Nâng cao năng lực cạnh tranh của nông sản xuất lhẩu tại tổng công ty xây dựng nông nghiệp và phát triển nông thôn

2462 LV ThS DHKTQD iv-l -~.'.'^cJ t£3^y z % Kinh nghiem cua Malaysia OU 33 Kinh nghiem cua Dai Loan 35 Kinh nghiem cua Thai Lan 37 Nhung bai hoc kinh nghiem cho hang nong san Viet nam 39 Chuang II THUC TRANG NANG LlfC CANH TRANH HANG NONG SAN XUAT KHAU CUA TONG CONG TY XAY DUNG NONG NGHIEP VA PHAT TRIEN NONG THON 43 I KHAI QUAT VE TINH HINH XUAT KHAU HANG NONG SAN CUA TONG CONG TY Xuat khau hang nong san cua Viet Nam thoi gian qua 43 Tinh hinh va ket qua san xuat kinh doanh cua Tong Cong ty nhung nam gan day Ket qua xuat khau cua Tong Cong ty 55 Nhung dac diem chu yeu co anh hudng den nang luc canh tranh cua mat hang nong san xuat khau d Tong Cong ty II NANG LUC CANH TRANH HANG NONG SAN XUAT KHAU CHU YEU CUA TONG CONG TY XAY DUNG NONG NGHIEP VA PHAT TRIEN NONG THON Phan tich cac yeu to cau nang luc canh tranh hang nong san xuat khau chu yeu cua Tong Cong ty So sanh nang luc canh tranh hang nong san xuat khau cua Tong Cong ty voi doi thu va ngoai nude Cac chi tieu danh gia nang luc canh tranh hang ndng san cua Tong Cong ty ’ ' 83 III KET LUAN RUT RA QUA NGHIEN CUU NANG LUC CANH TRANH HANG NONG SAN CUA TONG CONG TY Nhung tuu dat duqc 91 Nhung mat tdn tai 92 Nhung nguyen nhan din den ton tai 93 Chuang III PHlTONG HUdNG VA GIAI PHAP CHU YEU NANG CAO NANG LUC CANH TRANH HANG NONG SAN XUAT KHAU CUA TONG CONG TY VINACCO I MUC TIEU VA PHUONG HUCiNG CHIEN LUOC XUAT KHAU HANG NONG SAN CUA TONG CONG TY 95 gg Muc tieu va phuong hudng chien lucre xuat khau hang nong san cua Viet nam Phuong hudng xuat khau hang nong san Tong Cong ty nhung nam ted g? II CAC GIAI PHAP NANG CAO NANG LUC CANH TRANH 100 Hoan thien tieu chuan ve sinh an toan thuc pham 101 Giai phap chi phi san xu£t va kinh doanh 102 Hoan thien bao bi hang nong san xuat khau 103 Day manh hoat dong x&y dung thuong hieu hang nong san Tong Cong ty tren thi trudng Phat trien cac hoat dong dich vu, thuong mai 104 Giai phap md rong thi trudng xuat khau 106 Nang cao nang luc canh tranh cua Tong Cong ty 107 Dao tao nguon nhan luc 111 III MOT SO KIEN NGHI DOI VCJI CAC TO CHUC THUOC BO, NGANH VA CHINH PHO LIEN QUAN TCJI SAN XUAT VA KINH DOANH HANG NONG SAN XUATKHAU Cac kien nghi doi vdi Chrnh phu, cac Bo, Nganh 111 112 Vdi cac Hiep hoi, Phong Thuong mai va Cong nghiep Viet Nam, 117 Cue xue tien Thuong mai Viet Nam KET LUAN 121 TAI LIEU THAM KHAO 122 DANH MUC CAC CHlT VIET TAT ASEAN : Hiep hoi cac quoc gia Dong Nam A CNH-HDH : Cong nghiep hoa - Hien dai hoa EU : Lien minh Chau Au GTGT : Gia tri gia tang IMF : Quy tien te quoc te KHCN : Khoa hoc cong nghe NN&PTNT : Nong nghiep va phat trien nong thon R&D : Nghien ctru va phat trien TNDN : Thu nhap doanh nghiep TONG CONG TY : Tong Cong ty xay dung nong nghiep va phat trien nOng thon WTO : To chufc thuong mai the gidi DANH MUC CAC S0 DO Set 2.1: Cac budc thuc hien hap dong 60 Sa 3.1: Mo hinh kenh phan phoi hang nong san tren thi trudng 109 DANH MUC CAC BANG Bang 1.1: Ca cau GDP cua Thai Lan qua cac nam doi mai 38 Bang 2.1: Thi trudng xuat khau gao chu yen cua Viet Nam thdi gian qua Bang 2.2: Thi trudng xuat khau cd phe cua Viet Nam thdi gian qua 47 Bang 2.3: Thi trudng xuat khau cao su cua Viet Nam thdi gian qua 48 Bang 2.4: Thi trudng xuat khau Dieu thdi gian qua 49 Bang 2.5: Thi trudng Tieu xuat khau qua cac nam gan day 49 Bang 2.6: Ket qua hoat dong san xuat kinh doanh cua Tong Cong ty 51 Bang 2.7: Kim ngach xuat khau cac mat hang nong san cua Tong Cong ty > v ’ ' ba nam vua qua 57 Bang 2.8: Thi trudng xuat khau cua Tong Cong ty 58 Bang 2.9: Tinh hinh nguon von kinh doanh cua Tong Cong ty 63 Bang 2.10: Gid mat hang qua cac nam 66 Bang 2.11: Mot so chi tieu so sanh ve san xuat lua 69 Bang 2.12: Mot so gid vat tu lien quan true tiep den san xuat gao 69 Bang 2.13: Chi phi san xuat lua 70 Bang 2.14: So sanh gid gao cung pham cap gida Tong Cong ty va Thai Lan Bang 2.15: Co cau chat iKOng gao xuat khau cua Tong Cong ty 73 Bang 2.16: So sanh xuat khau cd phe cua Viet nam va Indonexia (san pham cd phe hat so che Robusta) Bang 2.17: Nang sua't cd phe mot so nitoc tren the gicfi 76 Bang 2.18: Gid xuat khau cd phe Robusta cua Tong Cong ty 76 Bang 2.19: Gid cao su Tong Cong ty so vdi thi tritong thegioi 78 Bang 2.20: So sanh gid che Tong Cong ty vdi the gidi 80 Bang 2.21: Sa bo tinh gid thanh, gid cd kinh doanh xuat khau nhan dieu 83 Bang 2.22: Tinh hinh xuat khau mat hang ndng san cua Tong Cong ty 84 Bang 2.23: Tinh hinh sit dung von cua Tong Cong ty 85 Bang 2.24: Bang Can doi ketoan cua Tong Cong ty 85 Bang 2.25: Nguon nhan lite cua Tong Cong ty 87 v , AX AX A TRUONG DAI HOC KINH TE QUOC DAN PHAM VU HA w M _ t NANG CAO NANG LUC CANH TRANH ■ ■ CUA NONG SAN XUAT KHAU TAI TONG CONG TY _ M M JW M r tv J* A XAY DUNG NONG NGHIEP VA PHAT TRIEN NONG THON ■ ■ Chuyen nganh: Quan tri kinh doanh Thuang mai TOM TAT LUAN VAN THAC SY • • HA NOI, THANG 09 NAM 2007 J LCH Md DAU Tinh cap thiet cua de tai: Su kien 07/11/2006 Viet Nam chmh thuc gia nhap to chufc Thuong mai the gidi WTO, danh dau mot budc ngoat quan trong tien trinh hoi nhap kinh te quoc te Cam ket WTO la chung ta phai md cira thi trudng, cac rao can bi pha bo, dac biet la doi vdi nong san Mdc canh tranh cang gay gat va quyet liet hon thuc su tham gia vao san choi Doi vdi linh vuc nong nghiep, Viet nam phai giam thue md cua thi trudng noi dia tit 23,5% xuong 20,9%, cam ket khong ap dung trq cap xuat phai dan dan bo theo 16 trinh Dieu dat cac doanh nghiep kinh doanh hang nong san phai ddi mat vdi su canh tranh gay gAt quyet liet hon Tong Cong ty xay dung nong nghiep va phat trien nong thon (VINACCO) doi va phat trien tot hoat dong san xuat va xuat khau hang nong san Nhung nang luc canh tranh cua doanh nghiep chua yeu De ton tai va phat trien doanh nghiep phai nang cao nang luc canh tranh Muc dich nghien ctru cua de tai: Vdi nhung kien thuc da duqc hoc tap va nghien cun trudng, tren co so mot so tai lieu thuc tap tai Tong Cong ty Vinacco em chon de tai: “Nang cao nang luc canh tranh cua nong san xuat khau tai Tong cong ty Xay dung nong nghiep va phat trien nong thon” nhSm tim nhung bien phap huu hieu day manh xuat khau hang nong san cua Tong Cong ty Ddi tuong va pham vi nghien cdu: - Doi titffng: la nhung van de ly luan va thuc te ve nang luc canh tranh hang nong san xuat khau cua Tong Cong ty xay dung nong nghiep va phat trien nong thon trudng, chu dong tiep can vdi cac nha phan phdi ldn Neu hang nong san Tong Cong ty dupe dua vao nhung kenh phap phdi khdng chu phuc vu nhu cau thi trudng, phuc vu cho nhieu thi trudng khac khu vuc va the gidi thdng qua he thdng cac cua hang, sieu thi cua nhung kenh phan phdi Dieu quan hon la se nang cao nang luc canh tranh hang ndng san Tdng Cdng ty tren thi trudng, cac kenh phan phdi dupe md rong, tao su anh hudng nhat dinh ddi vdi cac ddi thu canh tranh va khach hang EU Ngoai ra, thuc hien tdt giai phap se lam giam anh hudng tieu cue tir phuong phap san xuat va xuat khau hang ndng san Tdng Cdng ty md rong thi trudng tieu thu, tang kim ngach xuat khau nghiep thudng cd quy md nho va vira, nang luc san xuat nho khdng dap ling dupe nhung don dat hang ldn cua khach hang Cho nen, tao cac chudi san xuat va ban hang la dieu het sue quan de ton tai va phat trien nen kinh te tu hoa thuong mai, nham nang cao kha nang canh tranh Mdi doanh nghiep rndt chudi se bo sung nang luc cho cac san pham cua cac doanh nghiep dupe bo sung gia tri tao sure manh to ldn canh tranh Nham dap ring nhung yeu cau cua cac nha phan phdi hang ndng san tren thi trudng, Tdng Cdng ty nen lien ket chudi cac nha cung cap de dap ring luong hang ldn va thdi gian ngSn Day la yeu td het siic quan thd hien nang luc canh tranh cua hang ndng san Tdng Cdng ty Nhung kenh phan phdi rat quan quyet dinh hop tac kinh doanh giua Tong Cdng ty va cac nha phan phdi phu thuoc vao thdi gian giao hang ngan va khoi luong ldn ddng thdi gia ca re Xet ve san luong, Tong Cdng ty deu thudc quy md nho so vdi cac ddi thu canh tranh, neu timg doanh nghiep xuat khau di 110 tim cac nha phan phoi, chac chan kho tim dupc bdi nhung ydu cau ma cac nha phan phoi dua Trong thuc te nhieu Tong Cong ty th choi nhan nhung don hang qua ldn ma thdi gian giao hang ngan Co nhung don hang nha nhap kh^u phai chia cho nhieu nha san xuat ldn cua Viet Nam mdi dap ung dupc yeu cau khoi lupng va thdi gian giao hang Do co su hd trp giua cac doanh nghiep, giai phap gop phan giup cTong COng ty giam nhung anh hudng quy mo nho san xuat va xuat khau cua doanh nghiep, han che nhung tac dong tieu cuc may moc, thiet bi chua dong bd va trinh nhan cong lao dong chua lanh nghe, dong thdi cac doanh nghiep hd trp khai thac cac nguon nguyen, phu lieu cho san xuat, gop phan lam giam chi phi kinh doanh va gia san pham Giai phap can dupc su ung hd va tu nguyen thiet lap chudi cua cac Tong Cong ty vi lpi ich chung cua ca nganh, quoc gia Dao tao ngudn nhan luc Hpp tac vdi cac co quan Nha nudc va vdi cac to chuc, cac Trudng day nghe de dua can bo lao dong di dao tao dung chuyen mon nghiep vu Can phai tao quy dao tao tai doanh nghiep de khuyen khich can bo cong nhan vien tich cuc tham gia dao tao va dao tao lai Ben canh hang nam co chi tieu xet tuyen gui cac trung tam dao tao, trudng day nghe de tuyen dung can bo cong nhan vien lao dong co tay nghe, co trinh chuyen mon vung vang tham gia hoat dong san xuat kinh doanh cua Tong Cong ty III MOT SO KI EN NGHI DOI V0I CAC TC CHTC THUC C HO, N GAN H X x X_ rS > x ** VA CHINH PHU LIEN QUAN TOI SAN XUAT VA KINH DOANH HANG NONG SAN XUA'T KHAU Ben canh nhung giai phap neu tren, hang nong san Tong Cong ty rat can su hd trp manh me cua cac to chuc thuoc cac Bo, nganh va Chinh phu Hang nong san Tong Cong ty khong the tu nang cao nang luc canh tranh neu 111 thieu h6 tro, phoi hop thuc hien cua cac to churc thuoc cac Bo, nganh va Chmh phu Nhung giai phap neu tren neu co ho tro cua cac co quan co lien quan thi se thuc hien tdt nang cao nang luc canh tranh hang nong san Tong COng ty tren thi trudng Cac kien nghi ddi vdi Chinh phu, cac Bo, Nganh De thuc hien chuong trinh cai each linh vuc thuong mai, cdn nhanh chong thong bao mot chuong trinh cai each vdi mot he thong day du va toan di6n cac co che, chinh sach vd xudt nhdp khau, ve thud, vd uu dai va bao ho thue quan Dieu can luu y la su cong bd ve xoa bd cac khd khan, vudng mac, cho phep cac doanh nghiep duoc quyen kinh doanh xuat nhap khau, ttmg budc tu hoa thuong mai se ddn tdi su gia tang luong vdn dau tu, ca dau tu nudc va dau tu nudc ngoai vao cac linh vuc cd ham luqng lao ddng cao, xudt khdu hang ndng san che bien va cdng nghiep ndng thon, day la nhung vuc ma Viet Nam ta cd nang luc canh tranh cao nhat Trong Bao cao kinh td cua Ngan hang the gidi tai Hoi nghi Nhom tu vdn cac Nha tai tro Viet Nam 8/12/1998 cd neu uu tien ddi vdi cai each thuong mai dd la: - Nhung bien phap phi thue quan can phai duqc dd bd dan va duqc thay bang thue xudt khdng vuqt qua muc tdi da hien nay: - Cac muc thue va sd luqng cac thue suat cung can duqc giam xuong; trudng, can duqc loai bd dan vdi tien nhanh hon nhu cau phai thuc ddy xudt khdu; ddu tu va ngoai nudc cho san xudt kinh doanh hang xudt khau Ngan hang the gidi khuyen nghi bien phap quan la noi long quy dinh ve han che ngoai hdi tmh minh bach cua cac quy dinh ve thue cd the duqc nang cao 112 bang nhidu each; tao mat bang binh dang giua cac loai hinh doanh nghiep va ngoai nude de khuyen khich dau tu san xuat hang xuat khau a Hoan thien chinh sach tin dung cho nganh nong san Hien nay, cac doanh nghiep san xuat hang nong san dang tinh trang thieu von nghiem de thuc hien thay doi may moc cong nghe mdi va dao tao nang cao tay nghe ngudi lao dong, xay dung va quang ba hinh anh san pham ndng san, nham nang cao nang luc canh tranh hang ndng san doanh nghiep tren thi trudng Tuy nhien, viec hd tro tai chinh cho cac doanh nghiep han che bdr cac quy dinh tham gia WTO, vay de tranh nhung han che dd va giup cac doanh nghiep san xuat va xuat khau, nang cao nang luc canh tranh hang ndng san, Chinh phu hd tro tin dung cho cac doanh nghiep theo hudng: - Khai thac tdi da nhung Uu dai danh cho cac qudc gia dang phat trien hd tro tin dung cho cac doanh nghiep ma WTO cho phep - Khi dd, nen tap trung hd tip cho cac doanh nghiep dau tu san xuat va xuat khau hang ndng san gap kho khan san xuat nhung mat hang mdi, mat hang chat luong cao hoac nhung mat hang su dung nhidu lao dong nudc gidi thieu san pham, tham gia hoi cho, trien lam - Chinh phu cd the lap cac Quy bao lanh tin dung Quy thuc hien bao lanh cho cac doanh nghiep cd kha nang phat trien nhung khdng du tai san de the chap vay vdn Quy duqc lap dudi hinh thuc la rndt to chuc tai chinh cua Chinh phu, hoat dong khdng vi muc dich lqi nhuan, tao dieu kien cho cac doanh nghiep xuat khau hang nong san doi mdi thiet bi may mdc, tidp can va md rong thi trudng - Chinh phu can soat lai, loai bo hoac giam cac loai phi va le phi cd the lam tang chi phi kinh doanh cho doanh nghiep nhu cac chi phi dich vu cdng dang la van de lo ngai cho cac doanh nghiep xuat khau hang ndng san Viet nam Hien nay, cd tren 200 loai phi va le phi cac loai lien quan tdi hoat dong cua doanh nghiep, cd qua nhieu loai phi va le phi da gop phan rat ldn 113 lam tang chi phi hoat dong xuat khau hang nong san cua cac doanh nghiep b Hoan chinh he thong luat phap Moi trudng kinh doanh se tro nen lanh manh, minh bach, hoan thien co mot he thdng luat phap hoan chinh, thdng thoang, tao dieu kien cho cac doanh nghiep phat trien tu kinh doanh nhung hang hoa khdng bi Nha nude cam va canh tranh lanh manh Chinh phu can sdm ban hanh nhung thdng tu hudng din viec thuc hien hai bo luat Dau tu va Luat thuong mai, ddng thdi tidp tuc nghien cdu nhung khuc mdc, nhung e ngai tit phfa cac nha dau tu nhu giay phep dau tu, thu tuc dang ky dau tu mdi va dang ky dieu chinh, cac vu tranh chap ap ma sd thue, hoan thue gia tri gia tang, hoan thue thu nhap doanh nghiep cho cac cdng ty dung loi nhuan tai dau tu Nhu the mdi khuydn khich doanh nghiep nudc ngoai va cac phan kinh td khac yen tam bo vdn dau tu, md rdng san xuat, doi mdi trang thiet bi cdng nghe Chinh phu can chi dao cac Bo soat lai van ban, quy dinh ma thuc chat la nhung “giay phep con”, nhung thu tuc “xin cho” gay anh hudng tdi hoat dong kinh doanh cua cac doanh nghiep Qua nghien cuu d phan tren, cac doanh nghiep cd vdn dau tu nudc ngoai chua phat huy het kha nang san xuat va xuat khau hang ndng san, nguyen nhan chinh la cac bo luat lien quan chua cao, tao su lo ngai cua cac nha dau tu ca va ngoai nudc Ngoai ra, Bo Luat Canh tranh da xay dung xong, nhung dieu quan la ap dung Luat rat kho khan bdi nhung doanh nghiep doc quyen ciia nha nudc cd nhieu hanh vi canh tranh khdng lanh manh nhung khdng xu ly duoc theo Luat Canh tranh Viec sdm dua cac bo Luat tren vao thuc hien se gop phan rat ldn nham nang cao nang luc canh tranh hang ndng san Viet nam c Nang cao chat luong nguon nhan luc Xuat phat th yeu cdu ngudn nhan luc cd tay nghd cao cho cac doanh nghidp san xuat - kinh doanh hang nong san, ddng thdi xac dinh day la yeu td anh hudng manh tdi nang cao nang luc canh tranh hang ndng san tren thi 114 trudng nhu da phan tfch d phan Viec nang cao chat lupng nguon nhan luc cac doanh nghiep khong the tu doanh nghiep giai quyet dupc, ma can co su ho trp cua Chmh phu mdi co the dap ung yeu cau ve so lupng, chat lupng ngudi lao dong Cho nen, Chmh phu va Bo Cong nghiep giup cac doanh nghiep giai quyet van de theo hudng: - Hang nam, Chinh phu cd the thong qua Bo Cdng Thuong, Bo Giao due va Dao tao ho trp cho cac doanh nghiep nhung khoan kinh phi de cac doanh nghiep chu dong to chdc cac ldp dao tao nang cao tay nghd cho ngudi lao dong Hinh thuc dao tao mang lai cho ngudi lao dong nhung kien thuc quan ly, each thuc san xuat, cong nghe san xuat mdi tao nhung san pham phu hpp vdi nhu cau ngudi tieu dung va nang luc canh tranh cua san pham - Cd chmh sach phoi hpp giua cac trudng Dai hoc, Cao dang cd lien quan dao tao theo yeu cau cua cac doanh nghiep, md rong quy mo dao tao hoac thu hut viec dao tao nguon nhan luc cho cac doanh nghiep san xuat hang ndng san td cac phan kinh te Hudng di tao cu sd phap ly cho su phdi hpp dao tao lien thong giua cac trudng, giua cac phan kinh te viec cung cap nguon lao dong cho cac doanh nghiep Dac biet, viec cong nhan chuong trinh ndi dung, thdi gian dao tao giua cac trudng vdi Bo lien quan rat quan trong, tao dieu kien cung cap sd lupng va chat lupng cho cac doanh nghiep, gop phan nang cao nang luc canh tranh hang nong san cac doanh nghiep Viet nam d Hoan thien cdng tac quan ly vd he thong tieu chuan chat litffng He thdng tieu chuan chat lupng la can cd danh gia tieu chuan chat lupng hang nong san, la co sd de cac doanh nghiep phan dau nang cao chat lupng san pham De gop phan n^ng cao chat lupng, nang cao nang luc canh tranh hang ndng san xuat khau Viet Nam, viec hoan thien he thdng chat lupng theo hudng sau: Thd nhat, Dua vao he thdng tieu chuan chat lupng qudc te lam can cd cho xay dung va hoan thien he thdng tieu chuan chat lupng cua Viet Nam, cac 115 tieu chuan chat luong cua Viet Nam nen gan lien vdi tieu chuan chat luong cua qudc td EU co tdi 80% tieu chuan chat luong dua tren tieu chuan chat luong quoc te, nhieu tieu chuan cua EU cao hon tieu chuan quoc te nhat la nhung tieu chuan ve moi truong va bao ve sire khde cho ngudi tieu dung Trong Vi6t Nam chi co 25% tieu chuan chat luong phu hop vdi tieu chudn chat luong quoc te, mot khoang each kha xa giua tieu chuan Viet Nam vdi tieu chuan qudc te Vi vay Chinh phu cung vdi Bo Cdng Thuong, Tdng Cue Tieu chudn Do ludng chat luong Viet Nam phoi hop sdm xay dung va hoan thien cac tieu chuan chat luong cua Viet Nam cho phu hop vdi tieu chuan qudc te de cac doanh nghiep lam can err nang cao chat luong hang ndng san xuat khau Thu hai, Chinh phu cung vdi Bo Cdng Thuong, Tdng cue Tieu chuan Do ludng Chat luong Viet Nam xay dung co che va thiet lap he thdng kiem tra, giam sat viec sir dung nhung hoa chat san xuat tai cac doanh nghiep san xuat hang ndng san Cd nhung quy dinh nghiem cam, xu phat viec sir dung nhung hoa chat gay doc hai, gay anh hudng tdi sdc khoe ngudi san xuat hang ndng san Danh muc nhung hoa chat bi cam sir dung nhu cac thudc kich thich tang trudng gay ung thu, gay di ufng cho ngudi sir dung, gidi han ham luong kim hoa chat cho phep cac nguyen lieu can dupe cap nhat va thdng bao rong rai cho cac doanh nghiep san xuat Thit ba, Chinh phu phoi hop cung vdi Bo Cdng Thuong, Tdng cue Tieu chuan Do ludng Chat luong Vi6t Nam xay dung nhung phong thi nghiem vdi du trang thiet bi hien dai, cd the danh gia chat luong mot loai hang ndng san da dat tieu chuan qudc te hay chua Nhung phong thi nghiem nay, budc dau dupe dat tai Ha Noi va Ho Chi Minh la hai trung tam san xuat hang nong san xuat khau ldn nhat cua Viet Nam Nhung phong thi nghiem se giup cac doanh nghiep san xuat hang ndng san cd dupc cau tra ldi chinh xac ve chat luong hang nong san xuat khau Neu lam dupc nhu vSy, se giup cac doanh nghiep phan dau nang cao chat luong hang nong san xuat khau 116 e Tiep tuc day manh cai each thu tuc hdi quan - Day manh cai each thu tuc hanh chinh theo hirofng mot cira, mot dau thu hut cac doanh nghiep nudc va nudc ngoai thuan tien dau tu cho san xuat va xua't khau hang ndng san - Cai each cac thu tuc hai quan tao thuan loi cho cac doanh nghiep nhanh chong ly td khai hai quan nhap khau cac nguyen lieu cho dau tu san xua't nguyen lieu hang nong san cac doanh nghiep phai chiu trach nhiem cd gian lan thuong mai - Tang cudng dau tu va sir dung may mdc hien dai chuyen nganh kiem tra hang ndng san xuat khau, giam kiem tra true tiep nham rut ngan thdi gian thdng quan - Nhanh chong thuc hien ke hoach khai bao hai quan dien tu tren toan quoc nham tao thuan lpi cho cac doanh nghiep giam thdi gian, chi phi cac thu tuc xua't nhap khau hang ndng san Vdi cac Hiep hdi, Phong Thuong mai va Cdng nghiep Viet Nam, Cue xue tien Thuong mai Viet Nam De md rong thi trudng xuat khau hang ndng san pham thdi gian tdi, edn phai tang cudng cac hoat dong thdng tin thi trudng va xue tien thuong mai Timg budc nang cao nang luc thu nhap, xir ly va du bao thdng tin ve thi trudng va ngoai nudc Giup Tong Cdng ty sir dung cdng nghe mang viec truyen ba, quang cao cac san pham cua doanh nghiep minh tren cac trang website cua Trung tam, Cue xue tien Cung co he thong xue tien thuong mai (d ca trung uong va dia phuong), dd cd viec hinh va phat trien Timg budc hinh cac trung tam thuong mai Viet Nam d nudc ngoai Ban hanh thudng cho cac ca nhan, doanh 117 nghiep md rong dupe thi trudng, tim them ddi tac Tao dieu kien va hd trp cho cac doanh nghiep dau tu nudc ngoai, dac biet viec lap cac trung tam thuong mai, kho ngoai quan de gidi thieu, dua nguyen lieu, hang hoa sang va td chdc san xuat hang hoa xuat khau tai thi trudng Tao dieu kien cho cac doanh nghiep nang cao nang luc tiep thi, chu dong tham nhap vao thi trudng ngoai nudc Md rong viec hinh va cung cd vai trd cua cac hiep hoi nganh hang de tang cudng tinh to chdc va tinh tap the moi trudng canh tranh Khuyen khich cac hiep hoi tu lap quy hanh dong, binh 6n gia Cac Hiep hoi Nong san Viet Nam, Hiep hoi cac doanh nghiep vda va nhd, Phong Thuong mai va Cong nghiep Viet Nam, Cue xuc tidn Thuong mai Viet Nam tang cudng vai trd ho trp cho hang nong san Tdng Cdng ty tren thi trudng theo hudng: a Ho tro doanh nghiep nghien cdu thi trudng Hd trp cac doanh nghiep nghien cdu thi trudng, tim kiem thong tin thiet lap cac kenh phan phdi, tham gia hoi chp, trien lam, hoi thao, cac quan he cong chung, dac biet cung cap cac thdng tin ve thi trudng, nhung bien dong cua thi trudng va nhung du bao can thiet Nhung thdng tin thu dupc rat quan trong, bdi nd cd quyet dinh tdi nang cao nang luc canh tranh hoac lam giam nang luc canh tranh hang nong san Tong Cdng ty Cung cap thdng tin cho cac doanh nghiep ndng san xuat khau Viet Nam van la khau yeu cua Hiep hoi, Phong Thuong mai va Cdng nghiep Viet Nam, Tdng Cdng ty thu thap thdng tin thi trudng td nhung nguon khac nhieu hon td Hiep hoi va Phong Thuong mai va Cdng nghiep Viet Nam Thiet nghi, cac Hiep hdi, Phong Thuong mai va cong nghiep Viet Nam la nguon cung cdp thdng tin nhanh chong, thuan tien va chi phi thap nhat cho cac doanh nghiep, nhung thuc te' cac Hiep hoi, Phong Thuong mai va Cdng nghiep Viet Nam chua lam dupc dieu Trong nhung nam tdi, cac Hiep hoi, Phong Thuong mai va 118 Cong nghiep Viet Nam nen phat huy vai tro cua minh each thuc hinh thuc cung cap thong tin cho cac doanh nghiep, gop phan nang cao nang luc canh tranh hang nong san cua doanh nghiep b Phoi hop thuc hien hd tro cac doanh nghiep Phdi hop chat che giua Hiep hoi Nong lam thuy san Viet Nam voi Phong Thuong mai va Cong nghiep Viet Nam, Cuc Xuc tien Thuong mai xay dung chien luoc ho tro cho cac doanh nghiep nong san xuat khau theo tung nhom hang, tung khu vuc thi trudng, cdn co nhung doi ngu cac nha tu van thi trudng, kinh doanh, tim kiem doi tac, luat phap, xuc tien ban hang de san sang giup cac doanh nghiep can Su phdi hop hoat dong nay, gop phan tang nang luc canh tranh cho hang nong san cua doanh nghiep rat nhieu Giua cac Hiep hoi, Phong Thuong mai va Cong nghiep Viet Nam, Cuc Xuc tien Thuong mai, hang nam nen xay dung cac chuong trinh hoat dong thdng ' nhat cung cap cho cac doanh nghiep ve thdi gian, dia die’m, hinh thuc td chuc nham nghien cuu thi trudng, cung cap thong tin, tim kiem cac hoat ddng xuc tien thuong mai khac Tranh tinh trang mang tfnh tu phat hoac thieu phdi hop tu phfa doanh nghiep va cac Hiep hoi, Phong Thuong mai va Cong nghiep Viet Nam, Cuc Xuc tien Thuong mai c Cach thuc hd tro doanh nghiep Trong dieu kien kinh doanh tren thi trudng nhieu bien dong va ap luc canh tranh rat ldn, cac Hiep hoi, phong Thuong mai va Cong nghiep Viet Nam, Cuc Xuc tien Thuong mai Viet Nam can linh hoat hon nua cac bien phap va co nhung giai phap de nghi vdi cac Bo, Nganh, Chinh phu giai quyet nhung nhung vudng mac cua cac doanh nghiep xua't khau, nhung ba't hop ly lam tang chi phi kinh doanh, cac bien phap phat trien thi trudng, xuc tidn ban hang chua hop ly lam giam nang luc canh tranh hang nong san 119 Cac Hiep hoi, Phong thuong mai va Cong nghiep Viet Nam, Cue Xuc tidn Thuong mai Viet Nam tiep can hoat dong xuc tien thuong mai theo hudng nang cao nang luc canh tranh cua cac doanh nghiep de phat trien cac hoat ddng cua minh cho phu hop vdi thuc te thi trudng, thay doi each tiep can xuc tidn thuong mai theo kieu truyen thdng mang nang thu tuc hang chinh ma khong hieu qua Cac Hiep hoi, phong Thuong mai va Cdng nghiep Viet Nam, Cue Xuc tien thuong mai Viet Nam san sang hd trp cac doanh nghiep nang cao nang luc canh tranh hang ndng san bang viec hd trq cung cap thdng tin, tim kiem khach hang, kenh phan phoi, hd trq ban hang van dong hanh lang tao thuan lqi xuat khau hang ndng san, chuyen mon hoa cac dich vu, bao dam nang luc canh tranh san pham lau dai Xay dung mang ludi td chuc xuc tien theo kieu chuyen mon hoa de dap ung yeu cdu cua cac doanh nghiep trudng kinh doanh va giup cac doanh nghiep chuan bi san sang ddi hieu qua Hiep hoi Ndng san Viet Nam, Phong Thuong mai va Cdng nghiep Viet Nam, Cue Xuc tien Thuong mai sdm dua giai phap kien nghi vdi cac co quan lien quan viec don gian hoa cac thu tuc hanh chinh xet duyet cac chuong trinh xuc tien thuong mai tren thi trudng, hd trq cac doanh nghiep dd dang tiep can vdi cac ngudn tai chinh cua Chinh phu, hd trq hoat dong xuc tien thuong mai tren thi trudng Day la nhung bien phap thiet thuc giup nang cao nang luc canh tranh hang ndng san cua doanh nghiep 120 KET LUAN Nong san la mat hang chien luqc kim ngach xuat khau cua Viet nam La san pham cua hon 70 % dan s6 Viet nam nen co tam quan rat chmh thuc gia nhap to chuc Thuong mai the gidi - ngoi nha chung WTO se dSn tdi canh tranh gay gAt cua hang nong san giua cac quoc gia xuat khau Vi thd', nang luc canh tranh cua hang ndng san Viet nam noi chung va nang luc canh tranh cua Tong Cdng ty noi rieng cd vai trd quyet dinh ddi vdi su ton tai va phat trien hang ndng san Viet nam trdn thi trudng Viec tim nhung hang hoa ndng san xuat khau cd lqi the tren thi trudng va nhung giai phap co gia tri thuc tidn cao, phu hqp vdi Tdng Cdng ty giai doan hien se la dieu kien co ban cho Tdng Cdng ty nang cao nang luc canh tranh hang ndng san xuat khau cua minh tren thi trudng, gia tang manh kim ngach xuat khau va md rong thi trudng cua hang ndng san Tdng Cdng ty tren thi trudng qudc te Tdng Cdng ty cung vdi cac doanh nghiep nong san Viet nam phan dau de Viet nam trd mot nhung qudc gia xuat khau ndng san hang dau tren the gidi ca ve luqng va chat 121 TAI LIEU THAM KHAO Bo Nong nghiep va Phat trien ndng thon (2006) du thao "Chien liwc phat trien ndng nghiep-nong thon tdi nam 2010" Bo Nong nghiep va Phat trien nong thon (2005) "Chien hare hoi nhap kinh te qudc te cua mot sdmat hang ndng lam san chinh", Ha ndi Bo Nong nghiep va Phat trien ndng thon (1997) "Dinh hadng phat trien Ndng - Lam - Ngit nghiep den nam 2010" Bo Ndng nghiep va Phat trien ndng thon (1998) "Day manh san xuat hang hod, ndng cao chat litcmg, kha ndng canh tranh vd hieu qua ndng - lam san xuat khau cua Viet nam ” Bo Ndng nghiep va Phat trien ndng thon (1998) "Chien hare lioi nhap kinh te qudc tecua mot sdmat hang ndng san chinh" Bo Thuong mai (2004) "Nghien edit thi tradng ngoai marc vd xuat khau cua Viet nam", Ha noi thang 1/2004 Bo Thuong mai (2000) "Chien laqc phat trien xuat nhap khau thdi ky 2001-2010", Bo Thuong mai, Ha noi 2000 Bo Thuong mai (2006) Bao cao nghien cuu "Tdng quan ve nganh ndng san Viet nam; tdc dong cua hiep dinh WTO ve ndng nghiep", Ha noi 2006 Cue xuc tien thuong mai Viet Nam (VIETRADE) (2005), "Danh gid tiem ndng xuat khau cua Viet Nam ” 10 Dang Cdng san Viet Nam (2001), (2006), Van kien Dai hoi dai bieu toan qudc lan thurX, XI, Nxb Chmh tri Qudc gia 122 11 PGS.TS Nguydn Sinh Cue (2003) “Tieu thu nong, lam, thuy san theo hap dong thuc trang vd trien vong”, Tap chi Kinh te va Phat trien (so 68), trang 20-22 12 GS.TS Dang Dinh Dao & GS.TS Hoang Due Than (chu bien) “Giao trinh Kinh teThuang Mai", NXB Thong ke, Ha noi 2003 13 NguySn Bach Khoa (2004), “Chinh sach Thuang mai vd Marketing qudc te cac san pham ndng nghiep Viet nam", NXB Thong ke 14 Nguydn Huu Khai (2004) “Cac gidi phap day manh vd khuyen khich san xudt vd xuat khdu mdt so san pham cay cdng nghiep chit yeu cua Viet nam", Luan van TS kinh te, Ha noi 15 TS Nguyen Viet Lam (2003) “Phat trien he thdng kenh phan phdi - Mot vu canh tranh dac biet cua cac doanh nghiep Viet nam dieu kien hoi nhap", Tap chi Kinh te va phat trien (so 68), trang 28-30 16 Nguydn Dinh Long “Nhung gidi phap chu yeu de ndng cao side canh tranh cua hang ndng san xudt khdu Viet nam" Tap chf kinh t£ nong nghiep sd 4/1999 17 Luu Thanh Tam (2003), “Quan tri chat luqng theo tieu chuan qudc te”, NXB Dai hoc Quoc gia H6 Chi Minh 18 Pham Hdng Tu - Vien Nghien cun Thuong mai “Trien vong thi trudng hdng ndng san the giai vd khd ndng xudt khdu cua Viet nam den nam 2010" 19 PTS Nguyen Trung Van (1999) “Gid binh quan san xudt gao xudt khdu ”, Tap chi Kinh te Nong nghiep (so 1), trang 48-49 20 CIEM-UNDP (2004), “Bao cao khao sat ve doi mdi cdng nghe tai cac doanh nghiep cdng nghiep Viet Nam ”, Du an VIE/01/025 123 21 Michael E Porter (1996), “Chien luac canh trank” NXB Khoa hoc ky thuat, Ha noi 22 Philip Kotler (2003), “Quan tri Marketing”, NXB thong ke, Ha ndi 23 Philip Kotler (2003), “Marketing can ban”, NXB thong ke, Ha noi 24 Thdng tin tit Internet: - Bo Thuong mai: www.mot.gov.vn - Bo ndng nghiep va phat trien ndng thon: www.agroviet.gov.vn - Cue xuc tien thuong mai: www.viettrade.gov.vn mot so hang ndng san chu yeu aViet nam”, Ha noi, 2005 124