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Loại |
Chi tiết |
| 11. Ajzen, I. (1991). The theory ofplanned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211 |
Sách, tạp chí |
| Tiêu đề: |
Organizational Behavior andHuman Decision Processes |
| Tác giả: |
Ajzen, I |
| Năm: |
1991 |
|
| 12. Blankson, C., Cheng, J. M. S., & Spears, N. (2007). Determinants of banks selection in USA, Taiwan and Ghana. International Journal of Bank Marketing |
Sách, tạp chí |
| Tiêu đề: |
Determinants of banks selection in USA, Taiwan and Ghana |
| Tác giả: |
Blankson, C., Cheng, J. M. S., Spears, N |
| Nhà XB: |
International Journal of Bank Marketing |
| Năm: |
2007 |
|
| 13. Hair Jr JF et al., 1998. Multivariate Data Analysis,5thed. Upper Saddle River, NJTrentice-Hall |
Sách, tạp chí |
| Tiêu đề: |
Multivariate Data Analysis |
| Tác giả: |
Hair Jr JF |
| Nhà XB: |
Trentice-Hall |
| Năm: |
1998 |
|
| 14. Gronroos, C. (1984). A service quality model and its marketing implications, European Journal of Marketing, Vol. 18 |
Sách, tạp chí |
| Tiêu đề: |
A service quality model and its marketing implications |
| Tác giả: |
Gronroos, C |
| Nhà XB: |
European Journal of Marketing |
| Năm: |
1984 |
|
| 15. Kunal Sen (2004). The determinants of private saving in India. World Development, 32(3), 491-503 |
Sách, tạp chí |
| Tiêu đề: |
The determinants of private saving in India |
| Tác giả: |
Kunal Sen |
| Nhà XB: |
World Development |
| Năm: |
2004 |
|
| 16. Kotler, P. Armstrong, G., Saunders, J. and Wong, V. (2005), Principles of Marketing, 4th European edition, Pearson Education, Upper Saddle River, NJ |
Sách, tạp chí |
| Tiêu đề: |
Principles of Marketing |
| Tác giả: |
Kotler, P., Armstrong, G., Saunders, J., Wong, V |
| Nhà XB: |
Pearson Education |
| Năm: |
2005 |
|
| 17. Mohammed Almossawi (2001). Bank selection criteria employed by college students in Bahrain: an empirical analysis, International Journal of Bank Marketing, 19(3), 115-125 |
Sách, tạp chí |
| Tiêu đề: |
Bank selection criteria employed by college students in Bahrain: an empirical analysis |
| Tác giả: |
Mohammed Almossawi |
| Nhà XB: |
International Journal of Bank Marketing |
| Năm: |
2001 |
|
| 18. N.kamakoi & Basheer Ahme khan (2008). An insight into factor influencing bank selection decisions of India customers, Asia-Pacific Institute of Management, Vol4 |
Sách, tạp chí |
| Tiêu đề: |
An insight into factor influencing bank selection decisions of India customers |
| Tác giả: |
N.kamakoi, Basheer Ahme khan |
| Nhà XB: |
Asia-Pacific Institute of Management |
| Năm: |
2008 |
|
| 19. Okan Veli Sakafli (2007). A research on the basic motivational factors inconsumer bank selection: evidence from Northern Cyprus. Banks and Bank systems, volume 2, issue 4 |
Sách, tạp chí |
| Tiêu đề: |
Banks and Bank systems |
| Tác giả: |
Okan Veli Sakafli |
| Năm: |
2007 |
|
| 20. Safiek Mokhlis (2009). Determinants of choice criteria in Malaysia’s retail banking: An Analysis of gender-based choice decisions, European Journal of Economics, Finance and Administrative Sciences, 1(2), 1450-1467 |
Sách, tạp chí |
| Tiêu đề: |
Determinants of choice criteria in Malaysia’s retail banking: An Analysis of gender-based choice decisions |
| Tác giả: |
Safiek Mokhlis |
| Nhà XB: |
European Journal of Economics, Finance and Administrative Sciences |
| Năm: |
2009 |
|
| 21. Solomon, M.R. (2010). Consumer behavior: A European perspective. Pearson education, 3-29 |
Sách, tạp chí |
| Tiêu đề: |
Consumer behavior: A European perspective |
| Tác giả: |
M.R. Solomon |
| Nhà XB: |
Pearson education |
| Năm: |
2010 |
|