Luận văn thạc sĩ văn hóa doanh nghiệp tại công ty cổ phần in và bao bì goldsun

ĐẠI HỌC QUỐC GIA HÀ NỘI TRƢỜNG ĐẠI HỌC KINH TẾ - ĐÀO TRẦN TRUNG V N H A OANH NGHI P TẠI CÔNG TY CỔ PHẦN IN VÀ AO GO UẬN V N THẠC SĨ QUẢN TRỊ KINH OANH CHƢƠNG TR NH ĐỊNH HƢỚNG ỨNG ỤNG Hà Nội - 2019 z SUN ĐẠI HỌC QUỐC GIA HÀ NỘI TRƢỜNG ĐẠI HỌC KINH TẾ - ĐÀO TRẦN TRUNG V N H A OANH NGHI P TẠI CÔNG TY CỔ PHẦN IN VÀ AO GO SUN Chuyên ngành: Quản trị kinh doanh Mã số: 60 34 01 02 UẬN V N THẠC SĨ QUẢN TRỊ KINH OANH CHƢƠNG TR NH ĐỊNH HƢỚNG ỨNG ỤNG GIẢNG VIÊN HƢỚNG ẪN: PGS TS HOÀNG V N HẢI Hà Nội - 2019 z ỜI CAM ĐOAN T ng, ho n to ch kh ch quan v C o kh c T c giả u n v n Đào Trần Trung z ỜI CẢM ƠN nh v – Q – Gia H ho n th T c ho n th m y nh cho t ho kinh doanh qu T giả u n v n Đào Trần Trung z MỤC ỤC .i ii iii ỆP 12 12 13 16 18 20 20 21 22 22 1.5.2 24 28 28 29 29 z 29 32 Ệ 34 34 34 35 35 37 39 3.2.1 Th c tr ng chung v p 39 40 41 42 3.3.1 Thi t k 42 3.3.2 43 45 72 Goldsun 78 78 Goldsun 78 Goldsun 79 Ệ N NGHỊ Ệ 83 83 84 y u nhằ n VHDN t ph Goldsun 85 z o ph ỡ 4.3.2 B 85 n th c v 87 ợ ị õ ầ ịc 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37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.2237.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.66 13 Edgar H Schein, 2004 Organizational Cultural and Leadership 3rd ed New York: John Wiley & Son, Inc 14 Edgar H Schein, 1999 Corporate culture and leadership Jossey Bass publishers, San Francisco 15 The Corporate Culture Handbook: How To Plan, Implement And Measure A Successful Culture Change Programme California: Liffey Press 16 Kotter, John P & Heskett, Jame L, 1992 Corporate Culture and Performance New York : Free Press & 17 S.A.M Advanced Management Journal, No 62, page 4-7 18 Richard J Black, 2003 Organisational Culture: Creating The Influence Needed For Strategic Success Dissertation.Com Publishing 19 Stoykov, Lubomir, 1995 Corporate Culture and Communication Sofia: University of National and World Economy & 20 Cu Open Journal of Leadership, Vol.2, No.2, page 36-44, San Diego State University, San Diego, USA 96 37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.99 z 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