Phân tích SWOT CÔNG TY VIỄN THÔNG VIETTEL e

Phân tích SWOT CƠNG TY VIỄN THƠNG VIETTEL Selected enterprise: VIETTEL Telecom Introduction about Viettel Telecom 1.1 History and development Company: Viettel telecom Address: Number Giang Van Minh - Ha Noi Year 1989: Electronics equipment company, former Viettel Military Telecom was established Year 1995: Electronics Equipment Company was renamed to be Viettel Military Telecom, trading name is Viettel, was officially affirmed to be the second provider on telecommunications Year 2000: Viettel had the license to offer trial long distance phone service using VoIP technology for Hanoi - Ho Chi Minh City journey under 178 brand name and has successfully deployed This event marked the first time in Vietnam, besides Vietnam Post and Telecommunications Corporation, there had been one a business enterprise providing telecommunications services so that customers have another opportunity to choose service providers This is also a breakthrough step in paving the way for new and dynamic development stage of Telecommunications Corporation and Viettel Telecom as well Year 2002: In order to expand its services types, Viettel officially opened to provide Internet access services in Hanoi and Ho Chi Minh to become the first Internet service provider in Vietnam using new NGN technology generation which is able to best meet customer requirements Year 2003: Viettel has organized to launch fixed telephone services to the market Viettel also spread landline telephone services to all regions of the country with higher and higher service quality Year 2004: Defining cell phone service is basic telecommunications services; Viettel focused all resources to build networks and services It was officially opened on 15.10.2004 with the number 098 With the emergence of mobile phone service under the number of 098 in the market, Viettel has once again created a new breakthrough in the media and customers by reducing the prices of services, improving the quality of customer care, creating healthy environment in Vietnam mobile Telecom market Viettel was voted to 01 in 10 information technology and communications events in 2004, following years continuously then, Viettel has been always appreciated as the fastest growth subscriber in mobile network and the network with the policy decisions, business strategies which are always interested, welcomed and supported by customers Year 2005: Prime Minister Phan Van Khai signed a decision to establish Military Telecom Corporation dated on 02/3/2005 and Ministry of Defense had decision Defense on number 45/2005/BQP dated on 06/4/2005 on the establishment of Military Telecom Corporation In the trend of integration and ambition to become a Telecommunications Corporation, Viettel Telecom (subsidiary of Viettel Military Telecom Corporation) was established to provide multi-service businesses in the telecommunications sector 1.2 Functions and Missions *Functions *Advising: Supporting Party Committee, Board of Directors of the Corporation about effective business operations through telecommunication products and services domestically and internationally * Management and implementation: Following General Director to command management of operational activities and business telecommunications services: Operate, exploit equipment networks, organize repairs and maintenance periodically, provide information; organize business structure and network across the country *Monitoring: Performing inspection, monitoring and supervision of business activities towards given plans which have been approved by the General Director *Missions - Managing the entire network infrastructure of telecommunications products and telecommunications services across the country thoroughly - Operating, exploiting and using equipment, network efficiently and effectively to serve production - business; - Providing information and rescue troubleshoot in the whole network; - Setting up organizational structure and implementing business activities including the formulation of business strategy development, sales systems implementation and management, settlement of complaints and other marketing activities; - Doing research and development on technical telecommunications Director networks towards global development and customer requirements Deputy Director 1.3.Organizational structure Sales department Marketing Department Technical department Accounting department Employees 1.4.Company products Basic mobile services are currently provided by Viettel telecom: - Paid packages: + Basic package : service pack is usually paid with a charge down automatically when customer consumption rises to certain levels + Family package: As a postpaid service packages for family groups, friends, small businesses (10 subscribers) - Prepaid packages: + Basic Card package: is a pre-paid package, but charge as paid package + Economy package: Customers who use Economy service not pay any subscription fee does + Daily package: is prepaid service package subscribers + Z60 package: Is a pre-paid package within limited duration which is for customers who wish to hear and send message than calls + Friend package: It is for customers who want to call a certain number which has been registered in advance + Bonnus package: It is for customers who call from 3.900d / day + Speed package: When customers need to call a lot in a short duration, it is suitable for tourists + Tomato package: Unlimited credit limit => Using indefinitely until the account does not have money; + Ciao package: Cost savings of 30% (~ 8,000 VND / month) when the customers use the service pack value of 60 SMS, I-Muzik and GPRS; SWOT analysis 2.1.Strengths - Is a trading company on post and telecommunications equipment with accumulation of a relatively large amount of own capital and stable financial situation - Ability to easily raise capital thanks to company's reputation - Company provides good products and services quality Company imported goods from reputable companies and always check goods quality and sales staff always assist clients in consulting, installation, freight, repair and maintenance when required - Many aspects as operator, cable in fact remains exclusive, no real competition However, in the near future these items will also be competing - At the same time its current staffs have high qualifications and extensive experiences in business Most of them are college graduates or specializing in Telecommunications with high responsibility and enthusiasm for work - During the process of formation and development with many years of experiences company has established itself a large and stable market with the network of the postal provinces Company has many relations with domestic and foreign customers in the field of information devices supply, enabling company to supply all kinds of products, meeting consumer demands This is one of the conditions to raise company prestige which other business units are not easy to achieve - Company's customers are often organizations and units under the Corporation so their ability to pay is ensured from the Corporation - In addition company is a member of the Corporation, have intimate relationships with customers inside and outside so it should always be supported in many aspects 2.2- Weaknesses: - Many items and parts of operations are not effective, losses incurred which creates difficulty for the company when the environment is increasingly in fierce competition Competitors come after just focus on some products and give better price thanks to expenses and costs savings - There existed many old, outdated items increasing management costs, repairs These items need to be resolved effectively - It has not focused on market segments, no focused investments With low cost and organization management has not been decentralized so it has not been to conduct market segmentation and target market selection - It does not market research actively or market research has not been sufficient enough to respond to market changes and competition - There have not been enough skillful technical staffs working in posts and telecommunications services sector especially, in order to adapt to new circumstances company must continue to send their staffs to learn new knowledge to meet the requirements of the new situation and the aspirations and requirements of the Party Company had about 250 staff members currently, but now there are only about 170 staff members, number of workers engaged in the business about the remaining 110 workers, protection, preservation and storage, no professional business expertise Besides, there are about 200 retired officers it also creates difficulty for the firm - One difficulty is the lack of venture capital, although funded by government budget, company is constantly raising loans to meet business requirements - Company has a lot of storage for goods but due to war situation (for the national stockpile) warehouses were located away from the center before, transport current is currently very difficult This is also a major obstacle for goods preservation and maintenance 2.3- Opportunities: - Vietnam has a large market for telecommunications services development such as telephones, switchboards, other specialized materials Global telecommunications market is also growing very well with the appearance of many major telecommunications carriers to create favorable conditions for companies to expand business partner selections - Open integration trend creates favorable conditions for capital utilization, technology and management experiences from other countries to help companies in exporting goods to foreign markets - Other telecommunications services development such as Internet is an opportunity for providing equipment and Telematics services - Is an enterprise operating in the market for a long time so company has more opportunities to expand market - Country socio-economic situation is stable, company areas of working is profittable so it is highly attractive to many investors - Telecommunications industry is paid attention to develop by the State With the strategy of accelerated development of industry sectors, the market is expanded, demands for materials and equipment under the Telecommunications sector will increase As a business unit directly under VNPT, import of specialized post are company basic functions This is a big advantage because it got the early investment in the development of local industries, marketing plan is more proactive Sector and network speed development is increasing well , which is a basic favorable condition for company growth The more constructions are, the more demand for equipment and supplies are - Currently, the Telecommunications sector is still regarded as monopoly, so competition in the industry environment is not really severe, its competitors are just a few in and outside the industry, furthermore they are still covered by the plan, the development strategy of the company 2.4- Threats: - Currently, besides VNPT, there are also so many state-owned and private enterprises participating in telecommunications services with ability to import directly In the coming time when Vietnam performs Vietnam - American agreements, formally joining APTA, WTO, it is not only domestic firms that participate in this industry but also foreign companies Hence, market is more competitive, company will have to face more competitions - Currently, market in Hanoi and other large cities are mature, high-income customers have installed, used their products so their needs will not increase Hence majority of potential customers in the target groups from low income groups, company should develop appropriate business strategy - Threat of falling behind in technology, engineering - Posts and Telecommunications industry will change in the future, this is just the opportunity but also a challenge - Company is operating with various state incentives, but legal system set forth by the state has not been agreed, although Telecommunications Ordinance has been recently enacted, but the decrees written lack details and inconsistencies on the same issue creating many difficulties for company Loopholes and inconsistencies in legislation, in regulations prescribed by the state in import and export activities, inconsistency between the provisions on taxation create difficulties for the company These problems need to be removed by the State to create conditions for enterprises to grow fast - Opening border for economic exchanges have developed to create favorable conditions for the private sector to import goods with large amount, tax evasion, lower price for the product terminal leading a lot of difficulties for the company Propose a marketing strategy Problems and opportunities for next steps in marketing strategy Table: Using SWOT results to analysis SWOT matrix Strengths Weaknesses Opportunities S/O W/O Threats S/T W/O *Strategy for S/O combination This is combination between internal strengths with opportunities in the external environment in order to use strengths to exploit opportunities Company has large capital with financial stability and ability to raise capital easily while Vietnam market is a potential market with 80 million people, demands for Posts and Telecommunications materials is increasing so it requires company to increase combat expansion strategy, dominate the market with rapid commercialization ability Company provides good goods and service quality, among them are many exclusive items, no real competition Moreover posts and telecommunications industry is growing very strongly, which creates favorable conditions for company to maintain its market shares and participate in the lucrative field * Strategy for S/T combination This is a combination of strengths with threats with the aim to use strengths to overcome threats We can conduct strategy as following: Thanks to accumulation and owning a comparative large amount of capital and stable financial ability, company set up stable and large market with a lot of relations from domestic and abroad Moreover, company has received a lot of supports and counseling about variety of aspects Company is facing threats from its domestic and 10 abroad competitors, market is becoming mature, potential target customers come from low income groups Therefore, company has to develop a flexible pricing strategy together with commercial stimulations, customer’s services At present company is in danger of lagging behind in technology, loss of customers due to not satisfying growing demands, so company must use their own capital with qualified staffs to investment in key areas, anticipation, learning advanced technology, to fully exploit existing technology and continuous training of well-trained staffs * Strategy for W/O combination W/O combination is a combination of weaknesses within the enterprise with external opportunities with the aim to overcome its weaknesses to exploit opportunities or exploit opportunities to fill weaknesses Company has not had many technical staffs with qualified skills, especially working in posts and telecommunications, integration trend creates opportunities to open economy so company must appoint staffs for training to learn and improve both technical knowledge and professional skills and management practices to meet requirements of the new situation and trend Market research practices, customer segmentation is not done adequately, activities to promote the goods consumption such as advertising, propaganda has not been focused, especially in rural areas Company should seize opportunities to develop and expand Posts and Telecommunications to dominate the rural market, attract more customers to low-income groups * Strategy for W/T combination For purpose of overcoming weaknesses and avoid threats we develop strategy to combine internal weaknesses and threats 11 Company should continue to maintain business operations in areas of traditional markets while using policies into new potential market, develop business strategy, pricing strategy which is appropriate to each segmentation, customers Company needs to implement marketing strategies, building advertising services image not only in Vietnam but also abroad Hanoi, 21st March 2012 Student: Vu Hoang Anh 12 ...Year 2003: Viettel has organized to launch fixed telephone services to the market Viettel also spread landline telephone services to all regions of the country with higher and higher service... number 098 With the emergence of mobile phone service under the number of 098 in the market, Viettel has once again created a new breakthrough in the media and customers by reducing the prices... members, number of workers engaged in the business about the remaining 110 workers, protection, preservation and storage, no professional business expertise Besides, there are about 200 retired