... journey The writing process takes time, the circumstances tend to change and others who get involved have ideas of their own In other words: it is easy to get distracted and lose sight of the big ... readers - Find the areas where the two overlap, emphasise the commonalities and address the discrepancies, taking into consideration your own goals and interests and those of the other party This ... programme The idea is to put yourself in the shoes of your audience and imagine how your readers think, make decisions, what they feel and value, how the past is going to influence them, what it is they...