ESP BUSINESS ENGLISH UNIT ONE NEW BUSINESS

DA NANG UNIVERSITY OF ECONOMICS ESP BUSINESS ENGLISH Edition download by : skknchat@gmail.com UNIT ONE: NEW BUSINESS I Starting up: A What conditions are important for people starting new businesses? Choose the four most important from this list Can you think of any others? - low taxes - skilled staff - low interest rates - cheap rents - stable economy - good transport links - training courses - high unemployment - a strong currency - government grants B Many economies contain a mix of public- and private-sector businesses Think of companies you know in the areas below Which are publicsector companies and which are private-sector companies? - post office - TV / newspaper - cars - airlines II - rail - water - telecoms - energy Vocabulary: Economic terms A.Match the economic terms (1-10) with their definitions (a –j) interest rate a) total value of goods and services produced in a country exchange rate b) general increase in prices inflation rate c) cost of borrowing money labour force d) people working tax incentives e) price at which one currency can buy another government bureaucracy f) percentage of people without jobs GDP ( gross domestic product) g) low taxes to encourage business activity unemployment rate h) money from overseas foreign investment i) official rules / regulations / paperwork 10 balance of trade j) difference in value between a country‟s imports and exports B Try to complete this economic profile without looking back at the terms in Exercise A The economy is stable following the problems of the past two years By following a tight monetary policy the government has reduced the _ _ to 2% After going up dramatically, the _ _ is now down to 8% The last six month has seen a slight improvement in the _ against the dollar The G _ has grown to 0.15% Exports are increasing and the _ of _ is starting to look much healthier The _ continues to be a problem as it is still 16% In order to stimulate the economy and attracts _ the government is offering new as well as making a renewed effort to reduce _ download by : skknchat@gmail.com Finally, a large skilled _ means there could be attractive investment opportunities over the next five years C Listen to the report and check your answers to Exercise B D Write sentences about the economic profile of your country III Listening: Starting new businesses A Work in group Make a list of things that are important to before you start a new business B Alan Martin, a young entrepreneur, descibes five important steps for setting up a business Listen and complete the chart below Did you have the same ideas as Alan Step 1: …………………………………… Step 2: …………………………………… Step 3: …………………………………… Step 4: …………………………………… Step 5: …………………………………… C Listen again and answer the questions What percentage of business ideas fails? Why they fail? What two questions does your market research need to answer? What two things does a business plan help you to do? What does it usually include? Name three things Which step does Alan think is the most important? Why? D Alans says most businesses fail because people don’t understand the market What other reasons can you think of? IV Reading: The Human Touch A Go through the article quickly to find the four elements that a good team needs A good team needs: ……………………………… ……………………………… ……………………………… ……………………………… download by : skknchat@gmail.com HOW TO ADD THE HUMAN TOUCH By Dough richard When thinking about how you start your business, getting the right team together will be the most important and the most difficult decision you make The reason is simple No one person has all the skills, experience, contacts or reputation that are recruited to get a business up and running So, in order to succeed, you will have to form a core team of people Before that, however, you can only know who else you need by knowing your strengths and your weaknesses Having a great business idea does not mean that you have the skills to manage others The hardest of all your decisions may be to let someone else lead the company you founded What, then, does the team need? First, it needs the ability to sell – and in particular the ability to persuade others to buy into your vision Second, the team needs the ability to count The business is managed by managing the flow of cash It may be the accountant‟s job to your books, but it is your responsibility to understand them so well that you use them to drive the business Third, the team needs experience There are three types: customer experience, product experience and start-up experience If you are going to sell an Internet service to restaurants, you need experience in the development of Internet services and the experience of running reastaurants If your team has only one or the other, you will either know what product to build or how to build it, but not both Fourth, the team needs to have contacts, relationships, a network Having people who can help you informally or formally will help your business succeed Finally, you and your team must be fully aware that starting a business means giving up two things- time and money It frequently means working evenings and weekends and being last in line for payment Succeeding with an innovation-based company takes everything: all of your time, all your great ideaslots of personal sacrifices – and it may take all of your money There is no magic formula to building a business It is like putting together the pieces of a puzzle But it is worth remembering that the team is the most important piece Financial Times B Read the article carefully, then decide whether these statements are True or False according to the article If you want your new business to succeed, you yourself first need to gain all the necessary skills and experience New entrepreneurs sometimes rightly decide to let another person lead the company they started up Good cashflow managem,ent is a necessary condition for a business to be successful An effective team will have experience in three key areas You need to put in a lot of time and effort before you can enjoy the rewards of owning a fast-growing start-up Building the right team is the magic formula to setting up a successful business download by : skknchat@gmail.com IV Language Skill: Socialising A Making Contacts: What activities are involved in socialising? Add some more to the following list - Introducing visitors - Greeting visitors You will hear three dialogues about people meeting visitors.Complete the chart Dialogue Dialogue Dialogue Have the speakers met before? Is the dialogue formal or informal? Where are they meeting? What problems did the visitors have during the journey? What are they doing next? Compete the sentences from the dialogues Listen if necessary You be Raj It‟s great to _ meet you in _ after all our phone calls and emails I _ you haven‟t been long It‟s a _ to meet you How was your ? Hi, Paul, good to you _ Sorry to keep you Can I _ you with your _? Would you taking this? Which sentences above are used to: a Welcome or greet the visitors? (1,2,4,6) b Talk about the journey (5) c Offer (or ask for) helping with something? (8,9) d Apologize for a delay? (3,7) download by : skknchat@gmail.com B Talking about weather Kasia Janiak is accompanying Mr Syms from the airport to his hotel Look at the dialogue below Listen and complete the gaps What is the topic of their conversation? Mr Syms: I can‟t belive it‟s so _ here It makes a nice from England! Kasia : How was the when you _ Mr Syms: It was as usual This summer has been _ Kasia : Well, we‟ve been very here The las Mr Syms: Do you normally _ _ summers here? Kasia : It depends Ususally we get at least a few Mr Syms: I imagine the winters here must be pretty Kasia : Oh yes Sometimes it _ Mr Syms: Well, at least it never gets that cold in England The winter there is usually just grey and _ It can be quite depressing! Kasia : Ugh! Well, I‟m glad the weather is nice for your visit here The weather is one of the most popular small-talk topic It is a topic everybody can talk about Put the words below into the right categories cloudy hazy roasting Words describing temperature Roleplay: Work in pair Use the profiles below to practise meeting visitors Student A: Christ: You are meeting Catherine Brown, a supplier from Britain, at the airport in Franfurt You have never met before but have spoken a lot over the phone Catherine is carrying heavy bags Greet her and ask about the flight Make some small talk ( weather, job, company) and take her to your car Student B: Catherine: You have just arrived at the airport in Franfurt and have made arrangements for your business partner, Christ, to pick you up You have spoken a lot over the phone but have never met before You are carrying several heavy bags Your flight was fine and you had a DVD to watch download by : skknchat@gmail.com C Entertaining visitor Bruno and Carlo are entertaining Anna at a local restaurant Listen to the conversation and answer the questions below Have the hosts been ot the restaurant before? Why is Anna hungry? What we discover about Bruno‟s wife? Who is driving? What they plan to later? Match the two halves to make sentences from the dialogues Listen again if necessary This looks I hope I‟m absolutely I‟m afraid they don‟t have How many courses What you It comes with asparagus I‟ll have the soup What would you like 10 Let‟s see if we can D Keeping a conversation going Anna, Bruno, and Carlo are finishing their meal Tick the topics they talk about he restautant friends holidays sport family cultural differences mutual accquaintances their jobs The answers to the questions below are too short Make them longer by adding extra information and a question, as in the example A: So, you live near here? B; Yes, I ( only km) Our house is only two kilometres from here ( you / live?) What about you? Do you live near here A: And how old is your daughter? B: She‟s six ( recent started school) ( you / children?) A: What kind of dog you have? B: An Alastian ( fun but needslots of exercise) ( you / pets?) A: So, how long have you been with the company? B: Six years ( joined after university) download by : skknchat@gmail.com ( you / be with your company long?) A: Have you been to Moscow? B: Yes, I have ( three years ago / on business) ( you?) A: And you any sports? B: I play squash ( once a week with friends) ( you / sports?) A: It‟s so hot today Is it normally like this in the summer here? B: No, it‟s not ( very hot for us / usually 25 degrees) ( weather / where you live?) Commenting on what people say is a good way to keep a conversation going Match B’s comments to what A says Sometimes more than one answer is possible A I just got married last year actually My husband is a meteorologist Last year I won a prize for one of the products I designed The project deadline is next week and and we‟re not going to make it My daughter has just got a place at one of the best universities in the country B a That must be very stressful b Really? That‟s an interesting job! c Oh, congratulations! d You must be very proud of her e That must have been very exciting f You must have felt very pleased g Oh, I‟m sorry to hear that I imagine that was a difficult time for you Before I got this job I was unemployed for two years I went to Peru on holiday last year Work with a partner to make small talk at a restaurant Use the information in your file to ask questions and keep the conversation going File A: You are having dinner in a restaurant with an important business partner (You are the host) Ask your partner questions to keep the conversation going Here are some things your partner mentioned earlier: ● He/ She has recently bought a new house ● His / Her partner has a new job ● He / She wants to go to Italy on holiday this year Begin by saying something about the food File B: You are having dinner in a restaurant with an important business partner ( You are the guest) Ask your partner questions to keep the conversation going Here are some things your partner mentioned earlier: ● He/ She plays badminton in her free time ● He/ She has an adopted son ● His / Her mother is visiting at the moment Begin by asking your partner a question about the restaurant .. .UNIT ONE: NEW BUSINESS I Starting up: A What conditions are important for people starting new businesses? Choose the four most important from this... gaps a-h Consolidated Profit and Loss Money in _ Money out Money in minus cost of making goods download by : skknchat@gmail.com Other money out Other costs and expenses Indirect... What I‟d like to suggest is … 33 download by : skknchat@gmail.com UNIT : BUSINESS CORRESPONDENCE I STRUCTURE AND LANGUAGE OF A BUSINESS LETTER A Structuring the Body of letter: This part usually