Chuong I Co che chinh sach phat then nguon nhdn luc 49 X A Y D U N G G I A O T R l N H G l A N G D A Y THUONG MAI DIEN TIT NGHIEN CCfU * KINH NGHIEMTHliCTliN TS VLfQNG THANH HUONG Giam doc Trung tam T[.]
49 Chuong I: Co che chinh sach phat then nguon nhdn luc XAY DUNG GIAO TRlNH GlANG DAY THUONG MAI DIEN TIT - NGHIEN CCfU * KINH NGHIEMTHliCTliN TS VLfQNG THANH HUONG Giam doc Trung tam Thong tin -Thw vien • V i e n K h o a hoc G i a o due V i e t N a m TOM TAT Viec xdy dung cdc bd gido trinh, tdi lieu cd chdt luong cho mon hoc Thuong mai dien tic (TMDT) la mot cong viec khd khan, lien quan den kien thuc tong hop cua nhieu mon hoc khdc thudc llnh vuc kinh te vd cong nghe thdng tin (CNTT) Do su phdt then nhanh cua cong nghe va su doi hoi cap bach cua nhu cau xa hdi, nen gido trinh, tai lieu ve TMDT doi hoi sir cap nhat thuong xuyen nham dap ung nhu cau cua ddi ngu cdc nhd quan ly, giang vien vd sinh vien Den nay, tai Viet Nam TMDT mdi dua vao giang day tai mot sd truong dai hoc vd cao dang nhu mot duoc chuyen nganh cdc khoa thudc linh vuc kinh te va CNTT Dac biet cd mot so truong dai hoc da dua cdc chuyen nganh ciia Khoa va Bd mon chuyen sau ve TMDT Bai viet dua mot sd thdng tin vd nhdn dinh ve gido trinh, tai lieu giang day TMDT ciia mot sd nude vd y kien ddnh gia dudi gdc chuyen gia nham gdp phan xdy dung he thdng gido trinh, tai lieu giang day phuc vu viec dao tao TMDT tai Viet Nam NOI DUNG Giao trinh, tai lieu thuong mai dien tu - mot so kinh nghi em cua n u d e ngoai V d i kinh nghiem thuc te va nghien cuu cac giao trinh, tai lieu ciia mot sd t r u o n g dai hoc quan l y tai Ha L a n va 6t-xtray-li-a, cac tac gia 50 Ky yeu Hdi thao Qudc te TMDT va Phat triin nguon nhdn luc nhan thay rang giao trinh, tai lieu giang day phuc v u viec dao tao T M D T phan I o n da duoc thong nhat mot thoi gian dai, i t co su thay doi va duoc giang day d nhieu t r u o n g tai cap bac dai hoc, cao hoc M o t so phan tich co ban ve ket cau giao trinh, tai lieu T M D T : Ndi dung phan tich Tai lieu nuoc ngoai Phan tong quan Ngan gpn, sue tich Tai lieu Viet Nam Thuong dugc cong phu dien giai Cac khai niem va djnh nghTa Thuong dugc viet tai cac muc duoi dang dong khung va co quan he logic vdi cac muc khac khai niem/dinh nghTa dugc nhac lai Co danh chi so/dugc torn luge duoi dang Index cuoi giao trinh, d§ theo doi Cac phuong phap phan tich Thuong dugc neu day dd, It dugc phan tich sau va ro va dirge mo hinh hoa tong hgp day du Cac bai tap tinh huong Nhieu va co lien he voi cac phuong phap phan tich chuyen nganh It va su lien he voi cac phuong phap phan tich lien quan chua ro net/chua co D6i gia) Nhieu chung loai, danh cho cac doi tugng khac nhau: cho nguoi moi b i t dau hoc, can bo chuyen nganh hoac nha quan ly Chung loai it, phan ldn danh cho sinh vien va mot so sach huong d i n thuc hanh, tham khao tuong (doc Thuong dugc viet mang tinh liet ke mot so muc nhat dinh Ve muc cap nhat thong tin: qua trinh nghien cuu tai lieu phuc v u cho bai viet nay, tac gia tap trung t o i mot so tai lieu xuat ban hai nam gan day ( t u nam 2008) va nhan thay rang giao t r i n h , tai lieu giang day T M D T cua cac nude tuong d d i cap nhat thdng t i n va chi tiet hda cac bai tap tinh huong (case study) bang cac su kien thuc Cac su k i e n duoc m d ta va phan tich theo p h u o n g phap d u o i gdc dd ciia n h u n g chuyen gia l i n h vuc T M D T Chuong I: Ca chi chinh sach phdt trien ngudn nhdn luc 51 M o t s6 n h a n xet ve giao t r i n h t h u o n g m a i dien t u t a i Viet N a m B e n canh viec cac giao trinh cong nghe co ban cho T M D T se cung cap cac kien thuc ve lap trinh, cau true d u lieu, quan t r i mang, quan t r i he thdng thong t i n d u l i e u , nhieu giao trinh co so cua T M D T lien quan d i n llnh v u c k i n h te bao g m m o n Quan t r i k i n h doanh, T a i chinh - K e toan, M a r k e t i n g , T h u o n g m a i qudc te, N g o a i t h u o n g va Thanh toan qu6c t l H a i phan he giao trinh hien da duoc phan I o n cac bo m o n hoac khoa thuoc cac t r u o n g dao tao v l k i n h t l va C N T T bien soan t u o n g d o i day d u va co doi ngu giang v i e n n h i l u k i n h n g h i e m giang day T u y nhien, hai phan he giao trinh vain h u o n g vao muc tieu chii y l u la phuc v u t u n g nganh/chuyen nganh dao tao rieng biet v l C N T T hoac v l k i n h t l D o vay, sinh vien k h i lira chon chuyen nganh T h u o n g mai dien t u lam luan van van chua co n h u n g bo giao trinh hoan chinh v i phan Ion van thuoc hai chuyen nganh rieng biet (tham c h i chuyen m o n thuoc tai hai bo m o n va khoa khac nhau) T u do, xay d u n g cac bo giao trinh, tai lieu co chat l u o n g cho m o n hoc T h u o n g m a i dien t u ( T M D T ) la mot cong viec h i t sue can thiet de dap ung nhu cau xa h o i M o t nhan dinh khac: cac giao trinh, tai lieu giang day T M D T cua V i e t N a m v l n chua duoc dau t u thda dang Hien nay, chung loai giao trinh, tai lieu giang day T M D T rat i t , phan Ion danh cho sinh vien va mot so sach huong d i n thuc hanh, tham khao Cac phuong phap phan t i c h thuoc llnh vuc k i n h te va cong nghe chua duoc tong hop day du de h u o n g dan n g u o i hoc N h a n xet tong quan ve he thdng giao trinh, tai lieu giang day T M D T cua nuoc ta, co the b i n h luan rang cac co quan quan l y , cac v i e n nghien cuu va cac t r u o n g rat can dau t u cong sue va nguon luc de co dupe nguon t u lieu chuyen giao t u nuoc ngoai T u do, chung ta co k h a nang tiep quan cac tai lieu m d i , v d i gia t r i khoa hoc va thuc tien, duoc cap nhat de phuc v u d p i n g i i giang vien, sinh vien va doanh nghiep Dac biet, cac giang vien k h i dung cac tai lieu tien t i l n se cd t h i tham 52 Kyyeu Hoi thao Quoc te TMDT va Phdt triin nguon nhdn luc khao, nang cao kha nang chuyen mon, phuc v u cho viec xay dung chuong trinh giang day chinh quy, bo sung kien thuc, nang cao c h i t luong bai giang Sinh vien co the su dung tai lieu hoc tap, t i m hieu, nghien cuu them ve T M D T phuc v u chuong trinh dao tao chinh quy ve T M D T Doanh nghiep co the tham khao cudn sach n h u cam nang huong d i n t i m hieu viec xay dung va van hanh hoat dong T M D T mot each co ban nhat thong qua viec nghien cuu cac p h u o n g phap va bai tap tinh huong T o m l a i , giao trinh, tai lieu giang day co anh huong I o n den chat l u o n g dao tao H i e n giao trinh T M D T duoc nhieu co so dao tao t u q u y l t dinh, cac giang vien day m o n hoc T M D T t u bien soan, su dung giao trinh co s i n cua nude ngoai hoac su dung lai giao trinh t r u o n g dai hoc khac nude bien soan T M D T la mot l l n h vuc lien nganh k i n h te - C N T T va T T , phat trien nhanh, doi h d i tinh thuc hanh cao nen viec xac dinh ro mot co cau giao trinh va hoc lieu cho dao tao T M D T d cac he chinh qui va khdng chinh qui, d cac cap hoc cao dang, dai hoc va cao hoc can phai cd su d l u t u thda dang va k i p thoi tren co sd tham khao, chuyen giao tai lieu t u nude ngoai./ Mot so vi du tham khao: - Trudng Maastricht School of Management (MSM) thuc hien giang day, hd tra nghien cuu thdng qua cdc chuong EMBA, MM, DBA, PhD vdi cdc gido trinh chuyen viec trinh cao hoc MBA, nganh va TMDT ndi tieng da dugc cung cap tren toan the giai Mot sd gido trinh lien quan, bao gdm: E-Business System, and Information Managerial perspective, Control, Management, Electronic Management commerce Information - A managerial Vdi hang ngan sinh vien da dugc tot nghiep tai hon 25 quoc gia, MSM la trudng ldn nhat ve quan ly dang cap qudc te dat tai Hd Lan Cdc chuong trinh giang day cua MSM, dd bao gdm chuyen quan tri he thdng thdng tin vd TMDT cung dugc thuc hien tai Trung Qudc, Sip, Ai Cap, In-dd-ne-xi-a, ni-a, Cd-oet, Ma-lai-xi-a, Lan, Pe-ru, Ruan-da, Nam, Ddm-bi-a Man-ta, I-ran, Giodc-dan, Mdng Cd, Md-dam-bic, A Rap Saudi, Suriname, va Dim-ba-bu-e (ngudn: Tan-da-ni-a, nganh Bang-da-let, Ka-ddc-xtan, Ke- Na-mi-bi-a, Ha U-gan-da, Viet http://www.msm.nl Maastricht 53 Chuong I: Co chi chinh sach phdt trien ngudn nhdn luc School of Management Endepolsdomein 150 6229 EP Maastricht, The Netherlands) - Cdc khoa hoc TMDT cua tntdng Course Code Queensland Units (Ot-xtrdy-li-a): Course Title Electronic Commerce Fundamentals INFS7210 INFS7211 Developing Electronic Commerce Systems MGTS7208 Managing Information Systems MGTS7212 Managing Electronic Commerce Infrastructure MGTS7213 Commercial Internet Security MGTS7215 Virtual Organisation Management Ngudn: http://www uq edu au/study/plan_display html?acad_plan =ELECTX5165