TMĐT - Chương 1 - Tổng quan về thương mại điện tử

4/18/2013 NQI DUNG CHu'C1NG TRiNH THliONG M~l OleN TlJ , ~fi"""" """' TS Hoang Th! ,., ,, ThW~fC\W:CW>f' , •Sit*' l ~~-lf>w)".:Nt~'>'fl.c'Ap.t Ntp~ St'" , l ~l:.!.\;.;t"'h>WIIX'~~~ Nk:_.,~n\e rnuds - oyovua-U.~o - f~V~-Q,AtQ;OãJ:wf#,:lUIU-.NI!V1ft ··········-···· ···········-······· ······-·········· ······- ·········· ······ · ·· ··· ::6-uf.>l>lh>t$ .•M l j 15 4/18/2013 cAc LQI icH cuA TMDT Lqi ich d6i voi LQI iCH OC)J VOl KHACH HANG t6 chuc • Md rQng thj tnlong toan qu6c va qu6c ~ • Gicim chi phi tQo ra, xlily va h.Ju tru thong tin tren gili • Cho phep gicim t6n kho • Gicim chi phi se giup cong ty tang sue cgnh tranh • Md rQng gio lc'im v~c • Giup tcii cliu true qui trinhvQn hanh cua cong ty (business process reengineering) • Gicim chi phi thong tin • TQO a.eu k~n ca nhan hoa san phdm • Ccii th~n m6iquan h~ voikhach hang I;\ • Ccii th~n v~c thumua hang hoa \;.;,I • Cho Dhi>p khcich hcing nhcin ~c hcing hcia nhonh chcing, vi dy: van bcin dien 111 • Khcich hcinsi c6 th6 thom glo scin d6u gill • Cho ph6p khcich hcing 1\Jdng t6c vbi nhou tSA chio klnh nghl+m va tliOng • TMOT thUc Csdv ct;mh tronh, va vciy glcim gi6 bcin nhip khcich hcing mua dlk;lc hcing bcia i ngliOi mua s6!" vci kim vjjjc tQi nhci, nhci VQY giOm klu thcing vci o nhiim khcing • Nang coo muc sbng cuo ngliOi dcin • Cho phep bcin m{!t sb m{!t hcing voi giCi re, co lqi cho giOi binh dan • C!'o phep dan chUng ls ccic nuoc kem vci dong phcit tiip c{!n voi nhiiu hcing hcio phong phu mci niu khcing co TMOT khci thyc hjjjn d1J11c • Cho phi>p cung clip djch vy cong c{!ng voi giCi chlit IIJI1ng coo vci dang tin c{!y se • Cho ~P khcich being mua hcing vci thyc hien cac t6c vy khcic 24 gid/ngciy til bOt cu ndi T • Truy c(ip Internet co th~ khcl ddt nhieu ndi ky thuc;it (tt.) es so o Ntin klnh N dt,la vao cac c6ng ngh4 kY ~t sA nhll '"'lng truy4n thOng kY ~ sl> ~nlernet, Intranet, atc.J, may vi linh, phdn m.Jm, va nhUng c6ng ngh4 thOng tin N6n quan kh6c o Cac phdn cua , thl.ng klnh N sl> h6a • SOn pMm 56 h6a • Ngli4111iu dung • Ngl/41 ban • Cac 1rung gian • D! trq e • Cac c6ng ty cd siJ hq t6ng • Nhilng nhQ sang tqo ~I dung • Cac cl6i lclc kinh doanh • Thj tnlang d'otn h) 1;\ \;I 17 4/18/2013 e~c DIEM TRONG NEN KINH TE KY THU~T so Ytu ro THANH c6NG TRONG N~N KINH rt KY THU~T so Nhu c6u cua 46ng