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DocumentReadin ashx G T u t a t H c th c hi n trong th i gian t n 062022 M u t c H xu qu n tr nh bi n c th c hi n ch o, b ng kh c g n 320 H Ch c s d ng tron tin c ki thuy u b h i quy K t qu d li u ch.
G T ut t a H c th c hi n th i gian t M n 06/2022 ut c H xu nh qu n tr bi n c th c hi n ch cg n 320 H Ch c s d ng tron tin c ki o, b ng kh thuy ub h i quy K t qu n d li u cho th y t t c ng xanh C th ng c ut u nb ov ut ng tr c ti p c ng ng c nghi m s n ph m xanh M t s u n ut d nl n ng iv n tr c xu t t k t qu i L IC L il ic ih c H n tr ng d y t ng b o, gi ng d u ki n th kinh nghi ki ct c hi Ti om u n t t nghi p il ic gi i khoa Qu n tr kinh d i h H c bi tr c th c hi ng d t nh nt t nghi p c Cu Minh, nh nh iT n phi u kh H nt t nghi p c NGUY N B O LAN VY M CL C I THI U p thi t c 1.2 M 1.2.1 M 1.2.2 M th u u 1.6 K t c u c U 2.1 T ng quan v m s n ph m xanh u 2.2.1 Thuy ng h 2.2.2 Thuy nh 2.3 T c .6 c 2.4 Gi thuy xu thuy xu u .12 u 12 u 15 U 17 3.1 Thi t k u 17 u .17 cc u 17 u 18 .18 19 c 21 22 3.4 P li u 24 24 3.4.2 Ki tin c 24 25 n 26 T QU U 28 28 4.2 Ki tin c 29 30 i quy 4.4.1 Ki nh h s h i quy 32 4.4.2 Ki 4.4.3 Ki 32 pc nh gi thuy i quy 34 35 4.4.4 Th o lu n k t qu .36 XU xu N TR 39 39 xu th .39 xu nhi m v ng 39 xu n tr i nghi m s n ph m xanh 40 xu ns xu t v 5.3 H n ch c xu nb ov nh ng c ng c 40 i 41 u 41 u ti p theo 42 U THAM KH O 45 PH L C 50 DANH M VI T T T T vi t t t TP.HCM THPT H Trung h c ph TRA Theory of Reasoned Action TPB Theory of Planned Behavior EFA Exploratory Factors Analysis ng h nh) DANH M C B NG BI U B ng 3.1 K t qu ki 20 B ng 3.2 u 23 B ng 4.1 Th m i 28 B ng 4.2 K t qu ki tin c y c B ng 4.3 K t qu B ng 4.4 K t qu ki 29 ng 31 nh h s h i quy 33 B ng 4.5 33 B ng 4.6 34 B ng 4.7 K t qu ki thuy DANH M ng h 36 NH nh (TBP) uc nh Th nh Th Nhi uc uc Th Ki u Nhung n Th n nh 2.6 uc 10 uc ng s 10 M uc ng s 11 15 17 GI I THI 1.1 U p thi t c is ng c a n n kinh t cc c s n ph ch v i ch ng, gi m t ng s ng t cs d ch t th Trong nh gi c ch ng ki c Nhi a i nhi c l c M t s qu c th m ng vi nh m m ho ng ghi nh gia ph i h ng ch u s n vi c s d ng t ng ug ng y c bi n, th nhi u l cc v s ng, m c c nguy h n bi n i bu c ph ng gi i Trong th p k qua, nghi t nhi n xu t tr , nh m chuy hi u qu p ch n v i quy n vi c l a ch n, s d ng s n ph m c gc a c ch ng x , vi c iv is m Tuy m nh n vi c s n xu t ch m t nh ng ch i h n ch cm ng x ng tr n T t gi c n v ng c i thi gi i quan h gi a m xanh u t n ph m xanh; H u h nhi u ti u kh PH L C PH L C 1: B NG KH B NG KH C UT XANH C H TP H ! ih v c hi ut i TP H M a vi cy ut xu c n v i s n ph i thi n s n ph m cung c m h m n nh ! PH NG KH a Anh/Ch ? Nam om n t t nghi Gi N tu i c a Anh/Ch ? i 18 tu i T 18-25 tu i T 26-40 tu i 40 tu i M c thu nh p c a Anh/Ch ? i tri u ti p s d ng cho T 5-10 tri u T 10-20 tri u 20 tri u h c v n c a Anh/Ch ? THPT Trung c ng ih c ih c Anh/Ch d ng s n ph M ph m Th Qu PH N II: N UT V im tm u X v nh (1) R c: N b M NB OV NG ng khuy n ngh YD2 n ph m xanh n ph YD3 p v i l i s ng c V n ph m n ph ng IV ng ng ch cc i thi ng t lo ng i v v TD3 TD4 NG mb ov TD1 TD2 ng M ic nhi m b o v ng TR I NGHI M S N PH M XANH TN1 TN2 TN3 TN4 n ph m xanh YD1 YD4 ng chia s kinh nghi v s n ph m xanh c ib n ph m xanh c t ng s n ph ng n ph n a m cs t s n ph c S NG C n ph m t CT1 u ng ch CT2 n ph m t m d ng chu i cung CT3 i s n ph m NG C b AH1 AH2 AH3 ch ng h vi c b o v Quy I u ng nh mua s n ph m xanh c u ng t nh Nhi u s d ng s n ph m xanh n truy AH4 hi s n ph m xanh HV1 n ph m, d ch v thi ng n ph m s d ng bao HV2 m tm HV3 cao cho m t s n ph ng HV4 n ph m xanh m ng PH L U H C Gi c a Anh/Ch ? N tu i c a Anh/Ch ? M c thu nh p Anh/Ch ? h cv nc a Anh/Ch ? Valid 300 300 300 300 Missing 0 0 Gi Valid a Anh/Ch ? Frequency Percent Valid Percent Cumulative Percent Nam 106 35.3 35.3 35.3 N 194 64.7 64.7 100.0 Total 300 100.0 100.0 tu i c a Anh/Ch ? Frequency Percent Valid Percent Cumulative Percent 1.3 1.3 1.3 T 18-25 tu i 170 56.7 56.7 58.0 T 26-40 tu i 112 37.3 37.3 95.3 i 14 4.7 4.7 100.0 300 100.0 100.0 i 18 tu i Valid Total M c thu nh p c a Anh/Ch ? Frequency Percent Valid Percent Cumulative Percent Valid i tri u 117 39.0 39.0 39.0 T 5-10 tri u 100 33.3 33.3 72.3 T 10-20 tri u 63 21.0 21.0 93.3 u 20 6.7 6.7 100.0 300 100.0 100.0 Total h c v n c a Anh/Ch ? THPT Trung c Valid ng ih c ih c Total Frequency Percent Valid Percent Cumulative Percent 29 9.7 9.7 9.7 49 16.3 16.3 26.0 198 66.0 66.0 92.0 24 8.0 8.0 100.0 300 100.0 100.0 Multiple Response Sets Name Label Coded As Counted Value Data Type Elementary Variables SP1 $SP San Pham Categories N/A Numeric SP2 SP3 SP4 Count S n ph m Column N % 104 34.7% 184 61.3% 107 35.7% 183 61.0% PH L C 3: KI TIN C Y THANG ALPHA Y ut nh b o v ng Case Processing Summary N % Cases Valid 300 100.0 a Excluded 0 Total 300 100.0 a Listwise deletion based on all variables in the procedure Reliability Statistics N of Items Alpha 855 YD1 YD2 YD3 YD4 Y ut Item-Total Statistics Corrected ItemScale Mean if Scale Variance Total Item Deleted if Item Deleted Correlation 11.69 5.077 712 11.65 5.023 692 11.63 4.977 689 11.65 5.091 695 mb ov Case Processing Summary N % Cases Valid 300 100.0 a Excluded 0 Total 300 100.0 a Listwise deletion based on all variables in the procedure ng Alpha if Item Deleted 809 818 819 816 Reliability Statistics N of Items Alpha 868 Item-Total Statistics Corrected ItemScale Mean if Scale Variance Total Item Deleted if Item Deleted Correlation 13.23 4.012 721 13.05 4.215 741 13.19 4.090 693 13.01 4.361 732 TD1 TD2 TD3 TD4 Alpha if Item Deleted 832 823 843 828 Y u t Tr i nghi m s n ph m xanh Case Processing Summary N % Cases Valid 300 100.0 a Excluded 0 Total 300 100.0 a Listwise deletion based on all variables in the procedure Reliability Statistics N of Items Alpha 589 TN1 TN2 TN3 TN4 Item-Total Statistics Corrected ItemScale Mean if Scale Variance Total Item Deleted if Item Deleted Correlation 11.90 3.070 565 11.95 3.249 542 11.99 3.177 515 12.49 3.796 052 Alpha if Item Deleted 374 404 413 819 Y ut S Case Processing Summary N % Cases Valid 300 100.0 a Excluded 0 Total 300 100.0 a Listwise deletion based on all variables in the procedure Reliability Statistics N of Items Alpha 851 Item-Total Statistics Corrected ItemScale Mean if Scale Variance Total Item Deleted if Item Deleted Correlation 8.30 1.935 725 8.37 1.999 749 8.35 2.329 699 CT1 CT2 CT3 Y ut ng c i Case Processing Summary N % Cases Valid 300 100.0 a Excluded 0 Total 300 100.0 a Listwise deletion based on all variables in the procedure Reliability Statistics N of Items Alpha 681 Alpha if Item Deleted 791 764 817 Item-Total Statistics Corrected ItemScale Mean if Scale Variance Total Item Deleted if Item Deleted Correlation 10.86 4.923 422 10.92 4.404 561 10.84 4.995 565 10.37 5.846 324 AH1 AH2 AH3 AH4 Alpha if Item Deleted 645 544 555 695 Y ut Case Processing Summary N % Cases Valid 300 100.0 a Excluded 0 Total 300 100.0 a Listwise deletion based on all variables in the procedure Reliability Statistics N of Items Alpha 755 HV1 HV2 HV3 HV4 Item-Total Statistics Corrected ItemScale Mean if Scale Variance Total Item Deleted if Item Deleted Correlation 10.57 3.724 565 10.62 3.975 517 10.45 3.881 579 10.42 3.830 544 Alpha if Item Deleted 690 715 683 701 PH L KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy .842 Approx Chi-Square 2623.754 Bartlett's Test of Sphericity df 210 Sig .000 Total Variance Explained Initial Eigenvalues Component Total Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings % of Cumula % of Cumula % of Cumula Total Total Variance tive % Variance tive % Variance tive % 5.505 26.212 26.212 5.505 26.212 26.212 2.951 14.051 14.051 3.021 14.384 40.597 3.021 14.384 40.597 2.866 13.650 27.701 1.860 8.858 49.454 1.860 8.858 49.454 2.330 11.094 38.795 1.563 7.445 56.899 1.563 7.445 56.899 2.306 10.981 49.776 1.366 6.506 63.405 1.366 6.506 63.405 2.228 10.608 60.384 1.257 5.985 69.390 1.257 5.985 69.390 1.891 9.006 69.390 728 3.467 72.857 610 2.905 75.762 546 2.600 78.362 10 531 2.530 80.892 11 506 2.412 83.304 12 473 2.253 85.557 13 444 2.117 87.674 14 410 1.951 89.624 15 389 1.852 91.477 16 360 1.714 93.191 17 331 1.576 94.767 18 294 1.401 96.168 19 289 1.378 97.546 20 270 1.286 98.832 100.00 Extraction Method: Principal Component Analysis 21 245 1.168 Rotated Component Matrixa Component YD1 803 YD2 803 YD3 781 YD4 752 TD1 837 TD2 861 TD3 824 TD4 852 TN1 TN2 TN3 CT1 868 CT2 831 CT3 814 AH1 AH2 AH3 HV1 713 HV2 738 HV3 710 HV4 697 Extraction Method: Principal Component Analysis Rotation Method: Varimax with Kaiser Normalization a Rotation converged in interations 807 833 776 752 838 734 PH L Correlations Pearson Correlation F_HV F_YD F_TD F_TN F_CT F_AH F_HV F_YD F_TD F_TN F_CT F_AH 420** 131* 370** 393** 240** 000 023 000 000 000 Sig (2-tailed) N 300 300 300 300 300 300 Pearson Correlation 420** -.033 483** 380** 219** Sig (2-tailed) 000 566 000 000 000 N 300 300 300 300 300 300 Pearson Correlation 131* -.033 -.039 020 009 Sig (2-tailed) 023 566 501 736 873 N 300 300 300 300 300 300 Pearson Correlation 370** 483** -.039 308** 090 Sig (2-tailed) 000 000 501 000 119 N 300 300 300 300 300 300 Pearson Correlation 393** 380** 020 308** 211** Sig (2-tailed) 000 000 736 000 N 300 300 300 300 300 300 Pearson Correlation 240** 219** 009 090 211** Sig (2-tailed) 000 000 873 119 000 N 300 300 300 300 300 ** Correlation is significant at the 0.01 level (2-tailed) * Correlation is significant at the 0.05 level (2-tailed) .000 300 PH L I QUY Model Summaryb Model R R Square 747a Adjusted R Square 699 Std Error of the Estimate 687 DurbinWatson 53121 1.702 a Predictors: (Constant), F_AH, F_TD, F_TN, F_CT, F_YD b Dependent Variable: F_HV ANOVAa Model Sum of Squares df Mean Square Regression 35.342 7.068 Residual 82.961 294 282 118.302 299 Total F Sig 25.049 000b a Dependent Variable: F_HV b Predictors: (Constant), F_AH, F_TD, F_TN, F_CT, F_YD Coefficientsa Model Unstandardized Standardized Coefficients Coefficients B Std Error t Sig Beta Collinearity Statistics Tolerance VIF (Constant) 249 329 757 450 F_YD 191 051 222 3.776 000 690 1.450 F_TD 133 046 141 2.877 004 997 1.003 F_TN 183 055 189 3.344 001 746 1.340 F_CT 199 049 221 4.083 000 817 1.224 F_AH 099 039 127 2.500 013 931 1.074 a Dependent Variable: F_HV Collinearity Diagnosticsa Model Dimension Variance Proportions Eigen Condition value Index (Constant) F_YD F_TD F_TN F_CT F_AH 5.885 1.000 00 00 00 00 00 00 042 11.790 00 02 02 03 01 93 033 13.406 01 21 39 04 02 00 019 17.710 00 17 03 06 90 01 015 20.033 01 60 09 65 01 01 007 29.565 97 00 47 22 06 05 a Dependent Variable: F_HV Residuals Statisticsa Minimum Maximum Predicted Value Residual Std Value Predicted Std Residual Mean Std Deviation N 2.5778 4.1746 3.5058 34380 300 -2.06898 1.12552 00000 52674 300 -2.699 1.945 000 1.000 300 -3.895 2.119 000 992 300 a Dependent Variable: F_HV ... m s n ph nh mua s n ph m xanh bi u th m t ch m c a s n ph m xanh i nghi m s n ph m xanh vi c quy ph m xanh n ph uv 5.2.3 n mua s n n ph p vi c u ki n chia s xu n ph m xanh ns ng c M i quan h gi... mua s n ph m xanh nb ov tr t nh nv ah c ng s , 2011) H ng s n ph m, s d ng s n ph vi c b o v n thi t k t ng (Lee, 1990) H v n ph ng nc ng d nh c i thi n ch s h n ph m xanh vi c ng h vi 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