nở In 2003, Viettel started to invest in basic telecommunications services, installed switchboards to bring fixed telephone services into business in the market.. Business activities Vie
HAITI'S ECONOMY + GDP: $3.9bnCOMPETITORS IN HAITIDigicel Haiti is the largest telecommunications company in Haiti and is a major competitor to Natcom This company has attracted over 4 million
Digicel established a significant presence in Haiti with 25 customers and a substantial 62% market share by 2017 Its competitive edge lies in providing affordable and dependable services, catering to its customers' needs Digicel's commitment to network expansion has further bolstered its market position, ensuring customer retention and吸引力.
Haitel also has strong presence in the Haitian business market when Haitel holding a 10% market share in 2017 Haitel has focused on providing reliable and efficient services to its customers, which has helped it to build a strong customer base
Access Haiti, a Haitian-owned telecom, has swiftly gained traction in the industry, holding a 7% market share despite its recent entry Its competitive edge lies in offering high-speed internet at budget-friendly prices, setting it apart from rivals like Natcom.
Digicel's competitive pricing strategy has been instrumental in its success in Haiti The company's affordable plans and promotions have made its services accessible to a wider customer base, enabling it to gain market share in the Haitian telecommunications sector.
Another factor that differentiates these companies is their network coverage and quality Digicel has invested heavily in its network infrastructure in Haiti, providing customers with high-speed data and voice services Natcom, while having a similar infrastructure, has faced challenges in delivering consistent quality to its customers
Despite market competition, Natcom has gained prominence in the Haitian telecommunications industry by prioritizing customer satisfaction and service quality Notably, the company's investment in network upgrades and the expansion of coverage into rural areas demonstrates its commitment to improving customer experience Moreover, Natcom's focus on offering affordable and dependable services has fostered customer loyalty, contributing to its established presence in Haiti's telecommunications landscape.
GLOBAL STRATEGY AND ENTRY STRATEGY OF VIETTEL IN HAITI1 GLOBAL STRATEGY Viettel is a telecommunications company based in Vietnam that has rapidly expanded its operations across the globe in recent years In order to continue its growth and succeed in the global market, Viettel needs a clear global strategy that includes a global ambition, global positioning, global organization, and global business system
Viettel's global ambition is to become a leading telecommunications provider in emerging markets worldwide The company has already established a strong presence in Asia, Africa, and South America, and has
28 ambitious plans to expand further into the Middle East, Europe, and North America
To realize its global aspirations, Viettel has implemented key strategic initiatives Notably, the company has made significant investments in cutting-edge technologies like 5G, artificial intelligence, and cybersecurity through research and development initiatives Furthermore, Viettel has established collaborations and strategic alliances with telecommunication businesses and technology providers, enabling it to extend its influence and enhance its service offerings.
Viettel's global positioning revolves around its established reputation for providing reliable, high-quality telecommunications services at accessible prices to emerging markets Through its unwavering commitment to innovation, exceptional customer service, and social responsibility initiatives, Viettel has cultivated a robust brand identity that resonates with customers This strategic positioning has enabled the company to differentiate itself in the marketplace and establish a strong foothold within its target markets.
Viettel's focus on emerging markets strategically aligns with the lucrative growth potential these markets present for telecommunications providers Viettel's positioning as a leading provider in these regions allows them to exploit the strong adoption of mobile phones and internet connectivity This strategic move enables Viettel to capitalize on the rapid growth and high demand for these services, solidifying their position as a major player in the expanding telecommunications landscape.
Viettel's global organization is built around a decentralized structure that emphasizes local decision-making and responsiveness to local market conditions The company has established subsidiaries in each of the
29 countries where it operates, with local managers and employees who are responsible for operations in their respective regions
At the same time, Viettel has a strong centralized management team that oversees the company's global operations and coordinates strategic initiatives across its various subsidiaries This allows the company to maintain a consistent brand image and service offering across all markets while still remaining flexible and responsive to local market conditions
Viettel's global success stems from its robust infrastructure, cutting-edge technology, and unwavering commitment to customer satisfaction The company has made substantial investments in expanding its telecommunications network, including the deployment of advanced fiber optic infrastructure and the implementation of 5G technology This foundation enables Viettel to provide seamless connectivity and innovative solutions, meeting the evolving needs of its customers worldwide.
Viettel prioritizes innovation, particularly in artificial intelligence, cybersecurity, and cloud computing By investing in advanced technologies and providing innovative solutions, Viettel establishes a competitive edge and appeals to customers in developing markets, distinguishing itself from competitors.
Viettel's customer service commitment sets it apart in the global marketplace To enhance customer satisfaction, Viettel has initiated various measures, including developing mobile applications, establishing online portals, and creating customer service centers.
Viettel's global strategy has propelled the company's international expansion, resulting in a presence in 11 countries across Asia, Africa, and South America This international presence has significantly contributed to Viettel's growth, with a customer base exceeding 100 million users as of 2021.
Viettel has garnered industry recognition for its innovative solutions, exceptional customer service, and commitment to social responsibility In 2020, Brand Finance bestowed upon the company the title of "Most Valuable Telecommunications Brand in Vietnam." Furthermore, the Global Mobile Awards acknowledged Viettel's dedication to extending mobile coverage to underserved rural communities These accolades attest to Viettel's unwavering efforts to enhance the telecommunications landscape and empower communities across the country.
Viettel's global strategy has fostered its rise as a prominent telecom provider in emerging markets By leveraging its core strengths, forging alliances, and adopting a decentralized yet coordinated organizational structure, Viettel has honed its global presence This strategic approach positions the company for sustained growth and success in the future.
In 2010, Viettel, a Vietnamese telecommunications giant, established a joint venture with the Haitian government to enter the Haitian market This partnership, known as Natcom, aimed to bridge the gap in telecommunications services within Haiti, offering affordable and high-quality connectivity to a population with previously limited access.
Viettel's entry into the Haitian market in 2010 was strategically timed, coinciding with the country's recovery from a catastrophic earthquake that had devastated its telecommunications infrastructure This opportune moment allowed Viettel to enter the market and establish itself as a pivotal player in Haiti's telecommunications landscape.
Entry mode Viettel's mode of entry into Haiti was through a joint venture with the Haitian government, which provided the company with a local partner with knowledge of the Haitian market and regulatory environment The joint venture also enabled Viettel to leverage the Haitian government's resources and relationships to secure access to key infrastructure, such as transmission towers and fiber optic cables
Viettel's joint venture strategy enabled it to mitigate challenges often encountered when entering foreign markets Partnering with the Haitian government allowed Viettel to navigate the intricate regulatory landscape, which can be particularly daunting for external companies attempting to establish a presence independently This collaboration smoothed Viettel's market entry by providing essential guidance through the regulatory framework.
In addition, the joint venture entry mode enabled Viettel to share the risks and costs of entering the Haitian market with its local partner This
32 helped to mitigate some of the financial risks associated with entering a new market, such as the costs of network infrastructure and marketing
CONCLUSIONAlthough the Haitti market is still difficult compared to other markets, it is still Over the past 11 years, Natcom has gone through many stages
There was a period when Natcom's growth was very difficult, when the revenue, profit, and efficiency of the projects did not reach the target
Since 2017, Natcom has experienced sustained growth at a rate of over 10% year-over-year for the past five consecutive years This remarkable growth trajectory has enabled Natcom to establish itself as a leader in its industry, continually surpassing its previous growth milestones.
Analyzing Viettel Military Telecommunications Group's international strategy in Haiti sheds light on their operations and provides valuable insights for achieving success in global markets Viettel's bold decision to venture into Haiti, despite capitalist concerns, exemplifies not only business acumen but also a deep sense of honor, responsibility, and a fearless spirit that embodies the legacy of Vietnamese soldiers.
Therefore, although developing after other carriers, Viettel knows to seize the opportunity with a strong step forward Viettel's position and power in the markets are increasingly enhanced and confirmed
Philippe Lasserre (2018fl, Global Strategic Management
Tập đoàn Viễn thông Quân đội Viettel đã đạt được thành công lớn tại đất nước Haiti, trở thành bài học kinh nghiệm quý báu trong việc "đắc nhân tâm" (Chau, 2011) Trong tương lai, Viettel đặt mục tiêu trở thành công ty cung cấp dịch vụ số hàng đầu trong vòng 5 năm tới (Minh, 2020).
Celebrating 11 years of Viettel's presence in Haiti, the telecommunications company has unveiled its new message, "We are one." This message signifies the company's commitment to fostering unity and collaboration, emphasizing the shared values that connect Viettel with the Haitian community The company's investment in Haiti has brought significant benefits, including improved connectivity, access to technology, and support for economic growth Viettel's commitment to local partnerships and community engagement has made it a valued partner in Haiti's development journey.
Thong, H (2021, August 3fl Haiti trong con “ld quét” chinh trị - Báo Công an Nhân dân điện tử Công an Nhân dân Retrieved April 23, 2023,