ENM103Speaking đại học FPT

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ENM301– SPEAKING QUESTIONS Unit 1 Why people buy brands? How loyal are you to the brands you have chosen? The things that motivate people to buy brands are they have product features that people want Ex: They buy a certain smartphone because it has many functions such as video calling, web surfing, and many other interesting functions People buy it because of the influence of that brand name When people consider buying a product or a service that they can afford, they often choose well-known brands because of their popularity and it always comes first when they think about the products or services they have Ex: Like smartphones, we often prefer brands like Samsung or iPhone to other brands that we don't know much about because of their popularity Finally, they buy brands because of their quality and price For quality, They tend to choose brands with better product quality than others with the same price, quality here can be the material or durability of the product On the other hand, when the products or services of the brands are of equal quality, they prefer to buy a brand at a cheaper price But for me, when I choose a brand that makes me feel satisfied, I will be loyal to that brand for a long time Very few people will continue to buy from a brand if the value isn't there anymore What are the benefits and drawbacks for companies of product endorsements? Celebrity endorsement comes with multiple advantages to the company or brand Some include: ● Product endorsements help your brand be able to stand out This strategy means that we Borrow the influence and popularity of public figures to attract consumers' attention Including someone well-known in an advertisement may also improve brand awareness to the customer, allowing you to stay at the top of their mind more often ● Increase followers: They also have lots of followers on social media When celebrities make your product known, you will gain more followers which is never a bad thing Drawback: The image of an endorsement changes over time Celebrities make mistakes And when they do, they can affect the brands they endorse Overexposure this refers to a negative effect that occurs when a celebrity endorses many similar products As consumers will doubt the endorser's motivations, his credibility as well as our brand awareness may be questionable In addition, companies may also get caught in trouble when their endorsing person gets involved in a scandal The negative image created may spill onto the advertised brand How can a company create brand loyalty? Engage with your customers Connecting with your users in many ways that you can, one of those is through social networks It helps you to create a sense of belonging and community You can share your brand new and exciting developments, news, and opinions in your space, to get your users enthusiastic and engaged or create activities to interact with customers like giving away products In this way, consumers will feel more interested and loyal to your brand Solicit feedback from consumers Stay in touch with your consumer, ask their opinion of your business, did they like their most recent experience with your company, and whether were they satisfied with the customer service Make sure that your clients know that you respond to the demands of your consumer If you want your customer to come back, give them what they want! Give them a reason to come back Provide incentives for consumers to return to your company instead of the competition Create programs that reward loyalty to your brand Consider giving insider access, special status, and other nonmonetary-driven incentives What action can companies take if they start to lose market share? - Because losing market share is always accompanied by reduced competitive advantage, reduced profits, higher costs, and a threat of losing the market Companies need a strategy to gain market share for energy and life They Need To Be Innovative, Instant Customer Feedback, Can Use Customer Ideas, Competitor Acquisition When a company starts to face a decline in its market share, it has to initially analyze the reason for the decline You need to explore Which primary competitors are gaining market share, and how they are doing it Moreover, you need to analyze and understand their product mix, customer service attributes, and so on After that, they need to have some marketing campaigns like lower product pricing or promoting the brand With a lower pricing strategy, Consumers are frequently looking for good deals, therefore offering discount promotions boosts sales by generating a rush for consumers to acquire the offer while it's still available Another approach is to change its methods of promotion, which can include raising the advertising budget or using the power of branding for the firm It depends on how well company leaders identify the specific issues that need to be addressed, playing with promotional efforts can be very successful, or often just simply a costly exercise Which brand interests you most? What image and qualities does it have? ( Thương hiệu bạn quan tâm nhất? Nó có hình ảnh phẩm chất gì? ) The brand that I am most interested in is Apple Apple's profile picture is a partially flawed apple on the right side In my opinion, Apple's quality is value for money; luxurious; fashionable; timeless; advanced technology and optimal development of intelligent features; Reliability, and high security Besides, it also brings value to users in terms of luxury and wealth Why you think some people dislike brands? Why people buy brand? ( Bạn nghĩ số người khơng thích nhãn hiệu? Tại người mua thương hiệu? ) In my opinion, some people not like the brand name because they feel the price is expensive and unnecessary Or some of the brands they have used not make them feel satisfied However, branded goods will definitely have a reputation for quality and bring satisfaction to everyone Can you give some examples of successful and unsuccessful brand stretching? ( Bạn đưa số ví dụ việc kéo dài thương hiệu thành công không thành công? ) To successfully extend your brand, you need to be persistent; the branding cycle that makes users trust you; advertising campaigns are always new and innovative; market research; The brand extension is not successful because the advertising strategy is not good or the product offering has not really reached the target audience Which of the situations would you find more difficult to deal with: changing your job and moving a house? ( Tình bạn cảm thấy khó giải hơn: thay đổi công việc chuyển nhà? ) In my opinion, moving house will be more difficult because it takes a lot of time to clean, relocate, and remodel a new house It is a new living environment, you will take time to get used to everything from the beginning and the new space What has been the most significant change in your life so far? (What are the most significant life changes so far?) I have changed my way of life since I started college Live more independently, know how to spend money sensibly You have to remember and everything for yourself because you don't have your parents by your side Do you want to work for a multinational company? Why or why not? (Do you want to work for a multinational company? Why or why not?) If it were me, I would like to work in a multinational company because in that environment, I will learn a lot of experience and accumulate knowledge for myself This is a professional environment, the salary will certainly be higher Would you rather work for a company whose headquarters make major decisions or for a company where regional offices are given substantial decision-making power? (Would you rather work for a company whose headquarters make big decisions, or for a company where regional offices are empowered with valuable decision-making?) In my opinion, I not want to ask the company headquarters to make decisions because it is not easy to complete the work Someone with many years of experience would be better suited for this job 10 Do you agree with this statement: People remember the ad, not the product? (Do you agree with this statement: People remember the ad, not the product?) I agree with that opinion Because many ads don't focus on the main topic, the rambling action keeps people from knowing what the final item is However, there are also some ads that are easy to understand but not attract viewers For example, the advertisements in Thailand, 12 Do you agree with this statement: advertisement has a bad influence on children? ( Bạn có đồng ý với nhận định khơng: quảng cáo có ảnh hưởng xấu đến trẻ em? ) This statement is not really true, but it is not necessarily wrong because TV ads are completely harmless to children However, young children are getting new access to the internet quite a lot and on websites and social networks there are many uncontrollable and inappropriate spam advertisements That unintentionally becomes a danger to children today 14 What factors you think are important for getting a job? Why? ( Bạn nghĩ yếu tố quan trọng để có cơng việc? Tại sao? ) In my opinion, the important factors to get a job are: professional skills, working attitude, soft skills such as presentation skills, teamwork, Because these are all basic skills required to be able to a good job It clearly shows your ability and performance 15 If you have to change your job, what method would you use to find a new one? ( Nếu bạn phải thay đổi cơng việc mình, bạn sử dụng phương pháp để tìm cơng việc mới? ) If I have to change a job I will choose the job I love and have a good environment Besides, I will acquire new knowledge to supplement my work 16 Do you agree with this saying: At work, looks are more important than performance? (Do you agree with this saying: In the workplace, looks are more important than performance?) I disagree because if you only have appearance without expertise and knowledge, your work efficiency will not be high and you will not achieve good results 17 How has the role of women in business changed? (How has the women's game in business been changed?) Women are increasingly making important contributions to the economy, and women are increasingly asserting their positions and roles in many fields Many government agencies and women's companies are also well regulated 21 Do you think great leaders are born or created Why? (Do you think great leaders are born or created? Why?) In my opinion, great leaders are made Because to become a talented leader, they still have to learn a lot, persevere through difficulties, not easy to 22 What is the difference between a manager and a leader? (What is the difference between a manager and a leader?) In my opinion, Leaders focus on people-oriented, Managers focus on running the job The leader has an overview, the manager always sets certain tasks Leaders want to achieve, leaders want results 23 What qualities you think good leaders possess? (What qualities you think good leaders possess? Why?) Good leaders possess the following qualities: passion, understanding and curiosity, foresight, creativity, communication, planning and organizing, teamwork and management skills good 24 How can a company create brand loyalty? (How companies can create brand loyalty) Keep high quality Engage your customers Get feedback from consumers Give them a reason to come back Stay relevant Provide value Would you like to work in a company like Google? Why? Why not? I really want to work at a company like Google Google offers one of the best working environments Google treats everyone with respect and support Work with great employees and smart thinkers What will you prepare for an interview so that you can be successful? You will be standard anything for a call of the problem, you will be able to succeed Choose your outfit and hairstyle Practice your answers to the most common interview questions, read the duties of the vacancy Find out what type of interview you will be doing Research employers to better understand them Unit What problems businesses face when going through change? Resistance can come from a change in the routine Employees may worry about what might happen to their role and their job Even after the change, employees may still resist if they feel new workflows make their jobs harder (By supporting your staff with reassurance, alongside offering new training, gives employees the time they need to adapt to organizational change.) Setbacks Setbacks are inevitable, but you can reduce their impact by identifying them before they happen Never presume your steps towards change will be flawless Your method won't is foolproof, and it's difficult to accurately foresee the future (When something goes wrong, maintain a positive attitude, implementing measures to prevent recurrences If your team pitches in to help, the delay will shorten considerably.) Planning The change will fall by the wayside without correct planning Lack of Communication A failure to communicate intended changes can break companies Speculation and rumors will sweep your organization, and a lack of trust will make it difficult for staff to embrace change, especially when they're uninformed about what's required from them (Keep employees up-to-speed, whether you coordinate regular meetings or set up brainstorming sessions Communication should be two-way, because staff can help your change procedures with valuable ideas.) What actions would be taken to solve the problems when companies go through change? When companies go through change, they need to take these actions to solve the problems, which include defining the changes, analyzing, developing a communication strategy, providing effective training, implementing a support structure, and measuring the change process Defining the changes means that we have to define what our problem is, and what we need to change and after that, we need to analyze as a SWOT analysis that if we this change strategy, what are the pros and cons of this change strategy in short term and long term, what difficulties and opportunities that will face to If we consider what this change strategy needs to to have an effective organization, we would go to the next step, which is developing a communication strategy or we can call the implementation of a social and behavior change communication (SBCC) program The communication strategy should include a timeline for how the change will be incrementally communicated, key messages, and the communication channels and mediums you plan to use With the change message out in the open, it's important that your people know they will receive training, structured or informal, to teach the skills and knowledge required to operate efficiently as the change is rolled out After doing the changes, we need to measure whether these changes may affect the company effectively or not What kind of jobs/people you think need their own office? Why? Jobs that require you to with people in one on one situations that require privacy This can be anything from a car salesman to a hospital claims adjuster or intake person In today's world, a lot also depends upon the focus of the company In many companies, jobs that in the past allowed closed doors and single offices are now outsourced or given to workers who work from home or have been changed to open environments The one job that you can absolutely control your office space would be to create your own business Unit What shows a person’s status in an organization? The first thing that will show your personal status is a personal business card In a company, each person will have a different personal business card Your personal business card will show your name and your personal status in the organization The second thing that will show your personal status is assistance People who meet you for the first time will have the first impression if you have an assistant This means that you are in a high position in your company and you need to have an assistant to share your work Moreover, your name on your office door also shows your personal status in an organization In a company, everyone also has their working room, and it also has a sign on your office door, which has your name and your department To illustrate this with an example, if you are a principal in a school like FPT university you will have a sign on your office door, which will write your name and your roles so that if anyone would like to meet the principal, they will go to your office and see the sign on office door first What makes a good organization? Give example of a good organization you know To Makes A Good Organization: ( chọn ý nói thơi, học hết xu ráng chịu ) Great Teamwork Healthy companies know how to develop teams that collaborate to achieve common goals Employees and managers readily offer their assistance to each other to meet corporate objectives Strong Leadership Good leadership is one of the main characteristics of a healthy organization Employees have good relationships with management that are based on trust Managers know how to get employees to function together When correction is needed, employees readily accept the constructive criticism offered by leaders Effective Sharing of Goals A healthy organization shares its business goals with employees at every level of the organization Management shares goals with employees and gets them on board with the mission and vision of the organization Employees and managers understand what is required to reach these shared goals and make every effort to achieve them High Employee Morale Healthy organizations possess high employee morale Employees value their positions in the organizations and desire to work there for a long time Productivity is high and organizational events are enjoyable and successful Offers Training Opportunities Companies provide on-the-job training and opportunities for employees to enhance their work-related skills Organizations bring in other individuals to provide necessary departmental and corporate-wide training Companies also offer opportunities to pursue certification and continual education Example Of A Good Organization: Netflix Corporation Bcs Netflix offers high salaries and offers a strong benefits for their employees like: Free lunches; Up to 12 months' maternity and paternity leave; Unlimited vacation days, within reason; Open working hours (at the California office); Health, vision, and dental insurance; Employee stock purchase plan; Mobile phone discounts 10 What’s your dream organization you desire to work for after graduating? state at least reasons for your choice After graduating from FPT University, I would like to work at Netflix because of several reasons First of all, Netflix corporation gives their employees lots of Benefits Employees They pay employees at the top of their personal market The company also offers a strong benefits package including unlimited vacation days with reasonable reason; mobile phone discounts, free lunch or moreover health, vision, and dental insurance benefits Secondly, Netflix's scores are high in company culture Employees at Netflix have freedom, flexibility, and a voice You have the right to share your opinions to fix other problems or praise the presentation to tell everyone about the company plan Employees also appreciate the freedom to work at their own pace and judgment to keep the work effective Finally, Netflix provides us with opportunities to work with intelligent people When they hire people, they also value integrity, excellence, and collaboration This also means they can maintain an effective team, everyone can have chances to work with other people who have good specialization in their jobs and so on they can help each other to improve themselves and become better and better 11 Would you prefer to work for a company where the headquarters make the decisions or for one in which regional offices are given considerable decisionmaking powers? Let countries produce their specialties, which are products that other countries cannot make or produce With the revenue from the sale of goods, countries can buy products from other countries that they need Local companies also receive access to the latest technologies from their multinational partners As the local economy grows, so job opportunities Multinational companies provide job training to local employees Limit Free trade can have an impact on domestic companies While we free trade agreements, there will be competition between export products and domestic products, but in this case, foreign companies are supported by the Government through subsidies will help them reduce the cost of the product As consumers, they will choose cheaper and better quality products So that's why today the Government has a high tax policy on export products to protect domestic products Second, the free trade situation leads to poor working conditions Because many countries lack labor protection laws, workers may be forced to work in unhealthy and substandard work environments And it's true that free trade helps us lower prices, but it also leads to a decrease in the company's revenue Moreover, because domestic companies are not protected by government policies, this will lead to increasing unemployment 30 Do you prefer high-conflict win-lose negotiations or cooperative win-win negotiations? Win-Lose bargaining is probably the most familiar form of negotiating that is undertaken Individuals decide what they want, then each side takes up an extreme position, such as asking the other side for much more than they expect to get An example to illustrate Win-Lose negotiation is bargaining in the market The buyers think that a fish which costs 50.000 VND is not affordable so they negotiate to get a fish that costs 40.000 VND, which will reduce the seller's profit In this case, sellers and buyers will negotiate until both of them agree to trade with that price, so it is a Win- Lose negotiation, while the sellers are Lose and the buyers and Win While in Win-Win negotiations, the negotiators aim to work together towards finding a solution to their differences that results in both sides being satisfied Win-win negotiation involves working to get the best deal possible for yourself while also working to ensure that your counterpart (partner) is satisfied An example of this case is the negotiation of companies that work in the same fields and both of them also have some deals they collaborate to develop together in a project so both of them will be beneficial In my opinion, I would prefer Win-Win negotiation to Win-Lose negotiations Winwin negotiation allows both sides in a debate to believe that they have reached an acceptable agreement 37 What are the good and bad qualities of an organization? Bad: Poor internal communication A lack of teamwork in the office can be harmful to a business This is why it's no surprise that poor internal communication is an undeniable sign of a negative culture Bad habits Bad habits can often start from scratch If a company's management has bad working habits, they can make employees believe that this is the right way to business Poor management and leadership Like bad habits, it can often be the management of a company that starts things off on a downward trajectory From setting the bar for bad habits, to not managing employees properly, culture can often be the cause of accidents 38 What qualities should a good leader have? As we all know, leaders have an important role in controlling an organization A good leader guides an organization to success But what makes a good leader? First of all, a good leader needs to have good leadership ability Leadership is the ability of an individual or a group of individuals to lead, guide, or influence other groups of people or an organization With good leadership you can create a vision and can motivate people A good leader can inspire people in the organization and choose the right people to fill the right positions based on competence and their weaknesses Therefore, a good leader guides the organization to work effectively Furthermore, a good leader needs credibility Imagine if you were a trustworthy leader, you would be respected by all your employees and you had a strong power to motivate your employees to work harder, harder, innovate in the future Work Of course, if you are a trustworthy leader, you need to be a person of integrity A good leader must always demonstrate honesty in order to gain the trust of team members And finally, a good leader needs to have communication skills You need to be able to communicate in a variety of ways, from conveying information to coaching your employees And you have to be able to listen to giants with a variety of characteristics in order to know their strengths, weaknesses, or more importantly, their ideas about strategy Listening isn't just about building rapport or empathy with employees, it's also critical to being an effective leader 39 What makes a successful leader? Give an example of a successful leader What should a successful leader to motivate his employees and win their respect? (miss) To illustrate this with an example, we need to mention Warren Buffett He is not only a successful investor, but also a great leader.He is the current chairman and CEO of Berkshire Hathaway, and has become one of the wealthiest people in the world According to Warren Buffett, "Bad Leaders Pose the Biggest Risk to Companies." In other words, poor management is the biggest threat the company faces According to Warren Buffett's theory, people's working processes are considerably more successful when they are not confined by their employer continually peering over their shoulder, watching their performance, and reviewing the quality of their work Workers with a laissez-faire leader have the flexibility to express their creativity and make their own decisions Praise and compliment them often Managers have to get into the habit of praising and complimenting their people for their good qualities and work Recognition and praise is a powerful motivator to get employees' commitment Employees who receive compliments on a regular basis increase their individual productivity, receive higher loyalty and satisfaction scores from customers, and are more likely to stay with their organization Believe in them The ability to listen effectively Your employees have thoughts and opinions that they believe can improve certain work situations As a manager, leader and motivator, it's important for you to listen to them and take what they say on board Be a great listener You should always be prepared to listen when trying to motivate employees at the workplace Even if it isn9t even work related, good or bad, they could just need somebody to speak to 40 If you are to give a presentation at your company next week, what are some steps you should take to prepare for your presentation? During the presentation, what is some advice to make your presentation effective?