Tài liệu tham khảo |
Loại |
Chi tiết |
1. Đỗ Hữu Tân, 2015, Ảnh hưởng của bài đăng trên Facebook đến tương tác trực tuyến trong tiếp thị mạng xã hội tại Việt Nam, luận văn thạc sĩ, trường Đại học Kinh tế - Luật, TPHCM.Tiếng Anh |
Sách, tạp chí |
Tiêu đề: |
Ảnh hưởng của bài đăng trên Facebook đến tương tác trực tuyến trong tiếp thị mạng xã hội tại Việt Nam |
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1. Brodie RJ, Ilic A, Juric B, Hollebeek L, 2011, "Consumer engagement in a virtual brand community: an exploratory analysis", Journal Bus Res |
Sách, tạp chí |
Tiêu đề: |
Consumer engagement in a virtual brand community: an exploratory analysis |
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2. Bronstein, J., 2013, “Like me! Analyzing the 2012 presidential candidates’ Facebook pages”, Online Information Review, Vol. 37 No. 2, pp. 173-192 |
Sách, tạp chí |
Tiêu đề: |
Like me! Analyzing the 2012 presidential candidates’ Facebook pages”, "Online Information Review |
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3. Buddy Media, 2012, “Strategies for Effective Wall Posts: A Timeline Analysis”, The Buddy Media |
Sách, tạp chí |
Tiêu đề: |
“Strategies for Effective Wall Posts: A Timeline Analysis” |
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4. Coyle, J.R. and Thorson, E. 2001, “The effects of progressive levels of interactivity and vividness in web marketing sites”, Journal of Advertising, Vol.30 No. 3, pp. 65-77 |
Sách, tạp chí |
Tiêu đề: |
The effects of progressive levels of interactivity and vividness in web marketing sites”, "Journal of Advertising |
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6. Ferran Sabat, 2014, “Factor influencing popularity of branded content in Facebook Fanpages”, European Management Journal, Vol 32, pp. 1001-1011 |
Sách, tạp chí |
Tiêu đề: |
Factor influencing popularity of branded content in Facebook Fanpages"”, European Management Journal |
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7. Fortin DR, Dholakia RR, 2005, "Interactivity and vividness effects on social presence and involvement with a web-based advertisement", Journal Bus Res, Vol.58 No.3, pp. 387–396 |
Sách, tạp chí |
Tiêu đề: |
Interactivity and vividness effects on social presence and involvement with a web-based advertisement |
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8. Fortin, D.R. and Dholakia, R.R. 2005, “Interactivity and vividness effects on social presence and involvement with a web-based advertisement”, Journal of Business Research, Vol. 58 No. 3, pp. 387-396 |
Sách, tạp chí |
Tiêu đề: |
Interactivity and vividness effects on social presence and involvement with a web-based advertisement”, "Journal of Business Research |
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9. Golder S, Wilkinson D, Huberman BS, 2007, "Rhythms of social interaction: messaging within a massive online network", Communities and Technologies, pp. 41–66 |
Sách, tạp chí |
Tiêu đề: |
Rhythms of social interaction: messaging within a massive online network |
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10. Hars, A. and Ou, S. 2001, “Working for free? Motivations of participating in open source projects”, paper presented at the 34th Annual Hawaii International Conference on System Sciences, January 3-6, Maui, HI |
Sách, tạp chí |
Tiêu đề: |
Working for free? Motivations of participating in open source projects” |
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11. Irena Pletikosa Cvijikj và Florian Michahelles, 2013, “Online Engagement Factors on Facebook Brand Pages”, Social Network Analysis and Mining,Vol.3 No. 4, pp. 843-861 |
Sách, tạp chí |
Tiêu đề: |
Online Engagement Factors on Facebook Brand Pages”", Social Network Analysis and Mining |
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12. Jeanjean, L. 2012, “5 tips to increase your Facebook fan base”, Journal of Financial Planning, Vol. 1 No. 1, pp. 20-21 |
Sách, tạp chí |
Tiêu đề: |
5 tips to increase your Facebook fan base”, "Journal of Financial Planning |
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13. Kumar S, Jacob VS, Sriskandarajah C. 2006, "Scheduling advertisements on a web page to maximize revenue", Eur Journal Oper Res, Vol. 173 No. 3, pp.1067–1189 |
Sách, tạp chí |
Tiêu đề: |
Scheduling advertisements on a web page to maximize revenue |
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14. Lin, K.-Y. and Lu, H.-P, 2011, “Intention to continue using Facebook fan pages from the perspective of social capital theory”, Cyberpsychology, Behavior, and Social Networking, Vol. 14 No. 10, pp. 565-570 |
Sách, tạp chí |
Tiêu đề: |
Intention to continue using Facebook fan pages from the perspective of social capital theory"”, Cyberpsychology, Behavior, and Social Networking |
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15. Lisette de Vries, Sonjia Gensler, Peter S.H. Leeflang, 2011, “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing”, Journal of Interactive Marketing, 2012, Vol.26 No. 2, pp.83-91 |
Sách, tạp chí |
Tiêu đề: |
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing”, "Journal of Interactive Marketing |
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17. Lohtia R, Donthu N, Hershberger EK, 2003, "The impact of content and design elements on banner advertising click-through rates", Journal Advert Res, Vol.43, pp. 410–418 |
Sách, tạp chí |
Tiêu đề: |
The impact of content and design elements on banner advertising click-through rates |
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18. Moore, K. and McElroy, J.C. 2012, “The influence of personality on Facebook usage, wall postings, and regret”, Computers in Human Behavior, Vol. 28 No.1, pp. 267-274 |
Sách, tạp chí |
Tiêu đề: |
The influence of personality on Facebook usage, wall postings, and regret”, "Computers in Human Behavior |
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19. Muntinga DG, Moorman M, Smit EG, 2011, "Introducing COBRA’s: exploring motivations for brand-related social media use", Int J Advert, Vol.30 No.1, pp.13–46 |
Sách, tạp chí |
Tiêu đề: |
Introducing COBRA’s: exploring motivations for brand-related social media use |
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20. Nov, O. 2007, “What motivates wikipedians?”, Communications of the ACM, Vol. 50 No. 11, pp. 60-64 |
Sách, tạp chí |
Tiêu đề: |
What motivates wikipedians?”, "Communications of the ACM |
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21. Pin Luarn, Yu-Ping Chiu, Yu-Fan Lin, 2015,“Influence of Facebook brand- page posts on online engagement", Online Information Review, Vol. 39 No. 4, pp. 1-16 |
Sách, tạp chí |
Tiêu đề: |
Influence of Facebook brand-page posts on online engagement |
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