ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM

ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM.

MINISTRY OF EDUCATION AND TRAINING FOREIGN TRADE UNIVERSITY -o0o MASTER THESIS ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM FULL NAME: TA QUOC ANH MAJOR: INTERNATIONAL ECONOMICS Ha Noi - 2023 MINISTRY OF EDUCATION AND TRAINING FOREIGN TRADE UNIVERSITY -o0o MASTER THESIS ENHANCING INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM Major: International Economics Specialization: Master of Research in International Economics Code: 821116 Full name: Ta Quoc Anh Supervisor: Assoc Prof, Dr Hoang Xuan Binh Ha Noi - 2023 i STATEMENT OF ORIGINAL AUTHORSHIP I hereby confirm my direct involvement in the creation of this thesis under the mentorship and oversight of Associate Professor Dr Hoang Xuan Binh I validate that the content within this thesis are accurate and adhere to the principles of research ethics The data and illustrations included in this work have been derived from the scrutiny, interpretation, and assessment of diverse sources, each of which has been suitably acknowledged in the reference list In addition, I have duly recognized and referenced any external opinions, assessments, or data procured from other authors and entities The author assumes full accountability for any deceitful actions that may be identified within the thesis Ha Noi, Author (signature and full name) ii ACKNOWLEDGEMENTS I would like to express my profound gratitude to Associate Professor Dr Hoang Xuan Binh for his remarkable patience and insightful feedback on my thesis My journey would have been unattainable without the steadfast support and expertise of my defense committee I owe a significant debt of gratitude to the Faculty of Graduate Studies at Foreign Trade University for their generous backing, which has materialized this endeavor I am inclined to acknowledge my classmates and friends for their support in editing, late-night feedback discussions, and unwavering moral reinforcement Additionally, I am appreciative of the university's librarians, research assistants, and study participants, whose influence and inspiration have profoundly influenced my work Furthermore, I would like to express my utmost appreciation to my parents, whose unwavering support and continuous encouragement have been pivotal throughout my years of study and the process of researching and composing this thesis Without their presence, this accomplishment would have remained beyond reach Thank you iii TABLE OF CONTENTS STATEMENT OF ORIGINAL AUTHORSHIP .ii ACKNOWLEDGEMENTS .iiii SUMMARY OF THESIS RESEARCH RESULTS viivii INTRODUCTION 11 CHAPTER 1: THEORETICAL BASIS ON INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION 12 1.1 Some related concepts .12 1.1.1 Concept of trade promotion 12 1.1.2 Concept of information technology application 14 1.1.3 Concept of digital transformation .15 1.1.4 Concept of Information technology application and digital transformation in trade promotion .17 1.2 Trade Promotion Activities 18 1.2.1 Trade Promotion Activities at the Government Level 18 1.2.2 Trade Promotion Activities at trade promotion organizations level 19 1.3 Criteria for evaluating the level of enhancing digital transformation and IT application in trade promotion activities 20 1.3.1 Criteria for evaluating mechanisms, policies, and state orientations 20 1.3.2 Criterias for evaluating awareness and capabilities in digital transformation and IT application of trade promotion organizations and bussinesses 21 1.4 Factors influencing IT application and digital transformation in trade promotion activities 25 1.4.1 Direction and Policy of the Government 25 1.4.2 Awareness and Capacity from Trade Promotion Organizations and Businesses .262625 1.4.3 Technological Development 272726 iv 1.5 International experiences from some countries in Information Application and Digital Transformation .27 1.5.1 Japan 27 1.5.2 Korea 29 1.5.3 Thailand 31 1.5.4 International lessons learned for Viet Nam 33 CHAPTER 2: CURRENT SITUATION OF INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM 363633 2.1 Overview of information technology application and digital transformation in trade promotion 363633 2.1.1 Mechanisms and Policies 363633 2.1.2 Technology Platforms 373734 2.1.3 Digital trade promotion ecosystem .404037 2.2 Analysis of the current situation of information technology application and digital transformation in trade promotion in vietnam 434340 2.2.1 In Govermental trade promotion organizations 434340 2.2.2 In Business support organisations (BSOs) 494947 2.2.3 In Businesses .535351 2.3 Assessment of information technology application and digital transformation in trade promotion in vietnam 646461 2.3.1 Achievements 646461 2.3.2 Limitations and causes 676764 CHAPTER 3: ORIENTATIONS AND SOLUTIONS TO ENHANCE INFORMATION TECHNOLOGY APPLICATION AND DIGITAL TRANSFORMATION IN TRADE PROMOTION IN VIETNAM 787875 3.1 Orientations to enhance information technology application and digital transformation in trade promotion in Viet Nam 787875 3.2 Development goals for the period of 2023-2025 and the direction for the year 2030 787875 v 3.2.1 General Objective for the period of 2023-2025 and the direction for the year 2030 787875 3.2.2 Specific Objectives for the period of 2023-2025 and the direction for the year 2030 797976 3.3 Some solutions to enhance information technology application and digital transformation in trade promotion in vietnam 808077 3.3.1 Developing the Digital Trade Promotion Ecosystem 808077 3.3.2 Enhancing Awareness and Capacity 838380 3.3.3 Improving Mechanisms and Policies 838380 3.3.4 Other Solutions 848481 CONCLUSION 858582 LIST OF REFERENCES 878784 vi LIST OF FIGURES Figure Applying technology platforms/social networks to trade promotion activities, supporting trade promtion for businesses in the local area .5153 Figure Level of Data Sharing and Connectivity for Trade Promotion 5254 Figure Business Expectations in Digital Technology Application by Scale (%) .5657 Figure Investment Structure in IT Infrastructure of Businesses 5758 Figure Commonly Used Software by Businesses 5859 Figure Investment Levels in Various Digital Marketing Channels .6061 Figure Number of Websites Verified by the Ministry of Industry and Trade, 2017-2022 6061 Figure Reported Issues on the E-commerce Activity Management Portal in 2022 6364 Figure Prioritized needs to enhance IT application .7576 Figure 10 Challenges for Digital Transformation in Businesses and Organizations 7677 Figure Awareness and assessment on the significance of IT applications and digital transformation in trade promotion activities .42 Figure Applying technology platforms/social networks to trade promotion activities, supporting trade promtion for businesses in the local area 49 Figure Level of Data Sharing and Connectivity for Trade Promotion 50 Figure Business Expectations in Digital Technology Application by Scale (%) 53 Figure Investment Structure in IT Infrastructure of Businesses 54 Figure Commonly Used Software by Businesses .55 Figure Investment Levels in Various Digital Marketing Channels 57