... Product Architecture and Product Product Architecture and Product PlatformsPlatformsProduct architecture development is related to establishing a product platform.If chunks or modules can be replaced easily within the product architecture, “derivative products” can be made from the same basic platform as technology, market tastes, or manufacturing skills change.Examples: 200 versions of the Sony Walkman from four platforms.PART FOURPART FOURDEVELOPMENTDEVELOPMENTMcGrawHill/IrwinCopyright ©2006 The McGrawHill Companies, Inc. All right reserved. Prototype DevelopmentPrototype DevelopmentComprehensive Prototype: complete, fullyfunctioning, fullsize product ready to be examined by customers.Focused Prototype: not fully functioning or developed, but designed to examine a limited number of performance attributes or features.Examples: a crude, working prototype of an electric bicycle; a foam or wood bicycle to determine customers’ reactions to the proposed shape and form.Range of Leading Design ApplicationsRange of Leading Design ApplicationsPurpose of DesignAestheticsErgonomicsFunctionManufacturabilityServicingDisassemblyItem Being DesignedGoodsServicesArchitectureGraphic artsOfficesPackagesFigure ... 13.4What Is Design?What Is Design?Has been defined as “the synthesis of technology and human needs into manufacturable products.”In practice, design can mean many things, ranging from styling to ergonomics to setting final product specifications.Design has been successfully used in a variety of ways to help achieve new product objectives.One thing it is not: “prettying up” a product that is about to manufactured!Product ArchitectureProduct ArchitectureThe process by which a customer need is developed into a product design.Solid architecture improves speed to market, and reduces the cost of changing the product once it is in production.Product components are combined into “chunks,” functional elements are assigned to the chunks, and the chunks are interrelated with each other.CHAPTER 13CHAPTER 13DESIGNDESIGNMcGrawHill/IrwinCopyright ©2006 The McGrawHill Companies, Inc. All right reserved. Contributions of Design to the New Contributions of Design to the New Products ProcessProducts ProcessFigure ... 13.2Source: James M. Mueller and Molly Follette Story, “Universal Design: Principles for Driving Growth Into New Markets,” in P. Belliveau, A. Griffin, and S. Sodermeyer (eds.), The PDMA Toolbook for New Product Development (New York: Wiley, 2002), pp. 297326.Improving the Interfaces in the Design Improving the Interfaces in the Design ProcessProcessColocationDigital colocationGlobal teamsProduceability engineerUpstream partnering with vendorsDevelopmentDevelopmentFigure...