Tập đồn viễnthơngViettelsảnphẩmdịchvụđầutưnước Select products and services to foreign investment Today, the increasingly fierce competition between domestic enterprises and between enterprises in foreign countries now As your local market saturated, firms take into account the expansion of the market in the form of expansion of foreign investment Since then, requires the Management Company to find niche markets for their products and services, so as to introduce products and services, improve the status and image of the company to international market world Military Telecom Corporation (Viettel) was established under decide 2097/2009/QD-TTg of the Prime Minister signed on 14/12/2009, economic enterprise is 100% state-owned defense with capital: VND 50,000 billion, with legal status, seal, logo and chartered private organization * Business activities: Provide Telecommunications Services; Transmission; Post; Distribution terminals; Financial Investment; Communication; Real Estate Investment; Import and Export; Foreign Investment (Source: http://www.viettel.com.vn/Gioi_thieu.html) Viettel is now one of the leading telecommunications group in Vietnam The company has confirmed its reputation and brand in the domestic and international market To expand its business abroad, the management of the company has established overseas market research department to advise the management of the company decided to business strategy, expand investment activities abroad After a period of research, market research and invited international experts for advice Balls management of the company decided to invest in Peru The process of data collection and evaluation Peru is a country in the Latin American region and the Caribbean Peru has a population of about 27,898,182 people in 2010, per capita income is about U.S $: 3.450 In 2011 the population of Peru is 29,496,120 people, per capita income is U.S $: 4.710 Peru has golden population structure similar to Vietnam in the working age population nearly double the population in the age dependent According to statistics, the proportion of Peru's population under the age of employees is 28.5%, 65.1% of workers age, in addition to employees is 6.4% and the average age is 26.2% The time in Peru has three telecom service provider network is Claro, owned by America Movil SAB (Mexico); Movistar of Telefonica (Spain) and Nextel, subsidiary of NII Holdings Inc., (U.S ) When conducting research on the country of Peru Research organizations have pointed out some of the following characteristics: Peru is currently ranked 41 out of 183 countries rated in 2012 Three obstacles leading investment company in Peru, including the conditions of the informal economic sector, inadequate labor force, education, and crime, theft, and disorder 68.6% businesses to compete with the company reporting are not officially registered or not, compared to the regional average of 62.3% Global Governance Indicators of the World Bank (2010), Peru is just over 20 for the political stability index Government's efficiency, Peru just below the 50th percentile For quality regulations, Peru between 60% and 70% Peru's economic freedom score is 68.7, making 42 free economy in the 2012 Index Its score is virtually unchanged from last year, with improvements in monetary freedom and labor freedom is largely offset by the decline of freedom from participating nhung.Peru currently ranked sixth out of 29 countries in South and Central America / Caribbean, and its overall score is above the average level of the world and the region (Source: The Heritage Foundation, http://www.heritage.org/index/) According to the business environment in 2013 of the World Bank, Peru ranked 43 on the business environment in 185 countries surveyed and ranked Table The leading national business not difficult (Source: World Bank, 2012) Singapore 43 Peru Hong Kong; China 99 Vietnam New Zealand 44 Span Korea 45 Colombia 12 Malaysia 40 Quata 18 Thailand 124 Agentina Product strategy and competitive tactics 3.1 Product strategy Viettel is now the leading telecommunications service provider in Vietnam According to the ranking of the world's telecommunications organization to the third quarter of 2010 Wireless Intellignce, Viettel ranked 19th out of 784 service providers in the number of mobile subscribers Viettel's ranking has risen five spots from the second quarter of 2010 and in the face of Sprint (Sprint Nextel) in the United States In Southeast Asia, Viettel has increased a ranks 2nd among 58 providers, second only to Indonesia's Telkomsel network After 10 years in the telecommunications market, Viettel is the largest mobile network in Vietnam with more than 42,200 stations 2G and 3G Revenue in 2010 reached 91,000 billion, profits of over 15,500 billion With the advantage of a leading telecommunications service provider, with a team of managers and staff qualified professional, skilled, knowledgeable business activities of the Company and market expertise Therefore Viettel selected product is to provide telecommunications services to enter the Peruvian market development potential In a press release, ProInversion said Viettel Peru will provide mobile services across the country on the 900 MHz band After the first year of operation, the company will be able to provide services to at least 15,000 mobile phone subscribers and after years will increase to 357,000 subscribers To achieve this goal, the company invested over 300 million dollars for installation of base stations, fiber optic cables and other equipment Viettel Peru won a contract worth 20 this year after the commitment to provide free broadband Internet service for 10 years to 718 schools, health facilities or headquarters right to choose among 830 poor districts Peru Viettel Peru also committed to provide mobile services to 48 districts in rural areas which have not been covered or only one service provider In 2011, Viettel has won a license to provide telecommunications services on the 1900 MHz frequency band in Peru With this license, Peru became the 5th foreign market of Viettel, then Cambodia, Laos, Haitti and Mozambique (According ICTnews, Vietnam +) 3.2 Competitive Strategy Strategy competitive strategy Strategic competitive strategy is based on the sources of competitive advantage for success Every business has established itself as a competitive advantage, if it made the logical step allows gain a leading position in the attractive customers compared to competitors, to target customers feel superior value compared to what competitors offer Although there are many different competitive strategies, but an overview of three basic approaches to create advantages edge tranhdo is: low-cost strategy; differentiation strategy; strategic focus On the basis of analyzing the classic economic, cultural, social and internal resources of the Company Viettel has used competitive strategies through analysis SOWT Analysis SOWT Strengths: + As the leading firm in the field of communications service providers in Vietnam War about 45% market share + Viettel large capital owners (the state capital), competitive advantage, with prestige in the domestic and international market for the Company's products + There is a team of young, qualified and highly educated skilled, dynamic and innovative Weaknesses: + Investment spread in many fields, not focus on the core competencies of the company + Network size is large, but still did not meet the needs of customers + Ability to compete on quality and service packages are limited + Labor productivity is not high + Not a lot of experience in international investment Opportunities + Vietnamese Government policy is to encourage domestic enterprises have the potential and strengths to expand foreign investment and cooperation + Demand for communications and more particularly the developing countries Viettel This is an opportunity to expand the business and investment activities Threats + Viettel subject to strong competition by foreign and domestic enterprises + Economic crisis there are no small impact on businesses, particularly in the temple and use of capital + Demand for a variety of services, increasing quality of service, Viettel requires not cease to be improved especially when entering other countries + The issue of culture, customs and practices as well as business laws of the host country To adapt and satisfy the customers as well as to compete with rivals operating in that country is a very difficult problem when investing abroad Opportunities Threats - Demand for contact - Subject to the stiff information and more competition from domestic - There are many potential and international competitors SWOT overseas markets - Requirements on service - Chi Government quality, increasing product encourages variety - The host country environment Strengths Strategy - There are abundant capital Use - Prestige advantage - Have staff experienced staff, strengths Strategy to take Leveraging strengths to of overcome opponents opportunities highly qualified, enthusiastic Weaknesses Strategy Strategy - Effective management is not Restrict to take advantage Minimize the weaknesses to high of the weaknesses compete with rivals - Not a lot of experience in international investment - The scale networks can not meet the needs of customers Viettel now deploy business in Cambodia, Laos, Mozambique, Peru, Haiti, Besides Viettel talks with the governments of some countries to continue to expand its business in the international environment Can be found overseas investment strategy of Viettel is a transnational strategy The choice of target market of Viettel is hitting the market hard, the developing countries, these countries political instability, natural conditions It asserts that Viettel expand investment in the countries with the ambition to become the number one market The strengths, weaknesses of the Peruvian national, strengths and weaknesses of products and services 5.1 Strengths and weaknesses of the country Peru A Strengths Peru is a country with a large population, about 30 million people, Peru rimmed population structure near the Vietnamese population in the working age population, nearly double the population in the age dependent According to statistics, the proportion of Peru's population under the age of employees is 28.5%, 65.1% of workers age, in addition to employees is 6.4% and the average age is 26.2% Peru has the business environment ranked 43 of 185 countries rated Administrative procedures an average of days, time loan procedure takes about 23 days Peru's population live in urban areas account for about 77% (in 2010), the urbanization rate is expected in 2010 and 2015 is 1.6% And GDP per capita in 2011 is estimated at $ 10,100 B Weaknesses Peru is a developing country, the technical infrastructure is weak High unemployment rate, estimated at 7.9% in 2011 Population living below the poverty estimates in 2010 was 31.3% Peru's labor force is still low level, high crime and theft cap, market information is not transparent Politics are more complicated, economic reforms slowly, corruption is high 6 He / she should consider the specific research or background information before entering into international business projects often very convenient, but sometimes this risk First expansion of investment activities must come from the vision of the company Viettel has become international company vision Telecommunications service provider not only in Vietnam but also in many other countries around the world Next, the capacity must be based on the nature of the company, in terms of capital, management skills, qualifications of staff, followed by the level of technology enough to avoid with the other competitors on the market school or not Based on the investment policy of the host country, Viettel has studied the economic policy, preferential conditions to which there are reasonable business strategy On the other hand we also huge interest to political factors, political stability and economic policies would help foreign investors assured investors In addition, through the trade talks between the government and the business between the two countries, Viettel has found the opportunity to invest in Peru Peru is a country level, population structure similar to Vietnam, as well as favorable conditions for Viettel to invest in this market The report of the reputed organizations in the world such as the World Bank, IMF, CIA, the Ministry of Planning and Investment Are resources that Viettel had a basis on which to retrieve useful information from which to develop a strategy to invest in Peru He / she will find the appropriate data / sources where quality information to help him / her to start this venture? Him / her, please give specific address and succinct description of what data tron address To make this venture, Viettel sought information from the following sources: Report of the CIA over the years It is reported in some detail and an overview of a country, the report clearly states the following information: name of the country, the population, age structure, population growth rate, gender, unemployment rate Industry, GDP, labor force, income per capita, public debt, inflation, exports, imports, the balance of payments Report of the World Bank, the report will detail the contents: Ranking of business environment of the countries studied, ranking the 10 best improvements are evaluated on three or more sectors sales rank in the legal environment, information about the economic union as APEC and other information Through investment promotion activities, sightseeing activities directly to market access and assess the status of the market leader Viettel Through advisory report of the international consulting firm References: https://www.cia.gov/library/publications/the-world- factbook/wfbExt/region_soa.html http://rru.worldbank.org/BESnapshots/Peru/default.aspx http://vneconomy.vn/2012062007285915P0C16/viettel-tiep-tuc-mo-rong-dau-tura-nuoc-ngoai.htm 3.http://translate.google.com.vn/translate?hl=vi&langpair=en %7Cvi&u=http://www.iadb.org/news/detail.cfm%3Flang%3Den%26id%3D5681 ... market expertise Therefore Viettel selected product is to provide telecommunications services to enter the Peruvian market development potential In a press release, ProInversion said Viettel Peru will... ICTnews, Vietnam +) 3.2 Competitive Strategy Strategy competitive strategy Strategic competitive strategy is based on the sources of competitive advantage for success Every business has established... the temple and use of capital + Demand for a variety of services, increasing quality of service, Viettel requires not cease to be improved especially when entering other countries + The issue