- Ke hoach xay dung nguon nhan luc
3.3.3 Chien luac xay dung va phat trien thuang hieu 2007 2010:
Chiin luge Cdng ty hudng tdi dd la: Tang trudng nhanh, lien tuc cai tien cong nghe; phat triin thi trudng cu, khai thac, md rong thj trudng mdi; cung cap san pham co chat luang chuan nhat vdi gia ca hap ly, djch vu hoan hao nhat.
- Chiin luge "Tang trudng nhanh, lien tuc cai tiin cdng nghi" nghla la Cdng ty hudng tdi md rong thj trudng mot each nhanh chdng va tang nhanh doanh thu, vdi muc tiiu la gia tang gia tri cua mdi ddng tiin kiim dugc han la chi gia tang vi sd lugng; Cai tien liin tuc bao gdm viec liin tuc dat ra nhung muc tiiu cao trong viec cai tiin cdng nghi nham tao ra nhung san pham cd chat lugng tdt nhat va tao ra uu thi canh tranh vugt trdi so vdi cac san pham ciing loai. Viec khdng ngiing cai tiin cdng nghi ddng nghTa vdi viec dat Igi nhuan cao ban, tang doanh thu, tang thj phan va gia trj Cdng ty nhanh hon ddi thii.
- Chien luge "phat triin thi trudng cu" la tang sd lugng Idn vao thj trudng hien cd dQ tang
doanh thu, doanh sd ban hang... bang each: phat trien thim khach hang; Thu hiit khach hang ciia ddi thii vi minh.
- Chiin luge "khai thac thj trudng mdi" la chii trgng khai thac, md rong nhijng thj trudng chua vuan tdi hay chua cung cip san pham vao dd... bang each tim din ddi tugng khach hang tiem nang; Xay dung thim kinh ban hang mdi.
- Chiin luge "Cung cip san phim cd chat lugng chuin nhit" la ludn dat muc tiiu chi cung cap cho khach hang nhijng san phim dat chit lugng, diing tieu chuan quy djnh, diing phim cap va diing quy each.
- Chien luge "Gia ca hgp ly" la duy tri muc gia ban hai thip ban so vdi cac ddi thii Idn nhung phu hop vdi mong muon ciia khach hang va phu hgp vdi tiem lire cua Cdng ty.
- Chien luge "Djch vu hoan hao nhat" la cung cip diy dii hoac cao ban cac djch vu ma khach hang mong mudn... Cdng ty ludn cd ging dua din khach hang nhijng san phim tot nhat vdi mot phong each phuc vu hoan hao nhat.
Giai phap di thuc hien cd biiu qua chiin luge canh tranh nay la kit hgp hai hda cac chiin luge vdi nhau khi triin khai ban hang; cd ke hoach xay dung cac chuang trinh (chien luge) Maketing va thuc hien tdt chiin luge xay dung thuang hieu.
Diu tu tai chinh va ngudn nhan lire di triin khai chien luge Marketing tao dung gia trj thuang hiiu mot each biiu qua.
Tang cudng nhan thuc ve thuang hieu ciia cdng ty cho khach hang va ban than Can bd cdng nhan viin ciia Cdng ty. Tu do khdng ngung nang cao hinh anh, uy tin ciia Cdng ty trong tam tri khach hang va vj thi canh tranh ciia cdng ty tren thi trudng.