- Khach hang la ngudi tieu dung: la ngudi mua cho minh, cho gia dinh hay cho doanh
2.7.1 Triet ly kinh doanh va van hoa doanh nghiep
Cau khau hieu hay ciing la triet ly kinh doanh cua Cong ty la: "Cot loi cua niem tin". Tham
nhuan tu tudng do, mgi can bg cong nhan vien cua Cong ty luon cd gang dua din cho khach hang nhung san pham, djch vu phuc vu tot nhat, uy tin nhat vdi do tin cay cao nhat.
San pham ciia Cong ty hien nay rat da dang thuc hien san xuat trin day chuyin cong nghe hien dai ciia Nhat Ban, Dai Loan, CHLB Due. Cong ty ap dung hi thong quan ly chat lugng theo tieu chuan quoc te ISO 9001-2000; tieu chuan ve moi trudng ISO 14000; He thong QWAY, IWAY cua hang IKEA - Thuy Dien.
Ve djch vu, Cong ty luon cd gang dua san pham din khach hang vdi thdi gian nhanh nhat va gia ca hgp ly nhat. Cong ty nghiem cam mgi hinh thuc ban pha gia, giao san pham kem chat lugng den khach hang d tat ca cac dai ly, cua hang, nhat la tai nhung ciia hang do Cong ty quan ly. Cac san pham ciia Cong ty nam trong thdi ban bao hanh deu dugc bao hanh mien phi (tuy tung loai san pham se tinh thdi han dai ngan khac nhau); niu da het ban bao hanh, khach hang van dugc tu van va sua chua vdi gia uu dai ban so vdi muc gia binh thudng.
Ngoai ra, Cong ty cdn ho trg khach hang trong viec van chuyin neu cd nhu cau. Tat ca nhung no luc tren nham dem lai su hai long cho khach hang va dam bao uy tin ciia Cong ty. Vdi nhijng no lire do, san pham ciia Cong ty liin tuc dugc ngudi tieu dung binh chgn la hang Viet Nam chat lugng cao, dugc giai Thuang hieu manh do Thdi bao Kinh te Viet Nam binh chgn, dat giai Sao vang dat Viet... san pham ciia cong ty dugc tang thudng nhiiu huy chuong Vang, Clip vang trong nude va quoc te.