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PART 1: OVERVIEW OF LKC ENTERTAINMENT AND MEDIA JOINT STOCK COMPANY 1.1.. Foundation and development of LKC entertainment and media joint stock company 1.1.1.. Being recommended and allo

TABLE OF CONTENTS

Introduction List of abbreviations List of tables and charts

PART 1: OVERVIEW OF LKC ENTERTAINMENT AND MEDIA JOINT STOCK COMPANY

1.1. Foundation and development of LKC entertainment and media joint stock

company

1.1.1. General information of LKC Entertainment and Media, JSC 1.1.2. Foundation History and development 1.2. Major business areas

1.3. Organizational structure

PART 2: THE BUSINESS ACTIVITIES OF LKC COMPANY

2.1 Core markets and products

2.1.1 Core markets and partners 2.1.2 Main products and services

2.2 Analysis of business operation of LKC Company

2.2.1 Business results in the period of 2014 – 2016 2.2.2 Assessment of business results in the period of 2014- 2016

PART 3: EXISTING PROBLEMS IN BUSINESS ACTIVITIES AND THE USING ENGLISH OF LKC COMPANY

3.1 Existing problems in business activities

3.1.1 Evaluation of marketing activity

3.1.2 Assessment of LKC’s Human Resource 3.1.3 Limitations and solutions in competitive market

3.2 Using English in LKC Company

3.2.1 The real state of using English in LKC Company 3.2.2 Suggested solutions

CONCLUSION

REFERENCES

Changing incessantly in the revolution of the domestic and international mediaindustry, being consistent with development strategy towards sustainable values, LKCMedia has gradually proved itself and created special character in Vietnamese mediamarket Owning professional model of the creative and talent production team, togetherwith the most advanced equipment, the company can supply the best, the fastest and themost efficient services and solutions to meet demands related to enterprises, partners, andthe public’s entertainment and media With its aim to be the leading entertainment andmedia supplier as well as producer of Southeast Asia in 2018, LKC Media always tries itsbest to become the best marketing partners, improves progressively itself and hasparticular success

Being recommended and allowed by English Department – Vietnam University ofCommerce, I have luckily experienced as an intern in Marketing Department of LKCEntertainment and Media Joint Stock Company I am very grateful for all the enthusiastichelp from the staff of LKC Entertainment and Media., JSC, without whose help I couldnot have finished this report Then, I would like to express my gratitude to my instructor,Mrs Dao Phuong Mai, one of the lecturers at the Faculty of Business English in VietnamCommercial University, whose supervision and encouragement helped me a lot fulfill thisreport Mrs.Mai, along with his valuable sharing and feedbacks, has been my inspiration

as well as motivation to overcome all the obstacles and difficulties during the process Inspite of my hardest attempt, this report certainly contains numerous mistakes due to thelimitation of information resources and other documents as well as the inexperience of thewriter in this issue All of the feedbacks and recommendations from teachers are warmlywelcomed and will be considered in order to improve this report

LIST OF TABLES AND CHARTS

Image 1: Logo of LKC Media

Diagram 1: Organizational structure chart of LKC Media

Image 2: Some typical partners of LKC Media

Table 2.1: Television partners of LKC Media

Table 2.2: Main products and services of LKC Media

Table 2.3: Price list of company’s products

Table 2.4: Revenues of major business field

Table 2.5: Business results in the period of 2014-2016

PART 1 : AN OVERVIEW OF LKC ENTERTAINMENT AND MEDIA JOINT STOCK COMPANY

1.1. The foundation and development of LKC Entertainment and Media Join

Stock Company

1.1.1. General information

Image 1.1 Logo of LKC Media

- Company’s name: LKC Entertainment and Media Join Stock Company

- English commercial name: LKC Entertainment and Media Joint Stock Company

- Legal Representative: Ngo Dang Linh

- Position: General Director

1.1.2 The foundation and development

On 26th October 2007, Hanoi Department of Planning and Investment issued anofficial Certificate of business registration No.0102032462 about approval forestablishment of LKC Entertainment and Media Joint Stock Company Nearly 10 years of

operating and accumulating experience, LKC Entertainment and Media Joint StockCompany has become the leading company in media industry, advertising, introducingproducts on the media The company simultaneously builds and implements advertisingplans for products as well as brands of the famous company including Unilever, Acecook,Vietnam Airlines, Vinamilk , which is often advertised on the television Up to this time,LKC Media has got a firm foothold in the market and customer’s mind LKC Media iscurrently trading in the variety of media field such as exploitation film and TV rights, TVadvertising, creating media plans and general marketing plans, implementing graphicdesign, TVC production, organizing the performance of events and sponsors.

LKC Media is having more than 200 staffs Of which 20 percent of employees arefocused on research and development segment LKC’s young staffs are evaluated highlywith good professional skill and the enthusiasm for company’s development orientation Regarding to Television services, media services, the value-added service anddigital content, human is the most vital thing that could bring the success This kind ofservice is highly competitive due to creation and difference LKC Media always focuses

on optimizing the staff, maintaining a clean and friendly working environment, improvingbusiness culture to create motivation and opportunity for staff development

1.2 Major business areas

- Consult, build, supply and exploit programs of both domestic and internationaltelevision

- Supply commercial advertising

- Produce, trade digital content of radio programs, television programs

- Supply Billboard services (outdoor advertising)

- Provide marketing services by Sms/Voice

- Supply online services via Internet and Mobile

- Produce and provide the exploitation right of TV films.

- Organize events, public relation activities

- Act as agency to provide and exploit the value added services on the telecommunicationnetwork

- Assist services for entertainment on the media

1.3 Organizational structure

Organizational structure of LKC Media:

Diagram 1: Organizational structure chart of LKC Media

LKC Media is operated by the functional organization structure The company hasmany departments including finance-accounting department, sales department, marketingdepartment and so on Each department will have its own department head, and he will beresponsible for the performance of his section In this structure, people are grouped as pertheir area of specialization These people are supervised by a functional manager who has

MARKETING DEPARTMENT

SALE

DEPARTMENT

MEDIA DEPARTMENT

HR DEPARTMENT

ACCOUNTING DEPARTMENT DEPUTY GENERAL DIRECTOR

FINANCE-GENERAL DIRECTOR

expertise in the same field Department heads effectively utilize the skills of employees tohelp him in achieving the organization’s business objectives.

Ngo Dang Linh is the current General Director of LKC Entertainment and Media

Joint Stock Company With the role of leading company, Mr.Ngo Dang Linh manages,supervises all business activities and Project Coordinator Having a lot of experience inmedia field, he always pulls out all the stops to make LKC Media become the bestmarketing partners He also puts the efficiency and quality in work production in the firstpriority

Roles and functions of each department in the company:

Deputy general manager:

Deputy general manager is also referred to as an assistant manager, who worksclosely with the manager and helps him to execute strategies handed down from above,develops, coordinates and plans project and program Deputy general manager also steps

in and assumes the general manager's responsibilities in his absence

Sale Department:

Sale Department manages all business activities: setting up a business plan, findingout and analyzing the market, building customer incentives, seeking markets anddeveloping sales activities to potential clients

Marketing Department:

Marketing department’s job is to build monthly, quarterly and annual marketingstrategies for the company It also markets product, promotes the company’s image,instructs and explains any questions of customers

Media Department:

The main role of Media department is conveying company’s information andbusiness results to partners, customers and shareholders Media Department will createand advertise LKC’s brand on the stock in general and media market in particular It isalso responsible for asking for sponsor, organizing social activities Building andadvertising image is a new method of company media field

Human Resources Department:

Human resources department is involved in recruiting the best people for theorganization, implementing regular trainings and development programs and reviewingemployee’s performance on a regular basis through proper performance appraisals.Human resources department is also responsible for designing job description for theprospective vacancies and determining the wages and salaries for different position in anorganization

Finance and Accounting Department:

Finance and Accounting department provides accounting services and financialsupport to the organization The department records payable and receivable accounts,inventory, payroll, fixed assets and all other financial elements The department'saccountants review the records of each department to determine the company's financialposition and any changes required to run the organization cost effectively

PART 2: THE BUSINESS ACTIVITIES OF LKC MEDIA

2.1 Core markets and products

2.1.1 Core markets and partners

2.1.1.1 Company’s market

Domestic market: The company is based in Vietnam which is the main market In

Vietnam, company’s products are distributed in almost provinces and cities of thecountry However, the products and services are more often consumed in the Northernprovinces Because this is the first market, the company has entered and built customerrelationships In the north market, company’s services have high competitiveness and afirm foothold in this market The company unfailingly supplies services with the fastestand the best quality Therefore, nearly 10 years of operating in the media sector, the LKCMedia has affirmed its position in the north market Besides, since 2017, the companysteps up continuously supplying Media service towards the central market and southmarket

Foreign market: Japan and Korea are two potential markets of the company Since

its establishment, the company has signed more than 200 film right agreements to buyfilms from Japanese television stations (BS-TBS, NHK, Asahi ) and Korean televisionstations (MBC, KBS, SBS ) In the coming time, the company tends to co-operate withAmerican TV station, Chinese TV station, Thailand TV station so that the company couldbuy more film rights served for Vietnamese TV station

2.1.1.2 Main partners

LKC Media has made considerable progress in business performance and become the

advertising agency for some well-known brands such as Unilever, Viettel, Honda, LG,

Fpt

Image 2: Some typical partners of LKC Media

Moreover, LKC Media has been developing network media partner with nationwidetelevision stations It can be seen through this following table:

No Area Television Stations Signed contracts in 2016 (Unit: VND)

1 Northern region

Quang Ninh, Hai Phong,Nam Dinh, Vinh Phuc, PhuTho, Bac Ninh, Bac Giang,Ninh Binh, Thanh Hoa

Binh Duong, Tien Giang,

An Giang, Vung Tau, CanTho, Ca Mau 27.209.000.000

Table 2.1: Television partners of LKC Media

2.1.2 Main products and services

LKC Media provides four main services for customers including Media, Film,Billboard and SMS/Voice Among them, Media and Film are two services supplied themost As a result, they bring considerable profits for LKC Media

Table 2.2: Main products and services of LKC Media

- Supplying advertising services

- Drama Films

- Action Films

- Science FictionFilms

- historical dramaFilms

Swashbuckling Building and

installing Billboard

- Children’s switchboard

- Online musicprograms

- SMS marketing

(Source: Marketing Department) Table 2.3: Price list of company’s products (Unit: VNĐ)

1 - Television Commercial 19.000.000/spot

In recent years, the business of the company, in addition to the advantages, thecompany has also to face with many difficulties as fierce competition with the companieswhich have set up for a long time, affect the efficiency of the company However, allemployees of the company have always striven to overcome difficulties, utilizing internalresources to implement the company’s overall objectives Therefore, the company isconsidered as one of the prestigious media business in Vietnam’s market.

2.2.1 Business results in the period of 2014 – 2016

Table 2.4: Revenues of major business field

(Source: Accounting Department)

Despite having higher price than SMS/Voice and Billboard service, Media and Filmservices can bring significant profits for the company Figures presented in the tablesabove have indicated that Film service offers the largest revenue In particular, Filmservice reached VND 98.137.338.000 billion in 2016 Revenue from Media service alsomakes up high revenue The lowest revenue belongs to Sms/Voice, only recorded morethan VND 183 billion over three years

Table 2.5: Business results in the period of 2014-2016

Unit: VND

No Indicator 2014 2015

Comparing 2014 with 2015

2016

Comparing 2015 with 2016

Absolut

e value

Relativ

e value (%)

Absolut

e value

Relativ

e value (%)

(Source: Accounting Department)

According to the business result report of LKC Media in three years, the company’sbusiness performance tends to increase gradually over years In 2015, the revenue increased

by VND 9 billion year on year to an estimated 107,7% By 2016, the company’s revenuewent up VND 12,185 billion (110% compared to 2015), profits shot up simultaneously141,1%, much higher than 2015 (106%) The reason for this sharp growth is the increase ofcustomer’s demands for advertising services and the surging of new customers and partners

in 2016 Therefore, it can be concluded that LKC Media has a stable business performance,growth and annual development

2.2.2 Assessment of the advantages and disadvantages of the organizational structure and business activities

Advantages:

Regarding to the organizational structure, LKC Media has young, dynamic, qualified, enthusiastic and professional staff The board of directors are always interested intraining staff The company always considers human resource as the most valuable assets.After nearly 10 years since its establishment, the company has built reputation in the marketand got the belief of customers and partners It also has the strength to compete and meetsthe increasing demand of customers

With the current management model, which is divided into departments, managing toexchange and maintain cooperative relationships with company’s partners both domesticmarket and foreign market It is easier for LKC Media to control efficiently the activities ofdifferent departments This model also helps company in mobilizing and using capital,assets and human resources in each department, concurrently checking the authenticity offigures in the financial report and other reports to find out faults in the operating system

So, the company can find solutions, solve the problems properly, save time and cost aswell

As for business activity, the company has accumulated good experience in organizinglarge projects related to media and entertainment sector Company’s business resultsrevealed that the company continuously gets profits Five years from now, it is predicted