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Phân tích mối quan hệ nhân thành cơng kinh doanh văn hóa cơng ty cơng ty TNHH tư vấn quốc tế SH ANALYSIS OF CAUSE AND EFFECT RELATIONSHIP BETWEEN SUCCESS IN BUSSINESS AND CORPORATE CULTURE AT THE SH INTERNATIONAL COUNLSULTING COMPANY I OVERVIEW OF CORPORATE CULTURE The concept of corporate culture Each country has its history and specific culture, social -economic activities to his own human In the trend of globalization inevitably takes placs today, with a view of making friend with all the countries in the world as well as Viet nam became 150th member of WTO, the year 2007 marked a turning point in the process of global intergration Culture in general and business culture in particular is both a mean of integration and it might become an obstacle if we not understand other culture of each countries as well as of individual enterprises Hence culture and business issues today’s era is the key to help businesses to maintain, develop and achieve success in the global economy Recognizing the important role of bussiness culture, in the recent years, enterprises in Vietnam has turned its attention to the construction of corporate culture Many bussinesses have invited foreign companies to work on plan of corporate culure for their company However, to promote the culture that works in the bussiness environtment of the country, each company must build it on ethnis cultures consistent with the fine art of the the country Along with the development of the economy oriented and the transformation mechanism bussiness enterprises including state- owned enterprieses have become the bussiness unit autonomy Enterprises have to build its own corporate culture in order to stand in the fierce market competiontion Corporate culture is understood as the entire cultural factors are selected , create, used and they are all expressed in the bussiness to create its own culture of that enterprise During the development, each enterprise is making an effort building a value system for employee to accepte Create harmony within the business, a positive atmosphere forcultural promotion strength of the bussiness Especially in the current period when we joined the WTO, the entry of foreign firms into the water and bring the new culture, new values competition, enterprises need to Vietnam build their own identity as well as to ensure their competitiveness before new competitor The expression of corporate culture Corporate culture is expressed through many different levels: At the first level, the business culture is the process and structure of the bussibusinesstangible, including: architecture, decoration; organizational structure of departments;rituals and annual festivals; expression object, logo, slogan This is the cultural level can contact But this cultural level and be seen even during the first less volatile asdemonstrated in the real value of the enterprise culture The second level is the declared value includes and businessphilosophy These identified values have been andexpressed clearly and the strategic objectives declared as visibility can be accurately They perform the function of guidance to members inthe way businesses deal with a situation and practice basic behaviors for new membersin the business environment The third level is the general conception - beliefs, perceptions, thoughts and feelings withthe unconscious, implicitly recognized in the business In order to form the sameconception ofcultural community must undergo a long operation, touch and handle manypractical situations So when that form the general concept would be very difficult tochange The impact of corporate culture to the development of the business: 3.1 Positive effect: - Corporate culture set a tone of the bussiness, distinguishes these enterprises with other enterprises: corporate culture consitst of many parts and element incoporated as bussiness philosophy, practises, rituals, habits… All these factors created a style of bussiness and differentiate it with other enterprises - Coporate culture creates centerpetal force for the whole bussiness: a good culture will help the company to attract talent and strengthen the loyalty of the employees in the businesses In other word, good coporate culture will create a friendly working environment and efficiency which providing coherence, unity will, control-oriented attitude and activity of all members in creating the stability of the bussiness - Coporate culture contribute to impove the competitiveness of the enterprise through the process of encouraging the invention in the enterprises that the dominated cutural enviroment will asise strong real independence at the highest level, this means that all the staffs are encouraged to work saparate and give their own comments regardless they are only element staffs This encouragement will promote the dynamic creativeness of each staff and it is the basis for R & D process of the company On the other hand, the success of the staffs will motivate them to work with the enterprises in the long term and more active It also create the working atmotphere as well as positive working style, attracting talent, improve the bussiness ethnics and enrich customer services and bring you’re your own bussiness image So once the company has strong coporate culture and its consistent with the objective and strategy of the company that will create employees pride, from which they are living and striving hard on the sake of the company, helping the leaders to manage the company in a easier way also helping the staffs themselves to feel more comfortable and active in the shape of their thinking and acting 3.2 Negative effect : An enterprise with a negative corporate culture is an enterprise of a rigid management style, autocratic, authoritarian and bureaucratic system which will cause passive working environment, frighten attitude of staffs and it can lead them to the inattentive or opposed attitude to the leaders That would be an ignorance from the enterprise which does not intend to create a relationship between the employees and other external working relationships The manager only coordinate their effort to production work but the staff have no faith to the enterprise In fact there are many bussiness today are following this ways, typically are cosmetics and pharmaceuticals There is one thing we cannot deny that if the trust or the value of the enterprise is negative then it will strong affect to the staffs in that enterprise The most determining an emplyee’s life, affect the rights, and the way they treat other emplyees surround them Hence if the cultural environment in the enterprise is unfair and negative then it will affect the psychological work of the employees and negativelly impact bussiness result within the enterprise Affecting fators to formation of corporate culture: 4.1 External factors: - Cultural factor: + The contrast between individualism and colectivism : the culture in which the individulism is valued hence the concept of action for the benefit of oneself or ones family is very popular The culture of collectivism in which the human’s perception by blood relationship or career belongs to an organization closely associated which care for the interests of the individual while the individual acts and behaves in the interest of the organization; + The decentralization of power : occurs in every culture, in fact individuals in a society cannot be completely indentical physical and same intellectual capacity However the acceptance level of power is unbalanced among the members in different cultures will vary Together with the decentralization of the power is the division of responsibilities between indiviaduals In the group of countries with low level of decentralization, people tend to average all means, the responsibilities donot allocate explicitly The contrast group of countries with high level of decentralization, the scope of rights and responsibilities of each position is very clear defined + The right opposition between men and woman: this variable reflects the relationship between gender and the role of each gender at work In this environtment the role od male gender’s right are highly valued The characteristics of the culture is dominated by the traditional masculine values such as the archivement, power, determination… but in the culture dominated by the feminist values the trendopposite + Caution: reflect the extent to each member of different cultures who accepts the situation in the chaos or instability In the prudent culture, each work must be conducted in accorandance with its procedures, while in other culture is less than prudent style is more flexible - Social institutions, political institutions, economic institutions, administrative institutions, government policies, legislation of the country also affect the corporate culture This is expressed through the culture value of the enterprise must conform to the institutions of the country - The process of globalization and its difference, culture exchange : in the trend of global economy, intergration with the world economy, bussiness exchange and each enterprise is dealing with many others domestic as well as abroad enterprises that have different culures hence your enterprise is subject to certain influence - Developing trend of the economy and business environtment : corporate culture is not something variable hence the trend of the economic development and bussiness environtment having certain changes in the organizational cuture then coprorate culture should have relevant adjustment to ensure the ability to meet the new needs 4.2 Internal factors: - Culture, style, personal ethnical value of bussiness leaders The leadership is not only decide the organizational structure of the bussiness and technology but also a creator of icons, ideologies, languages, beliefs of the bussiness Through the construction and bussiness management, the ideological leadears will be reflected on the corporate culture - Personality, personal value of employees: individual enterprise can not operate if there is only the leader without any employee This mean that corporate culture us driven by the leaders of the enterprise but continue to promote and develope by the employees’ characters as well as personal value of the entire staffs Without eh cosent of all members, any enterprise can be difficult to build a healthy culture - The cultural values learned: + The colective experience of the enterprise: this is the experice gained in dealing with common problems Hence they are common and popular dissemination throughout the enterprise and continue to be passed on to the new generation of employees That may be the experience dealing with customers, the service requirements of customers and experience to deal with these dilemas + The value are learned from the other enterprises: that is the result of market research, competitior research, exchange program between enterprises in an industry initially a group of corporate employees absorb those values and pass on to other colleagues who own or acquire them usually After some time, these values become common practice throughout the enterprise + Values by one or more new members to bring in : the recption of these values often experienced through a long time, a conscious or unconscious 5.The need to build corporate culture: In the trend of globalization today, the risk of cultural assimilation is not small To prevent the world into a unified culture, every person, every nation needs to preserve and promote culture imbued with national “intergartion” rather than “dissolved” Therefore, to assert oneself, each enterprise need to build for themselve a distinct culture Coporate culture is the intangile assets of each enterprise In the market economies, the construction of corporate culture has become increasingly necessary and cope with difficulties And any enterprise lack of cultural factors, knowledge will become hard to stand Any organization should have a new culture to survive and develop Hence building a corporate culture is the first thing that every enterprise should pay attention to Many of their assessments of the bussiness is still focused on organizational market, human resouces and organizational structure However, acutely aware of the value of the bussiness to assess what is called : the vision, mission and the core values of the bussiness As every enterprise is building a healthy living environtment, the staffs themselves want to work, want to contribute making the staffs work better and wherever they go they are proud to be one of the member of the enterprise and it is the driving force hehind the development of the enterprises Hence how to build a cultural environtment in every enterprise to help them to see the working environment is also the habitat which enterprise is to work on II ROLE OF CORPORATE CULTURE IN THE FORMATION, CONSTRUCTION AND DEVEPOPMENT OF SH INTERNATIONAL CONSULTING COMPANY The formation and introduction of the company: In this era, any bussiness that want to develope will need to have capital and advanced tecnology and people, in which human resources is the determining factor The human factor will make the difference and determine the long term development of the enterprise SH International Consulting born under the idea of the founding member who are working in the financial sectors, banks and a number of scientists with the desire to apply the scienific achievements which are practised to bring the economic efficiency and supporting other enterprises in science resereach, financial and banking research , seeking solution for bussiness operations of every enterprises Applying the coporate culture in the SH International Consulting Company With that spirit, all member of the company has launched a code of regulation inclusive of general rules and specific rule within the relationships: internal rules ( between the upper level to the lower level; between colleagues; between subordinate and superior; between generation; work attitude ); external rules (to clients, partners, the public, the media ) To the reader understanding, easy to remember and easy to implement; the regulation is presented briefly, concisely, and the core content of each item are shown in the following of golden words : Respect – Friendly – Whole Hearted Cooperation – Sharing With only these golden letters, but it has come to embrace the whole hearted of the founding members, in particular of the point of view of each member want to send it to the readers are : - Respect : respect the achivements, experiences, lessons learned during the efforts of those who set the first step to explore the science researches, the results have been achived Those who have saved their whole life to accomplish their ambition with the desire to find out the source of fuel that can replace the current ones, reduce the cost of current fuel and in the same time reducing environtment pollution and find solution to the value added of the current resources that we are exploiting - Friendly: keep the relation between colleagues, between superior to their subordinates and vice versa friendly, dedicatedly teach and help others to improve professional qualifications and experience of every staff Friendly to customer to always maintain the confidence and build their credit SH has set out specific rules of behavior internally and externally to enhance the role of individual and aims to achieve the highest possible performance - Whole-Hearted : expressed enthusiasm of everyone in the company during working time, loyalty and compliance with the regulation of the company which is the driving force to motivate everyone in the company always seeks to build the company to be a great corporation - Cooperation: it presents the views of coporate relation, to be friends, collaborattion, reseach with scientists, with other domestic enterprises and abroad to achive the target to bring back the benefit for everyone - Sharing: difficulty sharing, oppotunity sharing, revenue sharing, these make the company and customers are co-exist and growing up together Create a long term partnership and durable With 10 golden letter as a guide during the formation and survival of the company, with the efforts of all staffs within the company, the company has gradually have partnership with local firms and start seeking foreign partners for cooperation and investment The company’s reseach has national and international recognition with the break through invention and advantages in comparison with other inventions which have recognition worldwide We are studying big corportation in Germany, Switzeland, Westen Europe and America to learn more about them to implement and operate some of projects With these achivements, the company gradually asserted its position To achieve such initial success, the leader of the company always appreciates the company motto of bussiness on the 10 golden letters mentioned above Hence we can see the role of corporate culture which is the motivation and the guidline for the existence and developtment of the company 10 ... achivements, experiences, lessons learned during the efforts of those who set the first step to explore the science researches, the results have been achived Those who have saved their whole life... continue to be passed on to the new generation of employees That may be the experience dealing with customers, the service requirements of customers and experience to deal with these dilemas + The... launched a code of regulation inclusive of general rules and specific rule within the relationships: internal rules ( between the upper level to the lower level; between colleagues; between subordinate