... Article Clarifying Business Models: Origins, Present, and Future of the Concept by A Ostenwalder, Y Pigneur, and C.L Tucci and the future of the business model concept, particularly in the Information ... Models: Origins, Present, and Future of the Concept by A Ostenwalder, Y Pigneur, and C.L Tucci 21 MANAGE Business models improve the management of the business logic of the firm The business model concept ... business Communications of AIS, Volume 15, Article Clarifying Business Models: Origins, Present, and Future of the Concept by A Ostenwalder, Y Pigneur, and C.L Tucci IV USE AND POTENTIAL OF THE...