Tài liệu tham khảo |
Loại |
Chi tiết |
2. Gronroos , C., (1982). An Applied Service Marketing Theory. European Journal of Marketing, 16(7), 30 - 41 |
Sách, tạp chí |
Tiêu đề: |
European Journal of Marketing, 16 |
Tác giả: |
Gronroos , C |
Năm: |
1982 |
|
3. Kotler, P. and Keller, K.L (2006). Marketing management. New Jersey: Pearson Prentice Hall |
Sách, tạp chí |
Tiêu đề: |
Marketing management |
Tác giả: |
Kotler, P. and Keller, K.L |
Năm: |
2006 |
|
4. Lehtinen, U. and Lehtinen, J.R (1982). Service Quality: A Study of Quality Dimensions. Helsinki: Working Paper, Service Management Institute |
Sách, tạp chí |
Tiêu đề: |
Service Quality: A Study of Quality Dimensions |
Tác giả: |
Lehtinen, U. and Lehtinen, J.R |
Năm: |
1982 |
|
5. Lewis, R.C. and Booms, B.H (1983). The marketing aspects of service quality, in Berry, L., Shostack, G. and Upah, G. (Eds). Emerging Perspectives on Services Marketing, 99-107 |
Sách, tạp chí |
Tiêu đề: |
Emerging Perspectives on Services Marketing |
Tác giả: |
Lewis, R.C. and Booms, B.H |
Năm: |
1983 |
|
6. Nunnally, J.c.,& Bernstein, I.H (1994). Psychometric thery (3, Ed). New York: McGraw-Hill, Journal of Psychoeducational Assessment |
Sách, tạp chí |
Tiêu đề: |
New York |
Tác giả: |
Nunnally, J.c.,& Bernstein, I.H |
Năm: |
1994 |
|
7. Parasuraman, A.,V.A.Zeithaml & L.L.Berry (1985), “Aconceptual model of service quality and its implications for future research”, journal of marketing, 49:,41-50 |
Sách, tạp chí |
Tiêu đề: |
Aconceptual model of service quality and its implications for future research |
Tác giả: |
Parasuraman, A.,V.A.Zeithaml & L.L.Berry |
Năm: |
1985 |
|
9. Asubonteng, P., McCleaty, K.J. & Swan, J.E. (1996). SERVQUAL revisited: a critical review of service quality. Journal of Service marketing, 10(6), 62-81 |
Sách, tạp chí |
Tiêu đề: |
Journal of Service marketing |
Tác giả: |
Asubonteng, P., McCleaty, K.J. & Swan, J.E |
Năm: |
1996 |
|
10. Wisniewiski, M. & Dennelly, M. (1996). Measuring service quality in the public sector: the potential for SERVQUAL. Total quality Management, 7(4), 357-365 |
Sách, tạp chí |
Tiêu đề: |
Total quality Management |
Tác giả: |
Wisniewiski, M. & Dennelly, M |
Năm: |
1996 |
|
11. Edvardsson, B., Thomasson, B., and Ovretveit, J., (1994). Quality in service. Maidenhead, McGraw Hill |
Sách, tạp chí |
Tiêu đề: |
Quality in service. "Maidenhead |
Tác giả: |
Edvardsson, B., Thomasson, B., and Ovretveit, J |
Năm: |
1994 |
|
12. W. E. Sasser, R. P. Olsen, and D. D. Wyckoff, “Management of service operations,” Allyn and Bacon, Boston, MA, 1978 |
Sách, tạp chí |
Tiêu đề: |
Management of service operations |
|
8. Lewis, B.R. & Mitchell, V.W. (1990). Defining and measuring the quality of customer service. Marketing Intelligence & Planning, 8(6), 11-17 |
Khác |
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13. MD Johnson, EW Anderson, C Fornell , Rational and adaptive performance expectations in a customer satisfaction frameword, Journal of consumer research, 1995 14. Hoyer, W.D. & MacInnis, D.J., 2001, Consumer Behaviour, 2 nd ed., Boston, Houghton Mifflin Company |
Khác |
|
17. Nitecki, D.A. (1997). SERVQUAL: Measuring Service Quality in Academic Libraries. Association of Research Libraries, Washington |
Khác |
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