... risk.With stock options, if the stock goes up for whatever reason,then the options pay off. If the stock does not go up, then the optiondoes not pay off. Period. That’s the extent of the downside ... only goes up to $11 a share, the option is out of the money. On the other hand if the stock outper-forms the market and trades at $15 a share, the option is in -the- money with a $3 potential ... ability to discuss it and take action.FOREWORD xiiiFIGURE I-1 The Good, the Bad, and the Ugly of Stock Options Good: Options for start-ups and other cash-strapped companies; options that vest based...