- Ke hoach xay dung nguon nhan luc
3. 42 Xac djnh va nam vung dac diem, tinh hinh ddi thu canh tranh
3.4.6 Thudng xuyen cung cap san pham dam bao chat lug-ng chuan
Dac tinh ciia thuang biiu ludn gin liin vdi doanh nghiep va san pham; san pham va chit lugng san phim ludn gin chat vdi nhau vi vay cung cip san pham dam bao chat lugng cho khach hang la vd cung quan trgng liin quan din uy tin ciia thuang hieu.
Vay the nao la "chit lugng chuin?". Moi loai san phim (hang hda) se cd hi thdng cac tieu chi chit lugng khac nhau; viec xem xet cac chi tiiu nay phai dat trong cac diiu kiin tieu dung giong nhau hoac trong nhirng diiu kien tiiu dung khac nhau thi sir dap ung cac yeu ciu ciia ngudi tiiu dung cung khac nhau, do dd Cdng ty cin xac dinh khach hang se su dung hang hda ciia minh vdi tieu chi chat lugng nao? Khi da xac dinh dugc nhu ciu sir dung trong dieu kiin nhat djnh Cdng ty se tao ra dugc nhijng san phim khac biit dap ung tdt yiu ciu dd tao ra sir an tam cho khach hang khi su dung san phim.
Cung vdi nhirng yiu ciu vi chit lugng, khach bang cung mong mudn chi phai bd ra mot khoan chi phi hgp ly nhat cho san pham, do vay nang cao chat lugng nhung van giam gia
thanh dc nang cao siic canh tranh, tao ra sir cam nhan vi chat lugng dugc nang lin se la mot
yiu td quan trgng cd y nghTa quyit djnh de thu hiit khach hang.
Xet trong Cdng ty Thdng Nhat, van di chat lugng san pham se dugc xet d cac gdc do: Muc
do chudn xdc vd tinh hap ly ve gid; Mire do thuan tien trong sir dung.
Muc do chuan xac va gia ca hap ly cho san pham: Day la van di dugc khach hang quan
tam hang diu. Khi cd y djnh mua hang, khach hang se phai xem xet, chgn lira, can nhac ky ludng ma chii yeu la xem xet ve do chuan xac ciia san pham so vdi tiiu chi nhu cau: ve kiiu dang, chi tiit ky thuat; vi do ben chac va su phdi hgp hai hda giija cac mau sac; chi do bao hanh bao dudng sau khi mua hang... va diiu quan trgng la gia ca phu hgp vdi chat lugng san phim. De so sanh do chuin xac va gia ca hgp ly, mot mat khach hang se di thu thap thdng tin tu thj trudng mot mat da so sanh rdi mdi tin cay vao uy tin ciia Cdng ty, do vay viec dam bao dn djnh, chuin xac chat lugng san phim cdng vdi gia ban hgp ly la da dem lai lgi ich nhu mong muon cho khach hang, cung chinh tu sir tin tudng yin tam nay se mang lai gia trj
va su trung thanh ciia khach hang doi vdi thuang hieu Thdng Nhit.
Chit lugng chuan cdn the hien d muc do thuan tien trong sir dung: Day la mot khia canh
dac trung cho kha nang su dung thuan tiin, da nang ciia san pham nhim ban che nhung khiim khuyet va nang cao hiiu qua sir dung. Khi san phim khdng dem lai cho khach hang nhiing tiin ich nhu mong mudn, hieu qua su dung se khdng cao, thj phan ciia Cdng ty se giam.
San pham thuan tiin cho su dung cd thi la su phu hgp hay da dang vi kiiu dang, kich cd, chiing loai, di bao tri, bao dudng bay thay thi phu tung; Su phii hgp d day cdn dugc dac trung bdi sir phu hgp vi tam ly khach hang nhu nhu do tuoi, thdi quen, sd thich vi mau sac, kiiu dang... dua din cho khach hang san pham phu hgp (hay mot loai xe dap phu hgp) la Cdng ty da tao ra cho hg mot cam giac bap dan, tu tin khi su dung, ddng thdi dem lai hieu qua mong mudn nin ciing tao ra dugc an tugng tdt dep ddi vdi thuang hiiu Thdng Nhat.