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TÍNH TẤT YẾU CỦA QUẢN TRỊ ĐA VĂN HĨA TRONG HÃNG NISSAN Present the inevitability of Intercultural Management with Enterprise of you What is the Intercultural? What is the Intercultural Management? Present the inevitability of Intercultural Management with Enterprise of you Be present reality of business ethics and social responsibility of the enterprise in Vietnam,now According to you, the authorities need to to resolve this situation TABLE OF CONTENT TABLE OF CONTENT INTRODUCTION RESEARCH OF CONTENT Introduction to Company Nissan .4 1.1 Overview of Company Cars Nissan 1.2 The process of formation and development 1.3 The development of the company Nissan The inevitability of Intercultural Management with Nissan Intercultural, Intercultural Management, the inevitability of Intercultural Management 3.1 The concept of culture 3.2 The concept of Intercultural 3.3 The concept of Intercultural Management .9 3.4 The inevitability of Intercultural Management 4.1 Be present reality of business ethics and social responsibility of the enterprise in Vietnam, now 10 4.2 Measures to resolve this reality 11 CONCLUSION 13 LIST OF REFERENCES 14 INTRODUCTION The cultural understanding is needed when a company conducts business in their country And it is even more important when conducting business "transcultural" (across cultures) When buyers and sellers from around the world meet to conduct business, they brought several other needle understanding, expectations and different ways of communicating And knowing how to communicate with the customers come from other cultures is very important for entrepreneurs in the different countries, people live and work in different ways That was the difference in culture, but if people trade grasp these differences, they will easily communicate with foreign customers, create business relationships many advantages, even initially as a personal relationship good and followed the trade relationship flourishing Sales outside the geographical boundaries of a country requires employers to grasp the rules, principles and specific culture of that country This helps enterprises obtain the step and the right strategy Sales outside the geographical boundaries of a country requires employers to grasp the rules, principles and specific culture of that country Business plan development, needs assessments for business purposes, getting permits, choose the terrain, establish the technical apparatus and identify customers which are the big asterisk attract attention business owner However, an asterisk can not fail to mention and more can not be ignored is the cultural elements characteristic of each country RESEARCH OF CONTENT Introduction to Company Nissan 1.1 Overview of Company Cars Nissan Cars Nissan JSC (日 日 日日 日 日日日日, Nissan Jidosha Kabushiki-gaisha) (TYO: 7201, NASDAQ: NSANY) is an automobile manufacturer in Japan and is one of the manufacturer's largest auto the world The headquarters of this company is located in Ginza, Chuo-ku, Tokyo As expected, the current headquarters would be dismantled in 2013, and Nissan plans to move its headquarters to Yokohama, Kanagawa by 2010 The new work was started building in 2007 In 1999, Nissan affiliate with France's Renault Nissan is one of three leading Asian rivals of the "three giants" of America Currently, this is the car manufacturer of Japan's third-largest Nissan VQ engine has been on the list 10 of the most advanced engines Ward's Auto World magazine for twelve consecutive years since the list was born 1.2 The process of formation and development Nissan brand born from Japan, and also other manufacturers, Nissan is known for crafting vehicles that focus on quality and reliability Its cars are diverse including sporty coupes, family sedans, large and small trucks, and sport utility vehicle SUV Carmaker was originally established with the company name in 1933 Five Jidosha Seico then merge this company with a Japanese manufacturer and launched new company with the name Nissan Motor Company, step first launched the brand Datsun vehicles with the first car to be produced in 1934 In more detail, the Nissan established in May 12/1933 under Japanese names Jidosha-Seizo pretty simple (Automobile Manufacturing) after While the task of producing 5-seat cars of small class Datsun Type 12 first However, carmakers "ancestor", Kwaishinsha Motorcar Works, debuted in 1911 and three years later launched the DAT named after the founder of 3: Kenjiro Den, Rokuro Aoyama, Meitaro Takeuchi In 1919, the company changed to DAT Automobile Manufacturing and production model called Datson (Son of DAT) However, the Japanese word "Son" means losing so officials decided to move the Datsun In 1935, the plant operators Nissan the first Japanese car manufacturer in Yokohama series and acting as pioneers in car maker infancy of the country's automobile industry sunrise After World War II, this brand has been present in the world, linked to the Austin Motor Company of Britain, and access to the US market The first Datsuns arrived in American shores in 1958 Vehicles like the Datsun 1000 were based on the designs of Austin The most glorious period in history must include the 1960 series when Nissan put into operation such plants Oppama in 1962, Zama 1965, Murayama in 1966, 1971 and Kyusu 1976 Tochigi Until the end of this decade, Datsun had exported more than one million units Datsun became increasingly popular in the 1970s thanks to the advent 240Z sports car Equipped with six-cylinder engine line up, the car is very popular because they blend styles, designs and affordable prices By the 70s, exports its cars have surpassed 10 million units In 1981, Nissan Datsun brand pause and start selling vehicles worldwide with the Nissan name The '80s also saw the introduction of vehicles called Nismo to develop vehicle components manufacturer and the model focus on design Nissan is also expanding production to these shores by the Tennessee plant The early '90s saw the prosperity of Nissan in the United States thanks to cars like the 300ZX, Maxima and Sentra But this trend did not last long and late 90s, Nissan's vehicle was anonymous The company's future was uncertain 1.3 The development of the company Nissan Into the new century, however, Nissan has grown back The redesigned Sentra cars and Altima have been accepted by the market with new models such as Titan and Armada A new partnership in 1999 with Renault, a maker of Europe, also helped to shore up the financial position of the company stagnated Nowadays manufacturers are known for providing comprehensive car pioneer of quality, reliability, with many different styles Nissan began producing vehicles overseas to build factories in Taiwan in 1959 to 1966, the firms themselves to America and marked with factories in Mexico However, 17 years later, this innovative manufacturer "navigate" to the US successfully Nissan carried to Europe quite slow when producer group in the UK opened in 1986 Particularly Chinese neighbors, after 62 years with the first Nissan joint venture At the end of the month 6/2006, total vehicle which it shipped 100.14 million units consisting of 76.64 million vehicles was manufactured in Japan and 23.5 million units in other countries in the world The most efficient plants of Nissan's Sunderland in England and Smyrna, Canton in the US Nissan is recognized as automakers use labor efficiently in North America as needed approximately 28.46 hours to complete a car from engine manufacturing, manufacturing equipment until fully assembled Brands like Ford, Toyota and Chevrolet has surpassed 100 million from long, but this statistic surprising that many people are not present carmaker General Motors world No.1 In fact, GM is a car corporation owns many different brands like Chevrolet, Cadillac, Buick, Hummer, Opel and the GMC name occupies very little market share in the US So no GM roster is granted This achievement brought Nissan brand became the 5th in the world surpassed 100 million units and Ford, Toyota, Chevrolet and Volkswagen As automakers led the country's automobile industry sunrise infancy, Nissan ranks second in Japan after Toyota and ranked seventh in the world The inevitability of Intercultural Management with Nissan The success of Nissan in many countries around the world altogether is not so lucky The policy of the leadership Nissan may be a commitment "expansionist way Nissan", ie to reach further, wider but still cleverly hold output steady in Japan With US sales soared in the late '90s, not too many people surprised to see sales of Nissan abroad doubled, tripled in recent years Do not stop there, see China as a promising market with over billion people, leadership Nissan decided to find ways to penetrate this market Despite being snubbed Beijing government for years, Nissan still hold true strategic perseverance Finally the group also won a license to build factories here Nissan has applied strictly production method according to a closed line, in conjunction with materials and equipment with high quality inputs, ensuring continuous production, with no downtime and no need plenty of storage Nissan encourages all its members participate improvements, rationalization of production But every initiative to bring economic efficiency is not much, but save the company billions of yen Nissan is recognized as one of the most valuable brand in the world in 2013 according to Interbrand, a brand consultancy company leading In the Study of the Best Global Brands, published by Interbrand, Nissan is ranked 65, up from No 73 in comparison with 2012 The consultant stressed the leading brand of Nissan's leadership position in technology environmental cars, and the introduction of highperformance cars to the world, besides the brand's reputation for many customers worldwide Nissan's brand value was estimated at about 6,203 billion US dollars, an increase over last year's value is nearly $ billion Managing Multinational important role for the development of enterprises, but many businesses now Vietnam has not realized it should not pay much attention to the management of multinational enterprises themselves, particularly corporations Up to 92% of corporations are classified administrator multicultural and less ordinary English is often considered the international language of business, but as the process of globalization occurring in the world, it is vital that businesses need attention more than ever it is respectful of the customs business different cultures As to the various countries to business, an important thing to market research that is in those places In some countries, the actions to be polite Americans like eye interlocutor together, may be considered rude While in America the business meetings only to discuss business issues are in many countries, it is disrespectful to not discuss the health of people and families before talking about business issues In life always takes place certain trends such as industrialization modernization or globalization Therefore, that any business that works well as a rule of life A business after a certain period of time will grow up, grow up Enterprises will need to expand production and business, expand markets Enterprises must seek new markets (the markets from the region to the neighborhood out to foreign markets) in order to increase market share, revenue and profit When businesses develop successful multinational business market is expanding, which is pulled by the capital market expansion Enterprises involved in the governance process Enterprises will develop production, expanding labor market, hiring foreign experts on human resource consulting Thus, enterprises will have the participation of many foreigners, have different cultures Therefore, multiculturalism governance was essential for multinational enterprises Managing multinational process of planning, implementing, reviewing, evaluating and adjusting as necessary to achieve the objectives of the organization on the basis of certain resources (people, work, Financial) Intercultural, Intercultural Management, the inevitability of Intercultural Management 3.1 The concept of culture Culture is a set of values and standards that members of the community, in institutions and in society in miniature, to comply voluntarily This is often true for developing countries To have value, these standards These assumptions must comply with time, these assumptions are castigate, become the norm orientation Culture is a product of the community property, thereby implementing a personalized product as a community member Corporate culture is full of spiritual values which now generated in the production process affect business sentiment, reason and behavior of its members as well as the sustainable development of enterprises Construction and development of the corporate culture of our country today have very important effects in improving the efficiency and competitiveness of businesses on demand national economic development and economic integration and integration international economics 3.2 The concept of Intercultural Intercultural is the cultural diversity of the members of an organization, unit or expand to a certain community For human cultural diversity, like diversity in the natural world is an indispensable condition for maintaining the balance of life This diversity is the common heritage of mankind Cultural diversity has two stages, one is diversified across the world, it is the cultural diversity of peoples Two are within a cultural ethnic diversity, not just racial diversity, but diversity of diverse forms of expression according to the type of subject Peripheral Culture of the population is remarkable expression of the variety and form of expression in an ethnic culture This diversity is the common heritage of mankind Cultural diversity has two stages, one is diversified across the world, it is the cultural diversity of peoples Two are within a cultural ethnic diversity, not just racial diversity, but diversity of diverse forms of expression according to the type of subject Peripheral Culture of the population is remarkable expression of the variety and form of expression in an ethnic culture 3.3 The concept of Intercultural Management Intercultural Management is the process an organization normally associated with exploiting the multicultural element most effective way This is the process of planning, implementing, monitoring, evaluating and adjusting as necessary to combine the best of individuals with different cultures and also to maximize the capabilities, their nature, limited the negative characteristics of each culture Managing multicultural businesses tied to the characteristics of each nation, in every stage of development to every business, every worker, therefore, very rich and diverse Managing multicultural business is not invisible, but very difficult to identify tangible, clearly indicate a matter, not only in business communication behavior of workers, workers in the enterprise, but also goods and services in the enterprise, from the sample that design and quality content Managing multiculturalism is the foundation of all the guidelines and specific measures in the production and business of enterprises dominate the business results of enterprises 3.4 The inevitability of Intercultural Management In production and business activities today, people talk a lot about the role of technology, of information on economic and technical, but turn it into quality products right through people Humans are an important resource for the development of enterprises Business culture is strong factor driving human resources for the development of enterprises Business culture of each business is operating atmosphere, the environment inside the enterprise by members of the leadership firstly created, it directly affects morale, attitudes, labor of each member and their loyalty to the enterprise In the environment healthy corporate culture, values and faith is affirmed, respected staff, showing his dedication to stick handy now This contributes to strengthening staff loyalty now, so businesses can attract and retain talent Employees, employees of businesses find themselves with an opportunity to assert themselves and promoted, so engrossed independent activities and proposed initiatives, to achieve benefits for ourselves and now Also, the business environment healthy culture will encourage the spirit of cooperation between labor together towards the same common goal of enterprise development Business culture contribute to the building of brand and corporate reputation with consumers Enterprises can only survive in a sustainable and thriving while confirming its reputation, brand based on product quality Product quality and commitment to ensure quality products for consumers is the cultural value of the enterprise business A cultural enterprises business philosophy means having the right business direction for their entire operation A cultural enterprises are pursuing business value they have determined despite the impact from external circumstances Value that is building consumer confidence in product quality; always respect and safety benefits to consumers with the quality products, never embraced the "snatching business", chasing immediate profit but harm to the community Consumers today tend to increasingly become "consumers wise", always interested in the selection of the products with quality and safety Therefore, the enterprise business culture will definitely be the choice of the consumer, the consumer always believed Be present reality of business ethics and social responsibility of the enterprise in Vietnam, now The authorities need to to resolve this situation 4.1 Be present reality of business ethics and social responsibility of the enterprise in Vietnam, now Many businesses, business is still on grab, phenomenal commercial fraud, smuggling, tax evasion and irresponsible with the ecological environment, treat customers with the ideals "big fish eat small fish " still exists in many enterprises Even with a parts business owners roughed hired laborers, workers' unpaid wages from 2-3 months to find ways of evading the obligation to pay social insurance, medical insurance Businesses just chasing the immediate interests while ignoring the long-term benefits of such communities can not promote rapid economic development and sustainability, can not build enough of Vietnamese brand competitiveness in the face the current globalization There are many reasons to explain the weakness of business ethics in Vietnam, as we develop the market economy some years, the institutions and policies of a market economy are not yet complete, failing to create a favorable environment for sustainable enterprise development, culture 10 Additionally, due to corruption in the state apparatus over time should not repel negatively impacted business ethics of business Themselves by the new business leaders operate, no experience, knowledge and skill, also affect the way small farmers produce thousands of years of the nation should not have been a vision, long-term strategy term, while doing business in a fragmented and small, mainly interested in immediate benefits should not really attach importance to cultural construction business Therefore, construction of business ethics for business Vietnam now to contribute to building the Vietnam now strong enough to compete in the context of international economic integration as well as rapid and sustainable development in Vietnam is an urgent requirement 4.2 Measures to resolve this reality State must first build a legal framework tight corridors, justice, ensuring the enterprise unethical behavior business, such as causing environmental pollution, counterfeiting, shoddy goods cause affect consumers, businesses not respect the interests of workers, tax evasion were treated fairly and seriously By contrast, legislation should contain provisions to encourage nature, encouragement and incentives to make lawful business, with many contributions to the community and society Only a complete legal framework to create a healthy business environment was the "fertile ground" to foster and develop business ethics in business Along with improving the law, need to fight corruption in the government, eliminating the degenerate element, metamorphosed out of the Party and State apparatus from the central to local levels, all branches and levels , making the Party apparatus, state clean, true justice in law enforcement can get a fair business environment, equitable and truly build business ethics Because business can not require clean if the state apparatus of corruption there, and can not require businesses to be ethical while state officials to conduct self-interested and unethical If the cadres and civil servants have a department of corruption, they are willing to spend money to cover up unethical actions of the business as counterfeiting, contraband, tax evasion and exploited laborers and polluting the environment can not encourage businesses interested in building business ethics Because, as the lack of business ethics to bring more benefits it is ethical, the calling they have business ethics is just unthinkable 11 Want enterprise business ethics, first of all every business itself - "the captain headed the ship now" must have business ethics Entrepreneurs are people who define the values and standards of business operations since the establishment of enterprises and orientation to all members of the same awareness and respect, to comply So to build ethical business, each business must themselves have a sense of civic responsibility before the country, with a strategic vision, long-term, overcome petty, fragmented, crossed the search for pure profit to strong and valiant in the market domestically and internationally To this, along with the successful implementation of measures, education and training in schools have a very important role Business ethics, business ethics should become a compulsory subject and duration matching of the training program of economic activity In addition, departments and levels, associations when developing training programs, training, seminars, conferences, Notes integrated content business ethics 12 CONCLUSION Business culture has an important role, making the economic development aims humanistic, progressive, because people, for the community, fully consistent with the goal of building the market economy towards socialism in Vietnam Not only that, the business culture also contributes to elevate and improve the competitiveness of every business itself as well as the economy Construction business culture in the economy in our country is an essential requirement and urgency These solutions offer but only indicative but if done well to make sure we will successfully implement cultural policies in economics in our country, overcoming the defects of the market economy The culture of a community can also affect the ability to generate business in that community The entrepreneurship at different levels may stem from cultural differences, that makes entrepreneurship can be appreciated or not very high A community that workers in high positions in the state apparatus or the educated intellectuals expertise may not have the effect of encouraging entrepreneurship Conversely, a culture or policy that individuals often encourage independent entrepreneurship more Modern economic development required scale advantage; construction of industrial culture is culture requires large-scale, real power, highly competitive Currently, many countries are also undertaking institutional reform of cultural, structural adjustment, resource layout, combining the new order Many countries also amended the law to promote the acquisition and merger of the telegraph industry, media and entertainment; Multinational business under international conditions of production It is the inevitable result of the cooperative professionalisation of international economic One of the important criteria of cultural industry is the emergence of industrial conglomerates general nature The build up of large cultural groups have increasingly cultural power - economic, enhance international competitiveness 13 LIST OF REFERENCES 1) Solutions to improve competitiveness, Le Ngoc Han, 2014 2) Building corporate culture, Doan Manh Toan, 2014 3) Strategic Management Multinational, Nguyen Huu Bang, 2014 4) Business Ethics and Social Responsibility, Le Van An, 2014 14 ... people Humans are an important resource for the development of enterprises Business culture is strong factor driving human resources for the development of enterprises Business culture of each... construction of business ethics for business Vietnam now to contribute to building the Vietnam now strong enough to compete in the context of international economic integration as well as rapid and... strategic vision, long-term, overcome petty, fragmented, crossed the search for pure profit to strong and valiant in the market domestically and internationally To this, along with the successful