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INEVITABILITY OF MULTINATIONAL MANAGEMENT FOR YOUR ENTERPRISE? In present conditions, integration and globalization, the world economy is growing both in width and depth, general business activity, international business in particular became one objective factors for all countries In recent decades, we have witnessed an explosion of business activities on a global scale Today, under the strong influence of the movement trends of the world economy, especially the impact of the scientific revolution of technology, the trend of regionalization and globalization background world economy, international business and the international business model increasingly rich and diverse, it is becoming one of the extremely important content in the international economic relations International business activities is very important and as necessary in the new context of international cooperation If a country is not a member of the global market economy is certainly of the host country will decline and the population's life could hardly be improved The strong participation in international operations will create opportunities and favorable conditions for expansion and growth and higher earnings than in the domestic business International business will make the flow of goods, services and capital are distributed worldwide Thus, the initiative was launched, thrive and be put in applications with faster speed and wider range Capital, human resources are used well donor activities can be carried out more conveniently International business also returned to the buyer, the consumer have to consider the conditions, choose the products and services of quality and better quantity In such conditions, product prices and services can be reduced through international competition In terms of opening up of the country at present, foreign firms have penetrated markets of the country, so for companies trading in the country they had to compete, business cooperation foreign businesses right in their own country even when that country enterprises are not reaching out to foreign markets Thus, international business here also understand that business activities of domestic enterprises when making business transactions with foreign enterprises International business is conducted by private businessmen or state enterprises to meet the goals and requirements of them The purpose of the private business mainly profits in any way the private enterprise profit maximization Therefore, the success or failure of private businessmen in international business operations depend heavily on overseas resources, on the consumption of goods and in commodity prices and availability their competitiveness in the international business environment Sales of the state enterprises can aim profit or nonprofit, it means that the business of state enterprises can to achieve many different goals as economic objectives, political , cultures, diplomacy, However, in view of a business enterprise that review, to achieve any proposed goal, now need to calculate, choose the form of international business accordingly International business consists of many different forms of trade importexport of goods to the type joint venture, the first 100% foreign capital, turnkey contracts, contract management and transfer industrial know-how etc The choice of the international business model depends on the purpose of the business activities, the environment and markets in which businesses are operating or will operate, on the conditions, potential and possibilities , the strength of the business In particular, the conditions of the international business environment not only affects the choice of business model, but also affects the functioning of the business as productive functions, Marketing, finance and accounting In contrast, the operation of the international business enterprises also have a certain impact on the environment to react or mingle with the change of environment Due to the international business environment taking place in the region and globally, should the administration and business must understand the knowledge of the social sciences include geography, history, politics, law, economics and anthropology Geographic knowledge is important because it helps managers and business siting decisions, quantity and quality of resources across the globe to exploit The uneven distribution of resources between countries, between regions created different advantages in the production of products and services in different places in the world These geographical barriers such as high mountains, vast deserts, rugged jungle has affected the level of communication, communication and distribution channels of business enterprises in the global economy The strong growth of the international business model has proved its great role for the economic and social development of the country in general and for particular businesses - First, international business makes economic organizations satisfy their interests and the exchange of products, in terms of capital investment and advanced technology - International Business helps countries deeply involved in the process of economic integration, the social division of labor, integration into the global market - At the same time, participation in the world market also helps enterprises to fully exploit the comparative advantages of each country - Expansion of international operations, strengthening economic cooperation, science and technology transfer, help for countries with less developed economies have the opportunity to improve the economic structure towards industrialization and modernization of the country - On the other hand, only through the activities of international businessenterprises in developing countries can acquire knowledge of marketing, expanding the market in international trade business, increasing edge competitive products - Furthermore, foreign markets can provide local market elements of the manufacturing process, thereby improving the production capacity, improving product quality and ensuring the competitiveness of products, ensuring viable commodity on the foreign market Question What is multiculturalism? What is Multiculturalism Administration? Please present the inevitability of Multicultural Management for yourselves Culture is the specific social rules reflect attitudes and beliefs Each multinational enterprises usually divide the difference in characteristics in the national cultures by language, geographic location, religion, economic development, education, the legal system v v the culture is manifested in mutual communication through behavior and emotional expression For example, Americans often use the word hot in communication, while the Japanese are not like outspoken on the issue, as they say, "will discuss it later," means learning will never talk about issues anymore The disagreement about the communication originates different narratives about values, habits, style, point of time in work Ethnocentrism often derived from the same nationality group wants isolation and discrimination with groups of other people The problem will be resolved when we build teamwork environment by establishing working groups have the support group for each other, giving people more closely together, so that they can share beliefs, habits and expectations Although the culture is formed early in life, every human being, but it can still be changed and developed over time by receiving selectively different cultures to adapt to environmental changes Examples of the culture fireworks on the Lunar New Year holidays in Vietnam has become a tradition, but the government has to find waste and insecurity so issued directives banning fireworks Multi-domestic strategy is one of the strategies to help businesses adapt to the local culture Administrators only interested in controlling factors such as ROI, sales, production costs, etc while they still allow the business units implement activities consistent with the cultural environment local society Previously the fast food chain is very difficult to develop in Vietnam because Vietnam habits is the product made from rice and wheat By understanding this culture that this restaurant has to change to better suit the tastes of Vietnam, Vietnam's labor should also consider changing the siesta when working in public foreign companies Body language or speech is sometimes the cause of the disagreement as a finger or a nod to show agreement or not also point out the culture differences between countries The geographical area have hot or cold climate that will also impact on the culture Adaptation to environmental conditions different geographical forming specific behavior when exposed to external audiences Education and technology related to culture, it affects the attitudes and ways of working together For example the development of the Internet has changed the habit of reading newspapers and books often, people go to study abroad had apprehension about the different cultures and help them have a change in thinking point of view Mass media also affect the advertising, media and the culture change in the transmission of information to the people who depend on the goals of the enterprise For example, more and more children like to eat KFC Vietnam, and Hamburger Phosmat by the interaction of the mass media One positive aspect of legal system will help protect investors, but the negative side of it will cause the cost of bureaucracy to change the legal system and make the investment in a significant deterioration However, understanding the legal system of the host country can help multinational companies adjust corporate strategy to take advantage from this country According to my opinion, cultural awareness is an important factor for multinational companies in the global market today With a good understanding of local culture will help enterprises effectively reach customers, getting the support from all stakeholders, sustainable development and attracting resources from environmental quality In an organization, to understand the values, habits, styles, expectations of members is the key to success will help build a sense of teamwork, reduce conflict and improve bad labor productivity The Germans often refer matters directly commenting on certain issues, although this is likely to make other people unhappy, because they want to point out the errors to fix while the Filipino would want to make their leaders were pleased by cushioning the occurred problem So to understand the nature of the culture in the host country not only help solve the problems that exist in practice but also restrict the disagreement about the culture of communication between the members of the organization Question Be present reality of business ethics and social responsibility of the enterprise currently Vietnam According to you, the authorities need to to resolve this situation Since Vietnam implemented the "innovation" of economic development according to the market mechanism, the business community in Vietnam appear two notable trends: one group was initially known now seriously "social responsibility" by way: while searching for corporate profits has focused its obligations in full payment of taxes and fees as prescribed by law, ensure payment of wages as well as protection social insurance for employees and more actively contribute funding for humanitarian activities, charity whenever disasters or accidents For these firms, they consider has successfully completed the compliance with tax law, labor law as well as "social responsibility" of them 2nd group, by contrast, the call of money, they just know hunting profits for their businesses while ignoring the interests of consumers and responsibility towards employees, the community and future generations later Recently, with the entry of the relevant authorities and public information sources detected Vietnam many businesses have financial reporting dishonest in business or books to master math dealing with the tax authorities, inspectors, insurance There is now no attention to equipment and safe working conditions for employees Many businesses find ways to exploit resources as much as possible, despite the consequences of sand mining leads to avalanche rivers and bridges; mining and mineral soils, deforestation leading to flash floods, flooding consecutive tube occurs in the midlands and mountainous Even enterprise only reduce costs for waste disposal, sewage have killed both the Thi Vai River, Tra Khuc River, Cau River Worse some traders are ruthless to market the hazardous consumer products such as soy sauce containing 3-MCPD carcinogen, noodles contain phormol, foods containing preservatives such as borax, fruit soaked for monthly chemical is not broken There are enterprises hiding under the guise of business at market prices rose world pointlessly (like milk for children), the rapid price increases, many while the discount is in moderation, drip (like gasoline), even blowing FDI input prices rise to transfer pricing for the parent company, its subsidiaries abroad accounted leading to prolonged losses evading tax payment obligations, push selling prices for consumers in Vietnam to market an unreasonably high Currently, in Vietnam, the determination of social responsibility to consumers, the environment and ecological problems under ethical social belonging who is still being debated issue Issue to be clarified here is the responsibility of the state agencies to where? Where is the responsibility of the business? And, the civil society organizations have a role in this matter? Through practice, the behavior of these firms even though they can obtain immediate profits, but was deceased painter to the community, the ecological environment, depriving the rights of future generations and of course they are being socially condemned, punishment law Obviously that is the way business "unethical" unsustainable If you look deeper, the trend of globalization and international economic integration today, one enterprise only kept the word "confidence", according to traditional notions, only engage in humanitarian activities, charitable is not enough Why? This may raise a few basic reasons: - Today's business environment has been a fundamental change with fast speed In this context enterprise to survive and grow to know the compliance with the law, act in accordance with the Code of Conduct (CoC) and not incurring trade barriers are being erected in a dense - The length of the product life cycle of goods and services are very much dependent on the degree of fit between the very diverse needs, increasing consumer groups on a global scale - Business operations of the business are always bumps with many beliefs, habits, consumer habits and taboos of various religions globally - International competition in all increasingly gay interrupt segment, whereas the control of trans-national corporations increasingly intense The agreement, links between countries in each region, each region, each line in the bilateral agreements and multilateral increasingly tight For these reasons "business ethics" in each country has been expanded and upgraded to a new level, in accordance with the standards of "global ethics" Once a "global ethic" is shown in the business of an enterprise, the enterprise community will ensure harmonious handling of interests between the particular and the general, between the interests of owners and workers rent, between immediate and long-term, between enterprise interests and national interests, the interests of a country with the safety of the planet In other words, the existence and development of a business must contribute to the sustainable development of society and the community Conversely, the sustainable development of society will create a peaceful environment for business activities of enterprise This reciprocal relationship must be established on a global scale If those who are aware of and act according to the criteria of "global ethics" will bring particular benefits for themselves enterprise after that: - In the long run reduce the cost of production - business, increase employee productivity - Increase sales, investment performance high - Gradually raise enterprise prestige to contribute practically in brand building - Attractive source of high quality labor, loyalty to work in business - Products and goods and services have access to the world market 10 Of course to that, first of all, require enterprise to solve the harmony of interests within their enterprises, such as: building environment healthy corporate culture, creating a linkage between people labor together, really care and protect the legal rights for workers, care benefits for investors, the shareholders of the enterprise In addition, businesses need to have a roadmap for handling enterprise relationships with the external environment, such as: Ensure business operations not destroy the ecological environment, contribute practically to the concerns of geographical communities where enterprise operate, especially improving accountability of providers of goods and services in ensuring the legitimate rights for consumers, build positive interaction between enterprise and consumers To help enterprise to fulfill their duties under the criteria of "global ethics" indispensable role of the social support, the media and especially the support of the State Society and the media to strengthen advocacy for self-aware enterprise that responsibility to the community is itself ethical line of enterprise, it is driven by the engine of enterprise ethics The result of this behavior is enterprise to get the business culture of peace for employees, create its own identity on the basis of which enterprise sustainable development On the other hand, ethics in business according to standards of global ethics should be legislated for enterprise that perform its social responsibility is not only the desire to one-way, personal preference, but there also the legal issues could not perform 11 Once global ethics become the standard for business then the enterprise will have, a enterprise community for sustainable development in a sustainable society 12