Phân tích SOWT về môi trường kinh doanh nghiệp vụ ngân hàng quốc tế tại ngân hàng TMPC dầu khí toàn cầu (GPBank) e

PHÂN TÍCH SOWT VỀ MƠI TRƯỜNG KINH DOANH NGHIỆP VỤ NGÂN HÀNG QUỐC TẾ TẠI NGÂN HÀNG TMPC DẦU KHÍ TOÀN CẦU (GPBANK) SWOT ANALYSIS ABOUT INTERNATIONAL BANKING SERVICES AT GLOBAL PETRO COMMERCIAL JOINT STOCK BANK (GPBANK) TABLE OF CONTENTS Page A Fore word I History and development II Overview of international banking services of commercial bank International banking definition Current international banking services provided by GP Bank III SWOT analysis about international banking services environment at Global Petro commercial joint stock Bank (GPBank) Strengths Weaknesses Opportunities Threats IV Analysis on development policies on International banking services of GP Bank 1/10 A Foreword On 7th November 2006 Vietnam officially became 150 th member of World Trade Organization bringing a lot of open international trading opportunities and a lot of challenges as well which have required a lot of efforts and hard working from enterprises to overcome and GP Bank is not an exceptional one Thanks to loosened regulations and lowering protection from the government, banking system is open to create more chances for foreign banks to come to Vietnam and doing business here Foreign banks have comparative advantages of capital, technology, managerial professions and provide diversified banking products including perfect international banking products Hence, when joining Vietnam market, foreign banks will compete strictly with domestic banks about international banking services which GP bank is currently providing Meanwhile Vietnamese commercial banks have not paid attention to international banking products, only some big banks who have long history of operations such as Vietcombank, BIDV, Vietinbank, ACB, Eximbank … are providing these kinds of products Owing to advantages of capital, managerial professions, technology… foreign banks will expand its network to attract big customers In so doing, foreign banks will expand its market share to increase its competitiveness Awareness of this threat, all commercial banks in Vietnam including GP bank has to develop long-term strategy to improve its competitiveness with domestic and foreign banks Doing SWOT analysis on GP bank 2/10 international banking services plays a critically important role for GP bank to strengthen its available resources and overcome its limitations to become a multi-purpose, modern urban bank I History and development Global Petro Commercial Joint Stock Bank (GP.Bank), previously known as Ninh Binh Rural Commercial Joint Stock Bank, has officially became the urban commercial joint stock bank, operating in Hanoi capital since 07/11/2005 Currently GP bank has charter capital of 3.017 billion dong with more than 2.000 employees and 200 branches/ transaction office nationwide GPBank has Vietnam national gas and oil group (Petro Vietnam) to be its strategic shareholder which is one of the strongest corporations in Vietnam with capital contributions by 20% GPBank has an active, young board of management with a lot of experiences in managing in banking activities in both domestic and foreign financing-monetary market GPBank is one of the first bank to implement core banking from Temenos from Switzerland successfully, this software allows bank to offer wide ranges of modern products to improve its service quality II Overview of international banking services of commercial bank International banking definition International banking services include all services requested by customers related to international trading, commerce and investment Current international banking services provided by GP Bank International settlements Transactions about capital in international market 3/10 Foreign currency exchanges International credit cards Other services III SWOT analysis about international banking services of Global Petro commercial joint stock Bank (GPBank) In order to analysis on business environment on international banking products provided by GP bank, we apply SWOT to figure out external factors (opportunities and threats) and internal factors (strengths and weaknesses) which have impact on GP bank operations 1.Strengths Firstly, GP bank keeps expanding its network of branch/ transactions office nationwide together with increasing charter capital at the high amount Increasing charter capital not only strengthens customer prestige on healthy financial situation of the bank but also it is a background for GP bank to expand its branches across the country allowing individuals and enterprises to approach banking services easily and effectively During the last years, GP bank has increased its charter capital from 2.000 billion dong to 3.017 billion dong, it is estimated to reach 8.000 billion dong in August 2012 Table 1: The number of networks of a few commercial banks in Vietnam over the years Bank Năm 2008 Năm 2009 Năm 2010 GPBank 63 74 90 HSBC 16 Source: GP bank Annual report 2011) Number of branches/office transactions has continuously increased in recent years at the average rate of 20% comparing to previous years There was only 63 branches/office transactions in 2008, reaching 90 office transactions across country in 2010 GP bank has its 4/10 correspondent banks, transaction offices in almost provinces and cities in Vietnam It is obviously proved that GP bank actively spreads its business area Secondly, GPBank has been modernizing, applying modern technologies in managing banking activities step by step GPBank is one of four banks that has successful applications of core banking system software (Core Banking - T24) of the Temenos of Switzerland which is an advanced software, allows to develop a lot of new products and improve service quality, improve competitiveness in international banking activities Thirdly, Focusing on study on international banking services diversification GPBank studied to deploy new products like underwriting, factoring in imports and exports, foreign exchange future contracts, option contracts in foreign currency trading Fourthly, Understand domestic customers and attracts large amount of loyal customers In recent years GP bank has adopted a good policy on customer care and actively improved service quality, paid attention to customer benefits especially import-export operations, small and medium enterprises GP bank market share for international payment segmentation is 10 % Revenue from international settlements achieved over 100 billion in 2011 Fifthly, banking service charges are relatively low compared to other domestic banks and foreign bank branches In considering service fee schedule for L / C payment, fee from GPBank is only 70% of Standard Charter Bank’s charge, it means that is about $ 27.5 for a L / C for a contract value below $ 100,000 This is one comparative advantage for GPBank in expanding international banking products and attracting more international customers However, in international payments in foreign trade, contracts have high value, so enterprises often choose the prestigious bank providing good service quality and have a plentiful amount of foreign currency Table Fee schedule for international settlement services between GPBank and Standard 5/10 No Products Fee GPBank Standard Letter of credits L/C - import 1.1 Deposit: 100% L/C issuance 0.075% of L/C value 0.1% of L/C value Min: 20USD; Max 200 USD Min: 40 USD + electric charge Deposit is lower than 100% 0.1% of L/C value + Part of deposit : 0.075% of 25 USD L/C value Part of without deposit 0.15% of L/C value Min: 20USD 1.2 L/C 10USD + electric charge + 30USD cancellation others L/C payment 0.2% of L/C value 0.125% of LC value Min 20USD: Max: 500 USD Min 25 USD 1.3 (Source: www.gpbank.com.vn ; www.standardcharteretbank.com.vn ) Weaknesses Firstly, GPBank capacity is much lower than requirements for global integration According to Decree of the Government 141/2006/ND- CP dated 22/11/2006, legal capital required for commercial joint stock bank is 3.000 billion dong until 2010 Meanwhile, GP bank has its charter capital of 3.170 billion until the end of 2012 Table 3:Charter capital of some commercial banks in Vietnam and in the world 2012 Bank Charter capital (billion dong) 6/10 GPBank 3.017 Sacombank 10.739 Standard Vietnam 3.000 (Source :www.gpbank.com.vn; www.sacombank.com.vn www.standardchartered.com.vn ) Low capital level reduces its ability to expand international payment services such as underwriting, issuing L / C and reduces its reputation to partners as well Secondly, operating capacity, expertise in the field of international business payment is weak, foreign currency reserves are not high GPBank started switching to become an urban commercial bank in early 2005 Compared to other foreign banks such as HSBC, Standard bank,…GPBank is still young in international payment operations, staffs not rub business operations, English skills are weak to communicate, banking products have not met requirements from individuals and corporations On the other hand, foreign currency reserves of GPBank have not satisfied customers’ needs, so in recent times, some companies have moved to other banks which have hard currency reserves as, HSBC, AN Z, Vietinbank, Eximbank, Thirdly, quality of uman resources is not high Officers who are in charge of international settlements in GPBank, has mainly being working for payments, but English long years, with experiences proficiency is limited, in the field of international besides GPBank recruits new employees from foreign trade university, Economics, Finance, who are young, energetic, have good command of foreign languages, but lacks practical knowledge and experiences in international payments International payment operations hide a lot of risks not only domestically but also internationally Therefore, GPBank needs to have qualified staffs with sufficient professions and foreign language abilities 7/10 Fourthly, level of international banking diversity has not varied Currently, GPBank only focuses on developing L/C payment, TTR transfer, negotiation of documents, guarantees, and other operations which have not been implemented, or arise very little In foreign curreny trading, it mostly uses spot service (immediate delivery), other business operation on monetary trading are applied a few due to due to insufficient management abilities, as well as professions of staff ,failing to meet job requirements Opportunities Firstly, Vietnam's WTO accession will increase prestige and position of Vietnamese Bank in the international market After Vietnam joined the WTO, it will bring enterprises in general and banks in particular including GPBank opportunities to spread their images in the international market, thereby expanding cooperations with foreign partners In recent years, GPBank has developed to expand its correspondent banks abroad helping GPBank to develop international banking products actively Table 4: Number of correspondent banks of GPBank and some Vietnamese commercial banks in 2011 Vietinbank GPBank BIDV 850 308 800 Number of correspondent banks (Source: www.vietinbank.com.vn; www.gpbank.com.vn; www.bidv.com.vn ) Increase in the number of agent banks helps GPBank to expand international payment operations and improve service quality, prestige in the domestic market and in the world Secondly, expansion of economy creates joint ventures with foreign partners 8/10 opportunities for partnerships, Expansion of economy creates chances for foreign banks, large corporations which have strong capital, technology, managerial skills to come to Vietnam and becomes partners local banks In recent times, there have been many foreign banks, multinational corporations performing capital contribution, joint venture with Vietnamese banks such as strategic partner of VP Bank is Singapore's OCBC Bank, holding 15% of equity, Sacombank has its strategic partner to be Australia's ANZ holding 10% of equity If GPBank find its suitable partners for joint venture with banks or large foreign companies, GPBank will take advantages of capital, technology and modern management experiences of foreign banks thereby improving high prestige and competitiveness domestically and internationally Thirdly, strong development in import and export activities give GPBank an opportunity to develop international banking products, especially international payments and financing imports and exports In recent years, import and export activities of Vietnamese enterprises have been increasingly expanded and developed, in both quantities and values Thus, needs to use international payment services is really high, this is an opportunity for GPBank to develop international payment services and import and export financing Threats Firstly, Vietnam’s openness to international economic integration increases number of banks with capital resources, technology and management Foreign banks have strong financial resources, technology and advanced managerial levels are allowed to open branches in Vietnam and perform joint ventures with local banks to form banks with comparative strengths to edge competition with domestic banks such as Citibank, ANZ, HSBC, ACB, BIDV, Vietinbank These banks continuously open branches in major cities with good location which is very convenient for business in order to compete with GPBank 9/10 Secondly, in the process of international economic integration, GPBank operations gets huge impact from world financial markets As the world financial market is more volatile, especially global economic crisis will affect GPBank business operations GPBank will be at risk in international payments of reducing its credibility if its agent bank goes bankrupt or meets financial difficulties Thirdly, exchange rate is more complicatedly volatile Vietnamese enterprises often use U.S dollar, euro, yuan and other currencies of some countries in international payment, fluctuations in exchange rate would create risk of foreign currency trading In recent times, black market (illegal market) strongly developed and rate is generally higher than rates offered by banks including GPBank Hence, when purchase price is higher than free market, businesses and individuals usually buy in black market, an when rate is low, companies seek to sell in black market that has great influences on foreign currency reserves of GPBank in particular and Vietnamese banks in general IV Analysis on development policies on International banking services of GP Bank In recent years, GPBank has had outstanding development, a network of branches/office transaction is extended in all provinces and cities nationwide, concentrating on populated areas, a lot of import and export operations, so revenue, profits have achieved or exceeded targets Therefore, focusing on product development and improve the quality of customer service is a priority for GPBank To diversify products, improve service quality, May 2011 GPBank was officially upgraded to the T24 core banking software V.5 to T24 V.8, a modern software which are currently used by foreign banks This software allows GPBank to develop various new and modern products and services, including international payment products With T24 V.5 software, GPBank only launches international payment products such as 10/10 + Telegraphic transfer (TTR), + L/C - export, L/C – import, + Bill of exchange – import, + Bill of exchange – export + Factoring – import With T24 V.8 GPBank software has built and developed new of international payment products such as: + International payment for MasterCard, Visa, + Letter of credit, + Factoring + Forfeiting service + Foreign currency trading Software has many excellent characteristics of not limiting number of participants, able to perform multiple transactions at once, easy to control and fast processing speed, can be upgraded other convenient products and services In recent years, Party and Government have issued policies to encourage and give priority to import, export activities, especially export, this is an opportunity for GPBank to develop its international payment products and services With a team of staff with good qualifications, network in all provinces with modern technology (T24 V.8), diversified products and services, GPBank has gradually developed, attract more enterprises to use international banking services, thereby enhancing GPBanks position in domestic and international market Tài liệu tham khảo: 11/10 Dr Nguyen Minh Ngoc, Marketing Management Curriculum Prof Dr Le Van Tu, International Banking, Youth Publishing House, 2009 http://www.doanhnhan360.com/Desktop.aspx/Kinh-doanh-360/Thuong-hieu360/Tong_quan_ve_Marketing_hien_dai/ http://www.gpbank.com.vn; www.standardcharteretbank.com.vn; http://www.vietinbank.com.vn ; www.bidv.com.vn ; www.sacombank.com.vn Annual Report of GPBank 12/10 ... been implemented, or arise very little In foreign curreny trading, it mostly uses spot service (immediate delivery), other business operation on monetary trading are applied a few due to due... products, especially international payments and financing imports and exports In recent years, import and export activities of Vietnamese enterprises have been increasingly expanded and developed, in... mainly being working for payments, but English long years, with experiences proficiency is limited, in the field of international besides GPBank recruits new employees from foreign trade university,