Phân tích hoạt động truyền thông của nhãn hiệu nước xả vải comfort

  MỤC LỤC LỜI MỞ ĐẦU 3 CHƯƠNG I:TỔNG QUAN VỀ HOẠT ĐỘNG 5 TRUYỀN THÔNG MARKETING 5 1.1.Khái niệm .5 1.2.Tầm quan trọng: 6 1.3.Công cụ truyền thông .7 B/Kích thích tiêu thụ(khuyến mại) 11 C/Quan hệ công chúng(PR) .12 D/Bán hàng cá nhân .13 E/ Marketing trực tiếp 13 Chương II:HOẠT ĐỘNG TRUYỀN THÔNG CỦA NHÃN HIỆU NƯỚC XẢ VẢI COMFORT 15 2.1.Một vài nét về Unilever Việt Nam và nhãn hiệu nước xả vải Comfort 15 2.1.1.Công ty Unilever Việt Nam .15 2.1.2.Nhãn hiệu nước xả vải Comfort 16 2.2.Thị trường nước xả vải và các đối thủ cạnh tranh .16 2.2.1.Thị trường nước xả vải 16 2.2.2. 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