- Ke hoach xay dung nguon nhan luc
3.4.3Xac djnh ro va djnh hudng dung muc tieu chien luac
3. 42 Xac djnh va nam vung dac diem, tinh hinh ddi thu canh tranh
3.4.3Xac djnh ro va djnh hudng dung muc tieu chien luac
Dieu dau tiin cung la budc "nhan dudng" dQ xay dung va phat triin thuang hiiu cho minh
dat hiiu qua cao nhat, Cdng ty Thdng Nhat phai djnh hudng diing muc tiiu, chiin luge phat trien chung cho ca Cdng ty phai phu hgp vdi nang luc thuc ti. Van de djnh hudng diing muc tieu, cd chien luge hgp ly la vd cung quan trgng bdi neu dinh hudng sai, se hanh ddng sai dan din hiiu qua thap tham chi that bai.
Dk nang cao kha nang canh tranh trong nganh va trong nen kinh te hdi nhap qudc ti, Cdng ty
Thdng Nhit xac djnh chiin luge kinh doanh la: "Tang trudng nhanh, lien tuc cai tien cdng nghe; phat triin thj trudng cii, khai thac, md rong thj trudng mdi; cung cap san phim CO chat luang chuin nhat vdi gia ca hap ly, djch vu hoan hao nhat" nham dat dugc cac
muc tiiu ca ban la:
"dat muc tang trudng muc tieu tu 20% trd lin; chiim 20% thj phin trong trong nganh xe dap ca nude (giai doan 2007 - 2010) va trd thanh nha san xuat xe dap hang dau ciia Viet Nam" bing each: Ludn ludn cai tien va nang cao chit lugng cac djch vu cho khach hang; xay dung
ddi ngii can bd cdng nhan viin cd tinh chuyen nghiep cao nhim tao ra binh anh riing biet gay in tugng sau sac cho khach hang dugc phuc vu.
Nhim djnh hudng cho viec thuc hien tdt chiin luge xay dung va phat trien thuong hiiu, Cdng ty Thdng Nhat can xac djnh ro tu tudng la viec xay dung va phat triin thuang hiiu cung nhu viec bao vi thuang hieu dd can dugc thuc hien liin tuc trong sudt qua trinh phat triin tiip theo va can cd sir dam bao lien tuc vi tai chinh di cd dii kha nang duy trie dn djnh va phat huy lgi thi canh tranh. Can tranh ngg nhan dan din chii quan hoac qua tu ty ma bd Id CO hdi; khdng dau tu xay dung va phat trien thuong hiiu Ian man mot each lang phi, nen tap trung ngudn lire nang cao sue canh tranh trd thanh ddi tac chiin luge cua cac nha tiiu thu Idn
dQ cung cap san pham mang thuang hiiu Thdng Nhat rong khap ban.
Viec djnh hudng diing muc tieu chien luge cdn thi bien d kit qua thu dugc. Cdng ty Thdng Nhit cin thudng xuyin cd su thdng ki, phan tich, danh gia sd lieu hang thang, hang quy, hang nam qua: doanh thu, doanh so, so lugng khach hang tang trudng hay mit di trong thang, quy, nam; thi phin tang, giam moi nam?; sd khach hang nhan biit vi Cdng ty tang mdi nam den dau?... qua dd cd bien phap diiu chinh ki hoach, cd giai phap thuc hien hiiu hieu va kjp thdi nhu vay muc tiiu chien iugc se ludn dugc djnh hudng diing va sat thuc.