Một số giải pháp thu hút khách du lịch úc đến việt nam

ĐẠI HỌC QUỐC GIA HÀ NỘI TRƢỜNG ĐẠI HỌC KHOA HỌC XÃ HỘI VÀ NHÂN VĂN LÊ THỊ VÂN ANH MỘT SỐ GIẢI PHÁP THU HÚT KHÁCH DU LỊCH ÚC ĐẾN VIỆT NAM LUẬN VĂN THẠC SĨ DU LỊCH Hà Nội, 2014 ĐẠI HỌC QUỐC GIA HÀ NỘI TRƢỜNG ĐẠI HỌC KHOA HỌC XÃ HỘI VÀ NHÂN VĂN LÊ THỊ VÂN ANH MỘT SỐ GIẢI PHÁP THU HÚT KHÁCH DU LỊCH ÚC ĐẾN VIỆT NAM Chuyên ngành: Du lịch (Chương trình đào tạo thí điểm) LUẬN VĂN THẠC SĨ DU LỊCH NGƢỜI HƢỚNG DẪN KHOA HỌC: TS LÊ THỊ LAN HƢƠNG Hà Nội, 2014 MỤC LỤC DANH MỤC CÁC CHỮ VIẾT TẮT DANH MỤC CÁC BẢNG DANH MỤC BẢN ĐỒ, BIỂU ĐỒ MỞ ĐẦU 10 Lý chọn đề tài .10 Lịch sử nghiên cứu vấn đề 11 Mục đích đề tài 15 Nhiệm vụ đề tài 15 Đối tƣợng phạm vi nghiên cứu 15 Phƣơng pháp nghiên cứu 16 Cấu trúc luận văn 18 CHƢƠNG 1: CƠ SỞ LÝ LUẬN VỀ GIẢI PHÁP THU HÚT KHÁCH DU LỊCH QUỐC TẾ 19 1.1 Tổng quan khách du lịch quốc tế 19 1.1.1 Khái niệm khách du lịch quốc tế 19 1.1.2 Phân loại khách du lịch quốc tế 19 1.1.3 Nghiên cứu đặc điểm khách du lịch quốc tế 23 1.2 Giải pháp thu hút khách du lịch quốc tế 27 1.2.1 Giải pháp thu hút khách du lịch quốc tế quan quản lý du lịch 27 1.2.2 Giải pháp thu hút khách du lịch quốc tế doanh nghiệp du lịch .30 1.3 Những nhân tố ảnh hƣởng đến việc thu hút khách du lịch quốc tế .41 1.3.1 Những nhân tố vĩ mô .41 1.3.2 Những nhân tố vi mô .47 1.4 Kinh nghiệm số nƣớc giới việc thu hút khách du lịch Úc .50 1.4.1 Kinh nghiệm Thái Lan 50 1.4.2 Kinh nghiệm Ma-lai-xi-a 50 1.4.3 Kinh nghiệm In-đô-nê-xi-a .50 1.4.4 Kinh nghiệm Niu Di-lân 51 1.4.5 Bài học kinh nghiệm việc thu hút khách du lịch Úc 52 Tiểu kết chƣơng .53 CHƢƠNG 2: THỰC TRẠNG GIẢI PHÁP THU HÚT KHÁCH DU LỊCH ÚC ĐẾN VIỆT NAM 54 2.1 Tổng quan thị trƣờng khách du lịch Úc 54 2.1.1 Một số đặc điểm đất nước, người Úc 54 2.1.2 Sự phát triển thị trường khách du lịch Úc .67 2.2 Đặc điểm khách du lịch Úc đến Việt Nam năm gần 81 2.2.1 Quy mô, tốc độ tăng trưởng 81 2.2.2 Đặc điểm nhân học khách du lịch Úc đến Việt Nam 85 2.2.3 Đặc điểm tiêu dùng khách du lịch Úc đến Việt Nam .86 2.3 Giải pháp thu hút khách du lịch Úc du lịch Việt Nam 89 2.3.1 Thực trạng giải pháp thu hút khách du lịch Úc quan quản lý du lịch 89 2.3.2 Thực trạng giải pháp thu hút khách du lịch Úc doanh nghiệp du lịch 100 2.4 Đánh giá chung việc thu hút khách du lịch Úc Việt Nam .110 2.4.1 Những thành công .110 2.4.2 Những hạn chế nguyên nhân hạn chế .113 Tiểu kết chƣơng 117 CHƢƠNG 3: MỘT SỐ GIẢI PHÁP THU HÚT KHÁCH DU LỊCH ÚC ĐẾN VIỆT NAM 118 3.1 Căn đề xuất giải pháp 118 3.1.1 Định hướng ngành du lịch Việt Nam 118 3.1.2 Định hướng thị trường khách du lịch Úc 118 3.2 Giải pháp thu hút khách du lịch Úc đến Việt Nam 119 3.2.1 Nhóm giải pháp quan quản lý du lịch 119 3.2.2 Nhóm giải pháp doanh nghiệp kinh doanh du lịch 128 3.3 Một số kiến nghị 133 3.3.1 Kiến nghị với Bộ Văn hóa – Thể thao – Du lịch Tổng cục Du lịch133 3.3.2 Một số kiến nghị khác tổ chức liên quan 133 Tiểu kết chƣơng .136 KẾT LUẬN 137 TÀI LIỆU THAM KHẢO 139 DANH MỤC CÁC CHỮ VIẾT TẮT ABC Australian Broadcasting Corporation Đài truyền hình Úc APEC Asia-Pacific Economic Cooperation Diễn đàn Hợp tác Kinh tế châu Á – Thái Bình Dương ASEAN Association of Southeast Asian Nations Hiệp hội Quốc gia Đông Nam Á B2B Business to Business Giao dịch doanh nghiệp với doanh nghiệp FAM trip Familiarization Trip Hình thức du lịch tìm hiểu, làm quen, tiếp thị FTA Free trade area Hiệp định Thương mại Tự HDV Hướng dẫn viên OECD Organization for Economic Co-operation and Development Tổ chức Hợp tác Phát triển Kinh tế PATA Pacific Asia Travel Association Hiệp hội Du lịch châu Á – Thái Bình Dương UNWTO The United Nations World Tourism Organization Tổ chức Du lịch Thế giới VTOS Vietnam Tourism Occupational Skills Standard Tiêu chuẩn kỹ nghề du lịch Việt Nam DANH MỤC CÁC BẢNG Bảng 1.1: Phân loại khách du lịch Cohen 222 Bảng 2.1: Dân số bang vùng lãnh thổ Úc 55 Bảng 2.2: Các mùa nhiệt độ trung bình tháng Sydney 58 Bảng 2.3: Mục đích du lịch khách du lịch outbound Úc 73 Bảng 2.4: Khách du lịch Úc theo nhóm tuổi giai đoạn 2001-2011 74 Bảng 2.5: Số lƣợng khách du lịch outbound Úc từ bang/vùng lãnh thổ 77 Bảng 2.6: Khách du lịch outbound Úc số kênh thông tin 79 Bảng 2.7: Dự báo số lƣợng khách du lịch Úc đến Việt Nam 82 Bảng 2.8: Độ tuổi khách du lịch Úc đến Việt Nam 86 Bảng 2.9: Mục đích khách du lịch Úc đến Việt Nam 86 Bảng 2.10: So sánh giới tính, nghề nghiệp, mục đích chuyến du khách Úc tới du lịch Việt Nam 87 Bảng 2.11: Nguồn thông tin khách du lịch Úc sử dụng chuyến thăm Việt Nam 89 Bảng 2.12: Đánh giá vệ sinh nơi tham quan Việt Nam khách du lịch Úc 99 Bảng 2.13: Du khách Úc đánh giá độ hợp lý tour du lịch Việt Nam 101 Bảng 2.14: Du khách Úc đánh giá giá tour đến Việt Nam 101 Bảng 2.15: Du khách Úc đánh giá xe vận chuyển Việt Nam 1022 Bảng 2.16: Loại hình lƣu trú du khách Úc sử dụng Việt Nam 1033 Bảng 2.17: Yêu cầu dịch vụ lƣu trú khách du lịch Úc 103 Bảng 2.18: Chất lƣợng nhà hàng du khách Úc sử dụng Việt Nam 1044 Bảng 2.19: Yêu cầu nhà hàng khách du lịch Úc 1044 Bảng 2.20: Du khách Úc đánh giá giá tour đến Việt Nam 105 Bảng 2.21: Thông tin du khách Úc cảm thấy cần đƣợc cập nhật, tuyên truyền rộng rãi du lịch Việt Nam 108 Bảng 2.22: Khách du lịch Úc đánh giá trình độ ngoại ngữ HDV 109 Bảng 2.23: Khách du lịch Úc đánh giá trình độ chun mơn HDV 110 DANH MỤC BẢN ĐỒ, BIỂU ĐỒ Bản đồ 2.1: Bản đồ bang vùng lãnh thổ nƣớc Úc 5544 Biểu 2.1: Cấu trúc dân số độ tuổi giới tính ngƣời dân Úc 55 Biểu 2.2: Số lƣợng tốc độ tăng trƣởng khách du lịch outbound Úc từ năm 2001 – 2012 67 Biểu 2.3: Các điểm đến yêu thích khách du lịch Úc năm 2012 69 Biểu 2.4: Tốc độ tăng trung bình khách du lịch outbound Úc giai đoạn 2001 – 2012 đến 10 điểm đến đƣợc ƣa thích 700 Biểu 2.5 Chi tiêu du lịch quốc tế bình quân đầu ngƣời 10 nƣớc 71 Biểu 2.6: Khách du lịch outbound Úc năm 2010 theo tháng 72 Biểu 2.7: Biểu số lƣợt khách du lịch outbound Úc nghỉ theo tháng (năm 2010) 73 Biểu 2.8: Khách du lịch Úc theo lứa tuổi giới tính năm 2001 2011 75 Biểu 2.9: Số lƣợt khách du lịch Úc 100 ngƣời dân theo lứa tuổi 76 Biểu 2.10: Số lƣợt khách/100 ngƣời theo nguồn gốc nơi sinh ngƣời Úc 778 Biểu 2.11: Thời gian lƣu trú khách du lịch Úc theo điểm đến 778 Biểu 2.12: Thống kê việc đặt chuyến nƣớc gần qua đại lý lữ hành Internet khách du lịch outbound Úc 800 Biểu 2.13: Số lƣợng tốc độ tăng trƣởng khách du lịch Úc đến Việt Nam 811 Biểu 2.14: Số lƣợng tốc độ tăng trƣởng khách du lịch Úc đến nƣớc yêu thích theo nguồn thống kê khác 82 Biểu 2.15: Lƣợng khách du lịch Úc đến Việt Nam năm 2010 theo tháng 83 Biểu 2.16: Cơ cấu giới tính khách du lịch Úc đến Việt Nam 855 Biểu 2.17: Cơ cấu nghề nghiệp khách du lịch Úc đến Việt Nam 85 MỞ ĐẦU Lý chọn đề tài Trong năm 2012, lƣợng du khách quốc tế đến Việt Nam đạt 6.847.678 lƣợt, tăng 13,86% so với kỳ năm 2011 Lƣợng khách du lịch quốc tế đến Việt Nam nhiều thuộc nƣớc: Trung Quốc, Hàn Quốc, Nhật Bản, Mỹ, Đài Loan, Campuchia, Malaysia, Úc, Thái Lan, Pháp [19] Trong đó, Úc ba thị trƣờng ngồi châu Á thuộc nhóm 10 thị trƣờng gửi khách nhiều tới Việt Nam, xếp thị trƣờng gửi khách gần với Việt Nam Thái Lan Số lƣợng du khách Úc đến Việt Nam có xu hƣớng tăng liên tục, trừ năm 2009 Trong năm, số lƣợng khách du lịch Úc đến Việt Nam tăng gần gấp đôi, từ 145.000 năm 2005 lên đến gần 290.000 năm 2012, nhiên lƣợng khách năm 2012 so với lƣợng khách năm 2011 tăng không đáng kể Hơn nữa, 05 năm gần đây, số lƣợng khách du lịch Úc du lịch quốc tế tăng liên tục mức trung bình khoảng 10%/ năm du lịch quốc tế nói chung chịu ảnh hƣởng khủng hoảng kinh tế toàn cầu [12] Mặc dù số lƣợng khách du lịch Úc không cao so sánh với nƣớc nhƣ Mỹ, Trung Quốc, Nhật Bản nhƣng theo thống kê Tổ chức Du lịch Thế giới năm 2010, tổng chi tiêu cho du lịch quốc tế khách du lịch Úc đạt 22,2 tỷ Mỹ, thuộc nhóm 10 nƣớc có tổng chi tiêu du lịch quốc tế lớn giới [15] Đáng ý, theo thống kê nêu trên, tính mức chi tiêu du lịch quốc tế trung bình tổng số dân (với dân số 22 triệu ngƣời) Úc vị trí đứng đầu giới với mức 1.014 đô la Mỹ/ ngƣời, gấp 4,5 lần Nhật Bản 21 lần Trung Quốc, nƣớc nhóm thị trƣờng trọng điểm du lịch Việt Nam Khách du lịch Úc vài năm gần lọt top 10 quốc gia có chi tiêu du lịch quốc tế bình quân đầu ngƣời lớn nhất, đặc biệt, năm 2012, du khách Úc đƣợc xếp thứ nhất, lƣợng chi tiêu khách Đức, Canada, Anh [14] Tuy nhiên, số 10 điểm đến yêu thích khách du lịch Úc năm 2011 khơng có Việt Nam mà nƣớc khu vực Đông Nam Á (Indonesia, 10 Heritage site and is one of Vietnam's most spectacular natural wonders Board a traditional junk for a four-hour cruise around the 2000 thousand tiny limestone islands that makes up mystical Halong Bay Several islands boast beautiful grottoes with contiguous chambers and peculiar stone formations Fresh seafood lunch will be served after visiting some of the limestone caves in the area Continue the cruise with caves, swim in the clear waters of the Gulf of Tonkin (weather permitting) 16h00 - Disembarking and heading back to Hanoi Visit Dong Trieu ceramic en route (Overnight at hotel in Hanoi) Day (23 Aug., 13): HANOI – DANANG - HOIAN B: Hotel L: D: O/N: HOIAN HISTORIC (4*-Deluxe) www.hoiantourist.com You are transferred to the airport by tour guide and seater car for morning flight to Danang Flight VN1517 (HAN- DAD 12h00-13h25) Upon arrival, you are welcome by the tour guide Directly proceed to Hoian - a picturesque riverside town South of Danang, the very charming ancient town by the Thu Bon river The rest of the day : free time at your leisure (Overnight Hoian) Day (24 Aug.,13): HOIAN B: Hotel L: D: O/N: HOIAN HISTORIC (4*-Deluxe) www.hoiantourist.com Morning : A walking tour to visit Hoi An Known as Faifo to early Western traders, it was one of South East Asia's major international ports during the 17th, 18th and 19th centuries: Explore the Japanese covered bridge constructed in 1593 by the Japanese community of Hoi An to link the town with the Chinese quarters across the stream Sa Huynh Museum - located near the Japanese Covered Bridge, containing exhibitions from the earliest period of Hoi An's history Tran Family Chapel worshipping ancestors was built about 200 years ago with donations from family membersn with the architecture reflecting the influence of Chinese and Japanese styles Phuoc Kien Assembly Hall - Chinese pagoda built around 1690 and then restored and enlarged in 1900 163 Visit one of the lantern workshops in Hoi An The framework of lantern will be made by the industry itself and clients can observe locals making silk cloth on the lantern Enjoy 01 hr cyclo tour around the town and back to your hotel A free afternoon to laze by the pool or perhaps take a walk through the shaded streets by the river or relaxing at Cua Dai Beach (Overnight Hoian) Day (25 Aug., 13): HOIAN – DANANG - HUE B: Hotel L: D: O/N: SAIGON MORIN HUE (4*- Colonial DLX) www.morinhotel.com.vn Morning drive down the coast road passing over the spectacular Sea cloud pass to Danang - the biggest port in central Vietnam Half way between Danang and Hue lies the dramatic Hai Van Pass, the high dividing line between the climate zones of North and South Vietnam Upon arrival visit Cham Museum - an elegant colonial building of the finest collection of Cham sculpture in the world and stone carving village at the foothill of Marble Mountains - five stone hillocks, once islands, that now rise sharply from the surrounding ricefields Riddled with caves and shrines, they are said to each represent one of the five elements of the universe Check in hotel in Hue and relax (Overnight Hue) Day (26 Aug 13): HUE B: Hotel L: D: O/N: SAIGON MORIN HUE (4*- Colonial DLX) www.morinhotel.com.vn Full day Hue City tour Once known as the ancient capital of Vietnam, Hue is now like a bass note of a lively music writing a dynamic Vietnam Here converge all interests drawing the sense of discovery of travelers from fascinating culture, art and architecture, unique cuisine, handicraft villages, great history to picturesque landscapes Morning: Discover Imperial Citadel from where the Nguyen Dynasty ruled between 1802 and 1945 including Flag Tower, Noon Gate, Nine Dynastic Urns, Nine Holy Cannons, Thai Hoa Palace, and Forbidden Purple City - built in the 19th century for the Emperors of the Nguyen Dynasty - last 164 feudal dynasty in Vietnam Embark on a local boat and cruise down the Perfume River to the iconic Thien Mu Pagoda, an elegant seven- tiered octagonal tower which has become Hue's most widely recognizable monument During the early 1960s, this became a center of anti-government protest, and the site of the famous self-immolation of the monk Thich Quang Duc Afternoon : Visits to the elaborate tomb of the Emperor Tu Duc with its lotus-filled lake and central pavilion; the simple and serene Tomb of Emperor Khai Dinh with many elements of Western architecture using concrete, its roof with slates and the gate is made of wrought iron Beyond these modern building materials and designs, the tomb had elements of eastern art mixed with western designs Visit the Dong Ba Market (Overnight Hue) Day (27 Aug., 13): HUE – DANANG – HOCHIMINH CITY B: Hotel L: D: O/N: HAVANA NHA TRANG (5* - Deluxe City View) www.havanahotel.vn You are transferred to the Danang airport by tour guide and seater car for morning flight to Nha Trang Flight VN1941 (DAD - NHA 14h10-15h35) Upon your arrival in Nha Trang, you are welcomeby the seater car and tour guide Afternoon : Free time at your leisure (Overnight Nha Trang) Day (28 Aug., 13) : NHA TRANG ISLAND B: Hotel L: Restaurant D: O/N: HAVANA NHA TRANG (5* - Deluxe City View) www.havanahotel.vn All day, you will have a chance to discover Nha Trang island Nha Trang is famous for the beautiful islands that surround this resort city If you haven't yet taken a boat trip out into the clear waters of the beach, then this is your opportunity to truly see Nha Trang Clear water with excellent visibility make the snorkeling and diving at Hon Mun a must 165 Also on the tour is a stop at the uniquely fashioned Tri Nguyen Aquarium, crafted like a barnacle covered pirate ship (Overnight Nha Trang) Day (29 Aug., 13) : NHA TRANG – HOCHIMINH CITY B: Hotel L: D: O/N: Morning free time at your leisure before transfer to airport for departure by tour guide and car Upon arrival in Tansonnhat airport, take your departure flight back your home (no guide and tour guide) Some fights NHA – SGN for your info VN 135 10:45 08:40 VN 7353 11:55 12:50 VN 1357 14:45 15:40 VN 1363 19:50 20:45 (Hotel check-out time: 12h00) NOTE : B – breakfast, L – lunch, D – dinner B TOUR COST OR GRP SIZE OF PAX (USD/pax/tour) Tour price Surcharge Airticket (HAN-DAD): 115 USD/ pax/ way Airticket (DAD-NHA): 115 USD/ pax/ way 1’760 USD/pax Airticket (NHA-SGN): 100 USD/ pax/ way Train tickets and air fare are subject to be changable without prior notice at the issusing time ALL THE ABOVE ARE NETT RATES QUOTED PER PERSON IN US DOLLARS (USD) THIS IS AN ESTIMATE ONLY & NO RESERVATION HAS BEEN MADE DUE TO AVAILABILITY OF MOMENT BOOKING C PACKAGE INCLUSION:  Accommodation star hotel in single room with daily breakfast;  Transfers and transportation with private A/C vehicles;  Private boat trip on the Halong Bay, Perfume River (Hue) ;  Local experienced English speaking guide;  lunches as per itinerary; 166  Entrance fees as per itinerary;  Cold bottled water on bus on days of tour ;  Visa arrangement D PACKAGE EXCLUSION:  International ATK + APT;  ATK + APT : HAN- DAD// DAD-NHA// NHA – SGN ;  All drinks & meals not mentioned in prg ;  Optional visits ;  Personal expenses  Visa stamp fee to be paid upon handling the visa – 45 USD/ pax 167 Add: 30A Ly Thuong Kiet street, Hanoi, Vietnam Tel: 84-4-38264140/38264148 Fax: 84-4-3825-7583 HANOI E-mail: tampm@vn-tourism.com Website: http://www.vn-tourism.com VIETNAM HIGHLIGHT TOUR 04 Code VN-HL.04 Offerred 18 July 2013 HOCHIMINH CITY-TAY NINH–CUCHI–MEKONG-DALAT-NHATRANG-DANANG-HOIAN-HUE-HANOI-HALONG 16 DAYS / 15 NIGHTS Luu Y : chuong trinh co bs them tq o Nha Trang (so voi CT cua Mike) – Luu y dieu chinh tinh gia) Day 01 : HOCHIMINH CTIY ARRIVAL B: N/A L: D: O/N: at hotel Arrival in Hanoi, meet at the airport then transfer to hotel (Check-in time: 14h00) The rest of the day is free at leisure for relaxing at the hotel or exploring the surrounding shops and restaurants (Overnight in Hochiminh City) 168 Day 02: HO CHI MINH CITY B: Hotel L: D: O/N: at hotel Full day: Sight seeing of Hochiminh City After a short rest, start sight-seeing tour around Hochiminh city formerly known as Saigon - one of the most important commercial and tourist centres in Vietnam Saigon was once praised as the "Pearl of the Far East" At present, Ho Chi Minh City is not only a commercial centre, but also a scientific, technological, industrial and tourist one Firsly, take a visit to the Reunification Palace, once a symbol of the South Vietnamese Government and the site of the end of the Vietnam War on 30th April, 1975 when a North Vietnamese Army tank crashed through its gates Then drive to the War Remnants Museum, formerly the Museum of Chinese and American War Crimes and unquestionably the most-visited museum in Ho Chi Minh City Here your guide will tell the story of Saigon‟s darkest and most tragic hours during the Vietnam War (known in Vietnam as „the American War‟) (Overnight in Hochiminh City) After that, you’ll drive to the Central Post Office, designed by Gustav Eiffel in Gothic style, and Notre Dame Cathedral, the iconic Saigon landmark built by the French between 1863 and 1880 Admired for its neo-Romanesque architecture and its peaceful atmosphere, the cathedral is also a favoured backdrop for Vietnamese wedding photography sessions Head to Cholon, the Chinatown district to discover the area‟s markets, shops, and the Cantonese Thien Hau Pagoda - dedicated to the goddess of the Sea Head back to the city centre to visit Ben Thanh Market where an incredible display of fresh produce is offered Simply stroll through the market exploring the variety of goods for sale (Overnight in Hochiminh City) Day 03: FULL DAY TOUR TO CU CHI – TAY NINH B: Hotel L: Restaurant D: O/N: at hotel Morning: Excursion to Cu Chi Tunnels - incredible underground network, stretching over 200 km, dug by hand out of hard laterite, connected command posts, hospitals, shelter and weapon factories Today, you can walk through the area and learn about the day-today life of the Vietnamese fighters, see the cleverly disguised entrances and elaborate booby-traps, and even venture inside the tunnels Proceed to Tayninh for joining the unique Caodaism mass at Cao Dai Holy Land.- a place of pilgrimage for quite a few Vietnamese Southern followers of Caodaism.In time of the noontide prayer 169 service, you will join a peculiar but solemn ceremony with the congregation attired in lively red, yellow, blue and white and chanting religious hymns Afternoon: Back to Hochiminh city, visit brick kilns on the way (Overnight in Hochiminh City) Day 04: FULL DAY TOUR TO MY THO B: Hotel L: Restaurant D: O/N: at hotel After breakfast, two hour journey to My Tho exposing the colorful outskirt life as well as picturesque rice field Upon arrival, get on a boat trip up Mekong River with islet stop at Thoi Son to taste seasonal fruits, enjoy traditional folk songs Then, visit the authentic life of the local and challenge your bargaining power at cottage handicraft shops An adventurous sampan ride in palm shading creeks will be the next experience of the riverside region Lunch will be served with the Mekong Delta specialty - Deep Fried Elephant ear fish Return to Ho Chi Minh City in the afternoon Dinner at local restaurant (Overnight in Hochiminh City) Day 05: HO CHI MINH –DA LAT B: Hotel L: D: O/N: at hotel Early morning transfer to airport for flight to Dalat – the jewel of the Central Highlands It is featured by a park-like environment, with lovely temperature 15°-24°C and sunlight all year round, which create numerous waterfalls, pinewood hills, lakes and evergreen forests and gardens Upon arrival, you will first visit Prenn waterfalls about 10km away from Dalat, then Tuyen Lam Reservoir, Truc Lam grandiose temple Take the horse cart round the hilly roads of Dalat to the graceful Xuan Huong Lake in the centre of the city is highly recommended Evening, if you like to hike around by yourselves, remember that coffee and cake in Dalat are some of the best in Vietnam and easily to be found in any finer cafes (Overnight in Dalat) Day 06: DA LAT – NHA TRANG B: Hotel L: Restaurant D: O/N: AT HOTEL After breakfast, you will go on having half day tour around Dalat city Visit the Summer Palace of Bao Dai, the last King of Vietnam, Dalat Flower Garden & Crazy House Time is on your own to explore Dalat by yourself before transfering to Nha Trang 170 Lunch break on the way The landway from Dalat to Nha Trang is very sightworthy and photogenic passing pinewoods, waterfalls, farms of tea and coffee, Ngoan Muc Pass, overlooking the magnificent Danhim Reservoir, and spectacular view of the ancient tower Po Klong Garai built by the Cham nation in Phan Rang - Thap Cham, 190 km from Dalat Upon arrival in Nha Trang, check in hotel and have a rest (Overnight in Nha Trang) Day 07: NHA TRANG CITY TOUR B: Hotel L: D: O/N: at hotel Ponagar Temple-Long Son Pagoda- Chong Promontory -Oceanographic Institute - Dam Market This excursion takes you to visit a selection of the numerous attractions in Nha Trang City First the car will drive you to Cau Da for a visit the Vietnam Oceanographic Institute to see the whole collection of sea creatures in Nhatrang Bay After that, you will go to Long Son Pagoda, Catheral or Stone Church built in French colony time, Chong Promontory Rocks and the Po Nagar Temples The tour ends after the visit to local Dam Market Day 08: DISCOVER NHATRANG BAY BY SPEEDBOAT B: Hotel L: D: O/N: at hotel Tri Nguyen Aquarium - Tranh Beach - Mun Marine Park - Fishing Village - Con Se Tre Village 9/ AA-09 Nha Trang is famous for the beautiful islands that surround this resort city If you haven't yet taken a boat trip out into the clear waters of the beach, then this is your opportunity to truly see Nha Trang Clear water with excellent visibility make the snorkeling and diving at Hon Mun a must Also on the tour is a stop at the uniquely fashioned Tri Nguyen Aquarium, crafted like a barnacle covered pirate ship Enjoy a stop at your own private beach, where water sports are available Not to be missed is docking alongside one of the floating fishing villages, to see where the city's freshest catch are caught Timing : Including: Excluding: Full day 8.30 am – 4.00 pm.( hours ) transport by car, local guide, private boat cruise ( by speed boat ), admission fees, Vietnamese seafood lunch, Snorkeling gear, Sundeck-chairs & mineral waters, cold towels personal expenses Day 09: NHA TRANG – DANANG – HOIAN B: Hotel L: D: O/N: at hotel A morning flight from Nha Trang to Danang – the third largest cities of Vietnam Proceed to Hoian - a picturesque riverside town South of Danang, the very charming ancient town by 171 the Thu Bon river A walking tour to visit Hoi An Known as Faifo to early western traders, it was one of South East Asia's major international ports during the 17th, 18th and 19th centuries: Explore the Japanese covered bridge the first bridge on this site was constructed in 1593 by the Japanese community of Hoi An to link the town with the Chinese quarters across the stream Sa Huynh Museum - located near the Japanese Covered Bridge, containing exhibitions from the earliest period of Hoi An's history Tran Family Chapel worshipping ancestors was built about 200 years ago with donations from family membersn with the architecture reflecting the influence of Chinese and Japanese styles Phuoc Kien Assembly Hall - Chinese pagoda built around 1690 and then restored and enlarged in 1900 Visit one of the lantern workshops in Hoi An The framework of lantern will be made by the industry itself and clients can observe locals making silk cloth on the lantern Enjoy 01 hr cyclo tour around the town and back to your hotel A free afternoon to laze by the pool or perhaps take a walk through the shaded streets by the river or relaxing at Cua Dai Beach (Overnight in Hoian) Day 10: HOI AN – DANANG – HUE B: Hotel L: D: O/N: at hotel Morning drive down the coast road passing over the spectacular Sea cloud pass to Danang - the biggest port in central Vietnam Half way between Danang and Hue lies the dramatic Hai Van Pass, the high dividing line between the climate zones of North and South Vietnam Upon arrival visit Cham Museum - an elegant colonial building of the finest collection of Cham sculpture in the world and stone carving village at the foothill of Marble Mountains - five stone hillocks, once islands, that now rise sharply from the surrounding ricefields Riddled with caves and shrines, they are said to each represent one of the five elements of the universe Check in hotel in Hue and relax (Overnight in Hue) Day 11: HUE B: Hotel L: D: O/N: at hotel Full day Hue City tour Once known as the ancient capital of Vietnam, Hue is now like a bass note of a lively music writing a dynamic Vietnam Here converge all interests drawing the sense of discovery of travelers from fascinating culture, art and architecture, unique cuisine, handicraft villages, great history to picturesque landscapes Morning: Discover Imperial Citadel from where the Nguyen Dynasty ruled between 1802 and 1945 including Flag Tower, Noon Gate, Nine Dynastic Urns, Nine Holy Cannons, Thai Hoa Palace, and Forbidden Purple City - built in the 19th century for the Emperors of the Nguyen Dynasty - last 172 feudal dynasty in Vietnam, Dong Ba central market Embark on a local boat and cruise down the Perfume River to the iconic Thien Mu Pagoda, an elegant seven- tiered octagonal tower which has become Hue's most widely recognizable monument During the early 1960s, this became a center of anti-government protest, and the site of the famous selfimmolation of the monk Thich Quang Duc Afternoon : Visits to the elaborate tomb of the emperor Tu Duc with its lotusfilled lake and central pavilion; the simple and serene Tomb of Emperor Khai Dinh with many elements of Western architecture using concrete, its roof with slates and the gate is made of wrought iron Beyond these modern building materials and designs, the tomb had elements of eastern art mixed with western designs Rest of day free at leisure (Overnight in Hue) Day 12: HUE – DANANG – HANOI B: Hotel L: D: O/N: at hotel Transfer back to Danang airport for the morning flight Danang/Hanoi Meet and transfer to the city centre Check in hotel and relax (Overnight in Hanoi) Day 13: HANOI B: Hotel L: D: O/N: at hotel Full day: Sight-seeing tour around ancient Hanoi - the capital of Vietnam for almost 1000 years Located in the Red River Delta of the Northern Vietnam, Hanoi is the Vietnam‟s capital and its second largest city Less vibrant and more reserved than its cousin to the South, it is a great to explore the most European city in Vietnam: the bustling and charming Old Quarters, towering mansions line grand, tree-lined boulevards, tranquil lakes and elegant parks doting the city Morning: Pay your respects at the Ho Chi Minh Mausoleum (closed on Mon and Fri.) and get a glimpse into the life of the Vietnamese leader at his house on stilts where he lived from 1958 to 1969 In the same complex is the One Pillar Pagoda - a cultural and historic relic built in 1049 and unique for its architectural features Follow this with Vietnam Museum of Ethnology - which brings to life the astonishing ethnic diversity in Vietnam, with art and artifacts from the 54 different ethnic groups that inhabit the country Inside the museum are detailed descriptions of minority groups, with examples of their traditional clothing and way of life Outside are faithful reconstructions of traditional longhouses, cemeteries and other distinctive ethnic buildings Afternoon: 173 Visit the Temple of Literature - site of Vietnam's first university, dating back to the 11th century In 1076, Vietnam's first university Quoc Tu Giam was established within a temple to educate Vietnam's royalty, mandarins and members of the elite The university functioned for an incredible 700 years and its gardens and well-preserved architecture offers a fascinating glimpse into Vietnam‟s past Head to Hoan Kiem Lake, located in heart of Hanoi, which contains an islet with the tiny Tortoise Pagoda Walking and shopping around 36 old quarters and ancient streets of Hanoi concentrated around Hoan Kiem Lake where you can find most shops of boutiques, art galleries, handicrafts and antiques, souvenirs and see how daily life unfolds Browse the sprawling Dong Xuan market - where you can find almost everything from fresh vegetables to pets and household utilities Evening: Enjoy Water Puppet show - a fantastic art form originating in the Northern Vietnam, best seen in Hanoi (Overnight in Hanoi) Day 14: HANOI – HALONG B: Hotel L: Boat D: Boat O/N: on Halong cruise After breakfast at restaurant, leave Hanoi for an overnight boat trip on Halong Bay- recognised as UNESCO World Heritage Journey through the rich farmlands of the Red River Delta and observe everyday life of Vietnamese villagers as they work on the rice fields, take pigs to the market on bicycles and plough the fields with their water buffaloes 11h30: Welcome on board of Bai Tho Junk and set sail through the bay while lunch is served Passage into the magical bay, where thousands of sculpted limestone islands rise from the waves like dragons' teeth After lunch, we cruise to the inside of magical landscapes of Dinh Huong island, Ga Choi Island, Dog Island, Binh Phong mountain, Sung Sot Cave Round over Titov Beach Enjoy sunset on the top of the Titov mountain or you take a bamboo row boat to discover a water tunnels with many coral reefs in a scenic lagoon Back on board Junk, enjoy dinner on boat (Overnight in Halong boat) Day 15: HALONG - HANOI B: Boat L: Boat D: O/N: at hotel Rise to the sound of the ocean coming to life for another lovely day and have an opportunity to view the sunrise over the bay After breakfast, we cruise to the Bai Tho Mountain in the other beautiful Bai Tu Long Bay and we cruise back to the Halong dock Buffet brunch is served on board Back to the shore and dissembark the junk 174 We begin our journey on the road back to Hanoi Stop off at the Dong Trieu ceramics and pottery village Its a place that sells all kinds of ceramics, embroidery and marble statues (Overnight in Hanoi) Day 16: HANOI –DEPARTURE B: Hotel L: D: Free at leisure till transfer to airport for departure flight (Hotel check-out time: 12h00) O/N: NOTE : B – breakfast, L – lunch, D – dinner TOUR COST FOR GRP SIZE OF (USD/pax/tour) Validity until 31 Dec 2013 (Except International Public Holiday, Ex: Chinese New year, Christmas Eve & New year Eve) For Euroupean Market PAX pax - pax - pax 10 - 15 pax 15 + 01FOC S Supp star 1,375 1,141 871 790 775 377 star 1,583 1,349 1,068 1,010 995 571 star 1,965 1,718 1,461 1,420 1,390 900 For Chinese Market PAX pax - pax - pax 10 - 15 pax 15 + 01FOC S Supp star 1,351 1,121 856 776 760 367 star 1,555 1,325 1,049 990 980 560 star 1,931 1,688 1,435 1,385 1,365 895 ALL THE ABOVE ARE NETT RATES QUOTED PER PERSON IN US DOLLARS (USD) THIS IS AN ESTIMATE ONLY & NO RESERVATION HAS BEEN MADE DUE TO AVAILABILITY OF MOMENT BOOKING PACKAGE INCLUSION: 175          Accommodation in twin sharing room with daily breakfast; Overnight on Halong Cruise (2D/1N) – joined in; Boat trip with private boat in Dalat, Nha Trang, Hue and Mekong; Transfer with private A/C vehicles; Sightseeing with local experienced English speaking guide; Meals as per itinerary; Entrance fees as per itinerary; Cold bottled water on bus on days of tour; Visa arrangement PACKAGE EXCLUSION:  International ATK + APT  ATK + APT SGN- DAL: 88 USD/pax/way, NHA – DAD : 115/pax/way, DAD-HAN: 115 USD/pax/way ( subject to be changable without prior notice)  All drinks & meals not mentioned in prg  Optional visits  Personal expenses  Visa stamp fee to be paid upon handling the visa – 45 USD/ pax HOTEL ROOM CATEGORY or similar class 4*+ - 5* HOTEL City 3* HOTEL Skylark hotel Hanoi Halong (Superior) 3*+-4* HOTEL Chalcedony (Deluxe) Melia (Deluxe) skylarkhotel.com.vn www.chalcedonyhotel.c om www.meliahanoi.com Bai Tho Junk (3*) Bai Tho Junk (3*) Victory Cruise (4*) (Standard) (Standard) (Deluxe) http://www.victoryhalon http://www.victoryhalon g.com/vn/cruises/46/bai- g.com/vn/cruises/46/baitho-deluxe-over-nighttho-deluxe-over-nightcruise-7-cabins.html cruise-7-cabins.html 176 http://www.victoryhalong.com/vn/c ruises/53/victory-cruise-21cabins.html Hue Festival Huong Giang 4* Imperial (5*) (Standard) (Garden View) (Dlx City View) festivalhuehotel.com.vn www.huonggianghotel.c om.vn imperial-hotel.com.vn Sea and sand River Beach Resort (4*) Golden Sand (5*) (Deluxe) (Sup G.V) www.riverbeachresort.com golden-sand.swiss-belhotel.com (Standard) Hoian seaandsandhotel.com May flower Hochim inh City (Standard) mayflowerhotel.vn Eden Saigon (Deluxe) www.edensaigonhotel.c om 75,77,79,84,86-142 177 New World (Superior) www.saigon.newworldhotels.com ... khách du lịch Úc đến Việt Nam 85 2.2.3 Đặc điểm tiêu dùng khách du lịch Úc đến Việt Nam .86 2.3 Giải pháp thu hút khách du lịch Úc du lịch Việt Nam 89 2.3.1 Thực trạng giải pháp thu hút khách. .. sở lý luận giải pháp thu hút khách du lịch quốc tế Chƣơng Thực trạng giải pháp thu hút khách du lịch Úc đến Việt Nam Chƣơng Một số giải pháp nhằm thu hút khách du lịch Úc đến Việt Nam 18 CHƢƠNG... điểm khách du lịch quốc tế 23 1.2 Giải pháp thu hút khách du lịch quốc tế 27 1.2.1 Giải pháp thu hút khách du lịch quốc tế quan quản lý du lịch 27 1.2.2 Giải pháp thu hút khách du lịch