach xay dung cu the cua tung khu vuc, tung dia phuong tung giai doan cu the, xac dinh duoc muc tieu, nhiem vu, ke hoach hang nam cua cac Bo, nganh dia phuong linh vuc xay dung: cac du an, ngudn vdn, thong qua cac cdng thdng tin nhu: bao, dai, cac trang web ve dau tu, dau thau de tiep can thdng tin Ddi vdi viec tim kiem cac goi thau: tich cue theo ddi cac loai bao tap chi va cac phuong tien thdng tin dai chung de tim hieu ke hoach dau tu cua Nha nude va cac du an dau tu nude ngoai vao Viet Nam Ngoai can phai gitr moi quan he lau dai, giu uy tin tot ddi vdi cac co quan nha nude, dia phuong, chu dau tu de khai thac ngudn thdng tin ve cac du an dau tu xay lap, lap dat sap va se mdi thau Ddi vdi viec dieu tra du an: sau phat hien cac du an, goi thau chuan bi md thau thi cu cac can bo, ky su di dieu tra khao sat ky hon, sau hon (cu the ve chu dau tu, dia diem cdng trinh, yeu cau ky thuat, tham my cua cdng trinh) Ngoai viec thu thap thdng tin ve cac goi thau, du an thi bo phan cdn phai cd trach nhiem thu thap thdng tin ve cac doi thu canh tranh, phai phan tich duoc nhung diem manh, diem yeu cua nhung nha thau tham gia dau thau Dac biet la can phai nam rd ve nang luc tai chinh, thiet bi thi cdng, ky thuat cdng nghe, cac mdi quan he cua cac nha thau vdi chu dau tu va cac co quan chuc nang cd lien hai ben cung cd loi Thu thap thdng tin ve danh sach, nang luc, cac chinh sach cua cac nha cung cap vat tu, thiet bi de cung cap nhung thdng tin huu ich cho cac phong ban khac, giup tiet kiem thdi gian va chi phi cho doanh nghiep 104 Cong ty se co duoc nhieu thong tin dang tin cay va day cung la co so, can cu quan doi voi qua trinh dau thau Mat khac, nhd co viec tim kiem, dieu tra ve cac du an dau thau, Cdng ty se hoat dong cd diem vi luon xac dinh duoc linh vuc sd trudng cua minh (2) Cdng ty nen lap phong Marketing vdi nhung chuc nang va nhiem vu co ban sau: - Day manh cdng tac tiep thi, tim kiem cac du an xay dung, lien he, thu thap thong tin chinh xac, nhanh chong tu cac co quan quan ly nha nude, cac chu dau tu nham dua cac chien luge canh tranh thau phu hgp de ddi vdi nhung thay ddi va md rong thi trudng, tao su chu dong hoat dong san xuat kinh doanh noi chung va hoat dong dau thau noi rieng; - Tim hieu cac thong tin ve thi trudng xay dung va ngoai nude, can cu vao ke hoach dau tu, cac du an dau thau nude va dau thau quoc te se duoc to chuc tuong lai, phan loai va danh gia de xac dinh nhung cdng trinh phu hgp vdi nang luc cua Cdng ty Tien hanh phan khu, phan doan thi trudng xay dung nhung mang thi trudng cd tinh ddng nhat de de lua chon, de dau thau va trung thau, phat huy tdi da lgi the cua Cdng ty, nang cao kha nang canh tranh tren thi trudng - Nghien cuu doi thu canh tranh: Day la cdng tac rat quan va khdng the thieu hoat dong marketing dac biet la nhung nganh ma canh tranh dien cang quyet liet nhu nganh xay dung Trong cdng tac nay, Cdng ty can chu y den hieu qua hoat dong san xuat, kinh doanh, nhung chinh sach ma cac doi thu canh tranh dang ap dung cung nhu tiem nang dang phat trien cua hg Tu do, Cdng ty se de cac bien phap de ung Ngoai nhung doi thu Tdng cdng ty Xay dung Ha Noi, Cdng ty cd rat nhieu ddi thu manh cua ca va ngoai nude Trudc tinh hinh do, Cdng ty Cd phan Phat trien Ky thuat Xay dung can phai cd nhung bien phap ung kip thdi mdi cd the nang cao dugc vi the cua minh - Tim hieu chu dau tu, ben mdi thau, va thi trudng cac yeu to dau vao nhu nguyen vat lieu, nhan cdng, may moc thiet bi va cac dieu kien ve tu nhien, van hoa xa hoi khu vuc thi cdng de cd the phat huy dugc nhung dieu kien thuan lgi 105 tham gia tranh thau va thuc thi cong trinh Tren co so nam duoc cac thong tin tren, Phdng Marketing giup Cdng ty de cac chien luge va chinh sach Marketing phu hop va linh hoat (chinh sach gia ca, chinh sach san pham, chinh sach tiep thi, ) de ap dung theo muc tieu cua Cdng ty va theo dien bien cua qua trinh canh tranh - Cac yeu to dau vao cho qua trinh thi cdng: Tinh hinh nguyen vat lieu xay dung, gia ca va xac dinh kha nang mua sam va du tru, tinh hinh ngudn may moc thiet bi xay dung, du kien kha nang di mua hay di thue, nghien cuu kha nang lien ket voi luc luong xay dung tai cho (3) Tich cite thuc hien cac hoat dong truyen thdng, quang cao Day cung la mot giai phap mdi tao su khac biet so vdi cac ddi thu canh tranh cua doanh nghiep Quang cao giup tao hinh anh tot dep de Cdng ty md rong va khang dinh pham vi anh hudng cua minh den su lua chon cua cac nha dau tu Cdng ty cd the tien hanh quang cao tren cac phuong tien bao chi, truyen hinh bang nhung chung nhan cu the cac cdng trinh da xay dung dat chat luong va tien do.Cdng ty can chu dong tham gia vao cac hoat dong cd tinh chat cong dong nhu xay dung nha tinh nghia, tai tro cho cac su kien van hoa, the thao va du lich, cac chuong trinh truyen hinh, cac hoat dong tir thien (4) Xay dung va phat trien thuong hieu Thuong hieu la dau hieu de ngudi tieu dung lua chon hang hoa va dich vu cua doanh nghiep muon van cac hang hoa cung loai khac Thuong hieu gop phan tri va md rong thi trudng cho doanh nghiep, nang cao van minh thuong mai va chong canh tranh khong lanh manh giua cac doanh nghiep Xay dung thuong hieu chinh la tao dung uy tin cua doanh nghiep ddi vdi khach hang; tao mot su tin tuong cua khach hang ddi vdi san pham cua doanh nghiep va ca ban than doanh nghiep Dieu giup cho doanh nghiep rat nhieu viec md rong thi trudng cua minh Ben canh do, da cd duoc thuong hieu noi tieng, cac nha dau tu cung khong e ngai dau tu vao doanh nghiep; ban hang cua doanh nghiep cung se 106 san sang hop tac kinh doanh, cung cap nguyen lieu va hang hoa cho doanh nghiep Xay dung thuong hieu la ca mot qua trinh lau dai va ben bi, ddi hdi phai co mot chien luge cu the, hop ly theo hoan canh va su sang tao, su tao bao cua tung doanh nghiep Mot thuong hieu luon phai dugc chain soc, tri va phat trien Duy tri va phat trien thuong hieu luon di lien vdi bao ve thuong hieu Noi dung cua phat triin thuong hieu rat phong phu, ty my; bat dau tu viec tuyen truyen quang ba ti mi cho thuong hieu va hang hoa tren cac phuong tien khac nhau, tiin hanh gidi thieu san pham, cac chien luge tiep thi, den tang cubng cdng tac quan he cdng chung nhSm tao mot mdi thien cam va chiem dugc long tin cua khach hang ddi vdi Cdng ty Ben canh do, de tri va phat trien thuung hieu, Cdng ty can quan tam den tung chi tiet nho chien luge kinh doanh cua minh, han che tdi muc tdi da cac sai sot va kip thbi khac phuc cac su co qua trinh kinh doanh; thuung xuyen soat lai chinh sach thuung hieu de bo sung hoac dieu chinh cho phu hgp vdi tung thi trubng va tung giai doan 4.3 KIEN NGHI DOI VOI NHA MOC Trong linh vuc xay dung, nhung chien luge, dinh huong phat trien kinh te xa hoi, quy hoach cua nganh, vung co anh hubng rat ldn den hoat dong san xuat kinh doanh cua cac doanh nghiep xay dung noi chung va Cdng ty Cd phan Phat triin Ky thuat Xay dung noi rieng Qua nhung mat ton tai, kho khan va de xuat giai phap ddi vdi Cdng ty, tac gia kien nghi mot sd giai phap vdi nha nude nhu sau: A A - Thu nhat: Nha nude can hoan thien chinh sach nha nude ve linh vuc xay dung, trudc het la chinh sach dau tu vdn, cho vay, ho trg vdn dau tu ddi vdi cac doanh nghiep xay dung de mb rong quy mb von, tang sue tranh thau xay dung, dap ung doi hdi cac cong trinh ldn, phu hgp xu the hoi nhap va xu hudng phat trien cua dat nude Day la yeu to ho trg rat ldn, dac biet dieu kien that chat tin dung tu phia ngan hang hien - Thu hai: Nha nude can xay dung chinh sach, kenh thu hut von tien tien va 107 hieu qua nhu: Hoan thien va xay dung thi truong chung khoan Viet Nam, xay dung chinh sach tai chinh - Thu ba: Nha nuoc can co chinh sach hoan hien de phat trien dong bo thi truong xay dung o Viet Nam, tao dieu kien thuan loi cho cac doanh nghiep xay dung tu chu kinh doanh, tao mot san choi cong bang cho cac doanh nghiep tham gia vao thi truong, dac biet qua trinh tranh thau va viec trien khai cac du an dau tu - Thu tu: Nha nuoc can xay dung mot he thong cac van ban phap ly hoan chinh doi voi viec quan ly va thuc hien hoat dong dau tu xay dung, giam bot cac thu tuc hanh chinh, thuc hien co che mot cua 108 KET LUAN Trong giai doan hien nay, viec dau tu nang cao nang luc canh tranh da va dang lam thay doi nhung yeu to quyet dinh den su tang trudng va phat trien cua nen kinh te dat nude Doi vdi Cdng ty Co phan Phat trien Ky thuat Xay dung, viec tiep tuc dau tu nang cao nang luc canh tranh giai doan 2013 den 2020 la van de het sue can thiet va cap bach Nang cao nang luc canh tranh chang nhung quyet dinh su song edn cua Cdng ty co che thi trudng ma tao uu the cho Cdng ty ve chat luong va san lupng san pham tren thi trudng va ngoai nude Nhan thuc dupe tarn quan do, nhung nam qua, Cdng ty da nd luc nang cao nang luc canh tranh thong qua cac hoat dong dau tu va dat dupe nhieu tuu quan nhu da phan tich d tren Tuy nhien, viec dau tu nhu the nao de dat hieu qua cao la mot viec lam khong don gian chut nao Vi vay, ben canh nhung ket qua dat dupe, Cdng ty van cao nang luc canh tranh, chua khai thac het cac ngudn von quan De tiep tuc tang trudng va phat trien ben vung, Cdng ty can phan dau giai quyet cac han che hoat dong dau tu nang cao nang luc canh tranh Thuc hien cdng cac giai phap mang tinh chien lupc de nang cao hieu qua dau tu nang cao nang luc canh tranh, Cdng ty se co du dieu kien de nam bat cac cor hoi va ddi mat vdi thach thuc cua nen kinh te dat nude, chu dong hoi nhap kinh te khu vuc va the gidi Dau tu nang cao nang luc canh tranh la mot de tai bao quat nhieu mat hoat dong cua doanh nghiep Do vay mac du da cd nhieu cd gang, nhung gi dat dupe luan van tac gia quan niem mdi chi la nhung nghien cuu budc dau, dong gop r •> \ •> nhtrng ket qua nho be vao su phat trien ben vung va thinh vupng cua Cdng ty Cd phan Phat trien Ky thuat Xay dung Tuy vay han che ve trinh va thdi gian nen ban luan van chac chac khong tranh khoi mot sd sai sot Tac gia rat mong nhan dupe su gop y cua cac thay cd va cac quy vi Trong qua trinh nghien cuu va viet luan van tdi da nhan dupe su giup dd, ung ho tir lanh dao va nhan vien Cdng ty Cd phan Phat trien Ky thuat Xay dung, cac thay cd, dong nghiep, gia dinh va ban be Dac biet tdi xin gui ldi cam on chan den thay giao PGS.TS.Tir Quang Phuong da hudng dan va giup dd tdi suot qua trinh nghien cuu va viet luan van 109 DANH MUC TAI LIEU THAM KHAO • • Bao cao ket qua san xuat kinh doanh va dinh hudng ke hoach cua Cong ty cd phan Phat trien Ky thuat Xay dung tir nam 2008 - 2012 Truong Dinh Chien (2012), Giao trinh Quan tri Marketing NXB DH Kinh te qudc dan Dieu le Cdng ty cd phan Phat trien Ky thuat Xay dung Le Cdng Hoa (2010), Giao trinh Quan tri Xay dimg, NXB Dai hoc Kinh te qudc dan, Ha Noi Ho so Gidi thieu nang luc Cdng ty cd phan Phat trien Ky thuat Xay dung - TDC Ho Thanh Lan (2009), Giao trinh Marketing Cdng nghiep, NXB Giao thong van tai, Ha Noi Luat Doanh nghiep va cac van ban hudng dan thi hanh Luat Dau thau va cac van ban hudng dan thi hanh Nguyen Bach Nguyet; Tir Quang Phuong (2010), Giao trinh Kinh te ddu tir, NXB Dai hoc Kinh te qudc dan 10 Ngo Kim Thanh (2011), Giao trinh Quan tri Chien luac, NXB Dai hoc Kinh te qudc dan, Ha Noi 11 Web: • Trang web www.baodautu.vn • Trang web http://www.xaydung.gov.vn/ • Trang web www.diendandautu.vn • Trang web http://tdchancorp.com.vn • Trang web http://www.vinaconex7.com.vn/ • Trang web www.handico36.com.vn