Enhancing information technology application and digital transformation in trade promotion in Vietnam

Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.Enhancing information technology application and digital transformation in trade promotion in Vietnam.

MINISTRY OF EDUCATION AND TRAINING FOREIGN TRADE UNIVERSITY -o0o MASTER THESIS ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM FULL NAME: TA QUOC ANH MAJOR: INTERNATIONAL ECONOMICS Ha Noi - 2023 MINISTRY OF EDUCATION AND TRAINING FOREIGN TRADE UNIVERSITY -o0o MASTER THESIS ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM Major: International Economics Specialization: Master of Research in International Economics Code: 821116 Full name: Ta Quoc Anh Supervisor: Assoc Prof, Dr Hoang Xuan Binh Ha Noi - 2023 i STATEMENT OF ORIGINAL AUTHORSHIP I hereby confirm my direct involvement in the creation of this thesis under the mentorship and oversight of Associate Professor Dr Hoang Xuan Binh I validate that the content within this thesis are accurate and adhere to the principles of research ethics The data and illustrations included in this work have been derived from the scrutiny, interpretation, and assessment of diverse sources, each of which has been suitably acknowledged in the reference list In addition, I have duly recognized and referenced any external opinions, assessments, or data procured from other authors and entities The author assumes full accountability for any deceitful actions that may be identified within the thesis Ha Noi, Author (signature and full name) ii ACKNOWLEDGEMENTS I would like to express my profound gratitude to Associate Professor Dr Hoang Xuan Binh for his remarkable patience and insightful feedback on my thesis My journey would have been unattainable without the steadfast support and expertise of my defense committee I owe a significant debt of gratitude to the Faculty of Graduate Studies at Foreign Trade University for their generous backing, which has materialized this endeavor I am inclined to acknowledge my classmates and friends for their support in editing, late-night feedback discussions, and unwavering moral reinforcement Additionally, I am appreciative of the university's librarians, research assistants, and study participants, whose influence and inspiration have profoundly influenced my work Furthermore, I would like to express my utmost appreciation to my parents, whose unwavering support and continuous encouragement have been pivotal throughout my years of study and the process of researching and composing this thesis Without their presence, this accomplishment would have remained beyond reach Thank you iii TABLE OF CONTENTS STATEMENT OF ORIGINAL AUTHORSHIP i ACKNOWLEDGEMENTS ii SUMMARY OF THESIS RESEARCH RESULTS vii INTRODUCTION CHAPTER 1: THEORETICAL BASIS ON INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION 12 1.1 Some related concepts 12 1.1.1 Concept of trade promotion 12 1.1.2 Concept of information technology application 14 1.1.3 Concept of digital transformation 15 1.1.4 Concept of Information transformation technology in application trade and digital promotion 17 1.2 Trade Promotion Activities 18 1.2.1 Trade Promotion Activities at the Government Level 18 1.2.2 Trade Promotion Activities at trade promotion organizations level 19 1.3 Criteria for evaluating the level of enhancing digital transformation and IT application in trade promotion activities 20 1.3.1 Criteria for evaluating mechanisms, policies, and state orientations 20 1.3.2 Criterias for evaluating awareness and capabilities in digital transformation and IT application of trade promotion organizations and bussinesses 21 1.4 Factors influencing IT application and digital transformation in trade promotion activities 25 1.4.1 Direction and Policy of the Government 25 1.4.2 Awareness and Capacity from Trade Promotion Organizations and Businesses 26 1.4.3 Technological Development 27 1.5 International experiences from some countries in Information Application and iv Digital 27 Transformation v 1.5.1 Japan 27 1.5.2 Korea 29 1.5.3 Thailand 31 1.5.4 International lessons learned for Viet Nam .33 CHAPTER 2: CURRENT SITUATION OF INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM 36 2.1 Overview of information technology application and digital transformation in trade promotion 36 2.1.1 Mechanisms and Policies 36 2.1.2 Technology Platforms 37 2.1.3 Digital trade promotion ecosystem 40 2.2 Analysis of the current situation of information technology application and digital transformation in trade promotion in vietnam 43 2.2.1 In Govermental trade promotion organizations 43 2.2.2 In Business support organisations (BSOs) 49 2.2.3 In Businesses 53 2.3 Assessment of information technology application and digital transformation in trade promotion in vietnam 64 2.3.1 Achievements 64 2.3.2 Limitations and causes 67 CHAPTER 3: INFORMATION ORIENTATIONS TECHNOLOGY AND SOLUTIONS APPLICATION TO ENHANCE AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM 78 3.1 Orientations to enhance information technology application and digital transformation in trade promotion in Viet Nam 78 3.2 Development goals for the period of 2023-2025 and the direction for the year 2030…… 78 3.2.1 General Objective for the period of 2023-2025 and the direction for the year vi 2030…………… 78 vii 3.2.2 Specific Objectives for the period of 2023-2025 and the direction for the year 2030…………… 79 3.3 Some solutions to enhance information technology application and digital transformation in trade promotion in vietnam 80 3.3.1 Developing the Digital Trade Promotion Ecosystem 80 3.3.2 Enhancing Awareness and Capacity 83 3.3.3 Improving Mechanisms and Policies 83 3.3.4 Other Solutions 84 CONCLUSION 85 LIST OF REFERENCES 87 vii i LIST OF FIGURES Figure Applying technology platforms/social networks to trade promotion activities, supporting trade promtion for businesses in the local area 51 Figure Level of Data Sharing and Connectivity for Trade Promotion .52 Figure Business Expectations in Digital Technology Application by Scale (%) 56 Figure Investment Structure in IT Infrastructure of Businesses .57 Figure Commonly Used Software by Businesses 58 Figure Investment Levels in Various Digital Marketing Channels 60 Figure Number of Websites Verified by the Ministry of Industry and Trade, 2017-2022 60 Figure Reported Issues on the E-commerce Activity Management Portal in 2022 63 Figure Prioritized needs to enhance IT application 75 Figure 10 Challenges for Digital Transformation in Businesses and Organizations 76 LIST OF TABLES Table Evaluation of the importance and practicality level of IT application and digital transformation among surveyed Cooperatives 55