Tài liệu tham khảo |
Loại |
Chi tiết |
3. Hair, Jr,J,F Anderson, R,E, Tatham, RL&Black, WC(1998), Multivariate Data Analysis, Prentical-Hall International, Inc |
Sách, tạp chí |
Tiêu đề: |
Multivariate Data Analysis |
Tác giả: |
Hair, Jr,J,F Anderson, R,E, Tatham, RL&Black, WC |
Năm: |
1998 |
|
4. Kotler, P, and Keller, K,L (2006),Marketing management,New Jersey: Pearson PrenticeHall |
Sách, tạp chí |
Tiêu đề: |
Marketing management |
Tác giả: |
Kotler, P, and Keller, K,L |
Năm: |
2006 |
|
5. Lehtinen, U, and Lehtinen, J,R (1982),Service Quality: A Study of Quality Dimensions,Helsinki: Working Paper, Service ManagementInstitute |
Sách, tạp chí |
Tiêu đề: |
Service Quality: A Study of Quality Dimensions |
Tác giả: |
Lehtinen, U, and Lehtinen, J,R |
Năm: |
1982 |
|
6. Lewis, R,C, and Booms, B,H (1983), The marketing aspects of service quality, in Berry, L,, Shostack, G, and Upah, G, (Eds),Emerging Perspectives on Services Marketing,99-107 |
Sách, tạp chí |
Tiêu đề: |
Emerging Perspectives on Services Marketing |
Tác giả: |
Lewis, R,C, and Booms, B,H |
Năm: |
1983 |
|
8. Parasuraman, A,,V,A,Zeithaml& L,L,Berry(1985), “Aconceptual model of service quality and its implications for future research”, journal of marketing,49:,41- 50 |
Sách, tạp chí |
Tiêu đề: |
Aconceptual model of service quality and its implications for future research |
Tác giả: |
Parasuraman, A,,V,A,Zeithaml& L,L,Berry |
Năm: |
1985 |
|
9. Tabacknick, B,G and Fedell, L,S (1991),Using multivariate statis – tics (3, Ed) New York:HarperCollins |
Sách, tạp chí |
Tiêu đề: |
Using multivariate statis – tics |
Tác giả: |
Tabacknick, B,G and Fedell, L,S |
Năm: |
1991 |
|
10. Sasser, W,Earl; Olsen, Richard Paul; Wyckoff,D,Daryl,,(1978), Management of Service,Boston: Allyn and Bacon |
Sách, tạp chí |
Tiêu đề: |
Management of Service |
Tác giả: |
Sasser, W,Earl; Olsen, Richard Paul; Wyckoff,D,Daryl |
Năm: |
1978 |
|
11. Zeithaml, V,A, and Bitner, M,J (2000),Services Marketing: Integrating Customer Focus Across the Firm,Boston: Irwin McGraw-Hill |
Sách, tạp chí |
Tiêu đề: |
Services Marketing: Integrating Customer Focus Across the Firm |
Tác giả: |
Zeithaml, V,A, and Bitner, M,J |
Năm: |
2000 |
|
7. Nunnally, J,c,,& Bernstein, I,H (1994), Psychometric thery (3 , Ed), New York: McGraw-Hill, Journal of Psychoeducational Assessment |
Khác |
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