Luận văn nâng cao khả năng cạnh tranh của công ty chế biến và kinh doanh sản phẩm dầu mỏ

2 n A ‘•5s -’V- / O, • • at^ V > ‘’-I ; t/S“ •’ 2T / f'>,- l^'4 V> -• iEjrt ■ ,4 • ,.F; i i s fcME -., ■VSP • Ji^_L •> k /-A ■ U> ? >■ * A A I ^•s;• , ■% i- ‘ ' • I I I S > LUAN VAN THAC SY QUAN TRI KINH DOANH CHUYEN NGANH QTKD CONG NGHIEP VA XAY DUNG - Ha noi, thang 10 nam 2002 MUC LUC Trang PHAN Md DAU Chiftmg 1: NHUNG VAN DE LY LU AN CO BAN VE KHA NANG CANH TRANH CUA DOANH NGHIEP TREN THI TRUONG 1.1 Quan niem ve canh tranh va kha nang canh tranh cua doanh nghiep 1.1.1 Quan niem ve canh tranh 1.1.2 Cac chi tieu phan anh kha nang canh tranh cua doanh nghiep 1.1.3 Cac cong cu canh tranh 1.2 Vai tro cua canh tranh nen kinh te thi trudng 1.3 Nhurng nhan to anh hudng tdi kha nang canh tranh cua doanh nghiep 1.3.1 Nhom nhSn to thuoc moi trudng vi mo 1.3.2 Nhom nhan to thudc moi trudng nganh 1.3.3 Nhom nhan to thuoc moi trudng noi bo doanh nghiep Chuong 2: THUC TRANG HOAT DONG KINH DOANH PHAN PHOI XANG DAU VA KHA NANG CANH TRANH CUA CONG TY CHE BIEN VA KINH DOANH SAN PHAM DAU MO 2.1 Tong quan ve thi trudng kinh doanh xang dau 2.1.1 Tinh hinh kinh te va nhu cau tieu thu san pham xang ddu 2.1.2 Du bao nhu cau tieu thu san pham xang dau nude ta den nam 2010 2.1.3 Dac diem cua he thong t6 chile phan phoi kinh doanh xang ddu 2.1.4 Danh gia thi trudng va he thong co so vat chai hoat dong kinh doanh xang ddu 2.1.5 Mo hinh t6 chile va quan ly hoat dong kinh doanh, phan phoi xang dau 2.2 Thue trang hoat dong va kha nang canh tranh cua edng ty Che bien va Kinh doanh san pham dau mo (PDC) 2.2.1 Gidi thieu chung ve cong ty PDC 2.2.1.1 Su hinh va chile nang, nhiem vu cua cong ty PDC 2.2.1.2 Co cau to chile bo may cua cong ty PDC 2.2.1.3 Hoat dong cua cong ty PDC cac nam qua 10 10 11 13 18 19 19 21 25 27 27 31 32 36 38 42 42 42 43 44 2.2.2 PhSn tfch kha nang canh tranh va phat trien thi trudng cua cong ty PDC 2.2.2.1 Nguon cung cap xang ddu 2.2.2.2 Thi trudng thuc te cua cong ty 2.2.2.3 Ve hoat dong phan pho'i tieu thu xang dau 2.2.2.4 Co sd vat cha't cho kinh doanh phan phoi xang dau va nguon von dau tu 2.2.2.5 Ve chinh sach va t6 churc thuc hien 2.2.2.6 Cac giai phap cong ty da ap dung viec chiem lmh thi trudng 2.3 Diem inanh va diem yeu cua cdng ty PDC phat trien kinh doanh xang dau Nguyen nhan cua cac ton tai Chuong 3: GlAl PHAP NHAM NANG CAO KHA NANG CANH TRANH CUA CONG TY CHE BIEN VA KINH DOANH SAN PHAM DAU MO 3.1 Co hoi, thach thuc va phirong hudng phat trien 3.1.1 Co hoi, thach thiic 3.1.2 Muc tieu, phirong hudng phat trien den nam 2005 3.1.2.1 Phuong hudng chung cua Tong cong ty Ddu khf Viet nam 3.1.2.2 Muc tieu cu the cua cong ty PDC phat tridn thi trudng 3.2 Giai phap nham nang cao kha nang canh cua cdng ty Che bien va Kinh doanh san pham dau mo 3.2.1 Cai tien cdng tac dieu hanh quan ly cong ty 3.2.2 Tang cudng dao tao doi ngu can bo 3.2.3 Phat trien nguon cung ca'p xang dau 3.2.4 Chu dau tu co sd vat chat cho hoat dong sanxuat kinh doanh 3.2.5 Day manh hoat dong phan phoi tieu thu 3.3 Mot so kien nghi vdi Nha nude va Tong cdng ty Dau khiViet nam 3.3.1 Kien nghi vdi Nha nude ve chinh sach, co che quan ly doi vdi hoat dong kinh doanh xang ddu 3.3.2 Kien nghi vdi long cdng ty Dau khf Viet nam ve chien luoc dau tu phat trien khau kinh doanh phan phoi san pham xang dau 46 46 47 49 52 57 57 59 65 65 68 68 70 71 71 72 74 75 80 80 80 82 PHAN KET LUAN 84 DANH MUC TAI LIEU THAM KHAO 86 DANH MUC BANG BIEU Bang Tinh hinh tieu thu cac san pha’m xang dau giai doan 1996-2000 Bang Kha nang cung cap xang dau nudc Bang Du bao nhu cau tieu thu cac san pham xang dau den nam 2010 So He thong to chtfc kinh doanh xang dau O nudc ta hien Bang Thong ke kho xang dau ca nudc theo vung lanh tho Bang Ket qua hoat dong cua cong ty PDC nam 1999-2001 va ke hoach nam 2002 Bang Ket qua hoat dong tieu thu xang dau cong ty PDC Bang Thi phan cua cac doanh nghiep nam 2001 Bang Kho cang dau moi cua cac doanh nghiep Bang So sanh mot so chi tieu kha nang canh tranh cua PDC-Petrolimex Bang 10 Muc tieu chiem linh thi trudng den nam 2005 Bang 11 Ke hoach xay dung tong kho giai doan 2001-2005 Bang 12 Ke hoach xay dung kho trung chuyen giai doan 2001-2005 Bang 13 Ke hoach phat tricn tram ban le xang dau den 2005 Bang 14 Tong hop von dau tu co so vSt chat ky thuSt xang dau giai doan 2001-2005 NHCNG Tf VIET TAT Cong ty Che bien va Kinh doanh san phdm dau mo PDC Tong cong ty Xang dau Viet nam Petrolimex Tong cong ty Dau khf Viet nam PetroVietnam Cong ty Ky thuat, Thuong mai va Dau tu Petec Cong ty Xang dau hang khong Viet nam Vinapco Cong ty Dau khf TP Ho Chf Minh SaigonPetro Cong ty lien doanh dau khf Mekong PetroMekong Cdng ty Dich vu ky thuat Ddu khf PTSC Cong ty Thuong mai Dau khf Petechim e % PHAN MO HAU Z A S Z /N LY DO CHON DE TAI NGHIEN CLJtJ: Xang dau la mat hang co tdm quan dac biet doi vdi su phat tricn kinh te cua mdi quoc ' gia Cung vdi su tang trudng cua cac nganh kinh te, nhu cau tieu thu nhien lieu noi chung va xang dau noi rieng cung tang len ro ret Khac vdi mot so quoc gia khu vuc, d nudc ta, xang dau duqc coi la mat hang chien luqc Nha nudc thong nhat quan ly ve han muc nhap khau va gia ban tren thi trudng, dong thdi dieu tiet hoat dong kinh doanh theo dinh hudng chung Th thuc hien md cua nen kinh te\ mot loat cac hang dau lua quoc te da duqc phep tham gia lap cac Cdng ty lien doanh hay cong ty 100% von dau tu nudc ngoai dd phat tricn linh vuc kinh doanh cac san ph^m dau Tuy nhien, cac tap doan chi duqc gidi han doi vdi cac san pham nhu Hoa chai, Gas, Nhua dudng, Dau nhdn San pham xang dau va cac dang nhien lieu khac deu Nha nudc doc quyen nhap khau va phan phoi qua cac cong ty nudc Den hau het san pham xang dau tieu thu d Viet Nam deu duqc nhap khau, d nudc ta hien co 10 dau moi nhap khau xang dau (duqc cap Quota hang nam) va rat nhieu don vi kinh doanh Cac don vi bat dau md rong mang ludi kinh doanh cua minh va thi trudng xang dau Viet Nam budc vao giai doan mdi, cham dut tinh trang phan phoi bao cap, chuyen sang phan phoi kinh doanh co tinh canh tranh Thuc te cho thay, tinh hinh canh tranh tren thi trudng xang dau cang trd nen gay gat va quyet liet Cong ty Che bien va Kinh doanh san pham dau mo (PDC) la don vi vien cua Tong cong ty Dau Viet nam, co chuc nang nhiem vu to chUc hoat dong linh vuc che bien va phan phoi san pham dau mo, phat tricn san xuat - kinh doanh tat ca cac san pham xang dau tren pham vi toan quoc Trong dinh Wong chien luoc cua Nganh, Cong ty PDC se duoc tap trung dau tu phat trien voi nhiem vu trien khai cac du an che bien dau, xay dung cac TOng kho va can cd tiep nhan dau moi, dau tu phat trien he thong kho trung chuyen va tram dich vu xang dau, phuong tien van chuyen san pham, cac xudng pha che va kinh doanh dau md nhdn Muc tieu Chien luoc phat trien Cong ty den 2005 la chiem lmh 25-30% thi phdn kinh doanh xang ddu; chuhn bi co sd vat chad ky thuat, cac nguon luc bao tieu toan bo san pham Nha may loc dau so 1, cung dng tOi 70% nguon san pham ddu mo cho ca nudc De to chdc tot hoat dong va nang cao hieu qua san xua't kinh doanh dieu kien canh tranh gay gat tren thi trudng, Cong ty da xay dung cac giai phap thuc hien va khong ngung hoan thien phu hop voi tUng giai doan phat trien Tuy nhien, day la van de khong don gian vi hoat dong kinh doanh phan phoi xang dau rat nhay cam voi su thay doi cua thi trudng cung nhu cac chinh sach cua Nha nuOc Dong thdi no cung la hoat dong co yeu cdu von dau tu lOn, hoat dong kinh doanh phai linh hoat phu hop vOi co che thi trudng va tinh hinh thuc te de dam bao kha nang ton tai, phat trien Dieu cho thay, hoat dong kinh doanh cua cac Cong ty xang dau noi chung va cua Cong ty PDC noi rieng dieu kien canh tranh thi trudng nhu hien gap khong it kho khan De dat duoc muc tieu chien luoc da de ra, Cong ty PDC can phai co phuong huong va nhung bien phap thich hop thuc te kinh doanh, gid vdng va phat trien thi trudng Do la ly toi chon de tai “Nang cao kha nang canh tranh cua Cong ty che bien va kinh doanh san pham dau mo” de thuc hien luan van thac sy cua minh DOI TUONG VA PHAM VI NGHIEN cUD - Doi tuong nghien cdu: Nghien cdu cac van de lien quan tdi kha nang canh tranh cua Cong ty Che bien va Kinh doanh san pham dau mo hoat dong phan phoi xang dau d nudc ta Pham vi nghien curu: Cong ty Che bien va Kinh doanh san pham dau mo va moi trudng canh tranh cua Cong ty giai doan th 1996 den MUC TIEU, NHIEM VU NGHIEN CUU van dung nhung ly luan ve canh tranh tren thi trudng; phan tfch thuc trang hien ve linh vuc phan phoi, kinh doanh xang dau; phan tfch, danh gia thuc te hoat dong kinh doanh cua Cong ty Che bien va Kinh doanh san pham dau mo; phan tfch kha nang canh tranh va phat trien thi trudng cua Cong ty; tir de xuat cac giai phap nang cao kha nang canh tranh cua Cong ty Che bien va Kinh doanh san pham dau mo tren thi trudng kinh doanh xang ddu PHUONG PHAP NGHIEN CUU: Luan van su dung cac phucfng phap nghien ciiu sau: Phuong phap vat bien chufng va vat lich str Phuong phap thong ke; phan tfch, tong hop, he thong hoa Phuong phap so sanh, du bao NHUNG VAN DE LUAN VAN QUAN TAM He thong hoa nhung ly luan ve canh tranh cua doanh nghiep nen kinh te thi trudng > Phan tfch va danh gia thuc trang hoat dong kinh doanh xang diu nude ta hien Phan tfch kha nang canh tranh va md rong thi trudng cua Cong ty Che bien va Kinh doanh san pham dau mo De xuat cac giai phap nham nang cao kha nang canh tranh cua Cong ty Che bien va Kinh doanh san pham dau mo linh vuc kinh doanh xang ddu KET CAU CUA BAN LUAN VAN: Ngoai Phan md dau va Phan ket luan, ban luan van gom chuong: Chuong 1: Nhtfng van de ly luSn co ban ve kha nang canh tranh cua doanh nghiep tren thi truing Chuong 2: Thuc trang hoat dong kinh doanh phan phoi xang dau va kha nang canh tranh cua Cong ty Che bien va Kinh doanh san pham dau mo Chuong 3: Nhung giai phap nham nang cao kha nang canh tranh cua Cong ty Che bien va Kinh doanh san pham dau mo tren thi trudng kinh doanh xang dau Tap trung day manh cong tac dau tu xay dung co so vat chat ky thuat phuc vu kinh doanh Kiem tra va giam sat chat che cac cong trinh dang thi cdng bao dam tot ve tien va cha't lupng timg cdng trinh, nhanh chong dua cdng trinh vao sir dung, tao co sd chdc chan cho khau kinh doanh xang dau Dac biet chu tien dp xay dung Tdng kho Dinh vu d phfa Bdc va kho Cii lao Tao o phfa Nam Dau tu cac kho trung chuyen tao mo hinh kho ve tinh mang ludi kinh doanh xang dau de hd trp tieu thu cho tdng kho va cung ca'p xang dau cho cac cira hang phan phoi ban le Phat tridn nhanh mang ludi tram kinh doanh xang dau tai cac khu vuc co loi the ve kha nang tieu thu Cong ty se giao quyen chu dong cho cac Xf nghiep chu dong lua chon dia didm va hinh thdc dau tu cac cua hang kinh doanh xang dau Thuc ddy hoat dong nghien curu nhu cdu thi trudng lam can cd cho cdng tac lap ke hoach kinh doanh hang nam Hoat dong moi trudng day bien dong cua co che thi trudng, cac thdng tin kip thdi va chinh xac ve nhu cdu thi trudng ngoai nude, kha nang cung dng tai cac kho ddu moi, kho trung chuyen la nhung dieu kien bao dam cdng cua doanh nghiep Viec phan tfch nhanh nhay xu the bien dong cua gia xang ddu nhap khau co y nghia quyet dinh den thdi gian nhap, thdi gian cung ca'p va xd ly thdng tin kip thdi cho hoat dong san xua't kinh doanh cua Cdng ty 3.2.2 Tang cudng dao tao dpi ngu can bo Dao tao va phat trien nguon nhan luc la vdn de het sdc quan bao dam cho cac doanh nghiep sd dung co hieu qua nguon nhan luc hien co va tang hieu qua hoat dong cua doanh nghiep Nhan thde dupe tarn quan 72 do, Cong ty PDC rat chu viec phat trien can bo va co ke hoach, chuong trinh, hinh thurc dao tao phu hcfp de co hieu qua cao nha't Xua't phat th thuc te hoat dong cua Cong ty dieu kien mcfi tham gia thi trudng kinh doanh xang ddu, doi ngu can bo kinh doanh ft, kinh nghiem quan ly va kinh doanh chua nhieu, cdng tac dao tao can bo dac biet va cdng nhan co chuyen mon tay nghe cao linh vuc che bien va kinh doanh xang dau Phuong hudng va giai phap cu the ke hoach dao tao cua Cdng ty la: • Hudng dao tao: Dao tao chuyen mon sau cho can bo tre d cac linh vuc ky thuat, quan ly va kinh doanh, cdng nhan ky thuat theo cac chuyen nganh Dao tao nang cao, dao tao lai cho cac can bo da cd thdi gian cdng tac dai, cd kinh nghiem va nang luc cdng tac linh vuc da duqc dao tao Muc dich chinh la nang cao trinh chuyen mon, cap nhat kien thdc mdi ve chuyen nganh va phuc vu cdng tac quan ly Dao tao tai chd (dao tao cd tmh ke thira) de khai thac va phat huy kien thurc, kinh nghiem chuyen mon cua cac can bo lau nam nganh truyen dat lai cho the he can bo tre Dao tao phu hop vdi tien bo khoa hoc ky thuat cua nganh dau khf the gidi- • Phuong cham dao tao: Ket hop ly thuyet vdi thuc hanh Dao tao ca nudc va ngoai nudc la'y dao tao ngan han d nudc ngoai lam co sd de cung co va md rong kien thiic va kinh nghiem Dao tao theo chuyen nganh, cd ke hoach va theo chu ky thudng xuyen 73 • Hinh thiic dao tao: Dao tao ngSn han: cd the td chiic nude hoac nude ngoai theo nhu cau cong viec, kha nang cua co so dao tao va kinh phi dao tao Dao tao ngdn han la chuong trinh dao tao “nong” dap ling nhung cong viec cu thd hoac boi duong kien thiic mang tinh chat dinh ky thudng xuyen dd'i vdi timg chuyen nganh Hinh thiic dao tao se ap dung doi vdi can bo quan ly kinh doanh, can bo ky thuat, cong nhan van hanh kho va tram xang Dao tao dai han: chu yeu dao tao nude Day la chuong trinh dao tao “chien luqc” mang tinh chuyen sau doi vdi timg chuyen nganh xet thay thieu hut can bo Hinh thiic chu yeu danh dao tao can bo tre ke can • Cac chuyen nganh dao tao: Can bo quan ly (theo chuyen nganh) Can bo ky thuat (theo chuyen nganh) Quan ly mdi trudng, phong chong chay nd Can bo quan ly kinh doanh Cong nhan van hanh 3.2.3 Phat tridn nguon cung cap xang ddu: Qua phan tich thuc trang tinh hmh cung ling va tieu thu xang dau toan quoc giai doan 1996-2000 va du bao nhu cau den nam 2010, dong thdi tren cd sd danh gia hoat dong cua cac dem vi kinh doanh xang dau ldn tren thi trudng hien nay, cung nhu chien luqc, muc tieu phat tridn khau nguon cua Nganh Dau khi, cd thd nhan tha'y, dd co thd tham nhap va chiem linh thi trudng mot each vung chac Cong ty PDC can phat tridn va hoi du hai dieu kien: nguon cung ca'p xang dau va he thong co so vat cha't khep kin kinh doanh tir khau luu trir ton chiia, van tai den phan phoi tdi ngudi tieu dung Ve nguon cung ca'p xang dau: Tir den Nha may loc dau so di vao san xua't (du kien sau nam 2004), nguon xang dau tieu thu d nude ta chu 74 yeu v&n phai nhap khau De chu dong nguon hang, giai doan nay, ngoai nhap khau xang dau, Cong ty se tiep tuc day manh san xuat xang A83 vdi chat luong tot, giam chi phi de’ tang hieu qua kinh doanh, dam bao giu vUng thi trudng va phat trien thi trudng mdi Sau nam 2004, PDC da co mot he thong co sd vat chat phuc vu kinh doanh dong bo, hien dai va khep kin vdi nguon cung cap chu dong, chac chan PDC se la don vi ddu moi chiem thi phan ldn linh vuc kinh doanh xang ddu 3.2.4 Chu ddu tu co sd vat chat cho hoat dong san xuat kinh doanh Kinh doanh xang ddu co moi quan he chat che vdi viec phat trien he thong kho chua va mang ludi phan phoi Muon ddy manh kinh doanh va md rong thi trudng, dieu quan nhat la phai ddu tu va phat trien co sd vat chat cho khau kinh doanh Hien tai, PDC mdi chi co mot tong kho ddu moi d phfa Nam vdi tong dung tich 104.500m3 So vdi nhu cdu phat trien cua Cong ty, suc chua tren qua ft va PDC cdn ddu tu md rong cung nhu xay dung mdi vi: Dieu kien canh tranh quyet liet giua cac doanh nghiep ma kinh doanh xang ddu muon co hieu qua cao, thi trudng md rong phai gdn chat vdi phat tridn he thong kho chua va mang ludi phan phoi Thuc hien nhiem vu bao tieu san pham cua Nha may loc ddu Co hang du tru chien luoc kinh doanh gia xang ddu quoc te bien dong Hon nua, cang nhap tau tai kho Vung tau chi co the cap tau 10.000DWT, cac doi tau van tai xang ddu vidn duong thudng la tau ldn tren 15.000DWT de giam cudc PDC phai dung giai phap de chuyen tai th tau ldn vao cang bang tau va sa lan nho Giai phap chi la tam thdi dieu kien kinh doanh hien vi co nhieu phuc tap dieu do, tang hao hut va nguy co mat an toan Ngoai viec md rong sdc chua cdn xay dung cang ddu co the nhap tau tai ldn 75 Cdng ty chu trUotog phat trien dong bo co sd vat chat phuc vu kinh doanh xang dau nhu nha may che bien xang tir condensate, tdng kho dau mdi, kho trung chuyen, tram ban le xang ddu va phuong tien van chuyen Ke hoach dau tu kho cang xang ddu: * Tdng kho dau mdi se duoc dau tu tai khu vuc: Bac, Trung, Nam Tai phfa Nam, ngoai kho Vung tau dang hoat dong, Cdng ty se dau tu mot tdng kho tiep nhan dau mdi (kho Cu lao Tao, Vung tau) cdng sua't 150.000m3, vdi cang nhap co thd cap tau tdi 50.000DWT (ldn nha't d nudc ta hien nay) Cu lao Tao nam d vi tn thuan loi ve giao thong buon ban quoc te Dong thdi cung thuan lqi cho viec xuat xang dau di cac kho cang Nam bo theo dudng bien va dudng song Kho Cu lao Tao cd dieu kien thuan lqi lam cang chd dau tai ldn van chuydn xang dau giam thidu chi phf luu thong, tang tinh canh tranh cua PDC so vdi doanh nghiep khac va la kho dau mdi cung ung xang dau tai khu vuc Nam bo tao the 6n dinh nguon du tru" kinh doanh cua PDC Tai phia Bac, Cdng ty dang tridn khai thi cong xay dung Tdng kho xang dau Dinh vu, Hai phong Tdng kho Hai phong cd sdc chua giai doan la 45.000m3, cau cang tiep nhan tau 10.000DWT, du kien tdi nam 2005 se md rong tdi 100.000m3 Tdng kho duqc dau tu vdi muc dich chuan bi he thong phan phoi san pham xang dau cua Tdng cong ty Dau khu vuc phia Bac Theo tien do, tdng kho se hoan vao cuoi nam 2002 Khu vuc mien Trung se dau tu mot tdng kho dau mdi tai Thanh hoa vdi siic chda giai doan la 16.000m3, cau cang 5.000DWT Tdng kho xang dau Thanh hoa dang giai doan lap Nghien curu kha thi va du kien se duqc tridn khai phu hqp vdi tien Nha may loc dau sd 76 BANG 11: KE HOACH XAY DUNG TONG KHO GIAI DOAN 2001-2005 Ke hoach dau tu Tdng cong ty Phan giao cho PDC Cong suat (m3) Tien hoan Tdng kho Hai phong Tdng kho Hai phong 45.000 2002 Md rdng kho Hai phong Md rdng kho Hai phong 55.000 2005 Tdng kho Thanh hoa Tdng kho Thanh hoa 16.000 2005 Tdng kho Nha be 50.000 2002 Md rong kho Vung tau 39.500 2002 Tdng kho Can tho 36.000 2001 Md rdng kho Gin tho 24.000 2005 150.000 2004 Tdng kho Cu lao Tao, Vung tau Md rong kho Vung tau Tdng kho Cu lao Tao, Vung tau Nguon: Ke hoach phat trien Tdng cong ty Dau den 2005 * Kho trung chuyen: Song song vdi viec dau tu cac tdng kho dau mdi, mang ludi kinh doanh xang dau cdn xay dung cac kho trung chuydn hd tro tieu thu cho kho dau mdi pham vi khoang 200km so vdi kho dau mdi Cac kho cd chiic nang trung chuyen khu vuc, ban buon va dieu chuydn noi bo, dong thdi cung cap xang dau cho he thong ciia hang ban le Trong giai doan 2001-2005, Cdng ty PDC cd ke hoach dau tu khoang kho trung chuydn vdi tdng dung tich 41.800m3 BANG 12: KE HOACH XAY DUNG KHO TRUNG CHUYEN GIAI DOAN 2001- 2005 Cong trinh Cdng suat (m3) Tien Cum cdng trinh tiep nhan va phan phoi SP dau Tay Ninh 3.000 2001-2002 Kho trung chuydn Can tho 10.000 2001-2002 Kho xang ddu Ca mau 10.000 2001-2003 Kho trung chuydn Quy nhon 10.000 2002-2004 77 Kho xang ddu Ha tmh Kho xang ddu Soc trang Kho trung chuyen Ha noi 3.000 2002 800 2001 5.000 2003-2004 Nguon: Ke hoach Ddu ticXDCB cdng ty PDC 2001- 2005 • He thong cua hang ban le xang dau: De day manh hoat dong tieu thu xang ddu va nhanh chong chiem linh thi trudng, ngoai viec ban buon tai kho can phai phat trien mang ludi cira hang ban le rong khdp Doi vdi dau tu mang ludi cira hang xang ddu, ben canh viec ddu tu true tiep, Cdng ty se da dang hoa cac hinh th lie ddu tu nhu thue cua hang kinh doanh, md dai ly, lien doanh lien ket vdi dia phuong tren co so dia phuong dong gop vdn bang gia tri quyen sir dung ddt, PDC se xay dung va cung cap trang thiet bi; hoac mua chuyen nhuqng cac cira hang sdn ddu se ket hop treo bien quang cao cua PetroVietnam va PDC nham tang uy tin Cong ty tren thuong trudng pham vi ca nude Nham tao thuan lqi cho cdng tac quan ly, Cong ty chu truong ddu tu tap trung theo tutag cum tren dia ban ca mien lay cac dia phuong da cd chi nhanh, van phong dai dien cua Cdng ty lam nong cot nhu: cum Ha noi-Hai phong; Thanh hoa-Nghe an; Vung tau-TP HCM-Tay Ninh; cum cac tinh DBSCL Sd luong cac cira hang xang ddu Cong ty du kien ddu tu den nam 2005 khoang 40-50 cira hang 78 BANG 13: KE HOACH PHAT TRIEN TRAM BAN LE XANG DAU DEN 2005 Hinh thuc dau tu Xay dung mdi Dai ly, lien doanh lien ket Tong cong Thdi gian Ke hoach TCT (So tram) KH cua PDC (So tram) 2001-2003 97 27 2004-2005 68 20 Cong 765 47 2001-2003 175 75 2004-2005 160 70 Cdng 335 145 2001-2005 500 192 Nguon: Ke hoach phat trien Tong cdng ty Dau den 2005 • Phuong tien van chuyen: Cong ty du kien dau tu cac phuong tien van tai thuy, bo bao gom tau chd ddu, sa lan va xe bon chuyen dung He thong phuong tien van chuyen se ket hop vdi mang ludi kho tang, cua hang xang ddu tao hoat dong kinh doanh dong bo, khep km tir khau nhap khau den phan phoi cho khach hang BANG 14: TONG HOP VON DAU TUCO SC5 VAT CHAT KINH DOANH XANG DAU GIAI DOAN 2001 - 2005 Don vi: Trieu dong Tdng von dau tu' 2001 2002 2003 2004 2005 TT Cdng trinh Nha may pha che Condensate 232.964 39.305 193.659 Tong kho tiep nhan va t6n tru 554.396 61.504 199.199 109.664 69.250 Kho trung chuyen 156.702 12.910 65.492 57.300 21.000 Tram kinh doanh xang dau 91.125 11.539 23.522 18.688 18.688 18.688 Phuong tidn van chuyen 64.400 1.000 33.000 8.000 10.400 12.000 1.099.587 126.258 514.872 193.652 119.338 145.467 Tdng cong 79 114.779 - 3.2.5 Day manh hoat dong phan phoi tieu thu Trong dieu kien canh tranh gay gat tren thi trudng xang dau, day manh hoat dong tieu thu la yeu to co tinh cha't quyet dinh den viec tang doanh thu, tang lqi nhuan, md rong thi trudng va nang cao uy tin cua Cong ty Day manh khau tieu thu duqc thuc hien thong qua viec phat trien ca hai hinh thiic, ban buon va ban le vdi muc tieu: Giu vung va tri thi trudng da chiem linh duqc Nghien ciiu thi trudng, thiet lap quan he va tham nhap thi trudng mdi bang each nang cao cha't luqng dich vu ban hang, tao cac dieu kien tot nha't cho khach hang viec ky ket hqp dong, hinh thiic toan nhanh gon, van chuydn den noi tieu thu vdi gia ca van chuydn hqp ly Phat trien tieu thu Nganh dau khf Lua chon cac vi tri, dia diem thuan lqi gan nguon cung ca'p xang dau de d£ dang dieu chuydn noi bo va cd kha nang tieu thu ldn de dau tu mang ludi phan phoi xang ddu Day manh tieu thu tai cac ciia hang xang dau thong qua cac hqp dong cung ca'p xang dau hang thang, dd khach hang chi den mua xang tai cac cay xang cua Cdng ty Hinh thiic hqp dong ap dung doi vdi cac khach hang tieu thu xang dau theo dinh miic nhu cac cd quan, doi xe, don vi van tai Str dung cac hinh thiic quang cao tai kho, ciia hang xang ddu, cac phuong tien van chuydn 3.3.1 Kien nghi vdi Nha nude ve chfnh sach, co che quan ly doi vdi hoat dong kinh doanh xang ddu De bao dam su quan ly, dieu tiet cua Nha nude doi vdi thi trudng xang dau cung nhu bao dam hieu qua hoat dong cua cac don vi kinh doanh va lqi fch chung cua ngudi tieu dung, tir thuc te hoat dong kinh doanh xang dau xua't hien nhung va'n de can duqc Nha nude xem xet: 80 Trong tien trinh hoi nhap kinh te quoc te, xu the cac hang nudc ngoai tham gia vao thi trudng xang ddu la mot tat yeu thdi gian tdi, Nha nudc can co cac chinh sach uu tien hd tro cho cac doanh nghiep chu dao nudc dac biet la van de dau tu he thong kho cang xang dau tai cac dia the chien luoc, giai quyet hop ly nhanh chong thu tuc dia diem va cac thu tuc ddu tu xdy dung Xay dung qui hoach tdng thd phat trien cd sd vat chdt ky thuat cho nganh xang ddu, dong thdi ban hanh tieu chuan hoa cac dieu kien hoat dong, qui mo xdy dung cua kho cang, cua hang xang ddu tdng khu vuc dd dat muc hien dai, tieu chuan bao dam chdt luong xang ddu, an toan chay nd, an toan moi trudng Viec phe duyet dia didm, qui mo cong suat kho phai gdn vdi tieu chuan cong nghe, tu dong hoa, hien dai hoa, an toan phong chay chua chay va moi trudng Phat tridn he thong cd sd vat chdt kinh doanh xang ddu cdn co su phoi hop chat che giua cac doanh nghiep, tranh ddu tu chong cheo va su canh tranh khong lanh manh Trong dieu kien kinh doanh xang ddu tren thi trudng the gidi co nhieu bien dong anh hudng den hieu qua hoat dong cua cac doanh nghiep nhap khau xang ddu, viec xdy dung mot cd che dieu hanh hop ly, linh hoat va kip thdi la het sUc cdn thiet Do dac didm nen kinh te nudc ta tinh trang kem phat trien, chua co dieu kien dd nhap khau va tieu thu cac loai xang ddu cao cdp, co cha't luong cao, ft gdy o nhidm moi trudng Vi vay, dd bao dam chdt luong xang ddu, Nha nudc cdn tang cudng cong tac quan ly chdt luong hang hoa dd bao dam quyen loi ngudi tieu dung va loi fch chung toan xa hoi Hien dang co su phdn tan giua cac Bo, Nganh quan ly hoat dong kinh doanh xang ddu Trong thdi gian tdi, Nha nudc cdn co mot cd che thich hop phoi hop va thong nhdt quan ly dieu hanh thi trudng xang ddu tren pham vi ca nudc doi vdi tdt ca cac ddn vi kinh 81 doanh xang dau thuoc moi phan kinh te de bao dam moi trudng hoat dong tot nhat cho tat ca cac doanh nghiep Dong thdi xem xet chu trtfong phat trien cac dau moi nhap khau xang dau co xu the tu hoa kinh doanh xang dau va su gia tang khong han che cac dau mdi nhSp khau se tao dieu kien canh tranh khong lanh manh giua cac doanh nghiep Tang cudng cdng tac kidm tra cua cac co quan quan ly nha nudc ve he thong kho cang xang dau dd loai trit cac kho khong du tieu chuan kinh doanh, lam lanh manh hoa thi trudng tao dieu kien cho cac doanh nghiep dau tu chieu sau dd co the canh tranh tren thi trudng Do viec dau tu, xay dung va cai tao kho xang dau rat ton kern, nguon von tich luy cua doanh nghiep khong dap ung yeu cau phat tridn, Nha dao de tao budc dot bien ve luc luqng, trinh ky thuat he thong kho cang xang dau 3.3.2 Kien nghi vdi Tdng cdng ty Dau khf Viet nam ve chien luqc dau tu phat tridn khau kinh doanh phan phoi san pham xang ddu De tao dieu kien cho cac Cdng ty hoat dong khau kinh doanh phan phoi nhanh chong chiem linh thi trudng, Tdng cdng ty nen cd qui gianh cho quang cao va tiep thi, cd qui gianh cho ho tu nhan, dai ly treo bang mSu cua Tdng cdng ty Cd ke hoach dao tao can bo dac biet linh vuc che bien va kinh doanh xang ddu Hd trq Cdng ty chi phi dao tao Tdng cdng ty tiep tuc quan tarn va hd trq Cdng ty PDC ve van de von dd Cdng ty cd thd chu dong kinh doanh vi hoat dong kinh doanh xang dau doi hoi nguon von rat ldn Dau tu cac cua hang xang dau thudng gap kho khan ve thu tuc dia didm, de nghi Tdng cdng ty cd bien phap chi dao va phoi hop cung 82 Cong ty giai quyet mot each tich coc, tao dieu kien day nhanh tien trinh xay dong mang ludi phan phoi • xang ddu Tiep tuc hoan thien mo hinh he thong td chUc va chuyen nganh ve kinh doanh xang dau cong ty PDC la don vi chu dao dd dap Ung cho yeu cau phat trien chung cua Nganh De tang hieu qua kinh doanh cho Cong ty, can co chinh sach khuyen khfch tieu thu giua cac don vi Nganh Hien he thong van tai phuc vu kinh doanh phan phoi san pham cua Tdng cong ty rat nho Kien nghi Tdng cong ty dau tu phat tridn doi tau ldn van chuydn xang ddu va hd tro Cong ty khau van chuydn phan phoi tao qui trinh hoat dong khep kin Nganh 83 PHAN KET LUAN Xang ddu la nguyen lieu chien lucfc co vai tro dac biet quan trong su phat trien kinh te cua ddt nudc, Nha nudc doc quyen quan ly va dieu tiet thdng qua cac doanh nghiep Su hinh cac doanh nghiep nha nudc kinh doanh xang dau d thi trudng noi dia la yeu to chong doc quyen, tao su canh tranh dich vu cung cdp xang ddu Vdi su gia tang cac ddu mdi nhdp khau cung nhu cac don vi kinh doanh linh vuc xang ddu, viec giu vung va phat tridn thi trudng kinh doanh cua cac doanh nghiep trd nen rdt kho khan, nhdt la doi vdi cac doanh nghiep mdi tham gia thi trudng Gop phdn dua cac giai phap thuc ddy hoat dong kinh doanh cua Cong ty PDC, luan van da nghien cdu, giai quyet cac yeu cdu, noi dung cua de tai dat va thu duoc mot sd ket qua sau: Ludn van da he thdng hoa nhung ly luan ve canh tranh cua doanh nghiep nen kinh te thi trudng lam co sd cho viec xem xet kha nang canh tranh cua Cong ty PDC lmh vuc kinh doanh xang ddu Nghien cdu tdng quan thi trudng xang ddu va danh gia thuc trang hoat dong kinh doanh xang ddu d nudc ta hien th nhu cdu tieu thu, kha nang cung cdp den su quan ly dieu tiet hoat dong cua Nha nudc doi vdi cac don vi kinh doanh Phdn tich kha nang canh tranh va md rong thi trudng cua Cdng ty PDC th dd thdy duoc cac vdn de cdn ton tai, vudng mdc hoat dong kinh doanh xang ddu ve cdng tac quan ly, ddu tu phat tridn mang ludi kinh doanh, phat trien thi trudng Dua cac giai phap nham nang cao kha nang canh tranh cua Cdng ty PDC tren thi trudng xang ddu, cu thd la cac giai phap ve cai tien cdng tac quan ly dieu hanh, dao tao can bo, chu dong nguon cung cdp xang ddu, ddu tu phat trien he thdng co sd vat chdt cho kinh doanh va ddy manh hoat dong phdn phoi tieu thu 84 De xua't mot so kien nghi vdi Nha nude ve chfnh sach quan ly hoat dong kinh doanh, tao mdi trudng canh tranh binh dang cho cac doanh nghiep va hd trq cac doanh nghiep viec phat trien mang ludi co sd vat cha't cho kinh doanh xang dau Do han che ve thdi gian va kha nang nghien cun nen luan van kho tranh khdi nhung thieu sot va nhung va'n de chua duqc nghien cun sau , tac gia xin chan cam on va mong nhan duqc y kien dong gop de de tai tren cd the hoan thien hon nha 85 DANH MUC TAI LIEU THAM KHAO Bao cao hoat dong cua mot so Cong ty kinh doanh xang dau Bo Thuong mai, nam 2000 - Bao cao Quy hoach phat trien He thong kho xang ddu tren pham vi ca nudc den nam 2010 Cong ty Che bien va Kinh doanh san pham dau mo - Bao cao hoat dong th 1996 den Cong ty Che bien va Kinh doanh san pham dau mo - Bao cao tinh hinh hoat dong va phuong hudng phat trien san xuat kinh doanh chien luoc khau sau cua Tong cong ty Dau Viet nam Cong ty Che bien va Kinh doanh san pham dau mo - Ke hoach phat trien giai doan 2001-2005 Dang cong san Viet nam - Van kien dai hoi dai bieu toan quoc lan thd IX - NXB Chinh tri Quoc gia, nam 2001 PGS.PTS Nguyen Thanh Do va CN Nguyen Ngoc Huyen (dong chu bien) - Chien luoc kinh doanh va phat trien doanh nghiep - NXB Giao due, nam-1999 PGS.TS Le Van Tam (chu bien) - Giao trinh Quan tri chien luoc - NXB Thong ke, nam 2000 PGS.TS Nguyen Ke Tuan (chu bien) - Giao trinh Quan tri hoat dong Thuong mai cua doanh nghiep cong nghiep - Trudng DHKTQD, nam 1998 10 Tong cong ty Dau Viet nam - Dinh hudng chien luoc phat trien Nganh ddu Viet nam den nam 2020 (tai lieu tham khao) 11 Tdng cong ty Dau khf Viet nam - Ke hoach phat trien hoat dong Kinh doanh phan phoi giai doan 2001-2005 12 Tong cong ty Dau khf Viet nam - Bao cao Hoi nghi phat trien hoat dong Ha nguon thang 5/2001 13 Trudng DHKTQD - Giao trinh Quan tri Marketing, nam 1999 14 Trudng DHKTQD - Tap chi Kinh te phat trien so chuyen de thang 11/2001 15 Michael E Porter - Chien luoc canh tranh - NXB Khoa hoc va ky thuat, nam 1996 86