| Tài liệu tham khảo |
Loại |
Chi tiết |
| 27. Sanchez (2006), “Customer perceived value in banking services”, International Journal of Bank Marketing” ,Vol 24, No. 5, pp.266 - 283 |
Sách, tạp chí |
| Tiêu đề: |
Customer perceived value in banking services”," International Journal of Bank Marketing” |
| Tác giả: |
Sanchez |
| Năm: |
2006 |
|
| 28. Sanchez, J., Callarisa, L.L.J., Rodriguez, R.M. & Moliner, M.A. (2006), “Perceived value of the purchase of a tourism product”, Tourism Management, Vol.27 No. 4. pp.215-218 |
Sách, tạp chí |
| Tiêu đề: |
“"Perceived value of the purchase of a tourism product”, "Tourism Management |
| Tác giả: |
Sanchez, J., Callarisa, L.L.J., Rodriguez, R.M. & Moliner, M.A |
| Năm: |
2006 |
|
| 29. Shirazi, S.F.M.& Som, A.P.M (2011), “An important of measuring the value of customer perceptions” Journal of Relationship Marketing, vol.10, No.2, pp.76-87 |
Sách, tạp chí |
| Tiêu đề: |
An important of measuring the value of customer perceptions” "Journal of Relationship Marketing |
| Tác giả: |
Shirazi, S.F.M.& Som, A.P.M |
| Năm: |
2011 |
|
| 30. Sheth, J., Newman, B. & Gross, B. (1991), Consumption Values and Market Choices, Theory and Applications, South-Western Publishing Co |
Sách, tạp chí |
| Tiêu đề: |
Consumption Values and Market Choices |
| Tác giả: |
Sheth, J., Newman, B. & Gross, B |
| Năm: |
1991 |
|
| 31. Sheth, Newman & Gross (1991), “Why We Buy What We Buy: A Theory of Consumption Values”, Journal of Business Research, No. 22, pp.159 - 170 |
Sách, tạp chí |
| Tiêu đề: |
“"Why We Buy What We Buy: A Theory of Consumption Values”, "Journal of Business Research |
| Tác giả: |
Sheth, Newman & Gross |
| Năm: |
1991 |
|
| 32. Sweeney, J.C., Soutar, G.N. & Johnson, L.W. (1999), “The role of perceived risk in the quality-value relationship: a study in a retail environment”, Journal of Retailing, Vol. 75, No.1, pp. 77-105 |
Sách, tạp chí |
| Tiêu đề: |
The role of perceived risk in the quality-value relationship: a study in a retail environment”, "Journal of Retailing |
| Tác giả: |
Sweeney, J.C., Soutar, G.N. & Johnson, L.W |
| Năm: |
1999 |
|
| 33. Sweeney, J.C. & Soutar, G. (2001), “Consumer perceived value: the development of multiple item scale”, Journal of Retailing, Vol. 77 No. 2, pp. 203-209 |
Sách, tạp chí |
| Tiêu đề: |
Consumer perceived value: the development of multiple item scale”, "Journal of Retailing |
| Tác giả: |
Sweeney, J.C. & Soutar, G |
| Năm: |
2001 |
|
| 34. Woodruff, R.B. (1997), “Customer value: the next source of competitive advantage”, Journal of the Academy of Marketing Science, Vol.25 No.2, 139-153 |
Sách, tạp chí |
| Tiêu đề: |
Customer value: the next source of competitive advantage”, "Journal of the Academy of Marketing Science |
| Tác giả: |
Woodruff, R.B |
| Năm: |
1997 |
|