PHÂN TÍCH VĂN HĨA DOANH NGHIỆP TẠI TẬP ĐỒN BƯU CHÍNH VIỄN THƠNG VIỆT NAM Corporate culture plays a very important role in the development of every business since for any business if lack of culture, language, materials and general information called the business knowledge it is difficult to stand firm and survive In today's social trends, the resources of a business are people that corporate culture is the link and multiplied the value of each individual resource Therefore, it can be said that corporate culture is the intangible assets of each business, creating the difference of each firm and is a very important factor determining the success or failure of the enterprise To identify the importance of corporate culture, in recent years; Vietnam Posts and Telecommunications Group (VNPT in abbreviation) have been always concentrated on building a separate culture for business, which has contributed significantly to the success of VNPT I General introduction about the group: Name and headquarter of Vietnam Posts and Telecommunications Group - Full name: Vietnam Posts and Telecommunications Group - International Trading Nam: Vietnam Posts and Telecommunications Group - Abbreviated name: VNPT - Headquarter at 57 Huynh Thuc Khang, Dong Da district, Ha Noi city Legal status: The parent company - Vietnam Posts and Telecommunications Group is a state-owned limited company with 100% of charter capital Business line: - Services and telecommunications products, information technology; - Survey, consulting, design, construction, installation and maintenance of telecommunication works, information technology and communications; - Production, import and export business, material supply, telecommunications equipment, information technology and communications; - financial services, credit and banking; - The other lines as prescribed by law Charter capital of VNPT: VND 72 billion Organization of VNPT: VNPT is the postal service, telecommunications, information technology in Vietnam; formerly the Post Office was established in Vietnam in 1946 VNPT has over 100 member units, including the Vietnam Posts and Telecommunications Group in 63 provinces and cities; inter-provincial telecommunication backbone inter-provincial companies; international telecommunications companies; two mobile networks (Vinaphone and Mobilphone); Institute of Post and Telematics – Telecommunications; mid-level vocational schools; hospitals and nearly 100 subsidiaries or associated companies The group has over 90,000 workers with qualifications, sticks with the Group and has infrastructure, modern network spread throughout the city in the country Before 2000, VNPT was the exclusive provider of telecommunications in Vietnam Currently, business telecommunications services are the field with the competition, with many different service providers such as Military Telecom Corporation (Viettel), Saigon Postell, EVN Telecom, GTEL Mobile However, VNPT is the largest provider in the market of Post and Telecommunications in Vietnam and as enterprises with growth of annual sales to over 20%, contributing significantly to economic development of Viet Nam and given the telecommunications sector of Vietnam on par with the developed world In addition to business development, VNPT is also very interested in building corporate culture from the care of officials and employees with the spiritual life, physical environment, working conditions; training fostering human resources; cultural communication; internal corporate behavior; to the communication of customer care, implementation of social policies Therefore, VNPT has 10 traditional glorious golden words: Loyalty, dedication, courage, creativity, love II Some cultural factors contributing to the success of VNPT: The cultural elements of VNPT have contributed directly and indirectly to the success of VNPT in recent years To get advanced corporate culture and advantages, VNPT has made many synchronization methods One measure is to build a system of corporate institutions, including the name, self-control, job analysis, requirements Then build channels of communication, build institutions and focus institutions and democracy such as: Diversifying the types of training and human resource development; standardizing functions, duties and powers; mechanism harmonious combination of business interests to become the common house, people's fate boat The factors that constitute the corporate culture of VNPT are built based on law-abiding, transparent, open and democratic discussion and equality, consistency between rights and obligations of industrial workers and the rights and obligations of employees to business Labour policy: Human resources is the most important asset of every business Ultimately, the success or failure of each business is from man itself Identify the importance of human; VNPT has labor policy that has advanced synchronization, namely: 1.1 – Recruitment policy: The recruitment must come from the demand for production and business through the selection of transparency and objectivity in employment regulations, regardless of the familiar Candidates must be checked for pre-qualification documents, then perform direct testing of expertise and other qualifications (foreign languages, computer ) Ability to communicate, behavior, presentations are required by hiring location; those who are recruited pass the trial stage from to months After this time if the employee has the ability to make satisfactory delivery of new positions, he or she will be formally employed; if not achieved, the company will not recruit Recruitment policy of VNPT has helped to recruit people who work and are useful for business 1.2.- Standardization of the functions, duties and powers: VNPT built and promulgated labor standards titles from senior management employees, secondary to the direct labor in each sector and each job (requirements for education, the level of knowledge; skills, the ability to do; the task title) so they will be the basis for the allocation of labor, job performance evaluation of employees Through the application of the standard title, it makes labor policy easier; workers are trying to learn and improve their research for significant use in the higher position from which they have higher incomes 1.3 Job rotation policy applies to training and retraining of workers and officials who know more work, with experience in different jobs In addition to new jobs when they have new motivation to complete the job, avoid work with the old form of the path, lost minds of workers The constantly moving work is done with all objects from the workers and professionals to leadership positions in all units of VNPT 1.4 Training policies: This is the tradition of VNPT, to reach out to new technologies, improve the professional qualifications of workers from the senior management to workers Every year, VNPT has planned workforce allocation to study (both time and money), improve and update the knowledge management, new technologies VNPT has an academy and Telecommunications Technology, 04 professional schools training intermediate level expertise on post and telecommunications In addition, VNPT also associates with many universities and large institutions in and out the country; then send their officials at all levels of attendance, creating human resources qualified for VNPT to long term, contributing in the great success of supporting industries 1.5 Appointment policy, importance of personnel: In human resources, the leaders are the most important and the core of the labor force in the VNPT Corporation If there are good leaders, business can achieve higher performance, by contrast, if the wrong appointed leaders, who have ethics and capacity inadequately with leadership position will make enterprise left behind or may go bankruptcy Therefore, VNPT has issued regulations on the appointment of leading cadres and regulations from the selection of employees in the planning: Location, expertise, leadership to carry out training, nursing, appointing To attract talents to work, VNPT implements comprehensive solutions such as public employers to choose the financial policy of paying bonuses corresponding to the contribution of employees Appointment of talented people into management positions is consistent with the operating capacity of the staff training policy in the good environment, training, good working conditions for employees; the financial incentives are to loyal employees Pay policy: Salary is important and the most fundamental of workers working in VNPT since it ensures that the material needs of life of workers and their dependents are good, while offering them a positive savings necessary to meet the demands of their lives (in sickness and procurement of assets, investment used for profit ) Therefore, VNPT has always viewed the guaranteed salary for employees in the past and maintains VNPT as a unit with an average wage of workers in high-level compared to state enterprises in particular and the Viet Nam enterprises in general industry VNPT implement policies based on the actual distribution to contribute to business results of the employee, to avoid the distribution of scraping by, but also prevent the delivery of so many unreasonable things for some people that not match the premium rate their contribution Wage fund is distributed to each department based on the work of that department The determination of the monthly wages is paid by the employee self-assessment, classification and through the managers Leadership directly reviews, to the chief for approval 80% of wage fund is used to divide the monthly salary, 20% of wage fund is used to divide workers into the holidays The salary increase is also done regularly and irregularly Periodically, VNPT considers raising salaries to the employees who fulfill their tasks For workers with outstanding achievements, in addition, VNPT also rewards a salary increase soon With the above pay policy, VNPT has actually motivated employees to work and assured with enthusiasm, dedication capability, allowing business is constantly evolving Reward policy: VNPT has issued regulations on emulation to encourage officials and employees who have contributed to the production and business activities of the corporation The commendation is done periodically (quarterly, annually) and reward extraordinary achievement in its own specialized Modes of rewards include certificates of merit and reward at high or low level depends on the specific merits of the collectives or individuals For example, certificates of merit: National Emulation Fighter, by merit of the Prime Minister, Certificate of Merit from the Ministry of Information and Communications, Certificate of Merit from the CEO Group come with the bonus of merit is the corresponding high to low The promulgation and implementation of reward policies have created incentives for employees in corporation the efforts to work, with the improvements and initiatives that they are recognized by organization, rewarded both mentally and material 4- Welfare policy: Welfare policy is a valuable tradition of VNPT The welfare fund is created from a operating profit of the business, usually at 1.5 month average salary and partly from business support to fund the cost of union funds by 2% total income of enterprises In addition, the employee also contributes 1% of salary fund The welfare funds, union funds are used to visiting wedding, to support difficult workers, family workers in the enterprise The establishment of welfare facilities for workers and organizations relate meetings, seminars, sightseeing, and vacation for employees Furthermore, VNPT also used to partially fund the implementation of social policies such as support, support for the poor, the difficulties, people suffering from natural disasters both at home and abroad Welfare activities have created a unity of enterprise; workers form communities of love; care and support each other; sharing hard times together, the tribulation; the joint development venture strong industry and create a reputation of people with VNPT through corporate responsibility to society and customers, which contributed to the success of the business 5- Labor protection: Welfare activities have created a united, unified enterprise, workers form communities of love, care and support shall have together, sharing hard times together, the tribulation, the joint development venture strong industry and create a reputation of people with show business through corporate responsibility to society and customers, which contributed to the success of the business In addition, VNPT has four hospitals for health care of workers In the hospital, there are 02 nursing and rehabilitation for VNPT workers When workers get sick, sickness, occupational disease they are treated in hospitals of the enterprise and getting business support of treatment costs, meals and accommodation Taking care to ensure safe working environment; caring for sick workers; helping workers secure work, dedicating with the business When the unfortunate disease, the company takes care treatment, rehabilitation nurses so workers reduce the cost of treatment, recover quickly return to work for business 6- Activities of organizations: NPT is the traditional enterprise and is more active Organizations in VNPT are trade union, youth union, women's Veteran The unions are organizations of workers to participate voluntarily, is to facilitate business activities on their part and partial funding, to be held corresponding to structural apparatus production of each business unit Each organization has its own function but a general order to all for the purpose of caring for and protecting workers' rights and encourage employees to actively participate in business activities to help business grow With many exciting movement as the movement to save costs, it can reduce production costs of services - Dedicated customer service, caring, the green movement make-nice clean work environment clean, neat, tidy he cultural performances, sports days celebrates the festivals, the traditional day Post joyful atmosphere created, distributed to employees start contributing to the success of the business 7- Civilized workplace relations among co-workers, coordination of work has rules and regulations in both traditional cultural beauty of VNPT Workplace VNPT units are arranged in neat, tidy and clean The unit, department and employees have responsibility for coordination and cooperation tasks produce common business of VNPT Uniform, the brand logo VNPT: The entire team of employees working in VNPT are equipped with uniforms, the logo of VNPT VNPT rents costumes that are designed ensuring a reasonable price, beautiful, elegant Due to wear uniforms at work so everyone (including people in VNPT and customers) is easily identified by the VNPT, and the uniforms are meant to promote the image of VNPT customers, while to their employees, wearing uniforms also finds itself the responsibility for implementation of the business and to have a sense of responsibility over the work 8- Develop institutional focus and democracy: VNPT is the construction business and is the internal governance system fully, basically, the system All field activities are normalized to the regulations, it comes with the job execution apparatus, monitoring apparatus, test and evaluate the performance of each division, each individual These regulations are based on actual requirements of production and business, are consulted involved in the development of workers, of each section When implemented, the employees participate in supervision Through the construction and implementation of regulations, they can help the good operation of VNPT, people voluntarily comply with strict procedures and regulations set out 9- Working equipment and facilities policies: VNPT Corporation ensures conditions, environment and facilities for employees to work wholeheartedly to their work There is enough space to work area, spacious enough air, light, temperature; the working facilities fully equipped and suitable for each job For example, professionals are equipped with tables, chairs, computers, desk phones, internet and other office facilities to work It creates belief of customers 10- The coordination of activities between units of VNPT Group: Partnerships and coordinate food ideas, responsibility, between the various member units of VNPT Every time, when a unit does well or bring new ideas, there are effective exchange of information to other units of VNPT with learning and applying This partnership has made good overall strength for VNPT in the business process 11- Leapfrog policy, advanced technology are applied throughout VNPT strategy in recent years and has helped the VNPT Telecommunication network and modern technology equipment get advance in the world, providing the best service to customers, thereby helping to develop business 12 Communication attitude, courteous service, caring, thoughtful customers are the tradition of the post office and a guideline for the operation of every member of VNPT It directs customers to customer service, making customers feel happy about the products and services provided by VNPT VNPT thereby can help to create the trust, customer satisfaction; sell more products and services to increase revenue growth, profitability, business development 13- implementing social policy: VNPT is the traditional enterprise to actively participate in social activities - Every year, VNPT have organized volunteer youth teams, combined with the youth of the schools, the Institute of Telecommunications VNPT organize free training classes on telecommunications, information technology for schools, residents of rural areas and in the remote areas Through free training and dissemination of knowledge of telecommunications, information technology has created a good image about the business to customers and society, which have created new customers for VNPT - VNPT actively participates in activities to support charities, local help by natural disasters, the poor, poor students, building houses of gratitude, foster Vietnam hero mothers Funds from the welfare fund of a corporation will be taken from the fund of social policy by the workers’ contribution and workers contribute directly to their salary Especially VNPT has invested hundreds of billion for the poverty in 02 poor districts of Vietnam under the Government's program 30A: Muong Te and Muong Nhe district of Lai Chau province by building schools, health centers, roads, telecommunications networks, information technology - VNPT made provision providing universal telecommunications services for the local areas and remote areas; border, island with the purpose for social development, not for profit information Especially there are the construction and maintenance of the system of postalcultural points in all communes in the country The program has helped people in rural areas access to information about political, economic, social, cultural situation and taking news of Vietnam in particular and world in general It also helps them have more business knowledge, social knowledge through this program Therefore, the image of VNPT is promoted widely; people have better perceptions about the business help businesses maintain and develop its market expansion 14- Take reputation for acting to customers and business partners cooperation: VNPT is a reliable partner of all its customers and partners with respect to only take the prestige, respect and comply with its commitments to customers even though the process is favorable or difficult Therefore, over the years, VNPT always keeps business partnership with customers, creates a reputation in the marketplace to help more and more successful VNPT Conclusion: In the trend of economic integration, economic globalization world, the international competition is increasingly fierce and the corporate culture plays an important role in helping maintain businesses and lasting development Identifying the importance of corporate culture, in recent years Vietnam has many businesses built, maintaining separate corporate culture based on their cultural values They have traditionally good and cultural values to suit production requirements of the enterprises and a living proof for this assertion is VNPT./ ... offering them a positive savings necessary to meet the demands of their lives (in sickness and procurement of assets, investment used for profit ) Therefore, VNPT has always viewed the guaranteed... workers; 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