- Ke hoach xay dung nguon nhan luc
3.2.3 Lai the, diem manh
Vdi be day gin 50 nam hoat ddng, thuong bieu Thdng Nhit va nhit la xe dap Thdng Nhat da tao cho minh mot cho dung virng chac trong long ngudi tiiu dung. Thuong hiiu xe dap Thdng Nhit ludn dugc khach hang biit tdi nhu mot san phim mang lai sir yin tam ve chit lugng va hai long khi su dung dich vu. Ngoai ra, thuong hiiu xe dap Thdng Nhit se cang trd nen cd gia trj hon vdi nhung ai yeu Ha Ndi va mong mudn sir dung mot san pham cua Viet
Nam. Day chinh la mot uu thi de cho cac san phim khac ciia Cdng ty de dang tim dugc cho diing trin thj trudng hon.
San phim ciia Cdng ty ludn dn djnh vi chit lugng, cac djch vu cung cip vdn, van chuyen, thanh toan ludn dap ung nhu cau mong mudn ciia khach hang.
Cdng ty cd bi day phat trien lau ddi nen ban than da cd kinh nghiem trong san xuit kinh
doanh; cd thj trudng truyin thdng va su uu ai ciia khach hang, day la tiin dk quan trgng cho
su ke thua va phat huy lgi the sin cd,
Cdng ty cd ddi ngii lao ddng vdi trinh do chuyen mon, tay nghe cao. Ddi ngu Can bd nhan viin da dugc tuyin chgn va dao tao bai ban, chuyin nghiep cd kha nang dap ung va thoa man mgi nhu cau khach hang.
Cdng nghe san xuat da dugc hien dai boa, dau tu mua sam bd sung them hang loat may mdc, thiit bj, cdng nghi tiin tiin, hien dai ciia cac nude cd nin cdng nghiep hang dau thi gidi. Cdng ty nam d vi tri thuan lgi (ndi thanh Ha Ndi) la thi trudng tdt di phat triin mang ludi djch vu, md rong thj trudng trong nude, nhat la cho san pham xe dap - xe may va phu tiing. Cdng ty da triin khai va ap dung thanh cdng hi thdng quan ly chat lugng qudc ti ISO -
9001: 2000, va hi thdng quan ly ISO 14000 vi mdi trudng. Day la ca sd quan trgng dQ Cdng
ty tham gia vao qua trinh hdi nhap kinh ti khu vuc va thi gidi. 3.2.4 Han che, ton tai
Cdng ty chua cd bd phan chuyin mdn vi thuang hieu; viec diiu tra nhu ciu thi trudng, phat triin san phim mdi, quang ba thuong hiiu cdn chua thuc su phat huy hit tiim luc.
Cdng ty chua thuc su phat huy dugc the manh cho nhijng san pham cao cip trin thj trudng; chua da dang hda dugc san phim xuit khiu dang gidi ban d mot sd mat hang.
Ngay cang nhiiu doanh nghiep dua ra nhirng khoan chi phi khdng Id cho quang cao va hg da cd dugc nbiJng hieu qua khdng thi phii nhan, song Cdng ty cdn chua danh mot khoan chi phi hgp ly cho quang cao.