luận án tiến sĩ vai trò của niềm tin, nhận biết và cam kết của sinh viên trong mối quan hệ giữa danh tiếng trường đại học và dự định hành vi

i MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY BUI HUY KHOI The roles of student trust, identity and commitment in the relationship between university reputation and behavioral intention A dissertation submitted for the Degree of Doctor of Philosophy in Business Administration Ho Chi Minh City – 2021 ii MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITY BUI HUY KHOI The roles of student trust, identity and commitment in the relationship between university reputation and behavioral intention Industry: Business Administration Industry ID: 9340101 A dissertation submitted for the Degree of Doctor of Philosophy in Business Administration Academic Supervisors: Dr Nguyen Huu Lam Dr Dang Ngoc Dai Ho Chi Minh City – 2021 i STATEMENT OF AUTHORSHIP I please declare that this submission is my work and except where due reference is made; this dissertation contains no material previously published or written by another person(s) This dissertation does not contain material extracted in the whole or part from the dissertation or report presented for another degree or diploma in University of Economics Ho Chi Minh city or any other educational institution January 2021 Bui Huy Khoi ii ACKNOWLEDGMENT First of all, this dissertation is dedicated to the thank of my wife-Nguyen Thi Ngan, to my daughter-Bui Mai Anh (9 years), my daughter-Bui Mai Vy (6 years), my son-Bui Minh Nhat (4 years), and to my son-Bui Minh Hoang (4 years) They help me have many efforts to overcome difficulties in completing my dissertation It is the biggest achievement of my life Second, I would like to express my best gratitude to Ph.D Nguyen Huu Lam and Ph.D Dang Ngoc Dai, who supervise and help me conduct my dissertation for many years at University of Economics HCM City Third, I am deeply thankful to Prof Vladik Kreinovich, University of Texas, USA for supporting me to publish my paper related to my dissertation in the Scopus system Especially, I would express my gratefulness to Ph.D Ngo Quang Huan, University of Economics HCM City and Ph.D Nguyen Thanh Long, Industrial University of HCM City who indirectly or directly support and help me conduct the dissertation Moreover, I am thankful to the board of professors in School of UEH Graduate, the independent reviewers for their constructive reviewing and comments Bui Huy Khoi iii TABLE OF CONTENT STATEMENT OF AUTHORSHIP i ACKNOWLEDGEMENT ii TABLE OF CONTENT iii LIST OF ABBREVIATIONS vii LIST OF TABLES viii LIST OF FIGURES ix ABSTRACT x TÓM TẮT xi CHAPTER RESEARCH OVERVIEW 1.1 Introduction 1.2 Research background 1.3 The research gap identification 1.4 Research object and scope 10 1.4.1 Research object 10 1.4.2 Research scope 11 1.5 Research aim 11 1.6 The research questions 13 1.7 Methodology 13 1.8 Dissertation contributions 14 1.8.1 Theory contributions 15 1.8.2 Practice implications 16 iv 1.9 Dissertation structure 17 1.10 Conclusion 18 CHAPTER LITERATURE REVIEW 19 2.1 Introduction 19 2.2 Reputation 19 2.2.1 Student guidance 28 2.2.2 Social contributions 29 2.2.3 Environments 31 2.2.4 Leadership 32 2.2.5 Funding 33 2.2.6 Research and development 33 2.3 Student trust 34 2.4 Student identity 35 2.5 Student commitment 37 2.6 Behavioral intention 38 2.7 Foundation theories 43 2.7.1 Market signaling theory 43 2.7.2 The theory of planned behavior (TPB) 45 2.7.3 Theory of reasoned action (TRA) and extended valence framework 50 2.8 The research model and hypotheses 51 2.8.1 Factors affecting university reputation 51 2.8.2 The roles of student trust, student identity, and student commitment .53 2.9 Conclusion 62 v CHAPTER METHODOLOGY 64 3.1 Introduction 64 3.2 The research process 64 3.3 Sample and data collection 97 3.4 PLS-SEM 100 3.5 Quantitative analysis frame 104 3.6 Conclusion 106 CHAPTER RESULTS 107 4.1 Introduction 107 4.2 Internal consistency and convergent validity 107 4.3 Indicator reliability 108 4.4 Discriminant validity 110 4.5 Collinearity issue 112 4.6 The fitness of the structural model 113 4.7 Stability of parameter estimates 116 4.8 Discussion 119 4.9 Conclusion 120 CHAPTER 5: CONCLUSIONS AND MANAGERIAL IMPLICATIONS 121 5.1 Introduction 121 5.2 Conclusions 121 5.3 Key Contributions 122 5.4 Contributions to methodology 124 5.5 New contribution to the measurement model 125 vi 5.6 Implications 126 5.6.1 Practical Implications 126 5.6.2 Implications for domestic manager 128 5.6.3 Implications for university manager 128 5.7 Limitations and recommendations for further research 135 PUBLICATION 137 REFERENCES 138 APPENDIX 159 EDITED CONFIRMATION BY CAMBRIDGE 187 vii LIST OF ABBREVIATIONS Abbreviation HEIs PLS-SEM UR SG SCN Meanings Higher education institutions Partial least squares structural equation modelling University Reputation Student Guidance Social Contributions EN LE FU Environments Leadership Funding RD Research and Development ST SI SC BI H TRA TBP Pc Pvc SRMR OL VIF Student Trust Student Identity Student Commitment Behavioral Intention Hypothesis The theory of reasoned action The theory of planned behavior The composite reliability The average variance extracted The standardized root mean square residual Outer loading Variance Inflation Factor viii LIST OF TABLES Table 2.1 Variables and their proposing authors 41 Table 2.2 Summary of the correlations in the model 61 Table 3.1 The discussion group code 68 Table 3.2 Social Contributions’ items 75 Table 3.3 Environments’ items 77 Table 3.4 Leadership’s items 78 Table 3.5 Funding’s items 79 Table 3.6 Research and Development’s items 81 Table 3.7 Student Guidance’s items 82 Table 3.8 Student Trust’s items 83 Table 3.9 Student identity’s items 84 Table 3.10 Student Commitment’s items 85 Table 3.11 Behavioral Intention’s items 86 Table 3.12 Items and factors in the reputation scale 90 Table 3.13 Item and factor in the university reputation scale 95 Table 3.14 University Reputation’s items 96 Table 3.15 Sample Statistics 99 Table 4.1 Internal consistency and convergent validity 107 Table 4.2 Outer Loadings 109 Table 4.3 Fornell-Larcker Criterion 111 Table 4.4 Inner VIF Values 112 Table 4.5 Measurement of model PLS-SEM 115 Table 4.6 Path Coefficients 116 Table 4.7 f2 (effect size) 117 13 Luu Xuan Danh 176 14 Phung Tien Dung 15 Huynh Dat Hung 16 Ho Nhat Hung 17 Cao Hoang Huy 18 Do Thi Thanh Huyen 19 Le Hoang Viet Phuong 20 Dang Minh Thu 21 Pham Van Quyet 22 Nguyen Anh Tuan 177 APPENDIX E – SEMINARS WITH GRADUATED INDIVIDUALS Seminar Location: Room V9.01, Industrial University of HCM City, 12 Nguyen Van Bao Street, Ward 4, Govap Dist, Ho Chi Minh City Unit NAME Y LE PHAM DAN THANH LE NHAT THU TRAN THI CAM GIANG HOANG ANH TUAN TRAN VAN BI VO PHUC TRUONG THANH NGUYEN LE QUOC TU LE MINH ANH PHAM THI MY TIEN 178 10 PHAM TRUNG PHUOC 11 LE BA LOC 12 NGUYEN TRAM HAI LY 13 HOAI DUY 14 BUI THI BICH DUYEN 15 NGUYEN THANH KIM NGAN 16 BUI HOANG NHAN 17 NGUYEN VAN SANG 18 NGUYEN HONG DUC 19 NGUYEN TAN QUANG 20 DANG THUY DUNG 21 NGUYEN MINH NGOC 22 TRAN MINH DAI 23 NGO THI PHUONG THUY 24 DANG HOANG SAM 25 LE QUANG DAI 26 NGUYEN THANH TRUNG 27 HUYENH NGOC DIEP 28 TRUONG CONG HAU 29 NGUYEN THI THANH TAM 30 NGUYEN HONG LINH 179 APPENDIX F – DISCUSSION OUTLINE Part 1: Introduction Hello everyone, I am a Ph.D student at University of Economics Ho Chi Minh City We are researching the relationship between university reputation and behavioral intention First of all, we would like to thank you for taking the time to join us on this topic We hope for your active participation, and please note that there is no right or wrong view All of your ideas contributed to the success of this study For the discussion to proceed, we (introduce the name) and please introduce your name Part 2: Discover the components that create a university reputation With the question: “According to you, which factors impact university reputation in higher education?” Part 3: The roles of student trust, student identification, and student commitment in the relationship between university reputation and student behavioral intention “What you think about the relationship between university reputation and student behavioral intention? “What you think about the roles of student trust, student identity, and student commitment in the relationship between university reputation and student behavioral intention? 180 APPENDIX G – SAMPLE OF QUANTITATIVE Unit Name of University 10 An Giang University Binh Duong University Dong Nai Technology University FPT University Ho Chi Minh City University of Economics and F Industrial University of Ho Chi Minh City Sai Gon University Ton Duc Thang University University of Economics Ho Chi Minh City Vietnam National University Ho Chi Minh City Total APPENDIX H – DATA OUTPUT SEX Valid Total UNIVERSITY AGU BDU DNTU Valid FPTU HCMUEF IUH SGU TDTU 181 UEH VNU Total Outer Loadings Construct SCN EN LE FU RD SG ST SI SC BI UR Construct SCN EN LE FU RD SG ST SI SC BI UR Construct SCN EN LE FU RD SG ST SI SC BI UR Type of m factor (Mo factor (Mo factor (Mo factor (Mo factor (Mo factor (Mo factor (Mo factor (Mo factor (Mo factor (Mo factor (Mo 182 Construct SCN EN LE FU RD SG ST SI SC BI UR Indicator SCN 0.6160 0.4915 0.5451 0.3512 0.4492 0.1424 0.2105 0.1394 0.2287 0.6946 SCN Q21 Q22 Q23 Q24 Q25 Q16 Q17 Q18 Q19 Q20 Q1 0.8520 Q2 0.7975 Q3 0.6625 Q4 0.6275 Q5 0.7434 Q6 Q7 Q8 Q9 Q10 Q26 Q27 Q28 Q29 Q30 Q11 Q12 Q13 Q14 Q15 Q47 Q48 Q49 Q31 Q32 183 Q33 Q34 Q35 Q36 Q37 Q38 Q44 Q45 Q46 Q39 Q40 Q41 Q42 Q43 Hypotheses  EN UR  FU UR  LE UR  RD UR  SC BI SCN  UR  SG UR  SI BI  SC SI  ST SC  UR SC  UR ST Independent variable SCN EN LE FU RD SG ST SI 184 SC UR Independent variable SCN EN LE FU RD SG ST SI SC UR Effect SCN -> ST SCN -> SI SCN -> SC SCN -> BI SCN -> UR EN -> ST EN -> SI EN -> SC EN -> BI EN -> UR LE -> ST LE -> SI LE -> SC LE -> BI LE -> UR FU -> ST FU -> SI FU -> SC FU -> BI FU -> UR RD -> ST RD -> SI RD -> SC RD -> BI RD -> UR SG -> ST SG -> SI SG -> SC SG -> BI SG -> UR ST -> SI ST -> SC ST -> BI SI -> BI SC -> SI SC -> BI UR -> ST UR -> SI UR -> SC UR -> BI Construct SCN EN LE FU RD SG ST SI SC BI UR Factor BI EN FU LE RD SC SCN SG SI ST UR SRMR d_ULS d_G1 d_G2 ChiSquare 186 187 ... 1.538 sinh vi? ?n tốt nghiệp đại học Vi? ??t Nam Mục đích luận án xác định yếu tố ảnh hưởng đến danh tiếng trường đại học vai trò niền tin, nhận biết cam kết sinh vi? ?n mối quan hệ danh tiếng trường đại. .. (ST), nhận biết (SI) cam kết (SC) sinh vi? ?n mối quan hệ danh tiếng trường đại học (UR) dự định hành vi sinh vi? ?n (BI) tốt nghiệp đại học bối cảnh giáo dục sau đại học Vi? ??t Nam Luận án xây dựng... phát triển mối quan hệ danh tiếng trường đại học dự định hành vi giáo dục sau đại học Vi? ??t Nam Kết phân tích cho thấy mối quan hệ kiểm định danh tiếng trường đại học hành vi có dự định tiếp tục