Inspired marketing

Inspired Marketing! The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart Joe Vitale Craig Perrine John Wiley & Sons, Inc Praise for Inspired Marketing! ‘‘If money is tight, life seems forced, and worry is at an all-time high be grateful you have been inspired to seek out this book! It’s not a coincidence that you came across these pages Consider Inspired Marketing your ‘prescription’ for hope, peace, and success in your business and in life! Dr Joe Vitale and Craig Perrine show you how to stop forcing your ideas, your products, and your marketing plan, and start allowing your gut instinct to lead you from a place of inspiration to success! Finally, two highly successful, true-blue guys who know firsthand that you can only reach the pinnacle of success by being true to who you really are! You will not be the same person when you are finished with this book, neither were we!’’ —Susan Klaus and Stacey Oberzan, www.no-more-big-hips.com ‘‘I have rebelled at traditional sales letter marketing, because it never felt ‘right’ for me I have just finished Inspired Marketing Thank you I feel empowered to share my own inspiration in a new way that feels right Bravo! You have brought together people who have truly succeeded because they believed in themselves and their talents, and faced the world as an adventure waiting to be discovered, challenged, and conquered Reading every word of their journeys has opened up a freedom within me, to go out there and make my niche my own! My gratitude to you and Joe for this gift of successes of people who conquered challenges, and enriched their lives and the lives of others—and had fun doing it! Now that is what life is supposed to be about.’’ —Mary E Mazzullo, www.SeminarPhotography.com ‘‘The time for Inspired Marketing is long overdue As a marketing veteran of twentyfive-plus years, I sometimes wonder abut my legacy And there’s always burnout to consider, especially after a grueling schedule That’s why discovering Inspired Marketing was so refreshing It re-energized me about all marketing can be Craig Perrine and Joe Vitale provide key insights and so other marketers I’m proud to call my colleagues Whether you’re a marketing newbie or an expert, or even a guru, I know you’ll have the same reaction I did I highly recommend you get this book and reference it often Inspiration is the Holy Grail when it comes to marketing and this book gives you the real story on how you can benefit professionally, personally, and spiritually from reading it Great job Craig and Joe!’’ —Marc Harty, Marketing Strategist, www.PRTraffic.com ‘‘With this book Joe and Craig put heart and soul into marketing and give entrepreneurs a bold new way to prosper and feel great at the same time.’’ —Mitch Meyerson, Founder, Guerrilla Marketing Coaching and author, Mastering Online Marketing Inspired Marketing! The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart Joe Vitale Craig Perrine John Wiley & Sons, Inc Copyright # 2008 by Hypnotic Marketing Group and Craig Perrine All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright com Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose No warranty may be created or extended by sales representatives or written sales materials The advice and strategies contained herein may not be suitable for your situation You should consult with a professional where appropriate Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002 Wiley also publishes its books in a variety of electronic formats Some content that appears in print may not be available in electronic books For more information about Wiley products, visit our web site at www.wiley.com Library of Congress Cataloging-in-Publication Data: Vitale, Joe, 1953Inspired marketing : the astonishing fun new way to create more profits for your business by following your heart / Joe Vitale, Craig Perrine p cm Includes bibliographical references and index ISBN 978-0-470-18364-9 (cloth) Selling—Psychological aspects Marketing—Psychological aspects Creative ability in business—Anecdotes Success in business—Anecdotes Businesspeople—Interviews I Perrine, Craig, 1968- II Title HF5438.8.P75V584 2008 658.8—dc22 2007039400 Printed in the United States of America 10 To Donny Deutsch —Dr Joe Vitale To my father, Dr M W Perrine, my mother, Nancy Perrine, my sister Stephanie Lewis, and my lifelong writing mentor, Margaret Edwards, PhD —Craig Perrine Goethe may have said it best when he wrote the following inspiring message: Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness Concerning all acts of initiative there is one elementary truth, the ignorance of which kills countless ideas and endless plans That the moment one definitely commits oneself, then providence moves, too All sorts of things occur to help one that would never otherwise have occurred A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance which no man could have dreamed would come his way Whatever you can or dream you can, begin it! Boldness has genius, power, and magic in it Acknowledgments As with every book I’ve ever written, many people supported and encouraged us in the writing process Matt Holt, my dear friend and chief editor at John Wiley & Sons, Inc., is number one on the list Without him, this book would remain an idea Nerissa, my life partner and love, is always there for me and always feeding the critters so I can keep writing Suzanne Burns, my key assistant, makes my daily life easier so I can focus on writing Close friends gave me support and advice They include Bill Hibbler, Pat O’Bryan, Jillian Coleman, and Cindy Cashman My dear friend and fellow crusader of the light, Mark Ryan, is always supportive of my projects Victoria Schaefer is totally supportive of me and my work, and is a priceless friend —Dr Joe Vitale In addition to those acknowledged above, I want to thank Aimee Rousseau for the love and inspiration that planted the seed for this book with her launch of HealingPainting.com I also want to thank my boys, Ethan, Hayden, and Sam for their understanding and patience and support while I focused on the writing process Joe and I both want to thank the amazing marketers and entrepreneurs who supported this book by giving generously of their time, wisdom, and faith in us as they shared vii viii ACKNOWLEDGMENTS their stories They gave much more than you see in these pages due to page limitations Each is a dear and loved friend who deserves a page of acknowledgement all their own I too, want to especially thank Suzanne Burns for helping make this book a reality with her support and dedication Also, Jayne Olson of Jaycies.com and LaDawn Hancock of Workaholics4hire.com deserve special thanks for their tireless assistance in making this book come together right —Craig Perrine About the Authors Joe Vitale (Wimberley, Texas) is one of the stars of the movie The Secret Dr Vitale is president of Hypnotic Marketing, Inc and president of Frontier Nutritional Research, Inc., both companies based outside of Austin, Texas He is the author of far too many books to list here, including the No best-selling book The Attractor Factor, the No bestseller Life’s Missing Instruction Manual, and the best-selling Nightingale-Conant audioprogram, The Power of Outrageous Marketing He’s also written Zero Limits, The E-Code, Meet and Grow Rich, There’s A Customer Born Every Minute, The Seven Lost Secrets of Success, Hypnotic Writing, Your Internet Cash Machine, and Buying Trances—published by John Wiley & Sons, Inc Once homeless and living in poverty, Joe is now considered one of the pioneers of Internet marketing He has made millionaires and helped created online empires 193 194 ABOUT THE AUTHORS Due to his work in, and to the success of his books, The Attractor Factor and Zero Limits, he is now becoming known as a self-help guru He’s often called the Buddha of the Internet His main web site is at http://www.mrfire.com Craig Perrine (Austin, Texas) is the founder of Maverick Marketer.com, a popular blog for Internet marketers, where he’s known for his strong relationship-building approach to permission e-mail marketing He is a frequent speaker at leading Internet marketing seminars and workshops He is also featured in several best-selling online marketing books and courses, including The Seven Lost Secrets of Success, Buying Trances, The Great Formula, Success Secrets of the Online Marketing Superstars, Your Portable Empire, The Absolute Beginners Guide to Internet Wealth, and several self-help books, including Life’s Missing Instruction Manual Craig started in offline direct marketing and then moved online in the mid-1990s He has generated millions in sales for companies large and small from diverse industries ranging from small business, finance, telecom, and CRM, to fitness, health, and self-help He is co-founder with Dr Joe Vitale of InspiredMarketing com, a site dedicated to further exploring the principles in this book and the specific strategies to implement them Index Abraham, Jay, 56, 57 Advertising Headlines that Make You Rich (Garfinkel), 98–99 Aesop.com, 118–120 Affiliate programs, 158 Allen, Robert, 85 Allowing, being in state of, 186 The Amazing Kreskin, 128–129 Amazon.com, xiii Anderson, Nathan, 151–152 Andrew, Ted, 187 Animal Speak (Andrew), 187 The Answer: Eight Steps to Create the Life You Love (Cashman), 73 Asimov, Isaac, 96 The Attractor Factor (Vitale), 22–23 Audience, connecting with, 147– 148 Audio product, marketing, 28–29 Austin, Michael Lee, 49–51 Authenticity: public response to, 6, 101, 149 writing copy and, 13 The Aviator (movie), 45 Backup plan, having, 76 Bannister, Roger, 94 Barton, Bruce, Believing in self, 71 Beyondmanifestation.com, 24 Beyond Manifestation Seminar, 179–180 Big Seminar, 99 Binaural beats, 164–165 Blink (Gladwell), 115 Blog, 24 Blue Ocean (Kin and Maugorgne), 117 Blue ocean strategy, 117 The Book of est (Rhinehart), 130 Branson, Richard, 185 195 196 INDEX Breakthroughcopywriting.com, 95 Breakthrough Copywriting seminar, 93–95 BreastCancerVictory.com, 139– 141, 142–143, 144–145 Buffett, Warren, 98 Burning bridges, 89 Burns, Suzanne, 177–178 Butts, Rick, 158, 160 Buying Trances: A New Psychology of Sales and Marketing (Vitale), xv Cage, Michael, 100 Callens, George, 48 Capturing idea, 35–36 Carnegie, Dale, course, 82 Cashman, Cindy, 67–68 Change, making, 168–169 Chapman, Brenda, 106, 107 Choose-your-own-adventure books, 36 Cindycashman.com, 70 Coaching programs, 21 Coercive marketing, xvi Collier, Robert, 147–148 Collins, Brian Om, 187 Coltman, Lisa, 105, 183 Commitment and inspiration, 167–168 Communicating message, 89, 116, 147–148 Conscious mind, 15–16, 17 Consumer, inspiring, 115–116 Contest, of Vitale, 128 Control: ego and, 32, 33 of inspiration, 135–136 surrendering, 138 Cookie cutter approach, 33 Copywriting: Collier on, 147–148 M Fortin on, 148–149 Garfinkel on, 93–94, 97–99 Perrine on, 12–13, 94 Vitale on, Copywriting Templates, 97–98, 99 Customer side, 20 Davidgarfinkel.com, 103 Day in life of inspired marketing, xi–xvii ‘‘The Death of the Sales Letter’’ (M Fortin), 148 Deutsch, Donny, 72 Dichroic glass, 106 ‘‘Did I Attract Surgery?’’ blog (Vitale), 11–12 Di Giacomo, Fran, 146–147 Doritos commercials during Super Bowl, 6, 101 Dreamers, 38 Dunn, Declan, 57 Dyer, Wayne, 86, 184 Index eBay, 57–58 E-book, selling, 85, 86 Ecker, T Harv, 110 Edwards, Jim, 99 Effortless living, 19–20 Ego: attachment to plan and, 78 control and, 32, 33 success and, 138 E-mail deliverability, 158 E-mail newsletter, 83, 86 Emotion-based decisions: fear and, 161 feelings in body and, 42–43 marketplace and, 34 trusting self and, 44–45 Energy: copywriting and, 93–94 emotional, 100 Enthusiasm, losing, 61–62 Eraser technique, 180–181 Erickson, Milton, 132 Evaluating idea, 101–102 Everything Men Know about Women (Cashman), 68, 71, 72–73 Evoy, Ken, 57 Expert, becoming, 60, 87, 168 Experts, developing contacts with, 86 197 Failure, fear of, 75–76 Faith: connection between business and, 154–155 in self, 45 Family: support of, 108–109, 110–111 time for, 155–156 Fear: dealing with, 21–23, 24, 73–74, 137 decisions based on, 161 facing, 187–188 of failure, 75–76 ‘‘Fear-less,’’ 111 Feedback, 47 Firstspacewedding.com, 68–71 Five seconds to respond to idea, 35–37 Flexibility, 77–78 Forcing idea, 28–29, 32–33 Fortin, Michel, 94, 99, 139–140 Fortin, Sylvie, 139–140 See also BreastCancerVictory.com Fossil Rim Wildlife Center, 107 Freedom Factor seminar series, 47–49 Fun, doing things for: Cashman and, 70, 77 Fortin and, 146 O’Bryan and, 173, 174 198 INDEX Gallwey, Timothy, 17 Game, controlling with conscious mind, 17–18 Garfinkel, David, 91–92, 134 Gifts: giving, 106–107, 111 receiving, 182 Gladwell, Malcolm, 115 Gold in own backyard, 6–7 Grant, Amy Scott, 27 The Great Formula (Joyner), 113 Guidance, inspiration as source of, xvii, 68 Hansen, Mark Victor, 64 HealingPainting.com, 3, 5, Heart, coming from, 95, 115, 141 Helping people, 86–87, 136 Hibbler, Bill, 55–56, 164, 170 Hill, Napoleon, 166 Hiring people, 77 Home office, working in, 155–157 Ho’oponopono healing tradition: Len and, 7, 130, 179 pens and, 185–186 Rousseau and, Humor, 146–147 Hungry market idea, 59–60, 117 Hypnosis during teleseminar, 118–119 Hypnotic Writing Wizard, 7, 18 Idea: capturing, 35–36 evaluating, 101–102 forcing, 28–29, 32–33 problems as place to look for, 161, 168 staying open to, 121–122 writing down, 180, 181 See also Taking action on idea I’d Rather Do Chemo Than Clean Out the Garage (Di Giacomo), 146–147 Impulse, inspiration compared to, 92–93, 101–102 Independent business owner, tasks of, 157 Innergametv.com, 20 Inspiration: acting on, 14–15 commitment and, 167–168 control of, 135–136 grace and, 13–14 impulse compared to, 92–93, 101–102 inner space and, 21 language of, 129–130 listening to, 28–31, 36–37 motivation and, 136–137 as opportunity, 129–131 persistence and, 92–93 Index as seed, 133, 135 as source of guidance, xvii, 68 temptation compared to, 129 trusting, 17, 21, 135, 136–137 Vitale and, 117–118 work and, 99–100, 146, 167–168 See also Sources of inspiration Inspired marketing: day in life of, xi–xvii definition of, Install and Transcend the Secret (DVD), 133–134 Instinct, 145–146 IntentionalTreasures.com, 181–182, 184–185 Internet marketing: e-mail deliverability and, 158 Hibbler and, 56–59 Joyner and, 113 multiple streams of income from, 85 Intuition, 68–69, 92 Jared, from Subway, 149 Jewelry, making, 106–108 Joyner, Mark, 98, 113 Kaplan, Drew, 61 Kennedy, Dan, 56, 93–94 Kilstein, Harlan, 134 Kim, W Chan, 117 199 Kresge, George Joseph, Jr., 128–129 Language of inspiration, 129–130 ‘‘The Larry King Show,’’ 185 Law of Attraction, 183, 186 Len, Hew: Burns and, 178–179 Ryan and, 130, 131–132 Vitale and, 7, 8, 14 Letting go, 182 Levine, Terry, 167 Life partner, looking for, 68–70, 75 Life’s Missing Instruction Manual (Vitale), 180–181 Limits, thinking without, 51–53 Listening to inspiration, 28–31, 36–37 Losing enthusiasm, 61–62 Magazine, launching, 157–159 Maltz, Maxwell, 94 Manifestation Weekend idea, 7–8, 14, 19 Manipulation and marketing, xvi, 141 Marketing: audio product, 28–29 coercive, xvi as communication, 89–90 manipulation and, 141 niche type, 60, 171–172 200 INDEX Marketing (Continued) personalizing, 142 tele-classes, 28, 30–31 See also Internet marketing; Traditional marketing MarkJoyner.name, 124 Mastermind groups, 61–65, 102 MastermindMeeting.com, 63 Mauborgne, Rene´e, 117 MaverickMarketer.com, 2, 24 McKee, Joyce, 182–183, 184 Meditation, 68, 155 Meet and Grow Rich (Vitale & Hibbler), 55, 61 Membership site, xvi Metawebs.com, 152–153 M fields, 120–121 MichelFortin.com, 139 MindControlMarketing.com, 113 MiraclesCoaching.com, 6–7 The Missing Secret (DVD), 133 Mockingbird, as totem, 187–188 Modeling behaviors, 114–115 ‘‘Money loves speed,’’ 133–134 Morin, Armand, 41, 99 Morphic resonance, 120–121 Motivating self, 74–75 Motivation, and inspiration, 136– 137 MrFire.com, 11–12, 24 Music business, 56–57, 170–171, 172 National Guild of Hypnotists (NGH), 130–131, 132 Negativity: clearing, 136 dealing with, 140–141 Nelson, Willie, 173 Networking: Anderson and, 160, 161 S Burns and, 183 Riklan and, 86 Newsuccess.org, 38 Niche marketing, 60, 171–172 Nicholas, Ted, 93, 116–117 Notebook, carrying, 53 O’Bryan, Pat, 20, 56, 164 OMMWeb.com, 159 101 Great Ways to Improve Your Life (Riklan), 88 One step at a time, taking and completing, 43–44 Online Marketing Monthly (magazine), 157–159 Opening self to possibilities, 145–146, 183 Opportunity, inspiration as, 129–131 Outsourcing, 153, 157, 160 Overnight Marketing, 91 Overthinking, 46 Passion, coming from: Burns and, 189–190 Index Coltman and, 108–109, 110–111 Garfinkel and, 95, 100 O’Bryan and, 169, 171–172 Vitale and, 89–90 Pasteur, Louis, 122 Patobryan.com, 164 Patterns, looking for, 45–46 People: helping, 86–87, 136 hiring, 77 See also Networking Perrine, Craig: Burns and, 178 career of, Garfinkel and, 94 Siglo Four mastermind and, 164 Persistence and inspiration, 92– 93 Personalizing marketing, 142 Physics, Newtonian and quantum, 123 Portable Empire, 169–170, 173 Power of stories: M Fortin and, 148–150 S Fortin and, 141–142 Hibbler and, 65 Vitale and, 10–11 Problems, as source of ideas, 161, 168 Procrastinators, 37 Product reviews, 59 201 Questions, asking right, 73–74 Quicken thought, 71 Receiving mode, 16 Reciprocity, law of, 86–87 Reframing, 75–76 Reviewing products, 59 Revisions to idea, 154 Rewarding self, 47 Rhinehart, Luke, 130 Riklan, David, 81 Rip2it.com, 152 Risks, 34, 115 Robbins, Tony, 86 Rousseau, Aimee, 3–5, Rudl, Corey, 57, 58, 59 The Rudl Report (Hibbler), 58 Ryan, Mark, 127–128 Sales letters, writing: M Fortin and, 148–149 Joyner and, 116–117 Rousseau and, 28–29, 30–31 Saying ‘‘yes’’ to life, 19–20, 173–174 Scrapping everything and starting over, 154 The Secret (movie), 22, 23, 180 Secrets of a Millionaire Mind (Ecker), 110 The Secret (Vitale), 22 Seed, inspiration as, 133, 135 202 INDEX Self: believing in, 71 motivating, 74–75 opening to possibilities, 145–146 trusting, 45 Selfgrowth.com, 81, 82–83, 86, 87 Self-improvement, 88–89 Self Improvement: The Top 101 Experts Who Helped Us Improve Our Lives (Riklan), 82, 83–85 Self one and self two, 17–18 SEOclub.com, 152 Sequence, thinking in, and planning, 43–44, 48–49 Serendipity, 120 Seven Experiments to Change the World (video), 120–121 The Seven Lost Secrets of Success (Vitale), Shave-a-thon, 140–141, 142 Sheldrake, Rupert, 120–121 Siglo Four mastermind, 56, 164 Simpleology.com, 113, 114, 117, 124 Sources of inspiration: Anderson on, 152–153, 154–155 Garfinkel on, 96 O’Bryan on, 170 problems as, 161, 168 Vitale on, 16 Space, being married in, 68–71, 77 Speed: action and, 165 money and, 133–134 Spiritual Marketing Super Summit, 128, 164 Staying in moment, 44 Stepsinthejourney.com, 182 Stories, power of: M Fortin and, 148–150 S Fortin and, 141–142 Hibbler and, 65 Vitale and, 10–11 Subliminal DVDs, 132 SubliminalManifestation.com, 127 Subway, Jared from, 149 Success: as leaving traces, 46–47, 48–49 problem with, 97 Sunfusion.biz, 105, 183 Super Bowl, Doritos commercials during, 6, 101 Synchronicity, 134–135, 181 Taking action on idea: Cashman and, 69, 73 Grant and, 35–38 Joyner and, 115, 117–118 O’Bryan and, 165 Index Taking and completing one step at time, 43–44 Teaching people, 86–87 Tele-classes, marketing, 28, 30–31 Teleseminar, hypnosis during, 118–119 Television, production value of, 8–9 Temptation, inspiration compared to, 129 Themotherofallbribes.com, 179 Think and Grow Rich Automatically (CD), 166–167 Think and Grow Rich (Hill), 166 Think and Grow Rich workbook (O’Bryan), 166–167 Thinking: in sequence, planning and, 43–44, 48–49 without limits, 51–53 Traditional marketing: conscious awareness and, 16 distancing self from, 124 inspired marketing compared to, 4, 14 Traffic, finding source of, 59–60 Trust: in buying process, 116 in higher power, 137 in inspiration, 17, 21, 135, 136–137 203 in self, 45 in universe for direction, 145 Trying, as screwing up process, 19 Unconscious mind, 15–17, 18 Universe: developing relationship with, 188–189 trusting, 145 Utilitarian model flexibility, 122–124 Virgin America, 185 Vision, 173–174 Vitale, Joe: The Attractor Factor, 22–23 book writing and, 102 Burns and, 177, 178 Buying Trances: A New Psychology of Sales and Marketing, xv contest of, 128 ‘‘Did I Attract Surgery?’’ blog, 11–12 Garfinkel and, 98 inspiration and, 117–118 Joyner and, 118–119 ‘‘The Larry King Show’’ and, 185 Life’s Missing Instruction Manual, 180–181 Meet and Grow Rich, 55, 61 204 INDEX Vitale, Joe (Continued) National Guild of Hypnotists (NGH) and, 130–131, 132 O’Bryan and, 164–165, 167 passion, marketing, and, 89–90 Ryan and, 127–128 saying ‘‘yes’’ to life, 173–174 The Secret (movie), 22, 23, 180 The Seven Lost Secrets of Success, Siglo Four mastermind and, 56, 164 See also Zero Limits (Vitale) Voiles, Brian Keith, 95 Waking dreams, 181, 187 Wales, Martin, 94 Wasp in pant leg story, 9–10 Web sites: Aesop.com, 118–120 Beyondmanifestation.com, 24 blog, 24 breakthroughcopywriting com, 95 BreastCancerVictory.com, 139–141, 142–143, 144–145 cindycashman.com, 70 davidgarfinkel.com, 103 firstspacewedding.com, 68–71 HealingPainting.com, 3, 5, Hypnotic Gold special edition, Hypnoticwritingwizard com, Innergametv.com, 20 IntentionalTreasures.com, 181–182, 184–185 MarkJoyner.name, 124 MastermindMeeting.com, 63 MaverickMarketer.com, 2, 24 membership, xvi Metawebs.com, 152–153 MichelFortin.com, 139 MindControlMarketing.com, 113 of Morin, 41 MrFire.com, 11–12, 24 newsuccess.org, 38 OMMWeb.com, 159 Patobryan.com, 164 Perrine, Rip2it.com, 152 Selfgrowth.com, 81, 82–83, 86, 87 SEOclub.com, 152 Simpleology.com, 113, 114, 117, 124 stepsinthejourney.com, 182 SubliminalManifestation.com, 127 Sunfusion.biz, 105, 183 themotherofallbribes.com, 179 Workaholics4hire.com, 139 worldcopyclub.com, 103 Web 2.0, 32 205 Index ‘‘What if?’’ game, 71, 76 Wilson, Ralph, 57 Win-win aspect, 86–87 Work, and inspiration, 99–100, 146, 167–168 Workaholics4hire.com, 139 Worldcopyclub.com, 103 World Wellness Weekend, 182 Writing: ideas, 180, 181 sales letters, 28–29, 30–31, 116–117, 148–149 software for, 7, 18 Writing copy: Collier on, 147–148 M Fortin on, 148–149 Garfinkel and, 93–94, 97–99 Perrine and, 12–13, 94 Vitale on, Your Portable Empire (O’Bryan), 20 YouTube, Zero Limits (Vitale): Burns and, 184 conscious mind and, 15 Len and, 7, 14, 131–132 surgery and, 24 Zero Limits Workshop, Ziglar, Zig, 74 Get the whole story! Here’s your free invitation to more inspiration so you can take your business (and your profits) to the next level We have three books worth of fantastic, unreleased inspired marketing stories in which each of our special guests went beyond the interviews you’ve just read There was no way to fit the whole story they each told into just one book Now you can read the original, unabridged chapter sat InspiredMarketing.com, plus much more Sign up for a free membership now and get instant access! Unleash your own inspired marketing genius and discover an unlimited source of profitable marketing ideas, break through products, and even whole new business ideas that could literally change your life forever (just as you’ve seen in the true stories in this book) Plus, you also get more exclusive tips, tactics, strategies, and case studies of inspired marketing in action Claim your free membership now at www.InspiredMarketing.com (It’s like getting three books for the price of one!) So take the next step and get your free membership to InspiredMarketing.com today Here’s to your unlimited success! Dr Joe Vitale and Craig Perrine P.S From time to time InspiredMarketing.com members will be invited to apply to be coached directly by Dr Joe Vitale and Craig Perrine Visit InspiredMarketing.com to find out how to claimy our freemembership today! ... this kind of marketing doesn’t feel good Inspired marketing comes from a place of love, appreciation, passion, and excitement The difference between inspired marketing and coercive marketing is... Psychology of Sales and Marketing) The inspired marketer, we believe, has an edge as you will see within the stories in this book Inspired marketing allows you to encounter a marketing message and... at www.inspiredmarketing com As you read, take notes on inspired ideas that come to you You’ll want to keep a pen and paper handy and an Internet connection, too The thing about inspired marketing