THÔNG TIN TÀI LIỆU
MUC LUC • • MUC LUC CAC CHC VIET TAT DANH MVC CAC BANG, BIEU DO TOM TAT MO DAU CHlTONG NHtfNG VAN DE CO BAN VE PHAT TRIEN KINH DOANH GIAO NHAN • HANG HOA XUAT NHAP • KHAU CUA DOANH NGHIEP • 1.1 Dac diem kinh doanh va su can thiet phai phat trien kinh doanh giao nhan giao nhan hang hoa xuat nhap khau cua doanh nghiep 1.1.1 Dac diem kinh doanh giao nhan hang hoa xuat nhap khau 1.1.2 Phan loai kinh doanh giao nhan hang hoa xuat nhap khau 13 1.1.3 Str cdn thiet phai phat trien kinh doanh giao nhan hang hoa xuat nhap khau cua cac doanh nghiep 14 1.2 Noi dung va chi tieu phan anh sir phat trien kinh doanh giao nhan hang hoa xuat nhap khau tai Cong ty co phan Thai Minh 16 1.2.1 Noi dung phat trien kinh doanh giao nhan hang hoa xuat nhap khau 16 1.2.2 Cac chi tieu phan anh phat trien kinh doanh giao nhan hang hoa xuat nhap khau 24 1.3 Cac nhan to anh hirong toi kinh doanh giao nhan hang hoa xuat nhap khau quoc te 27 1.3.1 Cac nhan to chu quan 27 1.3.2 Cac nhan to khach quan 29 CHLONG THUG TRANG KINH DOANH GIAO NHAN HANG HOA XUAT NHAP KHAU CUA CONG TY CP THAI MINH 37 2.1 Thu*c trang hang hoa xuat nhap khau giao nhan qua Cong ty cd phan Thai Minh 37 2.1.1 Dac diem kinh doanh kinh doanh giao nhan hang hoa xuat nhap khau cua cong ty co phan Thai Minh 37 2.1.2 K6t qua kinh doanh giao nhan hang hoa xuat nhap khau cua cong ty co phan Thai Minh 39 2.2 Phan tich thuc trang phat trien kinh doanh giao nhan hang hoa xuat nhap khau cua Cong ty co phan Thai Minh 43 2.2.1 Thuc trang ve phuong thuc kinh doanh 43 2.2.2 Thuc trang ve thi truong kinh doanh 46 2.2.3 Thuc trang ve khach hang va thi phan 51 2.3 Mot so bien phap da ap dung nham phat trien kinh doanh giao nhan hang hoa xuat nhap khau tai cong ty th di gian qua .54 2.4 Ket luan, danh gia qua phan tich thuc trang phat trien kinh doanh giao nhan hang hoa xuat nhap khau cua cong ty cd phan Thai Minh 55 2.4.1 Nhung ket qua dat dupe 55 2.4.2 Nhung han che va nguyen nhan 57 CHLONG DINH HUONG PHAT TRIEN KINH DOANH GIAO ’ NHAN • • HANG HOA XUAT NHAP KHAU CUA CONG TY CP THAI MINH DEN NAM 2020 62 3.1.Dinh hudng phat trien kinh doanh giao nhan hang hoa xuat nhap khau cua cong ty co phan Thai Minh den nam 2020 62 3.1.1 Boi canh tinh hinh quoc te anh hudng tdi hoat dong xuat nhap khau 62 3.1.2 Dinh hudng, nhiem vu cua Cong ty CP Thai Minh thdi gian tdi 66 3.1.3 Muc tieu 68 3.2 Mot so giai phap chu yeu phat trien kinh doanh giao nhan hang hoa xuat nhap khau quoc te cua cong ty cd phan Thai Minh den nam 2020 70 3.2.1 Day manh nghien cuu nhu cau thi trudng va nhu cau khach hang 70 3.2.2 Tang cudng thiet lap quan he dai ly de thuan loi viec thu gom hang .75 3.2.3 Nang cao tinh chu dong va on dinh hoat dong giao nhan va van chuyen cua cong ty 75 3.2.4 Nang cao chat luong dich vu va xay dung co cau gia hop ly 77 3.2.5 Tim hieu, danh gia va co chien liroc thi'ch hop voi cac doi thu canh tranh 78 3.2.6 Xay dung va hoan thien nghiep vu kinh doanh cho cac dai ly, chi nhanh cua Cong ty 79 3.2.7 Nang cao trinh nghiep vu va tinh than trach nhiem cho can bp cong nhan vien 80 3.2.8 DSy manh hoat dong xuc tien thuong mai 82 3.2.9 Hoan thien bo may to chuc 83 3.3 Mot so kien nghi voi nha nude 84 KET LU AN 88 DANH MUC TAI LIEU THAM KHAO 89 MUC LUC CAC CHU" VIET TAT • • STT Chir viet tat Chir viet day du CP Cd phan GTGT Gia tri gia tang STT Chir viet tat ASIAN Chir viet day du bang Tieng Anh Association of Southeast Asian Nations Chir viet day du bang Tieng Viet Hiep hoi cac nude Dong Nam A CBO Congressional Budget Office Van phong ngan sach quoc hoi My CIF Cost, Insurance and Freight Cost, Insurance and Freight CFS Container Freight Station Bai khai thac hang CY Container yard Bai container D/O Delivery order Phi tra lenh ETA Estimate arrival Ngay den cang ECB European central bank Ngan hang Trung uong chau Au ETD Estimate departure Ngay rdi cang 10 EU European Lien minh Chau Au 11 FCL Full container load Hang nguyen cong 12 FOB Free on board Giao hang len tau 13 FDI Foreign Direct Investment Dau tu true tiep nude ngoai 14 FIATA Intetnational Federation of Hiep hoi giao nhan va van chuyen Freight Forwarders Association hang hoa quoc te 15 GDP Gross Domestic Product Tong san pham noi dja 16 GTO Global transport organization To chuc van tai toan cau 17 GRI General rate increace Phu phi cudc bien vao mua cao diem 18 LCL Less than container load Hang dong ghep 19 ODA Official Development Assistance Ho tro phat trien chinh thuc 20 VIFFAS Viet Nam Freight Forwarders Hiep hoi giao nhan va van chuyen associasion hang hoa Viet Nam Vietnam Chamber of Commerce Phong Thuong mai va Cong nghiep and Industry Viet Nam 21 VCCI 22 WCA World Cargo Alliance Lien minh hang hoa the gidi 23 WTO World Trader Organization To chuc thuong mai the gidi DANH MUC CAC BANG, BIEU DO Bang Bang 2.1: Bao cao ket qua kinh doanh cua cong ty tu nam 2008-2011 40 Bang 2.2: Bang phan tich ket qua doanh thu, lqi nhuan va thu nhap binh quan dau ngudi cua cong ty giai doan ndm 2008-2011 41 Bang 2.3: Doanh thu dich vp giao nhan hang hoa xuat nhap khau quoc te qua cac nam 2008-2011 44 Bang 2.4: Doanh thu hoat dong giao nhan hang hoa xuat nhap khau tren thi trudng noi dia cua cong ty 46 Bang 2.5: Doanh thu hoat dong giao nhan hang hoa xuat nhap khau cua 47 Cong ty CP Thai Minh 47 Bang 2.6 : Co cau doanh thu giao nhan hang hoa xuat nhap khau cua cong ty theo khu vuc thi trudng 49 r r t Bang 2.7 : Co cau san luqng giao nhan hang hoa xuat nhap khau cua cong ty theo khu virc thi trudng 53 Bang 3.1 : Co cau san luqng giao nhan hang hoa xuat nhap khau cua cong ty theo khu virc thi trudng 69 Bieu Bieu 2.1: Ket qua doanh thu, lqi nhuan cua cong ty giai doan nam 2008-2011 41 TRUONG DAI HOC KINH TE QUOC DAN ■ ■ £0«oOG8G8 TRAN HANH THAM PHAT TRIEN KINH DOANH GIAO NHAN HANG HOA XUAT NHAP KHAU CUA CONG TY CO PHAN THAI MINH Chuyen ngcinh: KINH T€ DOI NGOAI TOM TAT LUAN VAN THAC SY • • HA NOI- NAM 2012 • ; ■' fe—11 —" —' [f CHUONG nhlTng van de co ban ve phat trien KINH DOANH GIAO NHAN HANG HOA XUAT NHAP • • KHAU CUA CAC DOANH NGHIEP 1.1 D$c diem kinh doanh va su* can thiet phai phat trien kinh doanh giao nhan giao nhan hang hoa xuat nhap khau cua cac doanh nghiep 1.1.1 Dac diem kinh doanh giao nhan hang hoa xuat nhap khau 1.1.1.1 Khai niem giao nhan va ngubi giao nhan hang hoa xuat nhap khau Dac diem noi bat cua buon ban quoc te la ngubi mua va ngubi ban b nhung dia diem khac Sau ky hop dong thi hang hoa dune van chuyen lien quan den nhieu khau khac nhu: lira chon bao bi, ddng goi luu kho, dua hang cang, lam thu tuc guri hang, xep hang len tau, chuyen tai, boc hang hoa va giao cho ngubi nhan Nhung cong viec dupe goi la dich vu giao nhan Theo luat Thuong mai Viet nam nam 2005 thi Giao nhan hang hoa la hanh vi thuong mai, theo ngubi lam dich vu giao nhan hang hoa nhan hang tu ngubi giri, to chuc van chuyen, luu kho luu bai, lam cac thu tuc giay to va cac dich vu khac co lien quan dd gioa hang cho ngubi nhan theo su uy thac cua chu hang, cua ngubi van tai hoac cua ngubi giao nhan khac Ngubi giao nhan la ngubi thuc hien cac dich vu giao nhan theo su uy thac cua khach hang hoac ngubi chuyen chb Theo hiep hoi giao nhan quoc te FIATA: "Ngubi giao nhan la ngubi Io toan de hang hoa dupe chuyen chb theo hop dong uy thac va hanh dong vi lpi ich cua ngubi uy thac ma ban than khong phai la ngubi chuyen chb Ngubi giao nhan cung dam nhan thuc hien moi cong viec lien quan den hop dong giao nhan nhu bao quan, luu kho trung chuyen, lam thu tuc hai quan, kiem hoa Nguai giao nhan tdng hap (vai trd mai cua nguai giao nhan) Nguai cung cap dich vu gom hang Ngudi kinh doanh van tai da phuang thuc 76 Do dich vu giao nhan hang hoa xuat nhap khau la mot loai hinh dich vu nen hoat dong kinh doanh cung chiu anh hudng cua tinh thdi vu cua cau Hoat dong xuat nhap khau thudng tang trudng va tap trung vao thang cudi nam ma hoat dong giao nhan hang hoa xuat nhap khau phu thuoc rat ldn vao tinh hinh xuat nhap khau hang hoa cua doanh nghiep D£ co the dieu tiet nhu cau thi trudng, han che duoc anh hudng cua tinh thdi vu, cong ty co thd thuc hien mot sd bien phap sau : Giam gia dich vu thdi gian it khach, thudng la nhung thang dau nam Vdi muc gia ca hap dan nhieu doanh nghiep co the day manh xuat nhap khau dd duoc hudng muc gia va co duoc nhieu loi nhuan hon Tuy nhien neu giam gia dich vu cong ty co the roi vao tinh trang khong co lai hoac lo vdn, nhung theo bao cao hang nam cua cong ty thi hang nam vao thdi diem vang khach cong ty cung thudng xuyen phai bu lo khau hao tai san cd dinh, tra luong cho can bo cong nhan vien khong co viec lam hoac neu co cung rat it Mat khac tien hanh giam gia san pham cong ty se gap phai phan ung cua mot sd khach hang quen thuoc ho cho rang cong ty da dua bieu gia khong thdng nhat va co the anh hudng den mdi quan he vdi nhung khach hang Ben canh giam gia thi cong ty se gap phai nhung phan ung tu phia cac doanh nghiep canh tranh tren thi trudng, ho cung se giam gia va co the tao nen mot cuoc dua giam gia ma dieu khong co loi cho cong ty Do vay ma tien hanh bien phap giam gia cong ty can tinh den cac yeu td de co ddi sach cho phu hop Mot bien phap khac la cong ty co the tien hanh cung cap cac dich vu bo tro cho dich vu giao nhan hang hoa xuat nhap khau de kich thich nhu cau cua khach hang Thuc chat day la giai phap cung cap mot sd dich vu mien phi cho khach hang nhu van de ve xuat nhap khau cung nhu thu tuc giao nhan hang hoa can thiet luat phap cua mot sd nudc va khu vuc tren the gidi cho cac doanh nghiep Ngoai co the tu van cho khach hang ve cac hang tau van chuyen va mot sd hang tau khong cung cac chi phi can thiet, chi phi phat sinh neu co ma thuc hien giao nhan hang hoa xuat nhap khau Nhung hoat dong co the kich thich nhu cau cua khach hang va co the lam cho ho co the tu tin day manh hoat dong xuat nhap khau tu thi trudng 77 nao dd va Cong ty CP Thai Minh chinh la cong ty giao nhan hang hoa xuat nhap kh3u ma ho lira chon Bien phap se co hieu qua hon neu chinh dich vu ma cong ty cung cap co chat luong tot hon va dem lai loi ich cung nhu str thoa man cao hon cho khach hang 3.2.3.2 Cung cap cho khach hang nhung dich vu mien phi Ngoai vi?c dieu chinh muc gia, cong ty co the cung cap mot so dich vu mien phi co tinh chat khuyen mai dieu co tinh uu viet la khong dong chain den cu cau gia ca, co nghia la cong ty van giu dupe muc gia thong nhat cho moi thoi diem, chi co khac la thdi diem vang khachthi cung cap them nhieu cac dich vu mien phi cho khach nhu: Tu van cho khach hang ve tinh hinh canh tranh tren thj trudng, tinh hinh hoat dong ngoai thuong luat phap quoc te Tu van cho khach hang ve doi tac XNK co tiem lire va uy tin tren thi trudng Tu van cho khach hang cac nha van chuyen cd uy tin Nhd cdng ty tranh dupe mot phan hien tuong un tac cdng viec luc cuoi nam Ngoai lupng khach hang on dinh hon se giup cdng ty de dang hon viec xay dung ke hoach kinh doanh Hon nua vdi su giam gia hoac cac dich vu phu tro nhu khuyen mai se giup cdng ty thu hut dupe nhieu khach hang hon 3.2.4 Nang cao chat luong dich vu va xay dung eff cau gid hop ly Trong nen kinh te thi trudng thi chat lupng san pham cang co vai trd quan No la vu canh tranh rat hieu qua va cd the anh hudng den su ton tai cua doanh nghiep tren thi trudng tuong lai Do vay ma cdng ty can phai dau tu cho viec phat trien chat lupng dich vu va coi day la nhiem vu quan trong chien luoc phat trien thi trudng Giao nhan hang hoa xuat nhap khau la loai hinh dich vu cd lien quan nhieu den ngudi giao nhan hang hoa vay ma cdng ty can tien hanh dao tao nang cao nghiep vu giao nhan, trinh Marketing, ngoai ngu cho cac can bo cdng nhan vien true tiep giao nhan vdi khach hang 78 Chat lugng dich vu the hien d viec cong ty tien hanh cung cap cac dich vu giao nhan hang hoa xuat nhap khau hien dai nhu van tai da phuong thuc giao nhan tron goi Hien tai dich vu cong ty da cung cap nhung rat han che va rdt it hop ddng, nhung tuong lai day la xu hudng phat trien cua thi truong giao nhan hang hoa xuat nhap khau vay ma cdng ty can dau tu nghien cuu, md rong chi nhanh tai nudc ngoai nhu cac nudc khu vuc Asean, Trung Quoc va hoan thien cac nghiep vu Vd chidn luge gia thi cdng ty can xay dung chien luge vdi co cau gia hgp ly cho ttrng thi trudng va vdi cac khach hang khac Vdi thi trudng hien tai dang cd muc doanh thu tang thi cdng ty nen cd bien phap giam gia de kich cau va thu hut khach hang Ngoai van de co ban va cot loi la cdng ty phai tien hanh nghien cuu va ap dung nhidu bien phap de giam gia cua dich vu, nhu vay thi cdng ty mdi co kha nang canh tranh thyc su tren thi trudng tranh Bat ky mot doanh nghiep nao muon thuc hien phat trien thi trudng thi luon phai quan tarn den diem manh cung nhu diem yeu cua ddi thu canh tranh vi cac ddi thu se true tiep anh hudng den doanh thu, lgi nhuan va co the de doa tdi vi tri cua doanh nghiep tren thi trudng Cdng ty phai xac dinh dugc ddi thu canh tranh chinh cua minh tren thi trudng giao nhan hang hoa xuat nhap khau hien la ai, dd la doanh nghiep hay ngoai nudc, thuc luc cua doanh nghiep den dau va kha nang phat trien tuong lai de tir se cd nhung ddi sach va chien luge phu hgp Hien tren cac thi trudng nudc, Cdng ty dang phai doi mat vdi nhieu ddi thu canh tranh cung hoat dong giao nhan hang hoa xuat nhap khau va hau het la cac cdng ty da cd phan nhu Vinatrans, Vinalinks TCL la cac cdng ty da lap tu lau nen kha nang canh tranh tren thi trudng la rat ldn Ngoai la cac doanh nghiep nudc ngoai khac nhu Schenker El, Nissin, Sagawa vay ma cdng ty can tien hanh phan tich danh gia 79 tung doi thu, thu nhap thong tin ve ho va co nhung phan tich de lam can cu dua nhung doi sach cho phu hop Vdi thi trudng quoc te ma Cong ty CP Thai Minh muon tham nhap va md rong thi phan tai thi viec phan tich doi thu canh tranh cung rat quan Cong ty co the thu thap thong tin ve cac doi thu tu nhieu nguon khac nhu : Qua hiep hoi ma Cong ty CP Thai Minh la vien nhu FIATA, VIEFAS, VCCI, qua he thong mang Internet va dac biet la cac cuoc hop hang nam Hiep hoi giao nhan hang hoa xuat nhap khau quoc te FIATA to chuc - noi ma hoi du cac cong ty giao nhan hang hoa xuat nhap khau hang dau cua Viet Nam va the gidi, tai day cong ty co the tranh thu trao doi thdng tin va nam bat duoc thong tin quan ve cac doi thu canh tranh vdi minh tren thi trudng Ngoai cong ty co the lay thong tin tu dai su quan cua nudc ta tai nudc ngoai va cac tham tan thuong mai de co them thong tin ve thi trudng chuan bi tham nhap cung cac doi thu canh tranh Cong ty nen thudng xuyen cu can bo di hoc tap tai nudc ngoai ve nghiep vu giao nhan hang hoa xuat nhap khau FIATA to chuc qua co the thu luom duoc thong tin can thiet Trong xu the kinh doanh tren thi trudng hien co xu hudng la cac doanh nghiep se cung lien ket de tao lien minh chien luoc co kha nang canh tranh cao hon quy mo hoat dong ldn hon, loi nhuan mang lai se cao hon va dac biet la co the lam chu duoc nhieu thi trudng Dich vu giao nhan hang hoa xuat nhap khau la nganh co dac thu hoat dong co quan he chat che vdi thuong mai quoc te nen can co nang luc cung nhu tinh chuyen nghiep va kinh nghiem de co the canh tranh tot hon tren thi trudng 3.2.6 Xay dtyng va hoan thien nghiep vu kinh doanh cho cac dai ly, chi nhanh cua Cong ty Cac dai ly va chi nhanh kinh doanh dich vu chinh la kenh phan phoi quan nhu kinh doanh san pham thong thudng Neu cac dai ly hoat 80 dong tot va co hieu qua cao thi vi?c phat trien thi truong mdi thuan loi va mang lai hieu qua cao, neu hoat dong khong co hieu qua va cdn nhieu bat cap thi viec thuc hien chien luoc phat trien thi trudng cua cdng ty se gap kho khan Cdng ty can tien hanh dao tao chuyen mon nghiep vu cho cac chi nhanh thudng xuyen, dam bao cho ho cap nhat thong tin lien tuc va cd the thuc hien tot nhung yeu cau dat cua cdng ty Ben canh cdng ty can cd co che chinh sach danh cho ho cac uu dai khac de kich thich ho chu dong hoat dong kinh doanh va tim kiem duoc nhieu khach hang mdi vi nhieu hop ddng ho lam viec true tiep vdi khach hang va cd thd nam bat nhu cau cua khach hang mot each tot nhat Cdng ty co the chu dong lam dai ly cho cac hang giao nhan hang hoa xuat nhap khdu nudc ngoai de cd the thu them loi nhuan va hoc tap kinh nghiem cung nhu each thuc quan ly khoa hoc cua ho de cd the phat trien tuong lai Mat khac lam dai ly thi cdng ty cd the tim kiem duoc nhieu nguon khach hang mdi, cd thd cung cap dich vu giao nhan tron goi loai hinh djeh vu can cd mang ludi chi nhanh va dai ly ddng dao tren cac thi trudng khac X 3.2.7 Nang cao trinh nghiep vu va tinh than trach nhiem cho cdn bo cong nhan vien Xay dung mot chinh sach thudng phat rd rang, cu the ve tinh than trach nhiem x r de moi ngudi cung tuan thu nham khuyen khich can bo cdng nhan vien nang cao tinh than trach nhiem Mdi cac chuyen gia co kinh nghiem nudc va quoc te den giang day, trao ddi kinh nghiem thuc te de cac khoa dao tao dat chat luong tot Cd chinh sach thich hop ve su dung can bo sau dao tao Neu nhu mot ngudi co tinh than trach nhiem cao nhung lai thieu di su tinh thong ve nghiep vu giao nhan thi cung ke nhu la mdi lo ngai cua cdng ty Nhu tren da noi, nghiep vu giao nhan ddi hoi can bo giao nhan khong chi hieu biet ve linh vuc van tai don thuan ma ngoai phai cd hieu biet rong rai ve nhung van de cd lien quan nhu thu tuc hai quan, luat le tap quan quoc te va chac chan phai biet it nhat mot ngoai 81 ngu Vi the doi hoi cua cdng vi?c cdng ty phai thuong xuyen nang cao nghiep vu cho nhan vien cdng ty bang each: Td chuc thudng xuyen cac khoa hoc ve nghiep vu, ngoai ngu, vi tinh, phap luat cho can bo kinh doanh Hang nam, td chuc cuoc thi sat hach de loai bo bat nhung can bo thieu trach nhiem, lam an thieu hieu qua Tren co sd do, cdng ty se nam bat duac trinh nghiep vu chung cua can bo, dua nhung bien phap khac phuc kip thdi Va nhieu nhung bi$n phap cu the khac nhu: Gui can bo di hoc d nudc ngoai, tham gia day du cac cuoc hop cua IATA, FIATA Dai ngo di lien vdi nang cao trinh doi ngu cdng nhan vien: Trong nen kinh te thi trudng hien viec phat trien thi trudng giao nhan hang hoa xuat nhap khau se gap rat nhieu kho khan, nhung thay doi lien tuc cac tap quan, cac thdng le quoc te, cac dieu khoan giao dich vay cdng ty phai tap trung nang cao cac ky thuat nghiep vu ngoai thuong hop dong giao nhan hang hoa xuat nhap khau,, chu y tu budc giao dich dam phan, ky ket hop dong, thuc hien hop dong, van de nav can phai dugc dao tao mot each bai ban, chi tiet, than va dung vdi quy dinh cua Nha nudc va ca quan quan ly chuyen nganh Doi ngu can bo cdng nhan vien cdng ty CP Thai Minh cd trinh cao nhung cac hoat dong kinh doanh cang da dang, phuc tap, sue canh tranh cang ldn nen cang can doi ngu cd trinh cao hon, dam bao hoat dong cd hieu qua Van de sap xep lai td chuc dao tao lai ngudi la rat quan trong, vi vay can cd bien phap thich ung nham giai quyet tot van de nhan su, cdng ty can bo tri nhirng cdng viec phu hop vdi nang luc trinh chuyen mon cua tirng ngudi, tao nhirng quy che khuyen khich nhirng ca nhan cd tich cdng viec, xtr ly nghiem khac cac trudng hop vi pham Mat khac cdng ty muon khuyen khich, kich thich nang cao nang suat lao dong thi phai dam bao on dinh va quan tarn chu dao den ddi song can bo cdng nhan vien chuc Day la don bay kinh te huu hieu de khong ngung nang cao hieu qua kinh doanh va la bien phap thuc day tirng ca nhan cd y there gan bo trach nhiem cao ddi vdi cdng viec dugc giao cung nhu ddi vdi cdng ty 82 Cong viec giao nhan hang hoa xuat nhap khau doi hoi cac nhan vien phai co su hieu biet rong, am hieu thi truong, cho nen van de nang cao trinh nghiep vu, ngoai ngu va mot so linh vuc khac can phai duoc coi thi mdi co the dap ung duoc yeu cau cdng viec Cdng ty can phai duoc coi thi mdi co the dap ung duoc yeu cAu cdng viec Cdng ty can tuyen dpng nhung ngudi tre tuoi nang dong, sang tao, cd tinh than lam vide nhipt tinh nhung phai cd su ket hop vdi can bo cu cd nhieu kinh nghiem de dao tao dpi ngu nhan vien mdi cang hoan thien hon ve pham chat, nang lire, trinh chuyen mon Trong moi hoat dong kinh doanh thi yeu to ngudi luon la yeu to quan va mang tinh quyet dinh vay ma nguon nhan luc cua cdng ty cd chat luong tot thi se la yeu to rat quan dam bao su cdng cdng viec phat trien dich vu giao nhan hang hoa xuat nhap khau tuong lai 3.2.8 Day manh hoat dong xue tien thitffng mai Xue tien thuong mai la hoat dong giao tiep va ho tro giao tiep thdng tin giua ben ban va ben mua hoac qua khau trung gian nham tac dong tdi thai va hanh vi mua ban qua thuc day viec mua ban va trao doi hang hoa dich vu Ngay hoat dong xue tien thuong mai cd vai tro rat quan ddi vdi su phat trien thi trudng cua mdi doanh nghiep Nd bao gom cac hoat dong cu the nhu: Cac hoat dong thdng tin thuong mai va nghien cuu thi trudng, cac hoat dong tuyen truyen, quang cao, trien lam va khuyen mai hang hoa va dich vu, to chuc va tham gia cac doan khao sat thi trudng nudc ngoai Ddi vdi kinh doanh dich vu giao nhan hang hoa xuat nhap khau thi hoat dong quang cao tren truyen hinh khdng that sir hieu qua vay ma Cdng ty CP Thai Minh nen tien hanh hoat dong quang ba thuong hieu cua minh qua cac hoat dong tai tro cho cac hoat dong xa hoi cho cac nganh cd lien quan den van tai hang hoa cd the tien hanh gidi thieu ve hoat dong kinh doanh cua minh tren cac phuong tien hoat dong van tai nhu tren may bay, tau hoa, tau thuy bang viec tao dung cac logo, cac ban bao gia cho cac doanh nghiep hoat dong xuat nhap khau 83 Cong ty nen tich ctrc chu dong tham gia vao cac hoi cho trien lam ve hang hoa va dich vu tren thi truong va ngoai nudc Dac biet la cac hoi cho gidi thieu ve dich vu giao nhan hang hoa xuat nhap khau cd su tham gia cua nhieu doanh nghiep hoat dong kinh doanh linh vuc va cac doanh nghiep co nhu cau van chuyen hang hoa Qua cdng ty cd the tim kiem them nhieu ban hang mdi va cd them thong tin can thiet phuc vu cho vipc xay dung chien luoc phat trien thi trudng cua cdng ty Ngoai cdng ty nen tien hanh mot sd bien phap nhu giam gia van chuyen cho mot sd khach hang mdi va danh cho ho mot sd uu dai de co the giCr vung mdi quan he doi tac su canh tranh gay gat tren thi trudng 3.2.9 Hoan thien bo may to chuc Trude Cdng ty CP Thai Minh hoat dong theo md hinh tong cdng ty Nhung hien cac chi nhanh deu la cac cdng ty cd tu each phap nhan rieng va hoat dong doc lap Tir cdng ty CP Thai Minh khong cdn quy che tong cdng ty thi cac cdng ty vien trudc trd cac chi nhanh chiu sir quan Iv thong nhat tir tru sd cdng ty tai Ho Chi Minh Cac chi nhanh tu dung dam nhan cdng viec kinh doanh rieng cua hp Chinh vi vay, de tao dieu kien tot hon cho hoat dong kinh doanh cua cdng ty nhat thiet phai kien toan lai bo may, dieu chinh lai hinh th ire quan ly cua cdng ty theo dung md hinh td chuc Phai tao duoc mdi lien ket chat che giua cac phong ban qua trinh thuc hien cac cdng doan khac cua mot nghiep vu Hoan thien co cau td chuc, nang cao vai trd lanh dao cdng ty Trong thdi gian gan day Cdng ty CP Thai Minh da cd nhieu cai tien co cau td chuc De phuc vu cho hoat dong phat trien thi trudng giao nhan hang hoa xuat nhap kh4u Cdng ty da lap Phong xuat nhap khau, chuyen phu trach ve linh vuc giao nhan hang hoa xuat nhap khau, tao lap duoc co cau td chuc gon nhe phu hop vdi hoat dong kinh doanh nen kinh te thi trudng Can bo giao nhan co trinh ky thuat va nghiep vu ngoai thuang gidi ve chuyen mon va ngoai ngu, cd tinh than lam viec, gan bo vdi cdng viec phu hap cho hoat dong kinh doanh cua cdng ty dat duac nhieu 84 ket qua cao Tuy nhien str phoi hgp giua cac bo phan cong ty van cdn thieu sir nhip nhang, din den sir thdng nhit vi?c quyet dinh chua nhieu, tinh kha thi nhung quyet dinh chua cao Nhung dieu anh hudng gian tiep tdi viec phat trien thi trudng tuong lai Do vay ma lanh dao cdng ty nen cd dau tu nhieu hon nua cho viec doi mdi co cau quan ly, tiep can vdi phuong thuc quan ly tien tien hien dai, nang cao vai trd lanh dao cua cdng ty ddi vdi cac chi nhanh Ben canh viec ddi mdi co cau td chuc, cdng ty cung can phai ddi mdi ca ve phuong thuc quan ly dua mot phuong thuc quan ly, dua mot phuong mdi cho cd hieu qua va dac biet la khong de tinh trang lo von xay d bat ky mot loai hinh dich vu nao Va mot bien phap nua la thdi gian tdi cdng ty CP Thai Minh nen tien hanh cd phan hoa doanh nghiep Viec cd phan hoa se giup giam chi phi quan ly tdi da, gan lien quyen loi cua ngudi lao dong vdi cdng viec, tang tinh than trach nhiem cua ho vdi cdng ty Dieu se tao nen sir thdng nhat toan bo cdng ty, nang cao hieu qua hoat dong phat huy duoc tiem luc von co cua cong ty 3.3 Mot so kien nghi vdi nha nudc De cd the dat duoc muc tieu va ket qua tot nhat viec phat trien giao nhan hang hoa xuat nhap khau thi ngoai nd lire cua cdng ty thi ben canh cdn can sir tro giup, cung nhu tao dieu ki$n thuan loi tir phia Nha nudc Khi ma Nha nudc va doanh nghiep cung nd luc cho viec thuc hien muc tieu chung thi se mang lai hieu qua cung nhu kha nang cdng cao hon Qua qua trinh tim tdi nghien cuu ve chien luge phat trien thi trudng giao nhan hang hoa xuat nhap khau d cdng ty CP Thai Minh em xin de xuat len co quan chuc nang mot sd y kien sau: Thu nhat, nhanh chong don gian hoa, tranh may moc cac thu tuc hai quan Chinh nhung thu tuc rudm la mot nhung trd ngai ldn ddi vdi ngudi lam cdng tac giao nhan nhat la khau md td khai hai quan De khac phuc tinh trang X r cue hai quan can tang cudng tuyen truyen bien quy trinh thu tuc hai quan va cac chinh sach van ban co lien quan Mot thuc trang van dang ton tai d Viet Nam 85 la cac chinh sach cua nha nudc, cac van ban quy pham phap luat khong duoc tuyen truyen, bien rong rai ca cho cac doanh nghiep thuoc doi tuong thuc thi chinh sach, van ban Dieu dan den trinh hieu biet ve phap luat noi chung cua cac doanh nghiep rat han che Do do, viec cap nhat thong tin van la mot thach thuc cho cac doanh nghiep hoat dong linh vuc De giai quyet thuc trang tren, co quan hai quan can co nhung tu van mien phi cho cac doanh nghiep lam dich vu doanh nghiep xuat nhap khau ve cac ve thu tuc hai quan, chinh sach thue xuat nhap khau, cac che chinh sach lien quan va su thay doi cua no, dong thdi cung cap cac van ban phap quy (Luat, Nghi dinh, Thdng tu, Quy che ) linh vuc hai quan, quan ly dieu hanh xuat nhap khau cua chinh phu, cua hai quan va cac bo, nganh cd lien quan Day la mot bien phap tot de nang cao trinh hieu biet phap luat va nghiep vu cua doanh nghiep lam dich vu, hudng hoat dong cua doanh nghiep theo dung quy dao quan ly cua nha nudc Ngoai hai quan cung can phai hien dai hoa he thdng khai bao hai quan vi hien cdng nghe tin hoc da len loi vao khap cac linh vuc cua nen kinh te Ddi co quan quan ly nhu nganh hai quan vdi khoi luong cdng viec phuc tap va thudng xuyen thay ddi thi viec ung dung cdng nghe tin hoc vao cai each thu tuc hai quan la viec lam khdng the cham che Thu hai, tap trung cung cd va nang cap he thdng san bay, cang bien hien cd, container de phu hop vdi xu hudng container hoa cua quoc te Md rong them cac san bay mdi Xay dung mot vai cang nudc sau tai cac vung kinh te didm de dap ung yeu cau phat trien kinh te xa hoi Ddi mdi va hien dai hoa cdng nghe thdng tin, quan ly dieu hanh Xay dung cang chuyen tau tai vi tri phu hop Ve an toan hang hai va dich vu hang hai: Dau tu xay dung hien dai hoa he thdng dai thdng tin duyen hai he thdng bao hieu hang hai, he thdng tim kiem cuu nan tren bien, he 86 thong chong dau tran tren cang bien Phat trien nguon nhan lire : Xay dung mot doi ngu can bo quan ly tinh thong nghiep vu, nam chac phap luat hieu sau cac dieu udc quoc te Viec dao tao, boi duang can bo, ky thuat duac thuc hien bang nhieu bi?n phap: dao tao mdi va dao tao lai tai cac ca sd dao tao cua nganh, tao cac trudng trung hoc va dai hoc va ngoai nudc Di lien vdi dieu la xay dung he thong thong tin lien lac vdi gia cudc cang duac giam xuong nham muc dich giam chi phi cho cdng ty va tang tinh canh tranh cua nganh Thiet lap he thong thong tin rong rai, chinh xac, kip thdi giup cdng ty co duac thong tin mot each nhanh nhat, chinh xac nhat Cac thong tin cd hieu qua thudng la thong tin co tu cac dai su quan, tham tan thuang mai cua Vi?t Nam tai nudc ngoai, Nha nudc nen cd cac quy dinh can thiet de cac cdng ty co dieu ki$n tiep xue vdi cac nguon thong tin de dang va thuan tien han Hien nay, Viet Nam da la vien chinh thuc cua WTO thi chung ta phai cam ket md cua thi trudng dich vu cd dich vu giao nhan hang hoa xuat nhap khau Day la sue ep canh tranh ldn cho cac doanh nghiep kinh doanh dich vu giao nhan hang hoa xuat nhap khau Do vay Nha nudc can co chinh sach, dinh hudng va ho tra phat trien cho nganh nhu co nhung nghien cuu d cap Nha nudc ve xu hudng phat trien dich vu giao nhan hang hoa xuat nhap khau tuang lai, danh mot sd uu dai ve thue, le phi dat dai, kho bai,cau cang cho cac doanh nghiep de gia dich vu, nang cao kha nang canh tranh nhung cac chien luoc, chinh sach uu dai phai phu hop vdi cac quy dinh cung nhu cac cam ket cua nudc ta vdi WTO de tranh viec tranh chap va kien tung sau Thu ba, chinh phu can co chinh sach va bien phap hudng dan, thuc day sir lien ket cac doanh nghiep giao nhan kho van vdi de cd nhung doanh nghiep cd du quy md, du dieu kien canh tranh vdi cac doanh nghiep cung loai khu vuc va tren the gidi Muon kinh te hoi nhap, muon tao mot khu vuc tir dich vu thi 87 ban than cac doanh nghiep Viet Nam phai co du nang luc de cung ung dich vu nudc trudc cac doanh nghiep nudc ngoai gianh mat thi phan cua ho Nganh giao nhan hang hoa xuat nhap khau tai Viet Nam hien dang phat trien rat nhanh Cung vdi cac chinh sach ho tro cua chinh phu, cac doanh nghiep giao nhan hang hoa xuat nhap khau Viet nam cung can phai no luc hon, chuyen nghiep hon de co the canh tranh tot thdi gian sap tdi va dong gop chung vao viec phat trien cua nganh noi rieng va nen kinh te Viet nam noi chung Hiep hoi hy vong cang co nhieu vien gia nhap dai gia dinh VIFFAS de cung chung suc, chung long, gop phan dua nganh giao nhan hang hoa xuat nhap khau Viet nam hoi nhap va phat trien cang tot hon Nhu vay, muon thuc hien tot va co hieu qua viec phat trien thi trudng dich vu giao nhan hang hoa xuat nhap khau thi can co nhung phuong hudng va cac giai phap khoa hoc, hop ly va kha thi Cac giai phap khong chi duoc dua tu phi'a cac doanh nghiep ma can co su tham gia ho tro cua Nha nudc boi vi de thuc hien viec phat trien thi trudng la tuong doi kho khan va nhieu no nam ngoai kha nang cua doanh nghiep, dac biet la dich vu giao nhan hang hoa xuat nhap khau no doi hoi su dau tu ldn ve co so tang, he thong giao thong van tai, ben bai Do vay neu Nha nudc va doanh nghiep cung chung suc va co cac giai phap tot thi viec phat trien thi trudng tuong lai se mang lai ket qua cao, khong nhung cho doanh nghiep ma cdn dong gop cho su phat trien kinh te cua dat nudc 88 KET LUAN Cung vdi qua trinh phat trien kinh te, hoat dong xuat nhap khau va giao nhan hang hoa xuat nhap khau hang hoa xuat nhap khau cang Ion manh va phat trien theo Vai tro cua hoat dong xuat nhap khau va hoat dong giao nhan hang hoa xuat nhap khau hang hoa xuat nhap khau het sue quan Kinh doanh dich vu giao nhan hang hoa xuat nhap khau nude ta dang cd su phat trien manh me ca ve chat luong, gia kha nang canh tranh cung nhu nang luc kinh doanh cua cac doanh nghiep tren thi trudng Khdng nhung da dap ung tot nhu cau van chuyen va giao nhan hang hoa nudc, ma cac cdng ty kinh doanh dich vu giao nhan hang hoa xuat nhap khau nudc ta dang tung budc tham nhap va md rong hoat dong thi trudng the gidi Trong qua trinh lam viec tai cdng ty CP Thai Minh em da nghien cuu va phan tich ve str phat trien kinh doanh giao nhan hang hoa xuat nhap khau tai cdng ty va dua mot sd giai phap cung nhu de xuat vdi co quan quan li nha nudc de nham muc dich phat trien manh hon nua thi trudng dich vu giao nhan hang hoa xuat nhap khau tai cdng ty noi rieng va nudc ta noi chung Truoc mat Cdng ty rat nhieu viec phai lam dong thdi phai ddi mat vdi nhung kho khan, thach thuc ma thi trudng soi dong mang lai Nhung vdi mot doi ngu lanh dao sang suot ma Cdng ty CP Thai Minh co duoc, chac chan thdi gian tdi Cdng ty se dung vung va phat trien khdng ngung dong thdi tim nhung giai phap thich hop de Cdng ty CP Thai Minh cd the dong gop nhieu hon nua vao qua phat trien dat nudc Do nhung han che ve kien thuc ly luan cung nhu thuc te cung thdi gian nghien cuu, tim hieu chua that day du nen bai viet cua em nhung han che, thieu sot vay ma em rat mong duoc su dong gop y kien va bo sung cua cac thiy cd giao va nhung ngudi cd lien quan de bai lam duoc hoan thien hon 89 DANH MUC TAI LIEU THAM KHAO • • Hoang Van Chau (2009), Giao trinh Logistics va Van lai quoc le NXB Thong tin va Truyen thong, Ha Noi Cong ty CP Thai Minh (2012), Bao cao kel qua kinh doanh nam 2008-2011 Cong ty CP Thai Minh (2012), Bao cao long kel ke loan cac nam 2008-2011 Duong Huu Hanh ( 2004) Van Tai - Giao Nhan Quoc Te Va Bao Hiem Hang Hai, Nha xuat ban Thong ke, Ha Noi Nguyen Truong Duong (2009), Phan lich hoal dong giao nhan hang hoa xual nhap khau cua Cdng ly TNHH Giao nhan hang hoa xual nhap khau AA Dai hoc Ngoai Thuong, Ha Noi Pham Manh Hien (2010), Nghiep Vu Giao nhan hang hoa xual nhap khau Va Bao Hiem Trong Ngoai Thuong, Nha Xuat ban Lao dong Xa hoi, Ha Noi Trinh Thi Thu Huong (2011), Giao lrinh Van lai va Bao hiem lrong Ngoai thuong NXB Thong tin va Truyen thong, Ha Noi Luat Thuong mai (2005) Quy Long - Kim Thu (2011), Nghiep vu ve Giao nhan hang hoa xual nhap khau va xual nhap khau Quy dinh moi nhal ve van lai da phuong thuc, Nha xuat ban lao dong, I la Noi 10 Be Van Thuy (2008) Mol so giaiphap nham phal lrien hoal dong giao nhan hang hoa xual nhap khau hang hoa quoc le cua Cdng ly Go phan Thuong mai va van lai Qudc le Chau Giang, Dai hoc Thuong mai, Ha Noi 11 Nguyen Nhu Tien (2011), Giao lrinh Van lai & Giao nhan lrong Ngoai lhuong NXB Khoa hoc va Ky thuat, Ha Noi 12 Vo Thanh Thu (201 1) Ky lhual kinh doanh Xual nhap khau Nha xuat ban Tong hop Ho Chi Minh, Ho Chi Minh 90 13 Vu HQ’u Turn (2006) Giao trinh Ki thuqt nghiep vu giao dich ngoai thuong Nha xuat ban Dai hoc Kinh te quoc dan Ha Noi 14 Doan Thi Hong Van (2010) Logistics - Nhung Van De Co Ban, Nha xuat ban Lao dong Xa hoi Ha Noi 15 Doan Thi Hong Van (2005), Giao trinh Ky thuqt Ngoai thuong Nha xuat ban Thong ke Ha Noi 16 Dinh Ngoc Vien (2005), Giao nhan hang hoa xuat nhap khau hang hoa quoc te Nha xuat ban Giao thong van tai Ha Noi 17 Do Huu Vinh (2008) Bao Hiem Va Giam Dinh Hang Hoa Xuat Nhap Khau Van Chuyen Bang Duong Bien Nha xuat ban Giao thong van tai Ha Noi
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