chiến lược marketing sản phẩm công ty thuốc sát trùng e

    Product Marketing Strategies of the Northern Branch 1 of  Vietnam Pesticides JSC (Vipesco)  Formation   and   development   process   of   the   Northern   Branch     ­ Vietnam Pesticides JSC (Vipesco) ­ The Northern Branch 1­ Vipesco was established under the Decision No 95/QĐ­TCTHC dated Jan. 31st, 1990 issued by Vietnam National Chemical Group   (Vinachem)   In   January   1991,   Research   Center   for   Science   & Agricultural Drug production belonging to Chemical Industry Institute merged into   the   Branch,   and   in   December   1997,   Material   Company   of   Plant Protection located in Nam Dinh city also merged into the Branch. At present, the Branch  headquartered  at No. 2 Trieu  Quoc Dat St. Hoan Kiem Ward, Hanoi. In addition,  it has manufacturing  facilities in  Duc Giang  Agricultural Drug Factory, stores in Xuan Phuong, Tu Liem, Hanoi, and showrooms in Loc Hoa, Nam Dinh city and in Vinh city, Nghe An Province.  ­ The branch is a subsidiary, being responsible for production and business, supplying   weed   pesticides   used   in   agriculture,   production   of   household antiseptics,   disinfectants   and   construction   investment   in   offices   and apartments, warehouses for rent. Business areas assigned are the North from Ha Tinh.  ­ Since the North Branch 1set up, it has got great progress. Instead of being small   factory   with   on   site   –   product   sold   professional   departments   The branch   has   a   large   scale   which   is   as   equivalent   as   its   of   medium­sized company   with   full   of   professional   departments   and   distribution   system covering   the   northern   provinces   from   Ha   Tinh   Especially,   because   of increased revenue and profit, it ensures to create employment and quality of life of staffs.    The   organisational   structure   of   the   Northern   Branch     ­   Vietnam Pesticides JSC Functions and duties of the Northern Branch 1 • Functions: ­   Produce   and   supply   fully   and   in   time   weed   pesticides   for   agricultural development   in   the   northern   Besides,   it   produces   and   sells   household products  such   as  flies   and   mosquitoes,  cockroaches,  ants,  fleas,   termites, disinfection. It also invests in offices and apartments construction for rent, and rent warehouse   in the assigned area • Duties: ­  Business registered  sectors in assigned areas; produce standard products which   are   registered   in   the   list   of   the   Ministry   of   Agriculture   and   Rural Development   The   Branch   creates   employment   revenue   of   staffs   by   itselt Also, it is responsible for the results of its business activities ­   Implement   strictly   professional   management   on   property,   accounting, investment, capital preservation and other regulations which are controlled by the Company, Vietnam National Chemical Group and the State ­ Implement tax­payment obligations and other obligations to contribute under the provisions ­ Strictly comply with the provisions of the Labor Code to ensure the rights of workers ­   Implement   strictly   sanitation,   wastewater,   and   waste   gas   to   ensure environmental standards such as licensed, PCCN ­   Constantly   expand   the   scope   of   business   to   meet   the   development requirements of the Company and the Vietnam National Chemical Group Functions and duties of Staffs ­   Administrative   and   Organisation   Department:  Plan,   manage,   arrange workforce, implement staff training and policies for employees ­  Finance   and   Accounting   Department:  Plan,   organise,   monitor,   guide reporting implementation and account under the provisions ­ Engineering Plan Department: Develop plans for ensuring adequate timely supply   for   materials   and   production   packaging   Manage   technical   and economic norms, product quality, give the Director advice about technics and technical innovation to enhance productivity, improve working conditions ­  Sales   Department:  Plan,   consultation,   professional   management,   and implementation   of   the   business   activities   such   as   strategic   construction, business   planning,   advertising,   and   customer   care,   promotion   or   discount policies of the branch to dealers and timely assessment to evolution of the market about customer information, products, epidemics in assigned areas ­ The network of stores: + Duc Giang showrooms and stores in Long Bien District, Hanoi + Cau Dien showrooms and stores in Tu Liem District, Hanoi + Nam Dinh showrooms and stores in Nam Dinh + Vinh showrooms and stores in Vinh city, Nghe An province Vinh store distributes to maximum of 7 retailers and wholesalers in Ha Tinh, Nghe An, Thanh Hoa.   Nam Dinh store   distributes to Ninh Binh, Nam Dinh, Ha   Nam,   Thai   Binh   Cau   Dien   stores   specialise   retailing   and   introducing products   Duc   Giang   store   invoices,   this   invoices   is   issued   by   Sale Department The network of dealers in the provinces Order Country/District number The number of Note Dealers Sơn la 04 Điện biên 02 Lai châu 01 Hà giang 01 Lào cai 01 Yên bái 03 Tuyên Quang 01 Cao Bắc cạn 01 10 Thái nguyên 03 11 Lạng sơn 03 12 Quảng ninh 01 13 Hải phòng 03 14 Hải dương 05 15 Hưng yên 05 16 Hà nội 05 17 Hồ bình 01 18 Bắc ninh 03 19 Bắc giang 03 20 Vĩnh phúc 02 21 Phú thọ 01 22 Thái bình 05 23 Hà nam 03 24 Nam định 05 02 25 Ninh Bình 03 26 Thanh hố 03 27 Nghệ an 05 28 Hà tĩnh 03 Total 78        Led by the Party, our country is increasingly developed, performance of both the countryside and the city are changing day by day, and per capita income   in   2010   exceeded   1100   USD   Together   with   that   development, Agriculture   industry   grows   constantly   Instead   of   importing   foods   due   to ,property, Vietnam agriculture can not only supply fully for domestic market, but   also   export,   ranking   2nd  in   the   world   That   achieved   is   because   of Vipesco’s large contribution.  In terms of Legislation: The State highly appreciates plant protection Sector, and encourages to produce and business highly efficient pesticides as well   as   environment   –   friendly   products   The   most   important   document   is Ordinance on the Protection and Quarantine.  In addition, there are Decrees and   Circulars   guiding   detail   implementations   as   well   as   Regulations   on manufacturing, bottling, packaging, waste disposal, toxic emissions, and toxic transportation. The regulations on hazardous waste management and toxic disposal,   including   pesticides   are   controlled   strictly   from   collection   to transportation   which   we   have   to   use   specialised   and   globally   positioned vehicles. This is barrier of new companies to enter into the market. However, the North Branch 1 ­ Vietnam Pesticides JSC is enough such conditions as production,   circulation   and   distribution   of   goods,   environmental   standards under the provisions the State issued.            In terms  of  sociocultural,  in  conditions  of globalisation  along  with the rushing   development   of   the   internet,   full   and   timely   updates   contribute   to improve   sociocultural   life,   not   only   transmit   environmental   information,   but promote   plant   protection   pesticides   At   present,   advertising   channels   the Branch is applying are diversity, including TV and radio in each local.       Technology: Pesticides are harmful goods. Therefore, the State manages very strictly. Every year, toxic drugs gradually are excluded from the list of drugs  registered   for  usage   in  Vietnam  At  the  same   time,  the  government allows   to   register   new   products   which   are   effective,   advanced   and environment – friendly. So the investment in new technology based on the scientific and technical progress is necessary requirement for manufacturers in Vietnam.  Recently, Vietnam pesticide JSC has led in the study of modern machinery  and  equipment  to produce  high quality products  which are less toxic to the environment. Whereas other companies couldn’t do anything, the North Branch 1 has applied technics for producing granular, highly soluble and low order pesticides, etc.           Economic: Economic development makes the people’s life and income improved. Because of enhanced standard of living, the people think about not only delicious foods, nice cloting, but fresh foods as well (fresh vegetables, fresh food without pesticides). That impacts strongly pesticide production to provide such less toxic and environment­friendly products as ones derived from plant and microbiology. It also facilitates for the Branch to develop those biological products, for example, ViBT is biological pesticides for vegetable, not only efficient but non­toxic; fungicide, Vivadamy, and other ones.         Natural environment: Increasingly, the environment is seriously polluted One   of   the   reasons   is   to   excessively   use   toxic   substances,   regardless allowance, causing natural environment pollution. So it is needed to manage strictly   pesticide   importing   operations,   check   periodically   and   irregularly production facilities, sale and transportation, warehouse and storage.         Pesticide  products   derived  from  petrochemicals,  while oil  reserves  are scarce. As a result, increase of products price requires companies to have alternative products from other sources such as herbs, microbial which is like Vipesco doing now.   3. Business Environment Analysis  ­  Weeds pesticides for agricultural  are harmful  goods. The State regulates business conditions of items, the object to serve farmers with low standard of living and low awareness in society.            Pesticide   industry   is   affected   by   the   macro   environment   as   above­ analyzed;   in   addition,   it   is   greatly   influenced   by   elements   of   the   business environment         Traditionally,   in   the   Subsidy   Mechanism,   there   is   only   the   Center   for Agricultural Research & pharmaceutical  production and Vipesco, producing this   item   After   that,   the   Center   merged   with   the   Company   to   become VIPESCO,   and   it   is   responsible   for   researching   weed   pesticides manufacturing and business. After eliminating the Subsidy Mechanism, series of small­sized enterprises launched  There are now  nearly 300 enterprises dealing in weeds pesticides across the country. In addition, worldwide famous firms doing business in Vietnam cause intense competition in this area ­ Production of weed pesticides depends on many factors. The first factor is the exchange rate; the next is the world price, this price is affected by oil prices. In recent times, due to rising world oil prices, price of pesticides also fluctuates. At some time, world price rises quickly, but also goes down as fast as in 2008, causing great demage for most companies, especially large­sized companies.  ­ Output price of pesticides not only depends on above­mentioned factors, but also   is   influenced   by   price   of   agricultural   products,   product   quality   and reputation of the brand. The price split into the following segments: Firstly, price   of   high   quality   is   of   worldwide   famous   pesticide   companies   in   such many   countries   as   Japan,   America,   Germany,   Switzerland,   etc   The   2nd segment is such large companies as Vipesco which is the top of domestic companies with product quality and brand reputation. The remaining segment is the product of small enterprises and private firms ­ Due to increasing environmental pollution, people's enhanced awareness, the companies in this area have to change business of environment friendly products and microbial products. This is main business way of the Branch.  4.  SWOT analysis Strength: ­VIPESCO brand appears in the market for a long time, farmers across the country are known. Dealer network of the Branch spread across all provinces in   the   northern   area,   but   now   due   to   fierce   competition   and   many   other reasons, its market share is only about 20% in the region ­   Because   of   dominance   of   Vietnam   National   Chemical   Group,   along   with aims   of   business,   the   Branch   is   also   responsible   for   adequate   insecticide supply when epidemics occur. Besides, it complies with regulations on the business management, tax and other regulations for state enterprises.  ­ As the Branch is a unit of Vietnam Pesticides JSC, this company directly supports   it   in   raw   materials,   technology,   capital,   marketing,   promotion policies, etc, particularly in technics. Because the company is the only unit in the industry, having room to check the quality of national standards, quality testing of the company is in high validity all over the country. Relied on that, the quality control  of inputs  and outputs  is more  convenient  than  its  other companies which have no condition to check the quality during and after the sale of products to market.  ­ The branch operates in a large area, including large Red river Delta to plant rice, vegetables, midland and highland to plant highly valued crops,  industrial plants such as corn, sugarcane, tea, rubber, coffee, orange, longan, litchi, etc This facilitates to product diversity of the Branch ­ It has experienced and skilled staffs who meet the requirements of complex technical tasks. It also has a modern factory which accommodates lotions and powders,   meeting   all   requirements   of   processing,   as   well   as   completed environment   treatment   systems,   gas   handling   system   for   competent Currently, there is no branch meeting these standards.  ­ Most established dealers have based on cooperation with its branches for development, so they are very loyal to their branchs.  ­ VIPESCO has very strong potential of modern infrastructure and machinery equipment which no sector has. More important thing is that staffs are highly qualified,   experienced   That   is   foundation   for   the   development   of   new products and high quality products ­ With more than 100 high quality, prestigious products in the market which are enough form such as liquid, powder, dispersal seed, spreader seed, etc Especially, in the North, product lines derived from biology are preferred and encouraged by the State.  ­   The   Branch   is   also   believed   and   approved   by   agencies   such   as   the Department of Plant Protection from the state to local and local dealers Weakness: ­ After equitizing, management apparatus is cumbersome; efficiency of using labor force is low. The cost of a product unit is high due to non­production costs   remain   high   Other   reasons   are   that   production   of   harmful   goods   is sensitive to high environmental costs and administrative costs several.  ­   Promotion   and   Marketing   Department   is   still   weak   and   less   effective Discount, commissions, sale promotion are low because profits are not high leading the low sale quantity of the agent distribution channel.  ­ Governed by state­owned enterprises, price mechanisms isn’t as flexible as those   of   the   competitors   Specially,   the   general   price   mechanism   is sometimes counterproductive when large dealers in the southern sell large amounts   with   cheap   prices   in   order   to   conducting   commodity   exchange between the North and the South, causing price interference in the market ­ Compared with average standard of society, standard of living of employees is still low. Therefore, they are not interested in devoting most of their ability, even change their job ­ Due to inconsistencies in assigning operation area, some stores can’t obtain revenue as planned. That is responsibility of store, but not individual’s.       In short, based on the analysis of macro environment factors, industrial environment we can realize that the Branch has modern equipment, skilled and   long   experienced   staff,   engineers   and   workers   in   manufacturing   and business, Besides, it is the branch of Vipesco – the leading organization, so it has very basic strengths for the future development.  Opportunity         A   part   from   above   –   analyzed   factors,   strict   managerment   of   the government   with   demanding   regulations   on   environmental   protection   also strongly affects to small enterprises. Because these small enterprises don’t have enough condition such as production sites, warehouses and capital to meet   the   requirements   of   environmental   protection,   they   are   compelled   to 10 change their way of business or dissolve. The fact is that this is opportunity for development of the Branch.   Moreover, under the direction of the Prime Minister   on   the   opening   day   of   Vietnam   National   Chemical   Group   or VIPESCO in 2009, VIPESCO has to build the sector strategy in 2020, The strategy   is   about     production   of   petrochemical   ­   originated   pesticides, replacing   current   imports   that   Vietnam   is   closely   dependent   on   foreign countries, especially Chinese. This really is a good opportunity for the Branch Currently,   the   Company   starts   to   build   the   sector   strategy,   submitting   the authority Threats ­  The   foreign   pesticide   production   enterprise   gradually   expanding   their operations in Vietnam are the biggest threat to the company. The quality of those   companies’   products   is   very   high   and   effective   and   their   marketing strategies are professional. Attractive incentives really threaten to domestic companies ­ Famers’ awareness and qualification are limited and habital. Therefore, they are abused because competitors prefer selling profitable products to selling good products with higher price but less profit ­   Pesticides   are   made   from   petrochemical;   however,   oil   reserves   aren’t unlimited. That strongly threatens to this sector.  5. Analysis of business environment and competition    Plant protection drugs, specificly pesticides are a highly profittable industry Because   of   the   government   demanding   requirements   of   environmental protection,   the   establishment   of   new   pesticides   enterprises   is   now   very difficult. That is in fact a big obstacle to enter into the sector   In the 2000s, there were a few suppliers, so the Branch sold their products on site or in accordance with letters of recomemdation from the People's Committees of 11 provinces and districts. Nowaday, with nearly 300 production enterprises, the Branch   have   to   use   effective   marketing   strategy,   attractive   discounts   and incentives and delivering services so that it can be easy to sell. However, due to   its   reputation   and   brand,   rate   of   sale   and   profit   of   the   Branch   have increased steadily for the years.     Pesticide suppliers now are from China, India, America, Japan and Britain Germany, Switzerland, Korea, etc. Chinese suppliers account for nearly 50% of the total value of imported goods. Products of Western Europe and Japan, the U.S. have high quality but high price; so customers’ choice is Chinese products   with   acceptable   price   in   spite   of   low   quality   Therefore,   Chinese firms often have more opportunities to control market price which is good for them.      Since the majority of imported goods is made in China, the fluctuations in this country affects the import price of raw materials and products of domestic companies   For   example,   in   2008,   when   China   held   the   Olympics,   it   has restricted   chemical   production   to   protect   environment   for   helding   of   the Olympic   As   a   result,   for   Glyfosat   480DD   products,   import   price   was increased from 2 USD / kg to $ 6.2 USD / kg in Oct 2008. Also, in 2008, the companies  importing  a large  amount  of these  items  lost  nearly  100 billion because the price decrease by 2 USD / kg compared with average one.    ­ For long time, substitues or reducing the amount of pesticides in agriculture depend on the program of fresh vegetable, the IPM programs, chương trình 3 giảm 3 tăng, and non­pesticide program in agriculture.     ­ The current competitors in the north are foreign firms. The price of their product is very expensive, influencing their quantity.       Cheap price ­ product segment of the private companies in the long­term will   be   difficult   to   smaintain   because   of   the   short   product   life   cycle,   low 12 repuptation   They   just   take   some   main   dealer   into   care   with   after   ­   sale service   In   this   segment,   tax   evasion   occurs   regularly,   leading   to   unfair business and unfair. So if the government strictly manages, the development will be difficult           Such   well­known   companies   as   Plant   Protection   JSC   1,   NICOTEX, Application Develpoment JSC, HAI, An Giang Plant Protection JSC, and Viet Thang company, Sai Gon Plant Protection JSC, etc. have been using many forms of promotion, customer care. Especially for agents and dealers, they have many benefits and trips to the U.S, France, and Australia. Therefore, there are increasingly intense competitions which firms want to gain market share for their own      Customers of the Branch 1 are northern farmers. They have been familiar with it for a lone time. So the brand of VIPESCO with hexagonal logo, which has 3 green leaves on brown ground, has become a familiar symbol of every famer   from   the   delta   and   midland   to   the   mountains   around   the   northern mountainous   provinces   Branch   products   still   keep   reputation   and   market share, but relatively modest. It has currently distributed through direct sales channels   in   its   stores   in   the   Northern   provinces   Products   are   diverse, espsecially   ViDOC   including   medicines   Fujione,   Vimonyl,   pesticides   is Vibasa, vimatox, etc 6. The business result of the Branch The business result in 2007, 2008, 2009                                                                                               Unit: 1000 dong ON Indicators 2007 2008 2009 Yield (ton) 300 350 400 Revenue (billion) 25 27 30 13 Total cost (billion) 24 25,7 28,5 Profit (billion) 1,3 1,5 State budget (billion) 2,3 2,7 The number of 60 65 70 3,5 4,5 employees (people) Per capita income (tr/ng) The sale result through products                                                                                                  Unit: 1000 dong Products 2007 Revenue 2008 Ratio 2009 Revenue Ratio Revenue Ratio Pesticides 10 40,00 10 37,00 11 36,60 Fungicides 11 44,00 12 44,40 13 43,40 Weed 12,00 14,80 4,5 15,00 Gia dụng 4,00 3,80 1,5 5,00 Total   25 pesticides 100,00   27 100,00   30 100,00 The sale result through dealers                                                                                                                 Unit: 1000 dong ON Area 2007 2008 2009 Sơn la 0.6 0.7 0.8 14 Điện biên 0.4 0.4 0.4 Lai châu 0.3 0.4 0.4 Hà giang 0.2 0.3 0.3 Lào cai 0.2 0.3 0.4 Yên bái 0.2 0.5 0.3 Tuyên Quang 0.3 0.5 0.4 Cao Bắc cạn 0.2 0.3 0.3 10 Thái nguyên 0.7 1 11 Lạng sơn 0.6 1 12 Quảng ninh 0.2 0.3 0.4 13 Hải phòng 1 1.2 14 Hải dương 1 1.4 15 Hưng yên 1 1.2 16 Hà nội 2.5 3.5 17 Hồ bình 0.5 0.5 0.5 18 Bắc ninh 1 19 Bắc giang 1.5 1.5 1.6 20 Vĩnh phúc 1 21 Phú thọ 1 22 Thái bình 3 3.2 23 Hà nam 1 24 Nam định 1.5 2 25 Ninh Bình 1 26 Thanh hố 1 27 Nghệ an 1.5 2.2 28 Hà tĩnh 0.5 0.5 0.6 0.1 0.3 0.4 15 29 Khác 0.5 0.5 Total 25 27 30          For 3 years, the branch has developed steadily, its revenue, profit and state   budget   has   increased   over   years   As   a   result,   employments   and standard of living of employees have been enhanced. It is important that the market has expanded and promotions, client conferences, awards for sales have been clearly effective. Yet development is not met with the potential of the branch,  requiring  appropriate  marketing  strategies  in new  development stage       In addition to the environmental problems within the enterprises such as improving   the   organisation   of   working,   arranging   workforce   k,   investment research   and   investing   in   equipment   and   modern   techniques   to   produce product­oriented,   quality   products,   it   is   needed   to   build   suitable   product marketing strategies, basing on market segments of high­cost products in the country        The reason to choose this segment is that its products are high quality ones, being commensurate with the market price. Otherwise, its brand and reputation have been confirmed Recommendation  Product strategies      Derived from competitive advantage in the market, pesticides are named VIDOC 30BHN by preferred branches. At present, Viet Thang Company and My Duc Company all produce these items, but their quality isn’t steady­band 16 not   attending   the   goals   Therefore,   need   of   these   products   is   increasingly grown up.       The production should be focused on supporting to winter crops. It will be potential if the production is oriented to supporting to fruit trees. Nevertheless, producing   requires   techniques   and   specialised   equiptments   Currently,   the biggest difficulty of the Branch is that product drying process depends very much on the weather when it is rainy, windy and not sunny in the winter to sale. Therefore, to be active in production and keep necessary stability, it has to build proper kilns or firewood using kilns, which are available and cheap, as Vietnam Chemical Industry Institute established before.       The products originated from biology are encouraged and preferred by the government   such   as   BT   Vi   16000,   Vimatox,   ViBamec,   etc   Yet   it   is neccessary to improve the quality of packaging and workshop promotion and a number of other policies to boost sales          Because area is wide and subjects are farmers, who live in the delta, midland and mountain, the branch has to build massive distribution system to be   convenient   for   farmers   Currently,   the   Company   is   engaging   the   major agents in the provinces by forms of care, huge post­services. But for the long term strategy, the decision is in product quality and reputation of new brand      In short, recommendations focus on the following thing: ­ Enhance product promotion by setting up provincial workshops in the key provinces of rice and industrial plants. These workshops have representatives of   the   local   plant   protection   and   agriculture   sector   and   authorities   and agricultural  organizations  and  other  agents in the  areas, promote  products and help local units to sell ­ The next one is the conference on the fields. The Branch must choose some main cooperatives  to introduce and try to use products  immediately in the 17 field of farmers so that farmers can master the technical characteristics of the drug as well as their usage. In addition, the aim is to answer the questions of famers. It is also workshop for that the famers to see the results of product performance.  ­  For agents, the Branch should have suitable policies. Benefits accompany with responsibilities, also, the number of sales attaches discount, promotion such as, product promotion, cash discount (be minus 5%), and late­season discounts, sales bonus, and travel Pricing strategy    The objective is to orient to the market, then determine the price based on the market. Flexible price policy depends on location and time, but is applied in a high price segment of the domestic enterprises. At present, the market price is often difficult to identify accurately; however, because of being import unit   and   production,   the   Branch   can   also   determine   the  reasonable   price Besides,   it   always   check   and   review   carefully   to   manage   inputs,   reduce product price to facilitate the business Distribution strategy       Building and expanding distribution channels across the province but not competing, it must study regions. The direct sale is at the branch, if the price mechanism is not considered carefully, it will cause bad influence in the area So there must be proper attention. Wholesale price is  common price of all northern areas (except monopoly distribution) Service strategy         The   objective   of   service   strategy   is   to   create   favorable   conditions   for customers, so the Branch needs to be responsible for transportation of goods to everywhere.  18 ­   Provide   timely   brochures,   especially   new   product   poster,   technical documentation, chemical agricultural handbooks.  Marketing communication      Marketing communication must be particularly emphasized. Athough the Branch is prestigious and branded, it has to advertise and introduce products regularly   because   of  fierce   competitions   Advertisement   on   TV   can   be transfered to all regions. In addition, it can use advertisements in local media    Workshop at all levels of provinces, districts, communes and field seminars are also concerned, but cost of these types is about 5­7% of product sales     In order to get information directly from customers, the Branch has opened four   stores   for   selling   directly   to   users   This   is   very   important   information channel and also basis of sale adjustment.           Promotion policies are applied to products which are difficult to sell in order to stimulate customers to buy large quantities. For example, for ViBT 16.000 promotion rate can reach to nearly 30% Conclusion:  Marketing   strategies  the  Branch   has   used   are   very  effective They facilitate the Branch’s development, including steady revenue and profit, employments, improved life of employees, increased state budget.               19 ... standard of living of employees have been enhanced. It is important that the market has expanded and promotions, client conferences, awards for sales have been clearly effective. Yet development is not met with the potential of... between the North and the South, causing price interference in the market ­ Compared with average standard of society, standard of living of employees is still low. Therefore, they are not interested in devoting most of their ability, even change their job... are   effective,   advanced   and environment – friendly. So the investment in new technology based on the scientific and technical progress is necessary requirement for manufacturers in Vietnam.