Phân tích quy trình xây dựng chiến lược trong doanh nghiệp e

Phân tích quy trình xây dựng chiến lược doanh nghiệp Strategy is a rosary, a series of activities designed to create long-term competitive advantages compared with rivals In the operating environment of a company, including market and competitor strategies outlined for a company behaves consistently Strategic express a choice, a hit for the company that is often called strategic positioning by professionals In the context of economic downturn like this, when a series of large and small businesses are loss, many units is bankruptcy because they cannot resist recession, many units to be converted into a new field model We can see develop strategies never become more important and are interested in business today Increasingly, problems develop strategies and implement strategies that consistently show the importance increasingly vital for businesses The strategy is not all that now stood before the great hardships and suffering from the mistakes from the rudimentary stages such as vision, no clear mission, no strategic priority, no focus building core competencies in addition to the opportunities and challenges of the business environment is changing daily, hourly, requirements of the Board of Directors, shareholders are increasingly higher it requires businesses always need to make the new strategy, reasonable, consistent with modern trends as well as company policies to take the business forward in the marketplace The process of developing the strategic has nothing new Develop strategies always start by identifying the basic information of strategic statement: vision, mission, core competencies, competitive advantage and competitive scope Since then the business can identify strategic objectives, targets and strategic action plan Looking at the diagram above, we can summarize the strategy through simple steps as follows: Step Recognizing opportunities Learning opportunity is really the start of planning Opportunities can be found in the present and future In considering them, requires a comprehensive vision, accurate competitive market, the customer needs, the strengths and weaknesses, and the purposes to be achieved in the future The planned implementation requires the ability to predict the appearance of chance Opportunities can be large or small, can now worth worthwhile without the other now The issue is important to predict and early detection are big and important opportunity for the organization or for business Step Setting goals This step requires the identification of targets with specific results to be achieved at each particular certain time Since then need to identify the job to do, when to start and implement complete end, where the focus must be prioritized Step Premise planning development That's the forecast, the assumptions about the environment, the basic policy can be applied, and the existing plans of the company It is important for managers to accurately assess the conditions pre-on topic and predict the volatility and its development In fact , if the planning as understanding as the premise and appreciate it, the general planning and strategic planning in particular, organizations will increasingly be implemented and closely coordinated better To the planners understand and appreciate the preconditions of the plan, which requires the highest level of management within the organization have the responsibility to explain and facilitate subordinates understand them With that sense of debate in the exercise to build and choosing the appropriate axioms are necessary Step Identify options This step requires research and develops action different plans When the plan becomes larger, the search and plans build more complex plans Step Evaluate and compare alternatives After building implemented various objectives plans, need to consider the advantages (benefits) and disadvantages (cons) of each option on the basis of the premise and objectives to implement In the case of a single goal, and most of the factors for comparison can be quantified, the assessment and comparison of alternatives will be relatively easy But in practice the plan frequently contain many changes, many goals and many factors not quantifiable comparison In such cases the evaluation and comparison of alternatives is often difficult Step Choosing the optimal plan After comparing the plans, it will select the optimal scheme Sometimes, the analysis and evaluation of the plan shows that there are two or more suitable plan and the administrator can decide to make some plans, not just strictly a preferred alternative In fact, to choose the optimal method people often rely on the same basic methods: Based on experience; Experimental Methods; Methods of research and analysis; and modeling method Step Supporting planning In fact the majority of the plan will need the support plan (additional) to ensure good implementation plan Step Budget planning After the plan has been completed, this requires the target, the required parameters to quantify them as: aggregate income; costs; the treasury profits This will be the key criteria for evaluating economic efficiency and quality of the construction plan So we can see, the same strategy as the enlightened path for enterprises, help enterprises progress steadily destination In the process benefits strategy gives enterprises the basic benefits and the most important are:  First, formulate a strategy to help businesses identify vision and mission For the business owners, when either starting, they must ask the question: What the goal of the company is and how to operate the company? How the company's products have commercial value as well as the welcomed community? How to make everyone work together to build company? How to inspire the public? Divide foothold how fit for entrepreneurs in the organization? Goal setting is an important work for success of any business, but it is especially important for small businesses, these businesses can become confused while not knowing what to focus on Objective steering action, give the business to direct effort into it, and it can be used as a benchmark to measure the success of the business of each enterprise For all this requires business owners to have a sighted vision on the development A business without a vision is like a jungle with no clear direction, as a large boat at sea without a compass The vision is now a brief message and direction throughout the long work for a brand The role of vision is like focusing lens all the power of an enterprise into a common point Through enterpriseoriented vision would be to what is and what is not, or not to In short, the vision see the future of the business where and how in 10 years, 20 years from now Nobody built a company only as a short -term project The project has a fixed destination but business always to reach milestones and milestones helps predefined picture becomes clearer Vision is the most fundamental basis for all orientations of the target company, is the guideline for all activities and vision are to be transmitted to all members of the company and help people understand who they are, who they shall become and how they present purposes on the market Having understood the vision, mission, new employees can concentrate and the right things most cater to the overall objectives of the organization  Second, help building orientation strategic business is the direction of the business Routine questions that every business must always mind its inception: What is the target market? Who is the customer? What is the target market? Target market is including the customer needs or wishes that the company has the ability to respond Understand this, company can gain an advantage over the competitors, and achieve the goals that the marketing strategy is confirmed Market definition is considered as localized in the military front, a necessary move before talking about how to hit Will not have a certain individual enterprises have the ability to meet the needs and desires of all potential customers Enterprise supply is not alone in the market They face many competitors along the way to attract, entice different customers Each business is usually only one or few review on a network that certain aspect of satisfying the needs and desires of the market So, to business effectively maintain and grow market share, each business must find their own market segments in which they have the ability to meet the needs and desires of customers better against competitors These market segments so -called target market Who is the customer? The key to any successful strategy lies in the choice of allocating resources to customers The constant competition for resources needs of the business units, support organizations and external partners requires managers to have a method for evaluating the selected resource allocation is optimal Therefore, for any business establishment does important decision and the most difficult is still defined service object or person that will now provide products and services is one Obviously, when identified major customers, will now focus all resources of the enterprise to meet customer needs and can be reduced to a minimum amount of resources reserved for other objects A typical example of the selection of Piaggio target customers As we know Vietnam is a potential market for motorcycle production enterprises Piaggio on this market will face as many competitors as Honda or Yamaha so Piaggio must develop strategies and objectives of management systems Piaggio launched target compiled after penetrating Vietnam market Dominate the market advanced scooters in Vietnam market; build a solid foothold in the market In 2006, Piaggio has sold 7,600 units in Vietnam market, and sales are constantly increasing 10 % over the previous year This can be seen Piaggio has a great opportunity to head high on scooters overcome many other automakers like Honda or Yamaha Policy on market: Piaggio select market segments in which customers who have high incomes, can afford to pay Piaggio chose this market segment in accordance with the company's products, the level of competition in this market segment is not high On this market segment, Honda is the only strong competitor with Piaggio And we have to mention about LX scooter which has won the women dominate market in Vietnam for years, conquered by the most fastidious picture and luxurious elegant styling Ignoring the issue of fuel consumption, so many demanding customers in the customer segments invariably choose Piaggio scooters as a means of LX when the need of buying a motorcycle arises  Third, formulate a strategy to help businesses get the specific action plans to achieve the goal of completing the mission The plan may be the program or any action lists, diagrams, tables which are arranged according to schedule, a period, divided into phases, the execution time step, and allocation of resources At the overall level, the action plan has important implications Planning is the standard, the measure results than what was proposed Wrong plan though still necessary this is particularly important in business, it is the focus of business activities Writing a business plan is an important step in creating a foundation for the process of implementing realistic objectives of the business When planning the management thinking will have more systems to be able to anticipate the impending situation A specific plan and the details will be determined to win business help delay disease to achieve success If you plan to be taken seriously, it will create a powerful impact surprises Almost all of us know about the success story of Steve Jobs and Apple, or Akio Morita and Sony, but the success of Lee Kun Hee and Samsung are still many mysteries Since Lee took control of Samsung in 1987, the company has achieved remarkable milestones promotion 179 billion last year, becoming the largest electronics manufacturers in the world based on revenue Only about products smart-phone of Samsung, we were able to win every day, every hour to analyze and won praise for Samsung In 2009, Samsung launched a strategic decision in the field of mobile phone manufacturers are choosing Google's Android operating system and Android devices for baked its first name Galaxy "We had less success with the first handset using the Android operating system," said DJ Lee, Samsung's director of marketing Meanwhile Android is still its infancy, was completely inferior compared to the iPhone's iOS operating system But Android open source, meaning that it is completely free for any manufacturer wishing to In 2010, Samsung introduced the Galaxy S, the pilot decided their second strategy, which is used a larger screen The screen of the Galaxy S is significantly larger than the screen of the Galaxy and other Android phones "We chose the inch size, and it is too big for everyone," said DJ Lee "There is a lot of controversy around it." But the reality has proven to bring the screen back victories on the market, and continue to make Samsung Galaxy SII and SIII models with bigger screens Today, Samsung's smart-phones have screen sizes from 2.8 inches to inches (not to mention they also the phablet, product mix between a phone and tablet, with sizes up to 5, inches) " Nobody knows what the screen size is the most reasonable, so Samsung made out of all kinds of sizes to see what is popular," comments from Benedict Evans, a researcher from the consulting company Enders Analysis Produce the same kind of products with different sizes to find the most popular kind is a costly way that most companies usually avoid But the ability to create screens, memory, processors, and other high-tech components to help Samsung get the flexibility that rivals cannot be compared Thus it can be said, building strategy is extremely important and affect the success of the business Enterprises need to develop their strategies and specific strategies as meticulous as they would bring this much success Strategy will bring success to the business as a lamp because it helps to understand the entire company's mission and saw its goal to always keep the faith put business predestined success Reference Website: http://vi.wikipedia.org Website: www.quantri.vn ... see, the same strategy as the enlightened path for enterprises, help enterprises progress steadily destination In the process benefits strategy gives enterprises the basic benefits and the most... in the present and future In considering them, requires a comprehensive vision, accurate competitive market, the customer needs, the strengths and weaknesses, and the purposes to be achieved in... be achieved at each particular certain time Since then need to identify the job to do, when to start and implement complete end, where the focus must be prioritized Step Premise planning development